Customer Research
Nexus-JPF/note-companion
When the user wants to conduct, analyze, or synthesize customer research.
When the user wants to set up, optimize, or manage Reddit Ads.
Install Reddit Ads
$ npx skills add kostja94/marketing-skills --skill reddit-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills reddit-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-ads/platforms/reddit-ads .claude/skills/reddit-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "reddit-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/reddit-ads into .claude/skills/reddit-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/reddit-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill reddit-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills reddit-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/paid-ads/platforms/reddit-ads .agents/skills/reddit-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "reddit-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/reddit-ads into .agents/skills/reddit-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill reddit-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills reddit-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/paid-ads/platforms/reddit-ads .cursor/skills/reddit-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "reddit-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/reddit-ads into .cursor/skills/reddit-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/paid-ads/platforms/reddit-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill reddit-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills reddit-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/paid-ads/platforms/reddit-ads .gemini/skills/reddit-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "reddit-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/reddit-ads into .gemini/skills/reddit-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills reddit-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill reddit-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/paid-ads/platforms/reddit-ads .github/skills/reddit-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "reddit-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/reddit-ads into .github/skills/reddit-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill reddit-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills reddit-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/paid-ads/platforms/reddit-ads .opencode/skills/reddit-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "reddit-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/reddit-ads into .opencode/skills/reddit-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "reddit-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
reddit-ads- GitHub stars
- 1k
- Token cost
- ~693 tokens
- SKILL.md length
- 289 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to set up, optimize, or manage Reddit Ads.
- Wants to set up
- SKILL.md covers Why Reddit, Ad Formats, Targeting and Creative Best Practices, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Manage Reddit Ads
What it does
Reddit Ads is an agent skill from kostja94/marketing-skills. When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.
Its SKILL.md is about 690 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO. It works with Reddit. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to set up
- Manage Reddit Ads
- The user mentions Reddit Ads
- Subreddit targeting
Example prompts
- “Reddit Ads,”
- “Promoted Posts,”
- “subreddit targeting,”
- “/reddit-ads”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Reddit Ads loads about 693 tokens when it runs. Until then it costs about 61 tokens; SKILL.md has 289 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 289 words, ~693 tokens.
Download SKILL.mdSave it as
.claude/skills/reddit-ads/SKILL.md (or your agent's skills folder).- name
- reddit-ads
- description
- When the user wants to set up, optimize, or manage Reddit Ads. Also use when the user mentions "Reddit Ads," "Promoted Posts," "subreddit targeting," "Reddit advertising," or "Reddit communities." For organic Reddit, use reddit-posts.
- metadata.version
- 1.0.1
Paid Ads: Reddit Ads
Guides Reddit Ads setup, subreddit targeting, and creative best practices. Reddit excels at niche communities and discussion-driven audiences; use when your audience is active in specific subreddits and values authentic, value-first messaging.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Why Reddit
- High engagement: ~34 min/session; users seek solutions, not passive scroll
- Lower competition: vs Facebook/Instagram for niche audiences
- 100K+ subreddits: Precise community targeting
- Cost: CPM $2–10; CPC $0.50–3.00; min $5/day
Ad Formats
| Format | Use |
|---|---|
| Promoted Posts | Image, video, carousel, text; native to feed |
| Conversation Ads | Inbox messages; lead gen; direct response |
| Video Ads | Autoplay; captions supported |
| Takeover Ads | Homepage; premium; major campaigns |
Targeting
| Type | Use |
|---|---|
| Subreddit | Primary; 5–10 relevant subreddits to start; expand by performance |
| Interests | Broader; interest-based |
| Lookalike | Based on converters or engagers |
| Retargeting | Website visitors |
Principle: Subreddit targeting is Reddit's strength; choose communities where your audience already discusses relevant topics.
Creative Best Practices
- Native feel: Ads must blend with organic content; avoid sales-heavy language
- Value-first: Offer genuine value; respect community norms
- Authentic: Redditors reject spam-like or inauthentic ads quickly
- No clickbait: Transparent; honest headlines
Budget Guidance
| Phase | Budget |
|---|---|
| Testing | $150–300 over 30 days for statistical significance |
| Scaling | $500–2,000+/month by category |
Pre-Launch Checklist
- Subreddits researched; rules checked (some prohibit ads)
- Creative feels native; no misleading claims
- Conversion tracking set
- Landing page aligned with ad promise
- Minimum $5/day budget
Related Skills
- reddit-posts: Organic Reddit content; native ad creative should align with post style and subreddit norms
- paid-ads-strategy: Channel selection; when Reddit fits
- landing-page-generator: LP for paid traffic
- analytics-tracking: Conversion tracking; ROAS
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/paid-ads/platforms/reddit-ads of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Reddit Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Reddit Ads this skillkostja94/marketing-skills | 1k | — | ~693 | Automated safety check: Pass | MIT | |
| Customer ResearchNexus-JPF/note-companion | 870 | 6 repos | ~3.2k | Automated safety check: Pass | MIT | |
| Paid Ads AuditAgriciDaniel/claude-ads | 9.9k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Influencer Discoverytigerless-labs/influencer-discovery | 212 | — | ~2.5k | Automated safety check: Notes | None | |
| Bggg Data Redditbinggandata/bggg-skills | 605 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Comment MiningScrapeCreators/social-media-research-skills | 3.4k | — | ~1k | Automated safety check: Notes | MIT |
Similar skills
Paid Ads Audit
AgriciDaniel/claude-ads
Runs a source-grounded paid advertising audit across up to 12 ad platforms, with parallel platform workers, deterministic scoring and a versioned JSON bundle.
Influencer Discovery
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Find the bloggers/creators who can help promote your work, capture their contact info, and append them to the target sheet in Google Sheets.
Bggg Data Reddit
binggandata/bggg-skills
Collect auditable Reddit search results and full comment trees at scale, preserve the source JSON, and normalize posts and comments into analysis-ready JSONL.
Comment Mining
ScrapeCreators/social-media-research-skills
A skill your agent uses when the user wants to mine comments and replies for audience reactions, customer language, questions, objections, complaints, product ideas, buying intent, sentiment, or…
Reddit Insights
BrianRWagner/ai-marketing-claude-code-skills
Search and analyze Reddit content using semantic AI search via reddit-insights.com MCP server.
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Related
Works with
Categories
Questions about Reddit Ads
What does Reddit Ads do?
When the user wants to set up, optimize, or manage Reddit Ads. Reddit Ads is an agent skill from kostja94/marketing-skills. When the user wants to set up, optimize, or manage Reddit Ads.
When should I use Reddit Ads?
Reddit Ads fits situations like: wants to set up; manage Reddit Ads; the user mentions Reddit Ads; subreddit targeting.
How do I install Reddit Ads in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill reddit-ads -a claude-code`. Or copy the skill folder (skills/paid-ads/platforms/reddit-ads in kostja94/marketing-skills) into .claude/skills/reddit-ads in your project. Claude Code loads it when a task matches its description.
How do I install Reddit Ads in Codex?
Run `npx skills add kostja94/marketing-skills --skill reddit-ads -a codex`. Or copy the skill folder (skills/paid-ads/platforms/reddit-ads in kostja94/marketing-skills) into .agents/skills/reddit-ads in your project. Codex loads it when a task matches its description.
Can I use Reddit Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill reddit-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/reddit-ads, .gemini/skills/reddit-ads, .github/skills/reddit-ads and .opencode/skills/reddit-ads in your project.
What does Reddit Ads need to run?
SKILL.md names no scripts, command-line tools or credentials: Reddit Ads is instructions for the agent only.
Does Reddit Ads access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Reddit Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Reddit Ads use?
Reddit Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Reddit Ads use?
About 693 tokens (SKILL.md is roughly 2.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Reddit Ads?
Skills that share tags, products or a category with Reddit Ads: Customer Research (Nexus-JPF/note-companion, 870 stars), Paid Ads Audit (AgriciDaniel/claude-ads, 9.9k stars), Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars) and Bggg Data Reddit (binggandata/bggg-skills, 605 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Reddit Ads?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.