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Agent skill

Google Maps Local SEO

by cablate in cablate/mcp-google-map

Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI.

MITAuto-check passedMarketing & SEO

Install Google Maps Local SEO

skills CLI
$ npx skills add cablate/mcp-google-map --skill google-maps-local-seo -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cablate/mcp-google-map google-maps-local-seo --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cablate/mcp-google-map.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-maps-local-seo .claude/skills/google-maps-local-seo && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
google-maps-local-seo
GitHub stars
468
Token cost
~633 tokens
SKILL.md length
255 words
Files
2 (incl. references)
Skills in repo
4
Repo updated
First seen
Licence
MIT

At a glance

Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI.

  • Works in 7 steps: Confirm the target business or place_id,… → Read references/local-seo.md before… → Resolve the target with… → …
  • Location-strategy decisions
  • SKILL.md covers Before calling the CLI, Workflow, CLI and Boundaries, plus 1 more section
  • Calls npx; needs GOOGLE_MAPS_API_KEY

What it does

Google Maps Local SEO is an agent skill from cablate/mcp-google-map. Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI. Use for local SEO or location-strategy decisions, not ordinary place recommendations.

Its SKILL.md is about 630 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/local-seo.md`).

It sits in Marketing & SEO, covering Local SEO. It works with Google Maps Platform and Model Context Protocol. The repository describes itself as: 18 Google Maps tools and 3 Agent Skills for place search, routes, travel planning, and local SEO—via MCP or standalone CLI. The licence is MIT.

When your agent uses it

  • Location-strategy decisions
  • Not ordinary place recommendations

Example prompts

  • “/google-maps-local-seo”

Requirements

  • Node.js
  • A credential in GOOGLE_MAPS_API_KEY

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

  1. Confirm the target business or place_id, service area, relevant keywords, grid size, and decision the user needs to make.
  2. Read references/local-seo.md before running an audit.
  3. Resolve the target with maps_search_places and maps_place_details; do not assume businesses with similar names are identical.
  4. Use maps_local_rank_tracker for geographic rankings. Keep the keyword, center, spacing, and grid size with every reported result.
  5. Use place search, comparison, and area exploration to identify competitors and evidence for gaps.
  6. Separate observed API results from recommendations. Explain ARP, ATRP, SoLV, unfound grid points, and sample limitations.
  7. Present prioritized actions tied to the observed evidence; do not promise ranking improvements.

What it can do on your machine

Read from SKILL.md and the folder at commit bc2c31f. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Shell commands in SKILL.md call:

    • npx

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md. Its commands use npx, which can reach the network depending on how they are called.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names these keys or tokens, usually read from environment variables:

    • GOOGLE_MAPS_API_KEY

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Google Maps Local SEO loads about 633 tokens when it runs, and up to ~2.9k if it reads all its reference files. Until then it costs about 66 tokens; SKILL.md has 255 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~66
When it runs · the whole SKILL.md, loaded when a task matches
~633
With references · SKILL.md plus every file in references/, read only if the agent opens them
~2.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from cablate/mcp-google-map at commit bc2c31f, republished under its MIT licence (© cablate). 255 words, ~633 tokens.

Download SKILL.mdSave it as .claude/skills/google-maps-local-seo/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
google-maps-local-seo
description
Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI. Use for local SEO or location-strategy decisions, not ordinary place recommendations.
license
MIT

Google Maps Local SEO

Produce a reproducible local-search visibility analysis grounded in Google Maps results. Use the standalone CLI; no MCP connection is required.

Before calling the CLI

  • On the first call in a session, or after an execution failure, read ../_shared/setup-and-diagnostics.md and run the non-billable local preflight.
  • The user must supply GOOGLE_MAPS_API_KEY. Never expose its value.
  • Read ../_shared/content-attribution.md before presenting reviews, photos, or Google-generated summaries.

Workflow

  1. Confirm the target business or place_id, service area, relevant keywords, grid size, and decision the user needs to make.
  2. Read references/local-seo.md before running an audit.
  3. Resolve the target with maps_search_places and maps_place_details; do not assume businesses with similar names are identical.
  4. Use maps_local_rank_tracker for geographic rankings. Keep the keyword, center, spacing, and grid size with every reported result.
  5. Use place search, comparison, and area exploration to identify competitors and evidence for gaps.
  6. Separate observed API results from recommendations. Explain ARP, ATRP, SoLV, unfound grid points, and sample limitations.
  7. Present prioritized actions tied to the observed evidence; do not promise ranking improvements.

CLI

bash
npx -y @cablate/mcp-google-map exec <tool> '<json_params>'

For exact parameters, read the relevant sections of ../google-maps/references/tools-api.md.

Boundaries

  • Ordinary nearby-place discovery and place comparison belong to google-maps.
  • Consumer travel itineraries belong to google-maps-travel-planning.
  • Grid results are a sampled snapshot, not an exhaustive or stable representation of Google ranking.
  • Do not recommend deceptive reviews, keyword stuffing, impersonation, or other policy-violating tactics.

References

  • references/local-seo.md: required audit method, competitor analysis, metrics, and reporting structure.
  • ../google-maps/references/tools-api.md: selected tool parameters and response shapes.
  • ../_shared/setup-and-diagnostics.md: first-run and failure recovery.
  • ../_shared/content-attribution.md: Places presentation requirements.

© cablate, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in skills/google-maps-local-seo of cablate/mcp-google-map.

  • SKILL.md
  • references/local-seo.md

Open the folder on GitHubat commit bc2c31f

Compare with similar skills

Google Maps Local SEO next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Google Maps Local SEO compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Google Maps Local SEO this skillcablate/mcp-google-map468—~633Automated safety check: PassMIT
SEO Project Setuppetera2c/simple-table2292 repos~1.5kAutomated safety check: PassMIT
Maps Intelligence for Local SEOAgriciDaniel/claude-seo18k1 repos~3.1kAutomated safety check: PassMIT
SeogTerminalSkills/skills163—~3.4kAutomated safety check: PassApache-2.0
Local SEOnowork-studio/notfair-plugin3.9k—~1.6kAutomated safety check: PassMIT
Local SEO Manageralirezarezvani/claude-skills28k—~3.3kAutomated safety check: PassMIT

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Works with

Categories

Questions about Google Maps Local SEO

What does Google Maps Local SEO do?

Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI. Google Maps Local SEO is an agent skill from cablate/mcp-google-map. Analyze Google Business Profile visibility, geographic grid rankings, local search keywords, and nearby competitors through the standalone Google Maps CLI.

When should I use Google Maps Local SEO?

Google Maps Local SEO fits situations like: location-strategy decisions; not ordinary place recommendations.

How do I install Google Maps Local SEO in Claude Code?

Run `npx skills add cablate/mcp-google-map --skill google-maps-local-seo -a claude-code`. Or copy the skill folder (skills/google-maps-local-seo in cablate/mcp-google-map) into .claude/skills/google-maps-local-seo in your project. Claude Code loads it when a task matches its description.

How do I install Google Maps Local SEO in Codex?

Run `npx skills add cablate/mcp-google-map --skill google-maps-local-seo -a codex`. Or copy the skill folder (skills/google-maps-local-seo in cablate/mcp-google-map) into .agents/skills/google-maps-local-seo in your project. Codex loads it when a task matches its description.

Can I use Google Maps Local SEO in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cablate/mcp-google-map --skill google-maps-local-seo -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-maps-local-seo, .gemini/skills/google-maps-local-seo, .github/skills/google-maps-local-seo and .opencode/skills/google-maps-local-seo in your project.

What does Google Maps Local SEO need to run?

Going by SKILL.md and its folder, Google Maps Local SEO needs the command-line tools its instructions call (npx) and credentials named GOOGLE_MAPS_API_KEY. Our summary lists: Node.js; A credential in GOOGLE_MAPS_API_KEY.

Does Google Maps Local SEO access the network?

SKILL.md contains no URLs. Its commands use npx, which can reach the network depending on how they are called. This is read from the text; nothing was executed.

Is Google Maps Local SEO safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Google Maps Local SEO use?

Google Maps Local SEO is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Google Maps Local SEO use?

About 633 tokens (SKILL.md is roughly 2.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.3k tokens, read only when the agent opens those files.

What are the alternatives to Google Maps Local SEO?

Skills that share tags, products or a category with Google Maps Local SEO: SEO Project Setup (petera2c/simple-table, 229 stars), Maps Intelligence for Local SEO (AgriciDaniel/claude-seo, 18k stars), Seog (TerminalSkills/skills, 163 stars) and Local SEO (nowork-studio/notfair-plugin, 3.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Google Maps Local SEO?

cablate (a GitHub user) maintains it in cablate/mcp-google-map, which has 468 GitHub stars. The repository holds 4 skills in this directory. The repository was last updated on September 26, 2026.

Source: cablate/mcp-google-map on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.