Content Writer Agent
mastra-ai/mastra
Authoring playbook for building agents that draft written content — blog posts, marketing copy, social media posts, newsletters, product descriptions, landing pages, or ad copy.
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal.
Install Content And Copy
$ npx skills add rampstackco/claude-skills --skill content-and-copy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install rampstackco/claude-skills content-and-copy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-and-copy .claude/skills/content-and-copy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "content-and-copy" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/content-and-copy into .claude/skills/content-and-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-and-copy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/rampstackco/claude-skills/tree/main/skills/content-and-copyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add rampstackco/claude-skills --skill content-and-copy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install rampstackco/claude-skills content-and-copy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/content-and-copy .agents/skills/content-and-copy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "content-and-copy" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/content-and-copy into .agents/skills/content-and-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-and-copy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rampstackco/claude-skills --skill content-and-copy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install rampstackco/claude-skills content-and-copy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/content-and-copy .cursor/skills/content-and-copy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "content-and-copy" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/content-and-copy into .cursor/skills/content-and-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-and-copy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/rampstackco/claude-skills.git --path skills/content-and-copy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add rampstackco/claude-skills --skill content-and-copy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install rampstackco/claude-skills content-and-copy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/content-and-copy .gemini/skills/content-and-copy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "content-and-copy" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/content-and-copy into .gemini/skills/content-and-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-and-copy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install rampstackco/claude-skills content-and-copyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add rampstackco/claude-skills --skill content-and-copy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/content-and-copy .github/skills/content-and-copy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "content-and-copy" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/content-and-copy into .github/skills/content-and-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-and-copy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rampstackco/claude-skills --skill content-and-copy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install rampstackco/claude-skills content-and-copy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/content-and-copy .opencode/skills/content-and-copy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "content-and-copy" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/content-and-copy into .opencode/skills/content-and-copy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-and-copy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
content-and-copy- GitHub stars
- 935
- Token cost
- ~2.1k tokens
- SKILL.md length
- 951 words
- Files
- 4 (incl. references)
- Skills in repo
- 103
- Repo updated
- First seen
- Licence
- MIT
At a glance
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal.
- Works in 5 steps: Hook → Structure → Voice → …
- The user wants to write an article
- SKILL.md covers When to use, When NOT to use, Required inputs and The framework: 5 dimensions, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Content And Copy is an agent skill from rampstackco/claude-skills. Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or…
Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `README.md`, `references/content-brief-template.md` and `references/content-edit-checklist.md`).
It sits in Writing & Content, covering Blog and article writing and Copywriting. The repository describes itself as: Stack-agnostic Claude Skills covering the full website lifecycle: brand, design, content, SEO, dev, ops, growth, and research. Build, ship, audit, optimize. The licence is MIT.
When your agent uses it
- The user wants to write an article
- Draft website copy
- Edit existing content for clarity
- Write a blog post
Example prompts
- “/content-and-copy”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 482c9bf. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown and yaml).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Content And Copy loads about 2.1k tokens when it runs, and up to ~5.7k if it reads all its reference files. Until then it costs about 147 tokens; SKILL.md has 951 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from rampstackco/claude-skills at commit 482c9bf, republished under its MIT licence (© rampstackco). 951 words, ~2,056 tokens.
Download SKILL.mdSave it as
.claude/skills/content-and-copy/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- content-and-copy
- description
- Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Use this skill whenever the user wants to write an article, draft website copy, edit existing content for clarity or voice, write a blog post, or produce general editorial content. Triggers on write a blog post, draft an article, write copy for, edit this, rewrite this, write content, write a guide, draft a how-to, write web copy. Also triggers when content has been outlined and now needs to be written, or when existing content needs voice or clarity edits.
- category
- content
- catalog_summary
- Website copy, blog content, content production frameworks
- display_order
- 3
Content and Copy
Write or edit content that serves a specific reader and goal. Stack-agnostic. This skill is for general content production. Specialized skills exist for landing pages (landing-page-copy) and email (email-sequences).
When to use
- Writing a blog post or article
- Drafting website copy (homepage sections, about, services)
- Editing existing content for voice or clarity
- Writing how-to guides, listicles, or explainers
- Producing knowledge base or help center articles
- Adapting brand voice to a specific piece
When NOT to use
- Landing pages with conversion goals (use
landing-page-copy) - Email campaigns or sequences (use
email-sequences) - Brand voice definition (use
brand-voice) - SEO keyword research (use
seo-keyword) - Content strategy and planning (use
content-strategy)
Required inputs
- The piece to be written or edited
- The target reader (specific audience segment)
- The goal of the piece (inform, convert, rank, retain, entertain)
- The brand voice (or willingness to define it)
- Length target and any structural constraints
If brand voice is undefined, run brand-voice first or use a working voice and document it as you go.
The framework: 5 dimensions
Strong content is strong on all five. Weakness on any one drags the rest down.
1. Hook
The opening earns the read. Most readers decide whether to continue within 3 to 5 seconds.
Strong hooks do one of:
- Promise specific value. "By the end, you'll know exactly which X to pick for your situation."
- Surface a tension. "Most advice on X is wrong. Here's why."
- Open a loop. A question or scenario the rest of the piece resolves.
- State a contrarian point. Provided you can defend it.
- Show, don't summarize. A specific moment or scenario the reader recognizes.
Weak hooks:
- Throat-clearing ("In today's fast-paced world...")
- Dictionary-definition openers ("X is a type of Y that...")
- Stating the obvious ("Many people struggle with X.")
- Vague promises ("This article will explore X.")
2. Structure
The reader follows the flow without effort.
Common structures:
- Problem → Solution → Proof. Most non-fiction.
- List + reasoning. Listicles with substance, not filler.
- How-to (numbered steps). Procedural content.
- Compare → Contrast → Recommend. Comparison and review content.
- Story → Lesson. Narrative non-fiction.
- Question → Answer → Implication. Explainers and analysis.
Pick a structure. Stick to it. Most weak content fails because the writer drifted between structures.
3. Voice
The piece sounds like the brand.
- Voice attributes consistent throughout (per
brand-voicedefinition) - Tone shifts appropriately for context (a serious topic gets a serious tone, even from a playful brand)
- Vocabulary preferences honored
- Grammar and style standards followed (contractions, em dashes, sentence length)
- Reads aloud like the brand would actually talk
Test: Read a paragraph aloud. Does it sound like the brand? If it sounds like AI, generic marketing, or someone else's voice, edit until it doesn't.
4. Substance
The piece earns its length. Every paragraph adds something.
Substance comes from:
- Specifics. "Roughly 40 percent" beats "many." Names, numbers, examples, data.
- Original perspective. Your take, not a summary of everyone else's.
- Actionable detail. What the reader does with this information.
- Honest tradeoffs. What's NOT true, what doesn't work, what's overhyped.
- Real examples. Specific scenarios, real customers, real failures.
Lack of substance shows up as:
- Padding ("It's important to note that...")
- Restating the same point in three different paragraphs
- Generalities that anyone in the category could write
- Word counts hit by stretching, not depth
5. Closing
The piece ends with intention.
Strong closings:
- Resolve the loop opened in the hook.
- Issue a specific next action. What does the reader do now?
- Land a memorable line. Something quotable.
- Return to the opening. Echo or invert the first line.
Weak closings:
- Summary that restates the article
- "Hope this helps!" or equivalent
- A wall of CTAs from unrelated programs
- Trailing off with no clear ending
Show full SKILL.md (348 more words)Show less
Workflow
For new pieces
- Confirm the brief. Reader, goal, length, voice. If the brief is vague, do not write yet.
- Outline. Structure first. Headlines and section purposes only. Skip prose until the structure is sound.
- Open with the hook. Write the opening before anything else. If the hook isn't working, the rest won't either.
- Draft for substance. First draft is about getting the substance down. Voice comes in editing.
- Edit for voice. Read aloud. Tighten sentences. Cut padding. Apply brand voice.
- Edit for clarity. Each paragraph: does it earn its place? Each sentence: is the meaning unambiguous?
- Pre-publish checks. Headers in order, no skipped levels, internal links present, image alt text written, SEO basics applied (title, meta, slug).
For editing existing content
- Read the whole piece first. Do not edit on first read. Understand it before changing it.
- Identify what's working. Note the strong sections so you don't damage them.
- Identify what's broken. Voice mismatches, weak structure, vague claims, padding.
- Edit by priority. Structure first (move sections, cut sections). Then substance (strengthen claims). Then voice. Then sentence-level polish.
- Read aloud. Catch awkward phrasing the eye misses.
Failure patterns
- Writing without a brief. Without reader, goal, and voice defined, the piece drifts.
- Burying the lead. The most important thing is in paragraph 8 because the writer "got there."
- Padding to hit word count. Length should serve the reader, not the production schedule.
- Generic voice. Sounds like every other article in the category. Brand voice neutralized.
- Weak transitions. Sections feel disconnected. Reader has to do the work the writer should have done.
- No closing. The piece runs out instead of ending.
- Edit by adding. Fixing weak content by piling on more words. Strong editing usually cuts.
- Ignoring the headers. Headers carry navigation weight. Bad headers fail readers who scan.
Output format
Default output is a markdown document at [content-slug].md ready to import into the CMS.
Structure:
# [H1: matches the title or tightly paraphrases]
[Hook paragraph. Earns the read in 3 to 5 seconds.]
[Body content with H2 sections, H3 subsections where useful.]
## [H2 section heading - descriptive, not clever]
[Section content.]
### [H3 if needed]
[Subsection content.]
## [H2 section heading]
[Section content.]
## [Closing section]
[Closing that resolves and points to next action.]Front-matter for SEO and CMS:
---
title: [SEO title, 50 to 60 chars]
description: [Meta description, 120 to 160 chars]
slug: [url-slug]
author: [author]
date: [YYYY-MM-DD]
last_updated: [YYYY-MM-DD]
tags: [tag1, tag2]
category: [category]
---Reference files
references/content-brief-template.md- The brief that should exist before any content is written.references/content-edit-checklist.md- Pre-publish editing checklist.
© rampstackco, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in skills/content-and-copy of rampstackco/claude-skills.
- SKILL.md
- README.md
- references/content-brief-template.md
- references/content-edit-checklist.md
Open the folder on GitHubat commit 482c9bf
Compare with similar skills
Content And Copy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Content And Copy this skillrampstackco/claude-skills | 935 | — | ~2.1k | Automated safety check: Pass | MIT | |
| Content Writer Agentmastra-ai/mastra | 29k | — | ~1.3k | Automated safety check: Pass | Custom licence | |
| WeChat Article Writerliuyueyi/spring-ai-demo | 137 | 1 repos | ~244 | Automated safety check: Pass | None | |
| Data2story ProQinghongLin/data2story-skill | 156 | — | ~14k | Automated safety check: Notes | MIT | |
| Creative Writingspytensor/openmozi | 439 | — | ~373 | Automated safety check: Pass | MIT | |
| Copywriting Hookssamber/cc-skills | 228 | — | ~6.8k | Automated safety check: Pass | MIT |
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Creative Writing
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Copywriting Hooks
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Related
Categories
Questions about Content And Copy
What does Content And Copy do?
Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal. Content And Copy is an agent skill from rampstackco/claude-skills. Write or edit website copy, blog content, and editorial pieces with attention to voice, structure, and goal.
When should I use Content And Copy?
Content And Copy fits situations like: the user wants to write an article; draft website copy; edit existing content for clarity; write a blog post.
How do I install Content And Copy in Claude Code?
Run `npx skills add rampstackco/claude-skills --skill content-and-copy -a claude-code`. Or copy the skill folder (skills/content-and-copy in rampstackco/claude-skills) into .claude/skills/content-and-copy in your project. Claude Code loads it when a task matches its description.
How do I install Content And Copy in Codex?
Run `npx skills add rampstackco/claude-skills --skill content-and-copy -a codex`. Or copy the skill folder (skills/content-and-copy in rampstackco/claude-skills) into .agents/skills/content-and-copy in your project. Codex loads it when a task matches its description.
Can I use Content And Copy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add rampstackco/claude-skills --skill content-and-copy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-and-copy, .gemini/skills/content-and-copy, .github/skills/content-and-copy and .opencode/skills/content-and-copy in your project.
What does Content And Copy need to run?
SKILL.md names no scripts, command-line tools or credentials: Content And Copy is instructions for the agent only.
Does Content And Copy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Content And Copy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Content And Copy use?
Content And Copy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Content And Copy use?
About 2.1k tokens (SKILL.md is roughly 8.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.7k tokens, read only when the agent opens those files.
What are the alternatives to Content And Copy?
Skills that share tags, products or a category with Content And Copy: Content Writer Agent (mastra-ai/mastra, 29k stars), WeChat Article Writer (liuyueyi/spring-ai-demo, 137 stars), Data2story Pro (QinghongLin/data2story-skill, 156 stars) and Creative Writing (spytensor/openmozi, 439 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Content And Copy?
rampstackco (a GitHub organization) maintains it in rampstackco/claude-skills, which has 935 GitHub stars. The repository holds 103 skills in this directory. The repository was last updated on October 7, 2026.
Source: rampstackco/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.