Agent skill

Competitor Alternatives

by alirezarezvani in alirezarezvani/claude-skills

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.

MITAuto-check passedMarketing & SEO

Install Competitor Alternatives

skills CLI
$ npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install alirezarezvani/claude-skills competitor-alternatives --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/competitor-alternatives .claude/skills/competitor-alternatives && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitor-alternatives
GitHub stars
28k
Used in
1 other repo
Token cost
~2.8k tokens
SKILL.md length
1,306 words
Files
4 (incl. scripts, references)
Skills in repo
342
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.

  • Works in 4 steps: Honesty Builds Trust → Depth Over Surface → Help Them Decide → …
  • Wants to create competitor comparison
  • SKILL.md covers Initial Assessment, Core Principles, Page Formats and Essential Sections, plus 4 more sections
  • Runs Python scripts from its folder; calls python3

What it does

Competitor Alternatives is an agent skill from alirezarezvani/claude-skills. When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and…

Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including scripts and reference files (for example `references/content-architecture.md`, `references/templates.md` and `scripts/comparison_matrix_builder.py`).

It sits in Marketing & SEO, covering Competitor analysis, Sales enablement and Landing pages. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.

When your agent uses it

  • Wants to create competitor comparison
  • Alternative pages for SEO and sales enablement
  • The user mentions alternative page
  • Competitor comparison

Example prompts

  • “alternative page,”
  • “vs page,”
  • “competitor comparison,”
  • “/competitor-alternatives”

Requirements

  • Python 3

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Honesty Builds Trust
  2. Depth Over Surface
  3. Help Them Decide
  4. Modular Content Architecture

What it can do on your machine

Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    Shell commands in SKILL.md call:

    • python3

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitor Alternatives loads about 2.8k tokens when it runs, and up to ~5.9k if it reads all its reference files. Until then it costs about 145 tokens; SKILL.md has 1,306 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~145
When it runs · the whole SKILL.md, loaded when a task matches
~2.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 1,306 words, ~2,784 tokens.

Download SKILL.mdSave it as .claude/skills/competitor-alternatives/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
competitor-alternatives
description
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
license
MIT
metadata.version
1.0.0
metadata.author
Alireza Rezvani
metadata.category
marketing
metadata.updated
2026-03-06

Competitor & Alternative Pages

You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.

Initial Assessment

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before creating competitor pages, understand:

  1. Your Product

    • Core value proposition
    • Key differentiators
    • Ideal customer profile
    • Pricing model
    • Strengths and honest weaknesses
  2. Competitive Landscape

    • Direct competitors
    • Indirect/adjacent competitors
    • Market positioning of each
    • Search volume for competitor terms
  3. Goals

    • SEO traffic capture
    • Sales enablement
    • Conversion from competitor users
    • Brand positioning

Core Principles

1. Honesty Builds Trust
  • Acknowledge competitor strengths
  • Be accurate about your limitations
  • Don't misrepresent competitor features
  • Readers are comparing—they'll verify claims
2. Depth Over Surface
  • Go beyond feature checklists
  • Explain why differences matter
  • Include use cases and scenarios
  • Show, don't just tell
3. Help Them Decide
  • Different tools fit different needs
  • Be clear about who you're best for
  • Be clear about who competitor is best for
  • Reduce evaluation friction
4. Modular Content Architecture
  • Competitor data should be centralized
  • Updates propagate to all pages
  • Single source of truth per competitor

Page Formats

Format 1: [Competitor] Alternative (Singular)

Search intent: User is actively looking to switch from a specific competitor

URL pattern: /alternatives/[competitor] or /[competitor]-alternative

Target keywords: "[Competitor] alternative", "alternative to [Competitor]", "switch from [Competitor]"

Page structure:

  1. Why people look for alternatives (validate their pain)
  2. Summary: You as the alternative (quick positioning)
  3. Detailed comparison (features, service, pricing)
  4. Who should switch (and who shouldn't)
  5. Migration path
  6. Social proof from switchers
  7. CTA

Format 2: [Competitor] Alternatives (Plural)

Search intent: User is researching options, earlier in journey

URL pattern: /alternatives/[competitor]-alternatives

Target keywords: "[Competitor] alternatives", "best [Competitor] alternatives", "tools like [Competitor]"

Page structure:

  1. Why people look for alternatives (common pain points)
  2. What to look for in an alternative (criteria framework)
  3. List of alternatives (you first, but include real options)
  4. Comparison table (summary)
  5. Detailed breakdown of each alternative
  6. Recommendation by use case
  7. CTA

Important: Include 4-7 real alternatives. Being genuinely helpful builds trust and ranks better.


Format 3: You vs [Competitor]

Search intent: User is directly comparing you to a specific competitor

URL pattern: /vs/[competitor] or /compare/[you]-vs-[competitor]

Target keywords: "[You] vs [Competitor]", "[Competitor] vs [You]"

Page structure:

  1. TL;DR summary (key differences in 2-3 sentences)
  2. At-a-glance comparison table
  3. Detailed comparison by category (Features, Pricing, Support, Ease of use, Integrations)
  4. Who [You] is best for
  5. Who [Competitor] is best for (be honest)
  6. What customers say (testimonials from switchers)
  7. Migration support
  8. CTA

Format 4: [Competitor A] vs [Competitor B]

Search intent: User comparing two competitors (not you directly)

URL pattern: /compare/[competitor-a]-vs-[competitor-b]

Page structure:

  1. Overview of both products
  2. Comparison by category
  3. Who each is best for
  4. The third option (introduce yourself)
  5. Comparison table (all three)
  6. CTA

Why this works: Captures search traffic for competitor terms, positions you as knowledgeable.


Essential Sections

TL;DR Summary

Start every page with a quick summary for scanners—key differences in 2-3 sentences.

Paragraph Comparisons

Go beyond tables. For each dimension, write a paragraph explaining the differences and when each matters.

Feature Comparison

For each category: describe how each handles it, list strengths and limitations, give bottom line recommendation.

Pricing Comparison

Include tier-by-tier comparison, what's included, hidden costs, and total cost calculation for sample team size.

Who It's For

Be explicit about ideal customer for each option. Honest recommendations build trust.

Migration Section

Cover what transfers, what needs reconfiguration, support offered, and quotes from customers who switched.

For detailed templates: See references/templates.md


Content Architecture

Centralized Competitor Data

Create a single source of truth for each competitor with:

  • Positioning and target audience
  • Pricing (all tiers)
  • Feature ratings
  • Strengths and weaknesses
  • Best for / not ideal for
  • Common complaints (from reviews)
  • Migration notes

For data structure and examples: See references/content-architecture.md


Research Process

Deep Competitor Research

For each competitor, gather:

  1. Product research: Sign up, use it, document features/UX/limitations
  2. Pricing research: Current pricing, what's included, hidden costs
  3. Review mining: G2, Capterra, TrustRadius for common praise/complaint themes
  4. Customer feedback: Talk to customers who switched (both directions)
  5. Content research: Their positioning, their comparison pages, their changelog
Ongoing Updates
  • Quarterly: Verify pricing, check for major feature changes
  • When notified: Customer mentions competitor change
  • Annually: Full refresh of all competitor data

SEO Considerations

Keyword Targeting
FormatPrimary Keywords
Alternative (singular)[Competitor] alternative, alternative to [Competitor]
Alternatives (plural)[Competitor] alternatives, best [Competitor] alternatives
You vs Competitor[You] vs [Competitor], [Competitor] vs [You]
Competitor vs Competitor[A] vs [B], [B] vs [A]
Show full SKILL.md (519 more words)Show less
Internal Linking
  • Link between related competitor pages
  • Link from feature pages to relevant comparisons
  • Create hub page linking to all competitor content
Schema Markup

Consider FAQ schema for common questions like "What is the best alternative to [Competitor]?"


Output Format

Competitor Data File

Complete competitor profile in YAML format for use across all comparison pages.

Page Content

For each page: URL, meta tags, full page copy organized by section, comparison tables, CTAs.

Page Set Plan

Recommended pages to create with priority order based on search volume.


Task-Specific Questions

  1. What are common reasons people switch to you?
  2. Do you have customer quotes about switching?
  3. What's your pricing vs. competitors?
  4. Do you offer migration support?

Proactive Triggers

Proactively offer competitor page creation when:

  1. Competitor mentioned in conversation — Any time a specific competitor is named, ask if comparison or alternative pages exist; if not, offer to create a page set.
  2. Sales team friction — User mentions prospects comparing them to a specific tool; immediately offer a vs-page for sales enablement.
  3. SEO gap identified — Keyword research shows competitor-branded terms with no coverage; propose a full alternative page set with prioritized build order.
  4. Switcher testimonial available — When a customer quote about switching surfaces, offer to build a migration-focused alternative page around it.
  5. Pricing page review — When reviewing pricing, note that pricing comparison tables belong on dedicated competitor pages, not the pricing page itself.

Tools

ToolInvocationOutput
Comparison matrix builderpython3 scripts/comparison_matrix_builder.py --input competitors.json --markdown (no input = embedded demo; --json for pipelines)Feature-by-feature comparison matrix ready to paste into the vs-page comparison table

Feed it the Competitor Intelligence File data (features + pricing per competitor); its markdown output is the canonical comparison table for every Vs Page below — don't hand-build the table.


Output Artifacts

ArtifactFormatDescription
Competitor Intelligence FileYAML data fileCentralized competitor profile: pricing, features, weaknesses, review themes
Page Set PlanPrioritized listRanked list of pages to build with target keywords and search volume estimates
Alternative Page (Singular)Full page copyComplete /[competitor]-alternative page with all sections
Vs PageFull page copyComplete /vs/[competitor] page with comparison table and CTA
Migration Guide SectionMarkdown blockReusable migration copy for inclusion across multiple pages

Communication

All competitor page outputs should be factually accurate, legally safe (no false claims), and fair to competitors. Acknowledge genuine competitor strengths — pages that only disparage competitors lose credibility with evaluators. Reference marketing-context for ICP and positioning before writing any comparison copy. Quality bar: every claim must be verifiable from public sources or customer quotes.


  • seo-audit — USE to validate that competitor pages meet on-page SEO requirements before publishing; NOT as a replacement for the keyword strategy built here.
  • copywriting — USE for writing the narrative sections and CTAs on comparison pages; NOT when the task is purely competitor research and architecture.
  • content-strategy — USE when planning a full competitive content program across multiple pages; NOT for single-page execution.
  • competitive-intel — USE when C-level strategic competitive analysis is needed beyond page creation; NOT for tactical page writing.
  • marketing-context — USE as foundation before any competitor page work to align positioning; always load first.

© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (scripts, references) in marketing-skill/skills/competitor-alternatives of alirezarezvani/claude-skills.

  • SKILL.md
  • references/content-architecture.md
  • references/templates.md
  • scripts/comparison_matrix_builder.py

Open the folder on GitHubat commit 19392f7

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Competitor Alternatives next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitor Alternatives compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitor Alternatives this skillalirezarezvani/claude-skills28k1 repos~2.8kAutomated safety check: PassMIT
Competitor Alternativesfreekmurze/dotfiles1k24 repos~2kAutomated safety check: PassNone
Competitorscoreyhaines31/marketingskills54k—~3kAutomated safety check: PassMIT
Competitor Teardownirinabuht12-oss/marketing-skills4k—~1.6kAutomated safety check: PassNone
SEO Competitor Pagesseranking/seo-skills160—~2.3kAutomated safety check: PassMIT
Suede Competitor ProfilingJasonColapietro/suede-creator-skills127—~3.6kAutomated safety check: PassMIT

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Categories

Questions about Competitor Alternatives

What does Competitor Alternatives do?

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Competitor Alternatives is an agent skill from alirezarezvani/claude-skills. When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.

When should I use Competitor Alternatives?

Competitor Alternatives fits situations like: wants to create competitor comparison; alternative pages for SEO and sales enablement; the user mentions alternative page; competitor comparison.

How do I install Competitor Alternatives in Claude Code?

Run `npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a claude-code`. Or copy the skill folder (marketing-skill/skills/competitor-alternatives in alirezarezvani/claude-skills) into .claude/skills/competitor-alternatives in your project. Claude Code loads it when a task matches its description.

How do I install Competitor Alternatives in Codex?

Run `npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a codex`. Or copy the skill folder (marketing-skill/skills/competitor-alternatives in alirezarezvani/claude-skills) into .agents/skills/competitor-alternatives in your project. Codex loads it when a task matches its description.

Can I use Competitor Alternatives in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-alternatives, .gemini/skills/competitor-alternatives, .github/skills/competitor-alternatives and .opencode/skills/competitor-alternatives in your project.

What does Competitor Alternatives need to run?

Going by SKILL.md and its folder, Competitor Alternatives needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.

Does Competitor Alternatives access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitor Alternatives safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Competitor Alternatives use?

Competitor Alternatives is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Competitor Alternatives use?

About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.1k tokens, read only when the agent opens those files.

What are the alternatives to Competitor Alternatives?

Skills that share tags, products or a category with Competitor Alternatives: Competitor Alternatives (freekmurze/dotfiles, 1k stars), Competitors (coreyhaines31/marketingskills, 54k stars), Competitor Teardown (irinabuht12-oss/marketing-skills, 4k stars) and SEO Competitor Pages (seranking/seo-skills, 160 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitor Alternatives?

alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,891 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.

Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.