Google Ads Landing Review
TheMattBerman/google-ads-copilot
Diagnose landing page → conversion path problems for Google Ads traffic.
Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down…
Install Quality Score Breakdown
$ npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install irinabuht12-oss/marketing-skills quality-score-breakdown --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/quality-score-breakdown .claude/skills/quality-score-breakdown && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "quality-score-breakdown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/quality-score-breakdown into .claude/skills/quality-score-breakdown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "quality-score-breakdown", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/quality-score-breakdownType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install irinabuht12-oss/marketing-skills quality-score-breakdown --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/quality-score-breakdown .agents/skills/quality-score-breakdown && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "quality-score-breakdown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/quality-score-breakdown into .agents/skills/quality-score-breakdown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "quality-score-breakdown", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install irinabuht12-oss/marketing-skills quality-score-breakdown --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/quality-score-breakdown .cursor/skills/quality-score-breakdown && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "quality-score-breakdown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/quality-score-breakdown into .cursor/skills/quality-score-breakdown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "quality-score-breakdown", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/irinabuht12-oss/marketing-skills.git --path skills/quality-score-breakdown--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install irinabuht12-oss/marketing-skills quality-score-breakdown --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/quality-score-breakdown .gemini/skills/quality-score-breakdown && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "quality-score-breakdown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/quality-score-breakdown into .gemini/skills/quality-score-breakdown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "quality-score-breakdown", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install irinabuht12-oss/marketing-skills quality-score-breakdownInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/quality-score-breakdown .github/skills/quality-score-breakdown && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "quality-score-breakdown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/quality-score-breakdown into .github/skills/quality-score-breakdown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "quality-score-breakdown", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install irinabuht12-oss/marketing-skills quality-score-breakdown --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/quality-score-breakdown .opencode/skills/quality-score-breakdown && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "quality-score-breakdown" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/quality-score-breakdown into .opencode/skills/quality-score-breakdown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "quality-score-breakdown", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
quality-score-breakdown- GitHub stars
- 4.1k
- Token cost
- ~688 tokens
- SKILL.md length
- 346 words
- Files
- 1
- Skills in repo
- 48
- Repo updated
- First seen
- Licence
- None found
At a glance
Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down…
- Tasks that involve Paid advertising
- SKILL.md covers What it does, How it works, Practical example and What you get back, plus 2 more sections
- Calls claude; reaches connector.get-ryze.ai
- Tasks that involve Landing pages
What it does
Quality Score Breakdown is an agent skill from irinabuht12-oss/marketing-skills. Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact. Platform: Google.
Its SKILL.md is about 690 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising and Landing pages. It works with Google Ads. The repository describes itself as: Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude….
When your agent uses it
- Tasks that involve Paid advertising
- Tasks that involve Landing pages
Example prompts
- “Use the quality-score-breakdown skill to break down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing…”
- “/quality-score-breakdown”
What it can do on your machine
Read from SKILL.md and the folder at commit 1bb135e. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
claude
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
connector.get-ryze.ai
Also links to:
get-ryze.ai
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Quality Score Breakdown loads about 688 tokens when it runs. Until then it costs about 72 tokens; SKILL.md has 346 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 346 words (~688 tokens).
“Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact.”
- name
- quality-score-breakdown
- metadata
- platform: Google
Files
Just SKILL.md in skills/quality-score-breakdown of irinabuht12-oss/marketing-skills.
Open the folder on GitHubat commit 1bb135e
Compare with similar skills
Quality Score Breakdown next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Quality Score Breakdown this skillirinabuht12-oss/marketing-skills | 4.1k | — | ~688 | Automated safety check: Pass | None | |
| Google Ads Landing ReviewTheMattBerman/google-ads-copilot | 238 | — | ~4.1k | Automated safety check: Pass | MIT | |
| Apify Ads Intelligenceapify/awesome-skills | 266 | — | ~4.2k | Automated safety check: Notes | Apache-2.0 | |
| Google Ads Landing Page Auditnowork-studio/notfair-plugin | 3.9k | — | ~306 | Automated safety check: Pass | MIT | |
| Ad Creative Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Brand Kitcognyai/claude-code-marketing-skills | 104 | — | ~3.4k | Automated safety check: Notes | None |
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Scores Google Ads landing pages on five weighted dimensions and diagnoses why high-CTR ad groups convert poorly, with concrete fixes for each page.
Ad Creative Builder
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A skill your agent uses when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix…
Brand Kit
cognyai/claude-code-marketing-skills
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume.
Landing Optimizer
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Related
Works with
Categories
Questions about Quality Score Breakdown
What does Quality Score Breakdown do?
Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down…. Quality Score Breakdown is an agent skill from irinabuht12-oss/marketing-skills. Breaks down Quality Score components for your Google Ads keywords — expected CTR, ad relevance, and landing page experience — and tells you exactly which component is dragging each keyword down, with specific fixes ranked by potential CPC impact.
When should I use Quality Score Breakdown?
Quality Score Breakdown fits situations like: tasks that involve Paid advertising; tasks that involve Landing pages.
How do I install Quality Score Breakdown in Claude Code?
Run `npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown -a claude-code`. Or copy the skill folder (skills/quality-score-breakdown in irinabuht12-oss/marketing-skills) into .claude/skills/quality-score-breakdown in your project. Claude Code loads it when a task matches its description.
How do I install Quality Score Breakdown in Codex?
Run `npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown -a codex`. Or copy the skill folder (skills/quality-score-breakdown in irinabuht12-oss/marketing-skills) into .agents/skills/quality-score-breakdown in your project. Codex loads it when a task matches its description.
Can I use Quality Score Breakdown in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add irinabuht12-oss/marketing-skills --skill quality-score-breakdown -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/quality-score-breakdown, .gemini/skills/quality-score-breakdown, .github/skills/quality-score-breakdown and .opencode/skills/quality-score-breakdown in your project.
What does Quality Score Breakdown need to run?
Going by SKILL.md and its folder, Quality Score Breakdown needs the command-line tools its instructions call (claude).
Does Quality Score Breakdown access the network?
SKILL.md names 2 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai. This is read from the text; nothing was executed.
Is Quality Score Breakdown safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Quality Score Breakdown use?
No licence was found for Quality Score Breakdown or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Quality Score Breakdown use?
About 688 tokens (SKILL.md is roughly 2.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Quality Score Breakdown?
Skills that share tags, products or a category with Quality Score Breakdown: Google Ads Landing Review (TheMattBerman/google-ads-copilot, 238 stars), Apify Ads Intelligence (apify/awesome-skills, 266 stars), Google Ads Landing Page Audit (nowork-studio/notfair-plugin, 3.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Quality Score Breakdown?
irinabuht12-oss (a GitHub user) maintains it in irinabuht12-oss/marketing-skills, which has 4,053 GitHub stars. The repository holds 48 skills in this directory. The repository was last updated on September 24, 2026.
Source: irinabuht12-oss/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.