Agent skill

Article Content

by kostja94 in kostja94/marketing-skills

When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle.

MITAuto-check passedWriting & Content

Install Article Content

skills CLI
$ npx skills add kostja94/marketing-skills --skill article-content -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kostja94/marketing-skills article-content --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content/article .claude/skills/article-content && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
article-content
GitHub stars
1k
Token cost
~2.6k tokens
SKILL.md length
1,137 words
Files
1
Skills in repo
102
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle.

  • Create article body content—blog post body
  • SKILL.md covers Scope, Article Types & Word Count…, Content Creation Workflow and Writing Frameworks, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Long-form content

What it does

Article Content is an agent skill from kostja94/marketing-skills. When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use…

Its SKILL.md is about 2.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Blog and article writing, Copywriting and Technical writing. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

  • Create article body content—blog post body
  • Long-form content
  • The user mentions write article
  • Article content

Example prompts

  • “write article,”
  • “article content,”
  • “blog post content,”
  • “/article-content”

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Article Content loads about 2.6k tokens when it runs. Until then it costs about 150 tokens; SKILL.md has 1,137 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~150
When it runs · the whole SKILL.md, loaded when a task matches
~2.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 1,137 words, ~2,577 tokens.

Download SKILL.mdSave it as .claude/skills/article-content/SKILL.md (or your agent's skills folder).
name
article-content
description
When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.
metadata.version
1.1.1

Content: Article Content

Guides creation of article body content—the actual text (intro, body, conclusion) for blog posts, guides, and long-form pieces. Focus on what to write. For where it goes (page structure, schema, metadata), see article-page-generator. For short conversion copy (ads, landing pages, CTAs), see copywriting.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope

  • Article body: Introduction, body sections, conclusion, CTA
  • Content structure: Hook, QAE pattern, paragraph length, scannability
  • Word count: By article type and search intent
  • Writing frameworks: AIDA, PAS, BAB applied to articles
  • GEO elements: TL;DR, Key Takeaways, answer-first

Article Types & Word Count (2025)

Quality over length: Google prioritizes comprehensive coverage of search intent, not word count. Match length to topic depth and intent.

TypeWord countUse case
News / announcements300–600Product updates, breaking news, FAQs
Short-form500–800Landing pages, product pages (scannable)
Standard articles / how-tos1,000–1,500Single topic; actionable; listicles
Listicles1,200–2,000"Top 10," "Best X"; numbered lists boost CTR ~70%
Cluster articles800–2,500Subtopic; links to pillar
Pillar / cornerstone2,000–3,500+Comprehensive; cluster hub; 6–12 sections
Competitive keywords1,800–2,500Page-one SEO posts avg ~2,400 words

Intent-based (Google 2025): Validate 1,200–2,000; Explore 2,000–3,500; Compare 600–1,200; Do 900–1,500; Know 300–800. Informational ~40% longer than transactional.

Avoid: Under 300 words (thin); over 7,000 (often underperforms due to reduced focus).

Content Creation Workflow

Four Inputs

Article content rests on four inputs. See article-page-generator for full workflow.

InputPurpose
ProductConnection, features, CTA placement
KeywordsTarget keyword, primary/secondary
Article intentInformational, commercial, transactional
Competitor articlesStructure to adopt, content gaps, length target
Information Gain (Content Density Over Word Count)

Information gain = net new information a page provides beyond what exists in top-ranking results. Google evaluates unique value, not comprehensiveness. Content density (unique entities, data points, insights per 100 words) matters more than word count. Skyscraper Technique (longer = better) no longer differentiates; AI made comprehensiveness cheap.

Four sources of information gain:

  • Counter-narratives: Why "best practice" fails in certain contexts; evidence-backed
  • Temporal freshness: Data or developments after competitors' content and LLM cutoff
  • SME perspectives: Direct quotes, practitioner experience; not repackaged advice
  • Proprietary data: Original surveys, internal benchmarks, user behavior patterns

Avoid consensus content: Restating common facts across top 10 results = zero information gain. Audit SERP before writing; list the "consensus layer"; identify gaps (unanswered questions, outdated data, underserved segments). Lead with what is new; structure answer-first.

Density check: Count unique data points, original insights, specific claims. If ratio of new information to word count is low, cut filler. High-density content (800-1,500 words with 3+ original points) often outperforms long rehashed guides.

TL;DR or Key Takeaways (GEO)

Choose one; place after intro. Content with these elements tends to be cited more frequently by AI engines.

FormatSpec
TL;DR50–100 word bold summary paragraph
Key Takeaways5–7 bullet points

See generative-engine-optimization for full GEO strategy.

Introduction

Length: 40–120 words; 2–3 paragraphs. Readers decide in ~8 seconds; hook must work instantly.

ElementGuideline
HookFirst 1–2 sentences: pain point, stat, or question; curiosity gap; specific data or contrarian fact
Primary keywordIn first 100 words
ExpectationsSet what reader will learn

Hook types: "You're doing X wrong"; "97% of Y…"; bold question; challenge assumption. Well-crafted hooks boost CTR 30–50%.

Body
ElementGuideline
QAE patternQuestion (H2) → Answer (2 sentences) → Evidence (data, examples, lists)
Answer-firstDirect answer in first 40–60 words after each H2
Answer blocks100–200 words per section; direct answer + context + evidence
Paragraph length40–80 words; 2–4 sentences; avoid walls of text
Break long blocksLists, H3s, images, callout boxes every 2–3 paragraphs
ScannabilityFront-load key info (F-pattern); bold key phrases; one idea per paragraph

Long-form (1,000+ words): Place engagement hooks every 500–600 words; mix 40–50% explanatory text, 20–25% examples, 10–15% data, 5–10% visuals.

Conclusion

Summary + CTA: newsletter signup, related content, product (link to product/feature when relevant). Product-linked content ties to product naturally.

Product Connection

Articles should tie to the product (problem it solves, features, use cases). Avoid purely generic content. Link to product/feature pages naturally in conclusion or when context fits.

Show full SKILL.md (446 more words)Show less

Writing Frameworks

Apply copywriting frameworks to article structure. See copywriting for full PAS, AIDA, BAB.

FrameworkArticle use
AIDAIntro (Attention); body (Interest, Desire); conclusion (Action/CTA)
PASHow-to guides: Problem in intro; Agitation in body; Solution throughout
BABCase studies, transformation: Before → After → Bridge

Choose by audience: AIDA for ready-to-buy; PAS for pain-driven; BAB for transformation seekers.

Article Headlines

See copywriting for headline formulas (How to, Number, Problem→Solution). For article titles specifically:

  • Length: 50–60 chars; see title-tag
  • Primary keyword near start
  • Numbers and power words boost CTR ~36%

References & Citations

ScenarioPractice
Data or statisticsCite inline (e.g. "According to Source, 72% of…") or in References section
Expert quotesAttribute; link to source
Reference sectionFor 5+ citations; list at end before Related posts
FormatInline links preferred; numbered refs [1], [2] for academic-style

See eeat-signals for E-E-A-T, author bio, citations, YMYL.

Content Quality

ElementGuideline
ReadabilityGrade 8–10 (Flesch-Kincaid); short sentences, clear language
DepthMatch type; comprehensive coverage over padding
OriginalityUnique angle, data, examples; avoid thin or rehashed content
Information gainWhat does this add that top 10 results don't? Counter-narrative, fresh data, SME quote, or proprietary insight
E-E-A-TAuthor bio, citations, expert quotes — see eeat-signals

Content Audit Checklist

When auditing or optimizing article content:

DimensionCheck
HookIntro opens with pain point, stat, or question?
Keyword in first 100 wordsPrimary keyword present?
QAE patternH2s as questions? Answer-first (40–60 words) in each section?
Word countMatches type? (300–600 news, 1,000–2,500 cluster, 2,500+ pillar)
Paragraph length40–80 words per paragraph? No walls of text?
Product connectionTies to product? Natural links to features/pricing?
CTAPlacement (conclusion, mid-article); clarity; product link
ReferencesData/stats cited? Reference section for 5+ citations?
GapsWhat do top-ranking articles cover that this misses?
Information gainAt least one of: counter-narrative, fresh data, SME perspective, proprietary data? Or consensus rehash?

See competitor-research for competitor analysis; article-page-generator for page structure and metadata.

AI-Assisted Content

When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. See eeat-signals for E-E-A-T and AI content guidance.

Output Format

  • Outline (H2s with keyword placement)
  • TL;DR or Key Takeaways (if SEO-driven)
  • Introduction (hook + keyword)
  • Body sections (QAE, answer-first)
  • Conclusion (summary + CTA)
  • CTA copy options
  • article-page-generator: Page structure, schema, metadata, layout; content goes here
  • howto-section-generator: Dedicated HowTo step blocks (ordered steps, HowTo JSON-LD; vs FAQ)
  • copywriting: Frameworks (PAS, AIDA, BAB); headline formulas; short conversion copy
  • content-marketing: Article Orientations; content types
  • eeat-signals: E-E-A-T; author bio; citations; citations format
  • keyword-research: Keyword basis; search intent
  • competitor-research: Content gaps; structure to adopt; SERP audit for information gain
  • content-optimization: H2 keywords; Multimedia (tables, lists); keyword density
  • generative-engine-optimization: GEO strategy; AI citation

© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/content/article of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Article Content next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Article Content compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Article Content this skillkostja94/marketing-skills1k—~2.6kAutomated safety check: PassMIT
Science Writertheneoai/awesome-skills183—~3.1kAutomated safety check: PassMIT
Reportmicrosoft/data-formulator18k—~1.5kAutomated safety check: PassMIT
Content Writer Agentmastra-ai/mastra29k—~1.3kAutomated safety check: PassCustom licence
WeChat Article Writerliuyueyi/spring-ai-demo1371 repos~244Automated safety check: PassNone
Content And Copyrampstackco/claude-skills935—~2.1kAutomated safety check: PassMIT

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Questions about Article Content

What does Article Content do?

When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Article Content is an agent skill from kostja94/marketing-skills. When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle.

When should I use Article Content?

Article Content fits situations like: create article body content—blog post body; long-form content; the user mentions write article; article content.

How do I install Article Content in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill article-content -a claude-code`. Or copy the skill folder (skills/content/article in kostja94/marketing-skills) into .claude/skills/article-content in your project. Claude Code loads it when a task matches its description.

How do I install Article Content in Codex?

Run `npx skills add kostja94/marketing-skills --skill article-content -a codex`. Or copy the skill folder (skills/content/article in kostja94/marketing-skills) into .agents/skills/article-content in your project. Codex loads it when a task matches its description.

Can I use Article Content in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill article-content -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/article-content, .gemini/skills/article-content, .github/skills/article-content and .opencode/skills/article-content in your project.

What does Article Content need to run?

SKILL.md names no scripts, command-line tools or credentials: Article Content is instructions for the agent only.

Does Article Content access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Article Content safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Article Content use?

Article Content is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Article Content use?

About 2.6k tokens (SKILL.md is roughly 10k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Article Content?

Skills that share tags, products or a category with Article Content: Science Writer (theneoai/awesome-skills, 183 stars), Report (microsoft/data-formulator, 18k stars), Content Writer Agent (mastra-ai/mastra, 29k stars) and WeChat Article Writer (liuyueyi/spring-ai-demo, 137 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Article Content?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,016 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.