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AgriciDaniel/claude-blog
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Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems.
Install Google Ads Audit
$ npx skills add irinabuht12-oss/marketing-skills --skill google-ads-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install irinabuht12-oss/marketing-skills google-ads-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-audit .claude/skills/google-ads-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "google-ads-audit" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/google-ads-audit into .claude/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/google-ads-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add irinabuht12-oss/marketing-skills --skill google-ads-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install irinabuht12-oss/marketing-skills google-ads-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/google-ads-audit .agents/skills/google-ads-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "google-ads-audit" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/google-ads-audit into .agents/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill google-ads-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install irinabuht12-oss/marketing-skills google-ads-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/google-ads-audit .cursor/skills/google-ads-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "google-ads-audit" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/google-ads-audit into .cursor/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/irinabuht12-oss/marketing-skills.git --path skills/google-ads-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add irinabuht12-oss/marketing-skills --skill google-ads-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install irinabuht12-oss/marketing-skills google-ads-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/google-ads-audit .gemini/skills/google-ads-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "google-ads-audit" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/google-ads-audit into .gemini/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install irinabuht12-oss/marketing-skills google-ads-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add irinabuht12-oss/marketing-skills --skill google-ads-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/google-ads-audit .github/skills/google-ads-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-audit" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/google-ads-audit into .github/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add irinabuht12-oss/marketing-skills --skill google-ads-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install irinabuht12-oss/marketing-skills google-ads-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/irinabuht12-oss/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/google-ads-audit .opencode/skills/google-ads-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-audit" agent skill from https://github.com/irinabuht12-oss/marketing-skills/tree/main/skills/google-ads-audit into .opencode/skills/google-ads-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
google-ads-audit- GitHub stars
- 4.1k
- Token cost
- ~1.1k tokens
- SKILL.md length
- 342 words
- Files
- 1
- Skills in repo
- 48
- Repo updated
- First seen
- Licence
- None found
At a glance
Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems.
- Works in 6 steps: Request campaign data - Ask for exports… → Analyze wasted spend - Sort search terms… → Evaluate structure - Check campaign… → …
- Analyzing campaign data
- SKILL.md covers Process, Audit Checklist, Output Format and Example, plus 2 more sections
- Calls claude; reaches connector.get-ryze.ai
What it does
Google Ads Audit is an agent skill from irinabuht12-oss/marketing-skills. Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Use when analyzing campaign data, pasting Google Ads exports, reviewing account performance, or requesting a full diagnostic of advertising spend efficiency. Platform: Google.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. It works with Google Ads. The repository describes itself as: Claude skills for marketing: 49 free marketing skills for Claude Code and claude.ai (Google Ads, Meta Ads, SEO, AI visibility) + the Ryze Google Ads MCP / Meta Ads MCP: claude….
When your agent uses it
- Analyzing campaign data
- Pasting Google Ads exports
- Reviewing account performance
- Requesting a full diagnostic of advertising spend efficiency
Example prompts
- “/google-ads-audit”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Request campaign data - Ask for exports from Google Ads (campaign, ad group, keyword, search terms reports) or accept pasted data
- Analyze wasted spend - Sort search terms by spend, filter zero-conversion terms
- Evaluate structure - Check campaign organization, ad group themes, keyword count
- Assess Quality Scores - Review Expected CTR, Landing Page Experience, Ad Relevance
- Check bid strategy alignment - Match strategy to campaign goals and conversion volume
- Deliver prioritized recommendations - High impact + Low effort first
What it can do on your machine
Read from SKILL.md and the folder at commit 1bb135e. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
claude
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
connector.get-ryze.ai
Also links to:
get-ryze.ai
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Google Ads Audit loads about 1.1k tokens when it runs. Until then it costs about 89 tokens; SKILL.md has 342 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 342 words (~1,142 tokens).
“Perform systematic account analysis to identify optimization opportunities and wasted spend.”
- name
- google-ads-audit
- metadata
- platform: Google
Files
Just SKILL.md in skills/google-ads-audit of irinabuht12-oss/marketing-skills.
Open the folder on GitHubat commit 1bb135e
Compare with similar skills
Google Ads Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Google Ads Audit this skillirinabuht12-oss/marketing-skills | 4.1k | — | ~1.1k | Automated safety check: Pass | None | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| AdsCesarjoquin/Marketing-Skills | 202 | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Adscoreyhaines31/marketingskills | 54k | 1 repos | ~7k | Automated safety check: Pass | MIT | |
| Google Adssuperdesigndev/treg | 5k | — | ~1.9k | Automated safety check: Pass | Custom licence | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence |
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superdesigndev/treg
Traps when running Google Ads through treg — the API requirements and cleanup semantics that cost round-trips or money.
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Works with
Categories
Questions about Google Ads Audit
What does Google Ads Audit do?
Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems. Google Ads Audit is an agent skill from irinabuht12-oss/marketing-skills. Comprehensive Google Ads account health analysis detecting wasted spend, search term leaks, negative keyword gaps, bid strategy issues, and Quality Score problems.
When should I use Google Ads Audit?
Google Ads Audit fits situations like: analyzing campaign data; pasting Google Ads exports; reviewing account performance; requesting a full diagnostic of advertising spend efficiency.
How do I install Google Ads Audit in Claude Code?
Run `npx skills add irinabuht12-oss/marketing-skills --skill google-ads-audit -a claude-code`. Or copy the skill folder (skills/google-ads-audit in irinabuht12-oss/marketing-skills) into .claude/skills/google-ads-audit in your project. Claude Code loads it when a task matches its description.
How do I install Google Ads Audit in Codex?
Run `npx skills add irinabuht12-oss/marketing-skills --skill google-ads-audit -a codex`. Or copy the skill folder (skills/google-ads-audit in irinabuht12-oss/marketing-skills) into .agents/skills/google-ads-audit in your project. Codex loads it when a task matches its description.
Can I use Google Ads Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add irinabuht12-oss/marketing-skills --skill google-ads-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-audit, .gemini/skills/google-ads-audit, .github/skills/google-ads-audit and .opencode/skills/google-ads-audit in your project.
What does Google Ads Audit need to run?
Going by SKILL.md and its folder, Google Ads Audit needs the command-line tools its instructions call (claude).
Does Google Ads Audit access the network?
SKILL.md names 2 domains. In commands or code: connector.get-ryze.ai; the agent is likely to contact it when it follows the instructions. As links in the text: get-ryze.ai. This is read from the text; nothing was executed.
Is Google Ads Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Google Ads Audit use?
No licence was found for Google Ads Audit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does Google Ads Audit use?
About 1.1k tokens (SKILL.md is roughly 4.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Google Ads Audit?
Skills that share tags, products or a category with Google Ads Audit: Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars) and Google Ads (superdesigndev/treg, 5k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Google Ads Audit?
irinabuht12-oss (a GitHub user) maintains it in irinabuht12-oss/marketing-skills, which has 4,053 GitHub stars. The repository holds 48 skills in this directory. The repository was last updated on September 24, 2026.
Source: irinabuht12-oss/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.