Status Update Writer
aakashg/pm-claude-skills
A skill your agent uses when the user asks to write a status update, weekly or monthly update, stakeholder update, project update, standup, status report, or QBR.
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle.
Install Growth Funnel
$ npx skills add kostja94/marketing-skills --skill growth-funnel -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills growth-funnel --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/launch/growth-funnel .claude/skills/growth-funnel && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "growth-funnel" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/growth-funnel into .claude/skills/growth-funnel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-funnel", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/growth-funnelType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill growth-funnel -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills growth-funnel --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/launch/growth-funnel .agents/skills/growth-funnel && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "growth-funnel" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/growth-funnel into .agents/skills/growth-funnel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-funnel", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill growth-funnel -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills growth-funnel --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/launch/growth-funnel .cursor/skills/growth-funnel && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "growth-funnel" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/growth-funnel into .cursor/skills/growth-funnel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-funnel", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/launch/growth-funnel--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill growth-funnel -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills growth-funnel --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/launch/growth-funnel .gemini/skills/growth-funnel && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "growth-funnel" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/growth-funnel into .gemini/skills/growth-funnel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-funnel", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills growth-funnelInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill growth-funnel -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/launch/growth-funnel .github/skills/growth-funnel && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "growth-funnel" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/growth-funnel into .github/skills/growth-funnel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-funnel", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill growth-funnel -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills growth-funnel --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/launch/growth-funnel .opencode/skills/growth-funnel && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "growth-funnel" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/launch/growth-funnel into .opencode/skills/growth-funnel/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-funnel", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
growth-funnel- GitHub stars
- 1k
- Token cost
- ~1k tokens
- SKILL.md length
- 399 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle.
- Wants to plan growth using the AARRR framework
- SKILL.md covers AARRR Framework, Per-Stage Actions, Tactics by Stage and Implementation, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Diagnose growth bottlenecks
What it does
Growth Funnel is an agent skill from kostja94/marketing-skills. When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.
Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Product & Project Management, covering Product metrics and Customer success. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to plan growth using the AARRR framework
- Diagnose growth bottlenecks
- Map actions across the customer lifecycle
- The user mentions growth funnel
Example prompts
- “growth funnel,”
- “AARRR,”
- “pirate metrics,”
- “/growth-funnel”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Growth Funnel loads about 1k tokens when it runs. Until then it costs about 91 tokens; SKILL.md has 399 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 399 words, ~1,036 tokens.
Download SKILL.mdSave it as
.claude/skills/growth-funnel/SKILL.md (or your agent's skills folder).- name
- growth-funnel
- description
- When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy.
- metadata.version
- 1.1.1
Strategies: Growth Funnel (AARRR)
Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
AARRR Framework
| Stage | Question | Key metrics |
|---|---|---|
| Acquisition | How do users discover you? | CAC, CPA, conversion by source |
| Activation | Do users reach "aha moment"? | Activation rate, time-to-first-value |
| Retention | Do users return? | D1/D7/D30 retention, churn |
| Referral | Do users recommend? | Referral rate, NPS, viral coefficient |
| Revenue | Do users pay? | Conversion rate, ARPU, LTV |
Principle: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.
Per-Stage Actions
| Stage | Actions | Related skills |
|---|---|---|
| Acquisition | SEO, paid ads, content, partnerships, directories, marketplaces | cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels |
| Activation | Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals | conversion-optimization, faq-page-generator, customer-stories-page-generator |
| Retention | Support, churn analysis, feedback, loyalty, dunning | retention-strategy, email-marketing |
| Referral | Referral program, affiliate, case study sharing | referral-program, affiliate-marketing |
| Revenue | Pricing, conversion optimization, CAC vs LTV analysis | pricing-strategy, conversion-optimization, paid-ads-strategy |
Show full SKILL.md (179 more words)Show less
Tactics by Stage
| Stage | Tactics |
|---|---|
| Acquisition | Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces |
| Activation | Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media) |
| Retention | Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) |
| Referral | Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program |
| Revenue | Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis |
Post-campaign: Analyze traffic and conversion by channel; reallocate budget to top performers.
Implementation
- Events: Define precise, behavior-based events for each stage
- Cohorts: Analyze by cohort, not aggregate; compare cohorts over time
- Bottlenecks: Identify stage with largest drop-off; prioritize there first
- Cross-functional: Product, marketing, customer success share common language
Output Format
- Stage assessment (where are you strong/weak?)
- Metrics per stage (current, target)
- Actions prioritized by bottleneck
- Related skills for each stage
Related Skills
- cold-start-strategy: Acquisition for 0→1; first users
- retention-strategy: Retention and churn prevention
- conversion-optimization: Activation, revenue conversion
- referral-program: Referral stage tactics
- gtm-strategy: Full GTM; growth-funnel is lifecycle view
- integrated-marketing: Channel mix across stages
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/launch/growth-funnel of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Growth Funnel next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Growth Funnel this skillkostja94/marketing-skills | 1k | — | ~1k | Automated safety check: Pass | MIT | |
| Status Update Writeraakashg/pm-claude-skills | 112 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Onboarding CroOpenClaudia/openclaudia-skills | 713 | — | ~3.6k | Automated safety check: Pass | MIT | |
| Growth Marketerborghei/Claude-Skills | 891 | — | ~2.6k | Automated safety check: Pass | MIT | |
| Lifecycle CRM Planmohitagw15856/pm-claude-skills | 1.4k | — | ~886 | Automated safety check: Pass | MIT | |
| Gx Growth Strategistcriptogus/agent-evolve-network | 288 | — | ~742 | Automated safety check: Pass | MIT |
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Onboarding Cro
OpenClaudia/openclaudia-skills
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Growth Marketer
borghei/Claude-Skills
Growth marketing covering experimentation, funnel optimization, acquisition channels, retention, and viral growth.
Lifecycle CRM Plan
mohitagw15856/pm-claude-skills
Design lifecycle marketing / CRM journeys across the customer lifecycle.
Gx Growth Strategist
criptogus/agent-evolve-network
Design growth experiments, AARRR funnels, north-star metrics, and channel strategies.
Swarma
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Agent teams that run growth experiments and build their own playbook.
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Related
Questions about Growth Funnel
What does Growth Funnel do?
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Growth Funnel is an agent skill from kostja94/marketing-skills. When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle.
When should I use Growth Funnel?
Growth Funnel fits situations like: wants to plan growth using the AARRR framework; diagnose growth bottlenecks; map actions across the customer lifecycle; the user mentions growth funnel.
How do I install Growth Funnel in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill growth-funnel -a claude-code`. Or copy the skill folder (skills/strategies/launch/growth-funnel in kostja94/marketing-skills) into .claude/skills/growth-funnel in your project. Claude Code loads it when a task matches its description.
How do I install Growth Funnel in Codex?
Run `npx skills add kostja94/marketing-skills --skill growth-funnel -a codex`. Or copy the skill folder (skills/strategies/launch/growth-funnel in kostja94/marketing-skills) into .agents/skills/growth-funnel in your project. Codex loads it when a task matches its description.
Can I use Growth Funnel in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill growth-funnel -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/growth-funnel, .gemini/skills/growth-funnel, .github/skills/growth-funnel and .opencode/skills/growth-funnel in your project.
What does Growth Funnel need to run?
SKILL.md names no scripts, command-line tools or credentials: Growth Funnel is instructions for the agent only.
Does Growth Funnel access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Growth Funnel safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Growth Funnel use?
Growth Funnel is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Growth Funnel use?
About 1k tokens (SKILL.md is roughly 4.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Growth Funnel?
Skills that share tags, products or a category with Growth Funnel: Status Update Writer (aakashg/pm-claude-skills, 112 stars), Onboarding Cro (OpenClaudia/openclaudia-skills, 713 stars), Growth Marketer (borghei/Claude-Skills, 891 stars) and Lifecycle CRM Plan (mohitagw15856/pm-claude-skills, 1.4k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Growth Funnel?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.