Technical Launch Planner
jamesrochabrun/skills
Plan and execute technical product launches for developer tools, APIs, and technical products.
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes).
Install Product Hunt Launch
$ npx skills add kostja94/marketing-skills --skill product-hunt-launch -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills product-hunt-launch --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/channels/community/product-hunt-launch .claude/skills/product-hunt-launch && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "product-hunt-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/community/product-hunt-launch into .claude/skills/product-hunt-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-hunt-launch", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/channels/community/product-hunt-launchType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill product-hunt-launch -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills product-hunt-launch --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/channels/community/product-hunt-launch .agents/skills/product-hunt-launch && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "product-hunt-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/community/product-hunt-launch into .agents/skills/product-hunt-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-hunt-launch", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill product-hunt-launch -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills product-hunt-launch --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/channels/community/product-hunt-launch .cursor/skills/product-hunt-launch && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "product-hunt-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/community/product-hunt-launch into .cursor/skills/product-hunt-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-hunt-launch", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/channels/community/product-hunt-launch--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill product-hunt-launch -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills product-hunt-launch --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/channels/community/product-hunt-launch .gemini/skills/product-hunt-launch && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "product-hunt-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/community/product-hunt-launch into .gemini/skills/product-hunt-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-hunt-launch", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills product-hunt-launchInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill product-hunt-launch -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/channels/community/product-hunt-launch .github/skills/product-hunt-launch && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "product-hunt-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/community/product-hunt-launch into .github/skills/product-hunt-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-hunt-launch", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill product-hunt-launch -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills product-hunt-launch --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/channels/community/product-hunt-launch .opencode/skills/product-hunt-launch && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "product-hunt-launch" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/community/product-hunt-launch into .opencode/skills/product-hunt-launch/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-hunt-launch", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
product-hunt-launch- GitHub stars
- 1k
- Token cost
- ~1.1k tokens
- SKILL.md length
- 461 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes).
- Works in 3 steps: Product type: SaaS, AI tool, app, Chrome… → Launch readiness: Landing page,… → Hunter: Self-hunt or Top Hunter…
- Wants to launch on Product Hunt
- SKILL.md covers Initial Assessment, 30-Day Preparation Plan, Product Hunt Fields and Launch Day Strategy, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Product Hunt Launch is an agent skill from kostja94/marketing-skills. When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Product launch strategy. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to launch on Product Hunt
- Prepare a PH submission
- Plan launch day (hunter
- The user mentions Product Hunt
Example prompts
- “Product Hunt,”
- “launch on Product Hunt,”
- “PH launch,”
- “/product-hunt-launch”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Product type: SaaS, AI tool, app, Chrome extension
- Launch readiness: Landing page, screenshots, tagline, first comment
- Hunter: Self-hunt or Top Hunter (optional but helps)
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Product Hunt Launch loads about 1.1k tokens when it runs. Until then it costs about 110 tokens; SKILL.md has 461 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 461 words, ~1,084 tokens.
Download SKILL.mdSave it as
.claude/skills/product-hunt-launch/SKILL.md (or your agent's skills folder).- name
- product-hunt-launch
- description
- When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission.
- metadata.version
- 1.1.0
Channels: Product Hunt Launch
Guides preparing and executing a Product Hunt launch. Product Hunt is a community-driven product discovery platform; only ~10% of submissions get featured on the homepage. Best for SaaS, developer tools, AI/ML products, and productivity software. Physical products and service businesses have limited success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: SaaS, AI tool, app, Chrome extension
- Launch readiness: Landing page, screenshots, tagline, first comment
- Hunter: Self-hunt or Top Hunter (optional but helps)
30-Day Preparation Plan
| Phase | Days | Actions |
|---|---|---|
| Teaser | 30–21 | Build "notify me" page; decide self-hunt vs hunter; engage in community |
| Supporters | 20–11 | Build list of 200+ (makers, industry contacts, followers, users) |
| Assets | 10–3 | Finalize tagline (≤60 chars), gallery images (1270×760), demo video (<2 min), maker comment, 3–5 topic tags; build awareness on X/LinkedIn 2–4 weeks before |
| Launch day | 2–1 | Clear calendar for 16+ hours; Product Hunt runs midnight–midnight Pacific |
Product Hunt Fields
| Field | Spec |
|---|---|
| Tagline | ≤60 chars; no emojis unless part of product name; catchy, benefit-focused |
| Gallery | 1270×760 px recommended; readable, show product value |
| Demo video | <2 minutes; optional but recommended |
| First comment | Post immediately; story-driven, not feature list; significantly impacts engagement |
| Topic tags | 3–5 relevant; match Product Hunt taxonomy |
Show full SKILL.md (187 more words)Show less
Launch Day Strategy
| Practice | Guideline |
|---|---|
| Timing | Tuesday–Thursday; 12:01am Pacific works best |
| Narrative | Create story (problem → solution), not feature list |
| Engagement | Reply to every comment; thank supporters; answer questions |
| Avoid | Begging for upvotes (risk of shadowban) |
Principle: Product Hunt is a visibility amplifier and credibility boost—not primarily a customer acquisition channel.
Realistic Expectations
| Outcome | Upvotes | Placement |
|---|---|---|
| Poor | 50–100 | — |
| Average | 200–400 | Top 10 |
| Good | 500–800 | Top 5 |
| Great | 800+ | Product of the Day |
Beyond Listing
| Offering | Use When |
|---|---|
| Product Hunt Daily | Newsletter feature; high-intent audience |
| Social promotion | PH shares on X, LinkedIn; launch-day amplification |
| Featured placement | Paid promotion options |
Post-Launch
- Continue engaging with new users
- Thank-you emails to supporters
- Ask for feedback
- See directory-submission for other directories; cold-start-strategy for full launch plan
Output Format
- Readiness checklist (tagline, gallery, first comment, topic tags)
- First comment draft (story-driven)
- Tagline options (≤60 chars)
- 30-day timeline (if planning ahead)
Related Skills
- directory-submission: Taaft, G2, curated lists; Product Hunt is one directory—see for multi-platform submission
- cold-start-strategy: Full launch plan; Product Hunt as channel
- indie-hacker-strategy: Indie hacker Product Hunt, first 100 users
- media-kit-page-generator: Press kit, screenshots for launch
- analytics-tracking: UTM for Product Hunt traffic attribution
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/channels/community/product-hunt-launch of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Product Hunt Launch next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Product Hunt Launch this skillkostja94/marketing-skills | 1k | — | ~1.1k | Automated safety check: Pass | MIT | |
| Technical Launch Plannerjamesrochabrun/skills | 216 | 1 repos | ~3.8k | Automated safety check: Pass | MIT | |
| Getxapi ConnectLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~715 | Automated safety check: Pass | Custom licence | |
| ProducthuntReScienceLab/opc-skills | 1.8k | — | ~467 | Automated safety check: Pass | Apache-2.0 | |
| Micro SaaS Launchernicepkg/auto-company | 195 | 8 repos | ~1.3k | Automated safety check: Pass | None | |
| Directory Submissionscoreyhaines31/marketingskills | 54k | 2 repos | ~6.7k | Automated safety check: Pass | MIT |
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Producthunt
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Micro SaaS Launcher
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Directory Submissions
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Related
Categories
Questions about Product Hunt Launch
What does Product Hunt Launch do?
When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Product Hunt Launch is an agent skill from kostja94/marketing-skills. When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes).
When should I use Product Hunt Launch?
Product Hunt Launch fits situations like: wants to launch on Product Hunt; prepare a PH submission; plan launch day (hunter; the user mentions Product Hunt.
How do I install Product Hunt Launch in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill product-hunt-launch -a claude-code`. Or copy the skill folder (skills/channels/community/product-hunt-launch in kostja94/marketing-skills) into .claude/skills/product-hunt-launch in your project. Claude Code loads it when a task matches its description.
How do I install Product Hunt Launch in Codex?
Run `npx skills add kostja94/marketing-skills --skill product-hunt-launch -a codex`. Or copy the skill folder (skills/channels/community/product-hunt-launch in kostja94/marketing-skills) into .agents/skills/product-hunt-launch in your project. Codex loads it when a task matches its description.
Can I use Product Hunt Launch in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill product-hunt-launch -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-hunt-launch, .gemini/skills/product-hunt-launch, .github/skills/product-hunt-launch and .opencode/skills/product-hunt-launch in your project.
What does Product Hunt Launch need to run?
SKILL.md names no scripts, command-line tools or credentials: Product Hunt Launch is instructions for the agent only.
Does Product Hunt Launch access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Product Hunt Launch safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Product Hunt Launch use?
Product Hunt Launch is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Product Hunt Launch use?
About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Product Hunt Launch?
Skills that share tags, products or a category with Product Hunt Launch: Technical Launch Planner (jamesrochabrun/skills, 216 stars), Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Producthunt (ReScienceLab/opc-skills, 1.8k stars) and Micro SaaS Launcher (nicepkg/auto-company, 195 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Product Hunt Launch?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.