When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign.
$ npx skills add kostja94/marketing-skills --skill integrated-marketing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills integrated-marketing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/brand/integrated-marketing .claude/skills/integrated-marketing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "integrated-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/integrated-marketing into .claude/skills/integrated-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "integrated-marketing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/integrated-marketingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill integrated-marketing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills integrated-marketing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/brand/integrated-marketing .agents/skills/integrated-marketing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "integrated-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/integrated-marketing into .agents/skills/integrated-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "integrated-marketing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill integrated-marketing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills integrated-marketing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/brand/integrated-marketing .cursor/skills/integrated-marketing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "integrated-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/integrated-marketing into .cursor/skills/integrated-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "integrated-marketing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/brand/integrated-marketing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill integrated-marketing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills integrated-marketing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/brand/integrated-marketing .gemini/skills/integrated-marketing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "integrated-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/integrated-marketing into .gemini/skills/integrated-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "integrated-marketing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills integrated-marketingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill integrated-marketing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/brand/integrated-marketing .github/skills/integrated-marketing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "integrated-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/integrated-marketing into .github/skills/integrated-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "integrated-marketing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill integrated-marketing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills integrated-marketing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/brand/integrated-marketing .opencode/skills/integrated-marketing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "integrated-marketing" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/brand/integrated-marketing into .opencode/skills/integrated-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "integrated-marketing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
integrated-marketingWhen the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign.
Integrated Marketing is an agent skill from kostja94/marketing-skills. When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Also use when the user mentions "IMC," "integrated marketing," "channel mix," "marketing program," "PESO model," "integrated marketing communications," "omnichannel marketing," "channel strategy," "marketing mix," or "cross-channel campaign." For content planning, use content-marketing.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Content strategy, Content marketing and Go-to-market strategy. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Integrated Marketing loads about 1.6k tokens when it runs. Until then it costs about 106 tokens; SKILL.md has 625 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 625 words, ~1,566 tokens.
.claude/skills/integrated-marketing/SKILL.md (or your agent's skills folder).Guides Integrated Marketing Communications (IMC) strategy. IMC coordinates all marketing channels to deliver a consistent message and unified customer experience. Companies using integrated approaches achieve ~25% higher marketing ROI; optimized channel mixes outperform by ~27% in acquisition efficiency.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Term | Definition | Examples |
|---|---|---|
| Program | High-level strategy; collection of channels to achieve a discrete goal | Thought leadership program, lifecycle program, loyalty program |
| Channel | Specific medium/platform for communication | Email, LinkedIn, SEO, paid ads, events |
| Campaign | Time-bound initiative using one or more channels | Product launch, seasonal sale, holiday giveaway |
Relationship: Program contains campaigns; campaigns use channels. Avoid using terms interchangeably.
Organize communications into four integrated categories:
| Type | Examples | Role |
|---|---|---|
| Paid | Ads, sponsored content, influencer partnerships | Immediate reach, targeting |
| Earned | PR, media coverage, organic mentions | Authority, credibility |
| Shared | Social engagement, co-created content, EGC | Community, authenticity |
| Owned | Website, blog, email, content hub | Strategic foundation; anchor |
Best practice: Owned media as anchor; sequence PESO intentionally. Integration over silos--all four work together for synergy.
| Stage | Focus metrics |
|---|---|
| Early (traffic) | Website traffic; organic traffic; keyword rankings |
| Channel testing | ROI (influencer), LTV (discount), ROAS (paid) |
| Monetization | CAC, conversion rate |
| Scale | MRR, ARR |
Principle: Growth is a means, not an end—it serves conversion and monetization. Don't pursue traffic at the cost of user precision or long-term brand health.
Map touchpoints across the lifecycle to avoid channel silos:
| Stage | Touchpoints |
|---|---|
| Awareness | PR, ads, word-of-mouth, email, PPC |
| Consideration | Social ads, reviews, blog, media, direct email |
| Purchase | Website, e-commerce, store |
| Retention | FAQ, knowledge base, community forum |
| Advocacy | Social, blog, promotions, newsletter |
Use: Assign channels to stages; ensure handoffs (e.g. awareness → consideration) are intentional. See growth-funnel for AARRR framework.
When selecting channels, evaluate across:
| Variable | Question |
|---|---|
| Goal | Awareness, acquisition, loyalty? |
| Cost | Budget; CAC vs LTV |
| Measurability | Can you attribute impact? ROI clarity? |
| Speed | Time to full impact |
| Scale | How big can this channel get? |
| Fit | Does target audience use it? |
| Effort | Resources to set up and maintain |
| Program | Channels | Goal |
|---|---|---|
| Thought leadership | PR, social, influencers, spokespeople, events | Brand authority |
| Lifecycle | Email, website chat, retargeting, SMS | Conversion, retention |
| Loyalty | Email campaigns, promotions, personalized offers | Retention |
| Brand awareness | Content marketing, influencer partnerships, PR | Reach |
Content marketing: See content-marketing for content types, formats, repurposing across channels.
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/strategies/brand/integrated-marketing of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Integrated Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Integrated Marketing this skillkostja94/marketing-skills | 1k | — | ~1.6k | Automated safety check: Pass | MIT | |
| Running MarketingGTM-Strategist/gtm-strategist-skills | 264 | — | ~7.8k | Automated safety check: Pass | MIT | |
| Content To Pipelinetech-leads-club/agent-skills | 7k | — | ~6.3k | Automated safety check: Pass | Custom licence | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Marketing StrategistCoWork-OS/CoWork-OS | 480 | — | ~893 | Automated safety check: Pass | MIT | |
| Channel StrategyTheCraigHewitt/skills | 159 | — | ~2.2k | Automated safety check: Pass | MIT |
GTM-Strategist/gtm-strategist-skills
A skill your agent uses when the user wants to build an ongoing marketing engine, create a content strategy, set up social media publishing, plan influencer partnerships, or run email and paid ad…
tech-leads-club/agent-skills
When the user wants to turn content into revenue, build a content-led GTM motion, reverse engineer distribution, or repurpose content across platforms.
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
CoWork-OS/CoWork-OS
Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…
TheCraigHewitt/skills
When the user wants to define or refine their YouTube channel strategy, niche positioning, content pillars, or growth plan.
arnabbagxd/Brand-building-skills
Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility.
kostja94/marketing-skills
When the user wants to add recommendations, links, or content to Grokipedia.
kostja94/marketing-skills
When the user wants to track AI search traffic in GA4 or GSC.
kostja94/marketing-skills
When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions).
kostja94/marketing-skills
When the user wants to define, audit, or apply visual identity (typography, colors, spacing, design tokens, frontend aesthetics).
kostja94/marketing-skills
When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals.
kostja94/marketing-skills
When the user wants to plan content for SEO, create content calendar, or build topic clusters.
Categories
When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign. Integrated Marketing is an agent skill from kostja94/marketing-skills. When the user wants to plan integrated marketing, coordinate channels, or clarify program vs channel vs campaign.
Integrated Marketing fits situations like: wants to plan integrated marketing; coordinate channels; clarify program vs channel vs campaign; the user mentions IMC.
Run `npx skills add kostja94/marketing-skills --skill integrated-marketing -a claude-code`. Or copy the skill folder (skills/strategies/brand/integrated-marketing in kostja94/marketing-skills) into .claude/skills/integrated-marketing in your project. Claude Code loads it when a task matches its description.
Run `npx skills add kostja94/marketing-skills --skill integrated-marketing -a codex`. Or copy the skill folder (skills/strategies/brand/integrated-marketing in kostja94/marketing-skills) into .agents/skills/integrated-marketing in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill integrated-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/integrated-marketing, .gemini/skills/integrated-marketing, .github/skills/integrated-marketing and .opencode/skills/integrated-marketing in your project.
SKILL.md names no scripts, command-line tools or credentials: Integrated Marketing is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Integrated Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.6k tokens (SKILL.md is roughly 6.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Integrated Marketing: Running Marketing (GTM-Strategist/gtm-strategist-skills, 264 stars), Content To Pipeline (tech-leads-club/agent-skills, 7k stars), Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars) and Marketing Strategist (CoWork-OS/CoWork-OS, 480 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.
