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Agent skill

Technical Launch Planner

by jamesrochabrun in jamesrochabrun/skills

Plan and execute technical product launches for developer tools, APIs, and technical products.

MITAuto-check passedMarketing & SEO

Install Technical Launch Planner

skills CLI
$ npx skills add jamesrochabrun/skills --skill technical-launch-planner -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install jamesrochabrun/skills technical-launch-planner --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/jamesrochabrun/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/technical-launch-planner .claude/skills/technical-launch-planner && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
technical-launch-planner
GitHub stars
216
Used in
1 other repo
Token cost
~3.8k tokens
SKILL.md length
1,472 words
Files
8 (incl. scripts, references)
Skills in repo
23
Repo updated
First seen
Licence
MIT

At a glance

Plan and execute technical product launches for developer tools, APIs, and technical products.

  • Works in 12 steps: Assess Your Launch Tier → Generate Launch Plan → Validate Readiness → …
  • Technical PMMs need to plan a launch
  • SKILL.md covers Overview, Quick Start, Core Launch Framework and Developer-Focused Launch…, plus 4 more sections
  • Runs Shell scripts from its folder

What it does

Technical Launch Planner is an agent skill from jamesrochabrun/skills. Plan and execute technical product launches for developer tools, APIs, and technical products. Use this skill when technical PMMs need to "plan a launch", "create a launch strategy", "coordinate a product release", or "prepare for GA/beta launch".

Its SKILL.md is about 3.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 9 other files, including scripts and reference files (for example `references/developer_enablement.md`, `references/launch_messaging.md` and `references/launch_tiers.md`).

It sits in Marketing & SEO, covering Product launch strategy. The licence is MIT.

When your agent uses it

  • Technical PMMs need to plan a launch
  • Create a launch strategy
  • Coordinate a product release
  • Prepare for GA/beta launch

Example prompts

  • “plan a launch”
  • “create a launch strategy”
  • “coordinate a product release”
  • “/technical-launch-planner”

Requirements

  • Python 3
  • A Bash shell

Workflow steps

12 steps, taken from the step headings in SKILL.md.

  1. Assess Your Launch Tier
  2. Generate Launch Plan
  3. Validate Readiness
  4. Developer Enablement
  5. Technical Messaging
  6. Launch Channels for Developers
  7. Planning (T-12 to T-8 weeks)
  8. Build (T-8 to T-4 weeks)
  9. Prepare (T-4 to T-1 weeks)
  10. Launch (Launch Day)
  11. Post-Launch (T+1 week to T+4 weeks)
  12. Documentation First

What it can do on your machine

Read from SKILL.md and the folder at commit 2482c17. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 3 files in scripts/ (Shell), which the agent can run.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Technical Launch Planner loads about 3.8k tokens when it runs, and up to ~13k if it reads all its reference files. Until then it costs about 68 tokens; SKILL.md has 1,472 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~68
When it runs · the whole SKILL.md, loaded when a task matches
~3.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~13k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from jamesrochabrun/skills at commit 2482c17, republished under its MIT licence (© jamesrochabrun). 1,472 words, ~3,825 tokens.

Download SKILL.mdSave it as .claude/skills/technical-launch-planner/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.
name
technical-launch-planner
description
Plan and execute technical product launches for developer tools, APIs, and technical products. Use this skill when technical PMMs need to "plan a launch", "create a launch strategy", "coordinate a product release", or "prepare for GA/beta launch".

Technical Launch Planner

Overview

Plan and execute successful launches for technical products, developer tools, APIs, SDKs, and platforms. This skill provides frameworks, checklists, and templates specifically designed for technical audiences and developer-focused products.

Built for:

  • Developer tools and platforms
  • APIs and SDKs
  • Technical infrastructure products
  • B2D (Business-to-Developer) products
  • SaaS with technical buyers

Quick Start

1. Assess Your Launch Tier

Run the interactive assessment:

bash
scripts/assess_launch_tier.sh

This determines if your launch is:

  • Tier 1 (Major/GA) - New product, major version, significant expansion
  • Tier 2 (Standard) - New features, integrations, regional expansion
  • Tier 3 (Minor) - Updates, improvements, small features
2. Generate Launch Plan

Create your comprehensive launch plan:

bash
scripts/generate_launch_plan.sh

Provides structured plan with:

  • Timeline and milestones
  • Stakeholder responsibilities
  • Developer enablement checklist
  • Go-to-market activities
  • Launch day playbook
3. Validate Readiness

Before launch, check readiness:

bash
scripts/validate_readiness.sh

Validates:

  • Documentation completeness
  • Technical assets ready
  • Stakeholder alignment
  • Messaging finalized
  • Metrics instrumentation

Core Launch Framework

Launch Tiers

Different launches require different levels of investment:

TierTypeExamplesInvestment
Tier 1MajorGA launch, new product, major versionFull GTM, events, PR
Tier 2StandardNew features, integrations, SDKsSelective GTM, blog, docs
Tier 3MinorUpdates, improvements, patchesChangelog, in-app

See references/launch_tiers.md for complete framework.

Developer-Focused Launch Components

1. Developer Enablement

Critical for technical launches:

Documentation:

  • Getting started guide
  • API reference
  • Code samples
  • Integration guides
  • Migration guides (if applicable)

Code Assets:

  • SDKs/client libraries
  • Sample applications
  • Starter templates
  • Code snippets

Developer Experience:

  • Sandbox/playground environment
  • Interactive tutorials
  • API explorer
  • Debugging tools

See references/developer_enablement.md for complete checklist.

2. Technical Messaging

Speak developer language:

Avoid:

  • Marketing jargon
  • Vague benefits
  • Non-technical superlatives

Include:

  • Concrete technical details
  • Performance metrics
  • Code examples
  • Architecture diagrams
  • Integration patterns

See references/launch_messaging.md for templates.

3. Launch Channels for Developers

Where developers discover new tools:

Primary:

  • Developer documentation
  • GitHub/GitLab
  • Developer blog
  • API changelog
  • Release notes

Secondary:

  • Dev.to, Hacker News, Reddit
  • Technical Twitter/X
  • Discord/Slack communities
  • YouTube (tutorials)
  • Developer newsletters

Tertiary:

  • Webinars/workshops
  • Conferences
  • Podcasts
  • Case studies

Launch Planning Workflow

Phase 1: Planning (T-12 to T-8 weeks)

Objectives:

  • Define launch tier
  • Set success criteria
  • Align stakeholders
  • Create timeline

Activities:

  1. Launch Tier Assessment

    bash
    scripts/assess_launch_tier.sh

  2. Stakeholder Kickoff

    • Product/Engineering
    • Developer Relations
    • Sales Engineering
    • Marketing/Comms
    • Partners (if applicable)

  3. Define Success Metrics

    • Developer adoption metrics
    • API usage/calls
    • SDK downloads
    • Documentation traffic
    • Community engagement

  4. Create Launch Timeline

    bash
    scripts/generate_launch_plan.sh
Phase 2: Build (T-8 to T-4 weeks)

Objectives:

  • Create all launch assets
  • Prepare documentation
  • Build demos and samples

Activities:

Documentation:

  • Getting started guide written
  • API reference complete
  • Integration guides ready
  • Migration guide (if needed)
  • Troubleshooting FAQ

Code Assets:

  • SDKs built and tested
  • Sample apps created
  • Code snippets prepared
  • Sandbox environment ready

Marketing Assets:

  • Technical blog post written
  • Demo video recorded
  • Announcement email drafted
  • Social media plan
  • Press release (Tier 1)

Sales Enablement:

  • Technical battlecard
  • Demo script
  • FAQ/objection handling
  • Pricing materials
  • Competitive positioning
Phase 3: Prepare (T-4 to T-1 weeks)

Objectives:

  • Review and refine all assets
  • Train teams
  • Pre-launch validation

Activities:

Internal Enablement:

  • Sales team training
  • Support team training
  • Partner briefings
  • Internal demo day

External Prep:

  • Beta customers briefed
  • Partners coordinated
  • Developer advocates prepared
  • Community moderators ready

Technical Validation:

bash
scripts/validate_readiness.sh

Pre-Launch Checklist:

  • All docs published to staging
  • SDKs tagged and ready
  • Demo environment tested
  • Monitoring/analytics configured
  • Support escalation path defined
Phase 4: Launch (Launch Day)

Launch Day Playbook:

Morning (9 AM):

  • Publish documentation
  • Release SDKs/packages
  • Deploy blog post
  • Send announcement email
  • Post to social media
  • Update website/product pages

Midday (12 PM):

  • Monitor metrics dashboard
  • Respond to community questions
  • Share to external communities
  • Engage with social mentions

Afternoon (3 PM):

  • Post to Hacker News/Reddit (if Tier 1)
  • Developer advocate content
  • Partner announcements

End of Day:

  • Day 1 metrics report
  • Team debrief
  • Issue triage
Phase 5: Post-Launch (T+1 week to T+4 weeks)

Objectives:

  • Monitor adoption
  • Gather feedback
  • Iterate on messaging
  • Report results

Activities:

Week 1:

  • Daily metrics monitoring
  • Community Q&A
  • Bug fixes prioritized
  • Feedback synthesis

Week 2:

  • First adoption metrics
  • Customer feedback interviews
  • Documentation updates
  • Follow-up content

Week 4:

  • Launch retrospective
  • Success metrics report
  • Lessons learned doc
  • Update launch playbook

Launch Tier Details

Tier 1: Major Launch

When:

  • New product GA
  • Major version release (v2.0, v3.0)
  • Significant platform expansion
  • Game-changing feature

Timeline: 12-16 weeks

Investment:

  • Full cross-functional GTM
  • PR/media outreach
  • Developer events
  • Partner coordination
  • Paid promotion

Deliverables:

  • Complete documentation
  • Multiple SDKs
  • Sample applications
  • Video tutorials
  • Interactive demos
  • Press release
  • Analyst briefings
  • Launch event/webinar
  • Partner co-marketing
Tier 2: Standard Launch

When:

  • New features
  • New integrations
  • Additional SDKs
  • Regional expansion

Timeline: 6-8 weeks

Investment:

  • Selective GTM activities
  • Blog and social
  • Email to developer list
  • Documentation updates

Deliverables:

  • Feature documentation
  • Code samples
  • Blog post
  • Demo video
  • Email announcement
  • Social media
  • Changelog entry
Tier 3: Minor Launch

When:

  • Incremental improvements
  • Bug fixes
  • Performance enhancements
  • Small feature additions

Timeline: 2-4 weeks

Investment:

  • Minimal marketing
  • Documentation only
  • Changelog

Deliverables:

  • Release notes
  • Updated docs
  • Changelog entry
  • In-app notification (if applicable)

Developer Launch Best Practices

1. Documentation First

Launch is NOT ready without:

  • ✅ Getting started guide
  • ✅ API reference
  • ✅ At least 3 code samples
  • ✅ Integration guide

Developer rule: "If it's not documented, it doesn't exist"

2. Show, Don't Tell

Developers want to see code:

Good:

python
# Initialize the SDK
import acme_sdk

client = acme_sdk.Client(api_key="your_key")
result = client.widgets.create(name="My Widget")
print(result.id)

Bad: "Our SDK makes it easy to create widgets with just a few lines of code"

3. Interactive > Passive

Engagement hierarchy:

  1. 🥇 Interactive tutorial/playground
  2. 🥈 Live demo
  3. 🥉 Demo video
  4. ❌ Static screenshots
4. Honest Technical Communication

Developers appreciate:

  • Limitations clearly stated
  • Performance characteristics
  • Pricing transparency
  • Migration complexity
  • Breaking changes

Developers hate:

  • Overpromising
  • Hidden limitations
  • Surprise breaking changes
  • Vendor lock-in
Show full SKILL.md (595 more words)Show less
5. Community-First Approach

Engage where developers are:

  • Answer questions on Stack Overflow
  • Be active in GitHub discussions
  • Respond on Hacker News
  • Join relevant Discord/Slack
  • Participate in Reddit AMAs

Don't:

  • Spam communities
  • Ignore negative feedback
  • Delete critical comments
  • Only show up for launches

Technical Metrics

Developer Adoption Metrics

Activation:

  • Sandbox/trial sign-ups
  • First API call within 24 hours
  • SDK downloads
  • "Hello World" completions

Engagement:

  • Daily/Weekly Active Developers
  • API calls per developer
  • Features adopted
  • Integration depth

Retention:

  • Day 7, 30, 90 developer retention
  • Churn rate
  • NPS (Developer)

See references/metrics_frameworks.md for complete guide.

Launch Templates

Technical Blog Post Template
markdown
# Introducing [Feature/Product]

## The Problem

[Describe the developer pain point in technical detail]

## The Solution

[High-level technical overview]

## How It Works

[Technical architecture, with diagram]

## Getting Started

[Code sample showing basic usage]

## What's Next

[Roadmap tease]

[Link to full documentation]
Launch Email Template

Subject: [Feature] is now available

Body:

Hi [Developer Name],

We're excited to announce [Feature] is now generally available.

What it does:
[One sentence technical description]

Why it matters:
[Developer benefit]

Get started in 5 minutes:
[Code snippet or quick start link]

Key resources:
- Documentation: [link]
- Sample code: [link]
- API reference: [link]

Questions? Reply to this email or join us in [Discord/Slack].

Happy building!
[Your Name]
Changelog Entry Template
markdown
## [Version] - YYYY-MM-DD

### Added
- [New feature]: [Technical description]
  - Example: `client.newMethod(params)`
  - [Link to docs]

### Changed
- [Breaking change]: [What changed and why]
  - Migration guide: [link]

### Fixed
- [Bug fix]: [What was fixed]

### Deprecated
- [Feature]: [Timeline for removal]

Partner/Integration Launches

When You Have Partners

Coordination needed:

  • Joint messaging
  • Co-marketing plan
  • Technical validation
  • Mutual customer references

Partner Enablement:

  • Technical integration tested
  • Partner documentation
  • Joint case study
  • Co-branded assets
  • Sales team training

Launch Activities:

  • Co-authored blog posts
  • Joint webinar
  • Cross-promotion on social
  • Email to both lists
  • Mutual press release (Tier 1)

Launch Retrospective

Post-Launch Review (Within 30 days)

Metrics Review:

  • Did we hit adoption targets?
  • What was Day 1, Week 1, Month 1 usage?
  • Developer sentiment (NPS, social, support)?
  • Press/analyst coverage (if applicable)?

What Worked:

  • Which channels drove most adoption?
  • What content resonated?
  • Which enablement assets were most used?

What Didn't:

  • Where did developers get stuck?
  • What documentation was missing?
  • Which assumptions were wrong?

Action Items:

  • Documentation improvements
  • Messaging refinements
  • Process improvements for next launch

Template: [Document in Notion/Confluence]

Common Pitfalls

Pitfall 1: Launching Without Complete Docs

Problem: "Docs will be ready soon" = Dead launch

Solution: Docs are non-negotiable. Delay launch if needed.

Pitfall 2: Marketing-Speak for Developers

Problem: "Revolutionary", "Seamless", "Game-changing"

Solution: Use concrete technical language, metrics, code.

Pitfall 3: Ignoring Migration Complexity

Problem: Breaking changes with no migration guide

Solution: Clear migration guide, migration tools, version support plan.

Pitfall 4: Over-Indexing on Launch Day

Problem: All effort on Day 1, nothing for ongoing adoption

Solution: Plan 4-week post-launch content calendar.

Pitfall 5: No Developer Feedback Loop

Problem: Launch and disappear

Solution: Active community engagement, regular office hours.

Resources

Scripts
  • assess_launch_tier.sh - Determine appropriate launch tier
  • generate_launch_plan.sh - Create comprehensive launch plan
  • validate_readiness.sh - Pre-launch readiness check
References
  • launch_tiers.md - Complete launch tier framework
  • developer_enablement.md - Developer enablement checklist
  • launch_messaging.md - Technical messaging templates
  • metrics_frameworks.md - Developer product metrics guide

Real-World Examples

Example 1: API GA Launch (Tier 1)

Product: New REST API for developer platform

Timeline: 12 weeks

Key Activities:

  • Complete API documentation
  • 5 SDKs (Python, Node, Ruby, Go, Java)
  • Interactive API explorer
  • 10+ sample applications
  • Video tutorial series
  • Developer webinar
  • Blog post + case studies
  • HN/Reddit launch
  • Email to 50K developers

Results:

  • 10K API keys issued Week 1
  • 60% activation rate (first API call)
  • 40% Day 7 retention
  • #1 on Hacker News
Example 2: New Integration (Tier 2)

Product: Integration with popular DevOps tool

Timeline: 6 weeks

Key Activities:

  • Integration guide
  • Sample workflow
  • Blog post
  • Partner co-marketing
  • Demo video
  • Email announcement

Results:

  • 2K integration activations Month 1
  • 25% of existing users tried it
  • High engagement metric
Example 3: SDK Update (Tier 3)

Product: New SDK version with performance improvements

Timeline: 2 weeks

Key Activities:

  • Release notes
  • Migration guide
  • Changelog
  • Tweet/X post

Results:

  • 30% upgrade rate Week 1
  • Minimal support burden
  • Positive community feedback

Summary

Technical launches require:

  1. Complete Documentation - Non-negotiable
  2. Code Samples - Show, don't tell
  3. Developer Enablement - Make it easy to try
  4. Technical Credibility - Speak the language
  5. Community Engagement - Be where developers are
  6. Clear Metrics - Measure what matters
  7. Post-Launch Commitment - Launch is day 1, not the finish line

Use the scripts to streamline planning, follow the frameworks for consistency, and always put developers first.

Get started:

bash
scripts/assess_launch_tier.sh

© jamesrochabrun, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 7 other files (scripts, references) in skills/technical-launch-planner of jamesrochabrun/skills.

  • SKILL.md
  • references/developer_enablement.md
  • references/launch_messaging.md
  • references/launch_tiers.md
  • references/metrics_frameworks.md
  • scripts/assess_launch_tier.sh
  • scripts/generate_launch_plan.sh
  • scripts/validate_readiness.sh

Open the folder on GitHubat commit 2482c17

Used in 1 other repository

We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in jamesrochabrun/skills, which our catalogue first saw on October 7, 2026.

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Categories

Questions about Technical Launch Planner

What does Technical Launch Planner do?

Plan and execute technical product launches for developer tools, APIs, and technical products. Technical Launch Planner is an agent skill from jamesrochabrun/skills. Plan and execute technical product launches for developer tools, APIs, and technical products.

When should I use Technical Launch Planner?

Technical Launch Planner fits situations like: technical PMMs need to plan a launch; create a launch strategy; coordinate a product release; prepare for GA/beta launch.

How do I install Technical Launch Planner in Claude Code?

Run `npx skills add jamesrochabrun/skills --skill technical-launch-planner -a claude-code`. Or copy the skill folder (skills/technical-launch-planner in jamesrochabrun/skills) into .claude/skills/technical-launch-planner in your project. Claude Code loads it when a task matches its description.

How do I install Technical Launch Planner in Codex?

Run `npx skills add jamesrochabrun/skills --skill technical-launch-planner -a codex`. Or copy the skill folder (skills/technical-launch-planner in jamesrochabrun/skills) into .agents/skills/technical-launch-planner in your project. Codex loads it when a task matches its description.

Can I use Technical Launch Planner in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add jamesrochabrun/skills --skill technical-launch-planner -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/technical-launch-planner, .gemini/skills/technical-launch-planner, .github/skills/technical-launch-planner and .opencode/skills/technical-launch-planner in your project.

What does Technical Launch Planner need to run?

Going by SKILL.md and its folder, Technical Launch Planner needs a shell for the scripts in its folder. Our summary lists: Python 3; A Bash shell.

Does Technical Launch Planner access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Technical Launch Planner safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Technical Launch Planner use?

Technical Launch Planner is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Technical Launch Planner use?

About 3.8k tokens (SKILL.md is roughly 15k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 9.3k tokens, read only when the agent opens those files.

What are the alternatives to Technical Launch Planner?

Skills that share tags, products or a category with Technical Launch Planner: Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), Micro SaaS Launcher (nicepkg/auto-company, 192 stars), Producthunt (ReScienceLab/opc-skills, 1.8k stars) and Directory Submissions (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Technical Launch Planner?

jamesrochabrun (a GitHub user) maintains it in jamesrochabrun/skills, which has 216 GitHub stars. The repository holds 23 skills in this directory. The repository was last updated on January 14, 2026.

Source: jamesrochabrun/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.