Competitor Alternatives
freekmurze/dotfiles
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
$ npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install alirezarezvani/claude-skills competitor-alternatives --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/skills/competitor-alternatives .claude/skills/competitor-alternatives && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-alternatives" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/competitor-alternatives into .claude/skills/competitor-alternatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-alternatives", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/competitor-alternativesType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install alirezarezvani/claude-skills competitor-alternatives --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/marketing-skill/skills/competitor-alternatives .agents/skills/competitor-alternatives && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-alternatives" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/competitor-alternatives into .agents/skills/competitor-alternatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-alternatives", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install alirezarezvani/claude-skills competitor-alternatives --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/marketing-skill/skills/competitor-alternatives .cursor/skills/competitor-alternatives && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-alternatives" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/competitor-alternatives into .cursor/skills/competitor-alternatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-alternatives", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/alirezarezvani/claude-skills.git --path marketing-skill/skills/competitor-alternatives--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install alirezarezvani/claude-skills competitor-alternatives --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/marketing-skill/skills/competitor-alternatives .gemini/skills/competitor-alternatives && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-alternatives" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/competitor-alternatives into .gemini/skills/competitor-alternatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-alternatives", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install alirezarezvani/claude-skills competitor-alternativesInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/marketing-skill/skills/competitor-alternatives .github/skills/competitor-alternatives && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-alternatives" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/competitor-alternatives into .github/skills/competitor-alternatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-alternatives", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install alirezarezvani/claude-skills competitor-alternatives --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/marketing-skill/skills/competitor-alternatives .opencode/skills/competitor-alternatives && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-alternatives" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/marketing-skill/skills/competitor-alternatives into .opencode/skills/competitor-alternatives/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-alternatives", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
competitor-alternativesWhen the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
Competitor Alternatives is an agent skill from alirezarezvani/claude-skills. When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'switch from competitor,' or 'comparison content.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and…
Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including scripts and reference files (for example `references/content-architecture.md`, `references/templates.md` and `scripts/comparison_matrix_builder.py`).
It sits in Marketing & SEO, covering Competitor analysis, Sales enablement and Landing pages. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.
4 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Ships 1 file in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python3From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Competitor Alternatives loads about 2.8k tokens when it runs, and up to ~5.9k if it reads all its reference files. Until then it costs about 145 tokens; SKILL.md has 1,306 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 1,306 words, ~2,784 tokens.
.claude/skills/competitor-alternatives/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively.
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating competitor pages, understand:
Your Product
Competitive Landscape
Goals
Search intent: User is actively looking to switch from a specific competitor
URL pattern: /alternatives/[competitor] or /[competitor]-alternative
Target keywords: "[Competitor] alternative", "alternative to [Competitor]", "switch from [Competitor]"
Page structure:
Search intent: User is researching options, earlier in journey
URL pattern: /alternatives/[competitor]-alternatives
Target keywords: "[Competitor] alternatives", "best [Competitor] alternatives", "tools like [Competitor]"
Page structure:
Important: Include 4-7 real alternatives. Being genuinely helpful builds trust and ranks better.
Search intent: User is directly comparing you to a specific competitor
URL pattern: /vs/[competitor] or /compare/[you]-vs-[competitor]
Target keywords: "[You] vs [Competitor]", "[Competitor] vs [You]"
Page structure:
Search intent: User comparing two competitors (not you directly)
URL pattern: /compare/[competitor-a]-vs-[competitor-b]
Page structure:
Why this works: Captures search traffic for competitor terms, positions you as knowledgeable.
Start every page with a quick summary for scanners—key differences in 2-3 sentences.
Go beyond tables. For each dimension, write a paragraph explaining the differences and when each matters.
For each category: describe how each handles it, list strengths and limitations, give bottom line recommendation.
Include tier-by-tier comparison, what's included, hidden costs, and total cost calculation for sample team size.
Be explicit about ideal customer for each option. Honest recommendations build trust.
Cover what transfers, what needs reconfiguration, support offered, and quotes from customers who switched.
For detailed templates: See references/templates.md
Create a single source of truth for each competitor with:
For data structure and examples: See references/content-architecture.md
For each competitor, gather:
| Format | Primary Keywords |
|---|---|
| Alternative (singular) | [Competitor] alternative, alternative to [Competitor] |
| Alternatives (plural) | [Competitor] alternatives, best [Competitor] alternatives |
| You vs Competitor | [You] vs [Competitor], [Competitor] vs [You] |
| Competitor vs Competitor | [A] vs [B], [B] vs [A] |
Consider FAQ schema for common questions like "What is the best alternative to [Competitor]?"
Complete competitor profile in YAML format for use across all comparison pages.
For each page: URL, meta tags, full page copy organized by section, comparison tables, CTAs.
Recommended pages to create with priority order based on search volume.
Proactively offer competitor page creation when:
| Tool | Invocation | Output |
|---|---|---|
| Comparison matrix builder | python3 scripts/comparison_matrix_builder.py --input competitors.json --markdown (no input = embedded demo; --json for pipelines) | Feature-by-feature comparison matrix ready to paste into the vs-page comparison table |
Feed it the Competitor Intelligence File data (features + pricing per competitor); its markdown output is the canonical comparison table for every Vs Page below — don't hand-build the table.
| Artifact | Format | Description |
|---|---|---|
| Competitor Intelligence File | YAML data file | Centralized competitor profile: pricing, features, weaknesses, review themes |
| Page Set Plan | Prioritized list | Ranked list of pages to build with target keywords and search volume estimates |
| Alternative Page (Singular) | Full page copy | Complete /[competitor]-alternative page with all sections |
| Vs Page | Full page copy | Complete /vs/[competitor] page with comparison table and CTA |
| Migration Guide Section | Markdown block | Reusable migration copy for inclusion across multiple pages |
All competitor page outputs should be factually accurate, legally safe (no false claims), and fair to competitors. Acknowledge genuine competitor strengths — pages that only disparage competitors lose credibility with evaluators. Reference marketing-context for ICP and positioning before writing any comparison copy. Quality bar: every claim must be verifiable from public sources or customer quotes.
© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 3 other files (scripts, references) in marketing-skill/skills/competitor-alternatives of alirezarezvani/claude-skills.
Open the folder on GitHubat commit 19392f7
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.
Competitor Alternatives next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Alternatives this skillalirezarezvani/claude-skills | 28k | 1 repos | ~2.8k | Automated safety check: Pass | MIT | |
| Competitor Alternativesfreekmurze/dotfiles | 1k | 24 repos | ~2k | Automated safety check: Pass | None | |
| Competitorscoreyhaines31/marketingskills | 54k | — | ~3k | Automated safety check: Pass | MIT | |
| Competitor Teardownirinabuht12-oss/marketing-skills | 4k | — | ~1.6k | Automated safety check: Pass | None | |
| SEO Competitor Pagesseranking/seo-skills | 160 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Suede Competitor ProfilingJasonColapietro/suede-creator-skills | 127 | — | ~3.6k | Automated safety check: Pass | MIT |
freekmurze/dotfiles
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
coreyhaines31/marketingskills
When the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use.
irinabuht12-oss/marketing-skills
Systematic competitive analysis covering positioning, messaging hierarchy, objection handling, and CTA strategy from landing page URLs or screenshots.
seranking/seo-skills
Generate SEO-optimized "X vs Y" comparison and "alternatives to X" landing pages targeting comparative-intent keywords.
JasonColapietro/suede-creator-skills
Suede-owned competitive-intelligence discipline for evidence-backed profiles of positioning, pricing, messaging, product, proof, and public-market signals.
JasonColapietro/suede-creator-skills
Suede-owned comparison-page discipline for accurate, evidence-backed alternative, versus, and competitor-comparison content that wins evaluators and search intent.
alirezarezvani/claude-skills
Writes INVEST-checked user stories with acceptance criteria, splits epics, plans sprints from velocity and ranks the backlog with a weighted score.
alirezarezvani/claude-skills
OKR cascade toolkit for product leaders: generates aligned company-to-team OKRs from five strategy types and scores how well they line up.
alirezarezvani/claude-skills
App Store Optimization (ASO) toolkit for researching keywords, analyzing competitor rankings, generating metadata suggestions, and improving app visibility on Apple App Store and Google Play Store.
alirezarezvani/claude-skills
Design AWS architectures for startups using serverless patterns and IaC templates.
alirezarezvani/claude-skills
Calculates attribution, funnel and ROI figures for marketing campaigns with three Python scripts that need only the standard library.
alirezarezvani/claude-skills
Reverse-engineers a frontend, backend or fullstack codebase into a product requirements document with per-page docs, an enum dictionary and an API inventory.
Categories
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Competitor Alternatives is an agent skill from alirezarezvani/claude-skills. When the user wants to create competitor comparison or alternative pages for SEO and sales enablement.
Competitor Alternatives fits situations like: wants to create competitor comparison; alternative pages for SEO and sales enablement; the user mentions alternative page; competitor comparison.
Run `npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a claude-code`. Or copy the skill folder (marketing-skill/skills/competitor-alternatives in alirezarezvani/claude-skills) into .claude/skills/competitor-alternatives in your project. Claude Code loads it when a task matches its description.
Run `npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a codex`. Or copy the skill folder (marketing-skill/skills/competitor-alternatives in alirezarezvani/claude-skills) into .agents/skills/competitor-alternatives in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill competitor-alternatives -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-alternatives, .gemini/skills/competitor-alternatives, .github/skills/competitor-alternatives and .opencode/skills/competitor-alternatives in your project.
Going by SKILL.md and its folder, Competitor Alternatives needs Python for the scripts in its folder and the command-line tools its instructions call (python3). Our summary lists: Python 3.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
Competitor Alternatives is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.1k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Competitor Alternatives: Competitor Alternatives (freekmurze/dotfiles, 1k stars), Competitors (coreyhaines31/marketingskills, 54k stars), Competitor Teardown (irinabuht12-oss/marketing-skills, 4k stars) and SEO Competitor Pages (seranking/seo-skills, 160 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,891 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.
Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.