Agent skill

Education Program

by kostja94 in kostja94/marketing-skills

When the user wants to plan, implement, or optimize student and education discount programs.

MITAuto-check passedFrontend & Design

Install Education Program

skills CLI
$ npx skills add kostja94/marketing-skills --skill education-program -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kostja94/marketing-skills education-program --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/channels/partnerships/education-program .claude/skills/education-program && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
education-program
GitHub stars
1k
Token cost
~1.6k tokens
SKILL.md length
709 words
Files
1
Skills in repo
102
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to plan, implement, or optimize student and education discount programs.

  • Works in 4 steps: Product type: SaaS, dev tool, design… → Student fit: Is your ICP or future ICP… → Discount structure: First-time vs… → …
  • Optimize student and education discount programs
  • SKILL.md covers Initial Assessment, Education Program vs Other…, Discount Structures and Verification, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Education Program is an agent skill from kostja94/marketing-skills. When the user wants to plan, implement, or optimize student and education discount programs. Also use when the user mentions "student discount," "education discount," "student plan," "for students," ".edu discount," "academic pricing," "student verification," "SheerID," "UNiDAYS," or "education program." For startup pricing page, use startups-page-generator.

Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Frontend & Design, covering Landing pages. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

  • Optimize student and education discount programs
  • The user mentions student discount
  • Education discount
  • Academic pricing

Example prompts

  • “student discount,”
  • “education discount,”
  • “student plan,”
  • “/education-program”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Product type: SaaS, dev tool, design tool, productivity
  2. Student fit: Is your ICP or future ICP student-aged?
  3. Discount structure: First-time vs renewal; % or fixed
  4. Verification: .edu, student ID, third-party (SheerID, UNiDAYS)

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Education Program loads about 1.6k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 709 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~95
When it runs · the whole SKILL.md, loaded when a task matches
~1.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 709 words, ~1,623 tokens.

Download SKILL.mdSave it as .claude/skills/education-program/SKILL.md (or your agent's skills folder).
name
education-program
description
When the user wants to plan, implement, or optimize student and education discount programs. Also use when the user mentions "student discount," "education discount," "student plan," "for students," ".edu discount," "academic pricing," "student verification," "SheerID," "UNiDAYS," or "education program." For startup pricing page, use startups-page-generator.
metadata.version
1.0.1

Channels: Education Program

Guides student and education discount programs as an acquisition channel. Targets students and educators; common for SaaS, dev tools, and productivity apps. ~65% of students who use professional tools in school continue using them in their first jobs—education discounts are long-term customer acquisition, not just revenue loss.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Product type: SaaS, dev tool, design tool, productivity
  2. Student fit: Is your ICP or future ICP student-aged?
  3. Discount structure: First-time vs renewal; % or fixed
  4. Verification: .edu, student ID, third-party (SheerID, UNiDAYS)

Education Program vs Other Channels

DimensionEducation ProgramStartups ProgramReferral
AudienceStudents, educatorsFounders, early-stageExisting users
IncentiveDiscount, free tierDiscount, creditsDiscount, credits
Verification.edu, student ID, SheerID/UNiDAYSRevenue, team sizeNone (user-driven)
LTV focusFuture customers; 65% continue post-gradEarly adoptersReferred users

Discount Structures

TypeTypical RangeUse
First-time / registration30–50% offApply at signup; drives conversion
Ongoing / renewal15–25% offRetain students; lower than first-time
Free tierFull access freeJetBrains, GitHub Education; highest adoption
Flat academic rateSimplified pricingEasier for students to understand

Example: 30% off on registration day; 15% off on renewal. Align with discount-marketing-strategy for financial guardrails (LTV:CAC, qualification criteria).

Verification

MethodUse
.edu emailInstant; low friction; US-centric
Student ID uploadManual review; global; document must show name, institution, expiry
SheerIDThird-party; 200K+ data sources; verify → promo code at checkout
UNiDAYSThird-party; 98%+ automated; 800+ brands; marketplace reach

When to verify: At registration (recommended when discount applies at signup) or at checkout. Registration-time verification = single decision point; user claims discount where they convert.

Placement Priority

PriorityLocationPurpose
P0Registration / signup flowUser claims discount here; must show when discount applies at signup
P1Pricing pageStudent tier or "Student discount" block; keeps single decision point
P1Homepage banner or CTA"Students: 30% off today, 15% off ongoing"; top-banner-generator
P2Standalone page /student-discountOptional; for "student discount" SEO or paid ad landing page

Principle: When discount applies at registration, core placement is registration flow. Pricing page and homepage support discovery. Standalone page only if needed for SEO or ads—avoid duplication when persona pages (e.g. "for students") already exist.

Show full SKILL.md (274 more words)Show less

Page Strategy

ApproachWhen
Embed in pricingStudent as tier or block; link to full pricing; no separate page
Registration onlyDiscount claimed at signup; pricing page shows "Student discount available—verify at signup"
Standalone /student-discount"Student discount" search intent; paid ad landing; persona page would duplicate

See startups-page-generator for page structure when a standalone education page is needed; pricing-page-generator for Special programs section.

Implementation Flow

  1. Define discount: First-time %, renewal %; align with pricing-strategy, discount-marketing-strategy
  2. Choose verification: .edu (instant) vs SheerID/UNiDAYS (broader, automated)
  3. Placement: Registration (P0); pricing page (P1); homepage banner (P1); standalone page (P2 if needed)
  4. Graduation transition: Plan how students convert to full price when eligibility ends
  5. Track: Student signups, conversion rate, LTV of student cohort

Best Practices

  • Low friction: .edu = instant; ID upload = clear requirements; third-party = one-click verify
  • Abuse prevention: Revoke if ineligible; annual re-verification; limit per person
  • Messaging: "We've been there"; "Grow with us"; social proof ("X students use [Product]")
  • Graduation: Email before expiry; offer transition discount to full plan

Output Format

  • Discount structure (first-time, renewal)
  • Verification method
  • Placement (registration, pricing, homepage, standalone)
  • Page strategy (embed vs standalone)
  • Related skills for execution (pricing-page, startups-page, top-banner, discount-marketing)
  • discount-marketing-strategy: Discount structure, financial guardrails; education is a campaign type
  • pricing-strategy: Base price; education discount applies on top
  • pricing-page-generator: Special programs section; Student tier or block; placement P1
  • startups-page-generator: Standalone education page when needed; same structure for startups + education
  • top-banner-generator: Homepage banner "Students: X% off"; placement P1
  • landing-page-generator: /student-discount landing page when used for SEO or ads
  • signup-login-page-generator: Signup is P0 for student discount; discount block, verification at registration
  • use-cases-page-generator: "For students" use case; avoid duplicate "for students" page

© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/channels/partnerships/education-program of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Education Program next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Education Program this skillkostja94/marketing-skills1k—~1.6kAutomated safety check: PassMIT
Impeccablebestofjs/bestofjs3.1k27 repos~2.6kAutomated safety check: PassMIT
Scroll World Landing Pageoso95/scroll-world9.7k1 repos~12kAutomated safety check: NotesMIT
Expert Panelericosiu/ai-marketing-skills3.6k2 repos~2.1kAutomated safety check: PassMIT
UI UX Pro Maxsaoudi-h/solar-icons18218 repos~11kAutomated safety check: NotesCustom licence
Frontend Designanthropics/skills180k38 repos~2.3kAutomated safety check: PassApache-2.0

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Questions about Education Program

What does Education Program do?

When the user wants to plan, implement, or optimize student and education discount programs. Education Program is an agent skill from kostja94/marketing-skills. When the user wants to plan, implement, or optimize student and education discount programs.

When should I use Education Program?

Education Program fits situations like: optimize student and education discount programs; the user mentions student discount; education discount; academic pricing.

How do I install Education Program in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill education-program -a claude-code`. Or copy the skill folder (skills/channels/partnerships/education-program in kostja94/marketing-skills) into .claude/skills/education-program in your project. Claude Code loads it when a task matches its description.

How do I install Education Program in Codex?

Run `npx skills add kostja94/marketing-skills --skill education-program -a codex`. Or copy the skill folder (skills/channels/partnerships/education-program in kostja94/marketing-skills) into .agents/skills/education-program in your project. Codex loads it when a task matches its description.

Can I use Education Program in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill education-program -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/education-program, .gemini/skills/education-program, .github/skills/education-program and .opencode/skills/education-program in your project.

What does Education Program need to run?

SKILL.md names no scripts, command-line tools or credentials: Education Program is instructions for the agent only.

Does Education Program access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Education Program safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Education Program use?

Education Program is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Education Program use?

About 1.6k tokens (SKILL.md is roughly 6.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Education Program?

Skills that share tags, products or a category with Education Program: Impeccable (bestofjs/bestofjs, 3.1k stars), Scroll World Landing Page (oso95/scroll-world, 9.7k stars), Expert Panel (ericosiu/ai-marketing-skills, 3.6k stars) and UI UX Pro Max (saoudi-h/solar-icons, 182 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Education Program?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,016 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.