Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
When the user wants to plan go-to-market strategy, GTM framework, or market entry.
Install Gtm Strategy
$ npx skills add kostja94/marketing-skills --skill gtm-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills gtm-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/launch/gtm .claude/skills/gtm-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "gtm-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/gtm into .claude/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/gtmType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill gtm-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills gtm-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/launch/gtm .agents/skills/gtm-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "gtm-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/gtm into .agents/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill gtm-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills gtm-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/launch/gtm .cursor/skills/gtm-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "gtm-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/gtm into .cursor/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/launch/gtm--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill gtm-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills gtm-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/launch/gtm .gemini/skills/gtm-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "gtm-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/gtm into .gemini/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills gtm-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill gtm-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/launch/gtm .github/skills/gtm-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "gtm-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/gtm into .github/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill gtm-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills gtm-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/launch/gtm .opencode/skills/gtm-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "gtm-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/gtm into .opencode/skills/gtm-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
gtm-strategy- GitHub stars
- 1k
- Token cost
- ~1.8k tokens
- SKILL.md length
- 738 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan go-to-market strategy, GTM framework, or market entry.
- Wants to plan go-to-market strategy
- SKILL.md covers GTM Scenarios, GTM Modes, 90-Day Execution Framework and ICP vs Buyer Persona, plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- The user mentions GTM
What it does
Gtm Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to plan go-to-market strategy
- The user mentions GTM
- Market expansion. For launch checklist
- Use product-launch
Example prompts
- “go-to-market,”
- “market entry,”
- “new market,”
- “/gtm-strategy”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Gtm Strategy loads about 1.8k tokens when it runs. Until then it costs about 88 tokens; SKILL.md has 738 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 738 words, ~1,758 tokens.
Download SKILL.mdSave it as
.claude/skills/gtm-strategy/SKILL.md (or your agent's skills folder).- name
- gtm-strategy
- description
- When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.
- metadata.version
- 1.2.0
Strategies: Go-to-Market
Guides go-to-market (GTM) strategy—the blueprint for launching or repositioning a product that aligns product, marketing, sales, and customer success around reaching and winning target customers. Organizations with a defined GTM process see ~10pp higher launch success rates (63% vs 53%) and ~3× median revenue growth. However, ~72% of sales reps miss quota, often due to execution gaps. Use this skill when planning GTM for product launch, new market entry, repositioning, or feature launch.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
GTM Scenarios
| Scenario | Scope | Use |
|---|---|---|
| Product launch | New product to market | Full GTM; see product-launch for launch execution |
| New market entry | New geography or segment | Full GTM; different buying behaviors, competitors, regulations |
| Repositioning | Shift who you serve, what you solve | Messaging, ICP, channel alignment; not just rebrand |
| Feature launch | New capability in existing product | Tiered by impact; T1 (revenue) = full planning; T2/T3 = lighter |
GTM vs product launch: GTM is the strategy; product launch is the execution phase. GTM applies to multiple scenarios—not just new products.
GTM Modes
| Mode | When to Use | ACV | Buyer |
|---|---|---|---|
| Product-led (PLG) | Value in minutes; self-evaluate; simple adoption | <$10K | Buyer = end user |
| Sales-led (SLG) | Multi-stakeholder; complex procurement; implementation | >$25K | Enterprise; negotiation |
| Marketing-led (MLG) | Content, SEO, paid drive awareness; market education | Varies | Demand gen focus |
| Hybrid | PLG for acquisition; sales for expansion | Common | Self-serve → sales handoff |
Decision factors: ACV, product complexity, buyer profile, how customers want to buy. Target LTV:CAC ≥3:1; CAC payback <12 months.
90-Day Execution Framework
| Phase | Weeks | Focus |
|---|---|---|
| Market analysis | 1–3 | Validate demand; competitive landscape; TAM; buying signals |
| Strategy design | 4–6 | ICP, personas; positioning; pricing; GTM mode; channels |
| Execution build | 7–9 | Messaging, content, sales playbook; tech stack |
| Launch & iterate | 10–12 | Go live; measure; iterate |
Key: Connect plan to real buying activity within 90 days—not disconnected strategy documents.
ICP vs Buyer Persona
| Type | Level | Defines |
|---|---|---|
| ICP | Company | Which organizations deliver best unit economics; firmographics (industry, size, revenue), technographics, problem intensity |
| Buyer persona | Individual | Decision-makers within target companies; roles, goals, pain points, objections, preferred channels |
ICP impact: Companies with clearly defined ICPs see higher conversion rates and lower CAC. Include negative profiles (explicit disqualifiers) to protect pipeline quality.
Market Analysis
| Element | Purpose |
|---|---|
| TAM | Total addressable market; named account lists; primary TAM, serviceable TAM, accounts with buying signals |
| Competitive landscape | Customer bases, strengths, weaknesses, positioning claims |
| Buying patterns | Replace assumptions with data; customer pain points; decision criteria |
Show full SKILL.md (313 more words)Show less
Enterprise / High-ACV Challenges
| Challenge | Mitigation |
|---|---|
| Customization | Product modularity; professional services; clear scope |
| Data security / private deployment | On-prem or private cloud; compliance; security certifications |
| Procurement cycles | Multi-stakeholder alignment; champion building; long sales cycles |
| Buy vs SaaS | Total cost of ownership; flexibility; ongoing value |
Use: When GTM targets enterprise or high-ACV—expect longer cycles, procurement, and security requirements.
New Market Entry
~70% of international market entries fail within two years—often from overestimating demand, underestimating execution, spreading resources thin.
| Entry model | Trade-off |
|---|---|
| Organic expansion | High control; slower; capital-intensive |
| Strategic partnerships | Faster access; shared risk; reduced control |
| M&A / Acquisition | Immediate presence; high integration risk |
| Asset-light (EOR, outsourcing) | Fastest; minimal upfront; market testing |
| Pilot testing | Lowest commitment; validation |
Critical: Domestic playbook won't transfer. Buying behaviors vary (self-service US vs consultation-heavy Europe vs relationship-driven APAC); competitive landscapes shift; regulatory complexity multiplies (GDPR, data localization).
Repositioning
Repositioning = Strategic shift in who you serve, what problem you solve, where you play. Rebranding = Visual/verbal expression (logo, voice). Repositioning ≠ rebrand.
| When to reposition | Avoid |
|---|---|
| Moving upmarket (SMB → enterprise) | Quick fix for missed quarters |
| New geography with different dynamics | Leadership boredom |
| ICP fundamentally changed | |
| Major pivot, launch, or acquisition |
Success factors: Research-driven (customer discovery, market analysis); cross-functional alignment (sales, marketing, product, clinical); sharp differentiation.
Cross-Functional Alignment
- RACI: Responsible, Accountable, Consulted, Informed—clarify roles across teams
- Shared timelines, tools, accountability
- Consistent messaging across all channels
Output Format
- Scenario (product launch, new market, repositioning, feature)
- GTM mode (PLG/SLG/MLG/Hybrid) recommendation
- 90-day phase plan
- ICP and persona (or the relevant Contextus audience module)
- Market analysis checklist
- Launch execution → see product-launch
Related Skills
- product-launch: Launch execution; channels, timeline, checklist; implements GTM for product launch
- pmf-strategy: Validate PMF before scaling GTM
- cold-start-strategy: First users; differs from full GTM (0→1 vs commercialization)
- rebranding-strategy: Domain change, 301, announcement; when repositioning includes rebrand
- localization-strategy: New market entry; i18n, multilingual
- paid-ads-strategy: Ad channel for GTM
- website-structure: Pages needed for GTM
- branding: Positioning, differentiation; GTM messaging foundation
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/launch/gtm of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Gtm Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Gtm Strategy this skillkostja94/marketing-skills | 1k | — | ~1.8k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
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Questions about Gtm Strategy
What does Gtm Strategy do?
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Gtm Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan go-to-market strategy, GTM framework, or market entry.
When should I use Gtm Strategy?
Gtm Strategy fits situations like: wants to plan go-to-market strategy; the user mentions GTM; market expansion. For launch checklist; use product-launch.
How do I install Gtm Strategy in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill gtm-strategy -a claude-code`. Or copy the skill folder (skills/strategies/launch/gtm in kostja94/marketing-skills) into .claude/skills/gtm-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Gtm Strategy in Codex?
Run `npx skills add kostja94/marketing-skills --skill gtm-strategy -a codex`. Or copy the skill folder (skills/strategies/launch/gtm in kostja94/marketing-skills) into .agents/skills/gtm-strategy in your project. Codex loads it when a task matches its description.
Can I use Gtm Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill gtm-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-strategy, .gemini/skills/gtm-strategy, .github/skills/gtm-strategy and .opencode/skills/gtm-strategy in your project.
What does Gtm Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Gtm Strategy is instructions for the agent only.
Does Gtm Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Gtm Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Gtm Strategy use?
Gtm Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Gtm Strategy use?
About 1.8k tokens (SKILL.md is roughly 7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Gtm Strategy?
Skills that share tags, products or a category with Gtm Strategy: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Gtm Strategy?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.