Google Maps
cablate/mcp-google-map
Search places, resolve addresses, compare routes, inspect neighborhoods, and retrieve geographic or environmental facts through the standalone @cablate/mcp-google-map CLI.
When the user wants to optimize for local search, set up Google Business Profile, or build local citations.
Install Local SEO
$ npx skills add kostja94/marketing-skills --skill local-seo -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills local-seo --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo/local .claude/skills/local-seo && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "local-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/local into .claude/skills/local-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-seo", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/seo/localType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill local-seo -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills local-seo --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/seo/local .agents/skills/local-seo && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "local-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/local into .agents/skills/local-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-seo", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill local-seo -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills local-seo --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/seo/local .cursor/skills/local-seo && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "local-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/local into .cursor/skills/local-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-seo", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/seo/local--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill local-seo -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills local-seo --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/seo/local .gemini/skills/local-seo && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "local-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/local into .gemini/skills/local-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-seo", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills local-seoInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill local-seo -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/seo/local .github/skills/local-seo && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "local-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/local into .github/skills/local-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-seo", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill local-seo -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills local-seo --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/seo/local .opencode/skills/local-seo && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "local-seo" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/seo/local into .opencode/skills/local-seo/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "local-seo", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
local-seo- GitHub stars
- 1k
- Token cost
- ~715 tokens
- SKILL.md length
- 314 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to optimize for local search, set up Google Business Profile, or build local citations.
- Works in 3 steps: Business type: Storefront vs service-area → Location: Single or multiple → Current listings: Existing GBP,…
- Wants to optimize for local search
- SKILL.md covers Initial Assessment, NAP Consistency, Google Business Profile and Citation Building, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Local SEO is an agent skill from kostja94/marketing-skills. When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
Its SKILL.md is about 720 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Local SEO. It works with Google Maps Platform. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to optimize for local search
- Set up Google Business Profile
- Build local citations
- The user mentions local SEO
Example prompts
- “local SEO,”
- “Google Business Profile,”
- “Google Maps,”
- “/local-seo”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Business type: Storefront vs service-area
- Location: Single or multiple
- Current listings: Existing GBP, directories
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Local SEO loads about 715 tokens when it runs. Until then it costs about 80 tokens; SKILL.md has 314 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 314 words, ~715 tokens.
Download SKILL.mdSave it as
.claude/skills/local-seo/SKILL.md (or your agent's skills folder).- name
- local-seo
- description
- When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Also use when the user mentions "local SEO," "Google Business Profile," "Google Maps," "NAP," "citations," "local search," "local business," or "service area." For location pages, use programmatic-seo.
- metadata.version
- 1.0.1
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Business type: Storefront vs service-area
- Location: Single or multiple
- Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order:
- Google Business Profile
- Apple Maps
- Yelp, Bing Places, Facebook
- Better Business Bureau, Foursquare, Nextdoor
- Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/seo/local of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Local SEO next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Local SEO this skillkostja94/marketing-skills | 1k | — | ~715 | Automated safety check: Pass | MIT | |
| Google Mapscablate/mcp-google-map | 469 | — | ~909 | Automated safety check: Pass | MIT | |
| Google Maps Local SEOcablate/mcp-google-map | 469 | — | ~633 | Automated safety check: Pass | MIT | |
| Google Maps Travel Planningcablate/mcp-google-map | 469 | — | ~710 | Automated safety check: Pass | MIT | |
| Maps Intelligence for Local SEOAgriciDaniel/claude-seo | 19k | 1 repos | ~3.1k | Automated safety check: Pass | MIT | |
| Local SEO Manageralirezarezvani/claude-skills | 28k | — | ~3.3k | Automated safety check: Pass | MIT |
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Nap Consistency
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Related
Works with
Categories
Questions about Local SEO
What does Local SEO do?
When the user wants to optimize for local search, set up Google Business Profile, or build local citations. Local SEO is an agent skill from kostja94/marketing-skills. When the user wants to optimize for local search, set up Google Business Profile, or build local citations.
When should I use Local SEO?
Local SEO fits situations like: wants to optimize for local search; set up Google Business Profile; build local citations; the user mentions local SEO.
How do I install Local SEO in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill local-seo -a claude-code`. Or copy the skill folder (skills/seo/local in kostja94/marketing-skills) into .claude/skills/local-seo in your project. Claude Code loads it when a task matches its description.
How do I install Local SEO in Codex?
Run `npx skills add kostja94/marketing-skills --skill local-seo -a codex`. Or copy the skill folder (skills/seo/local in kostja94/marketing-skills) into .agents/skills/local-seo in your project. Codex loads it when a task matches its description.
Can I use Local SEO in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill local-seo -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/local-seo, .gemini/skills/local-seo, .github/skills/local-seo and .opencode/skills/local-seo in your project.
What does Local SEO need to run?
SKILL.md names no scripts, command-line tools or credentials: Local SEO is instructions for the agent only.
Does Local SEO access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Local SEO safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Local SEO use?
Local SEO is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Local SEO use?
About 715 tokens (SKILL.md is roughly 2.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Local SEO?
Skills that share tags, products or a category with Local SEO: Google Maps (cablate/mcp-google-map, 469 stars), Google Maps Local SEO (cablate/mcp-google-map, 469 stars), Google Maps Travel Planning (cablate/mcp-google-map, 469 stars) and Maps Intelligence for Local SEO (AgriciDaniel/claude-seo, 19k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Local SEO?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.