Agent skill

Ab Test Design Brief

by hashgraph-online in hashgraph-online/awesome-codex-plugins

Build product A/B test briefs with hypotheses, success metrics, guardrails, baselines, proxy metrics, eligibility, variants, randomization, confidence, and launch criteria.

MITAuto-check passedMarketing & SEO

Install Ab Test Design Brief

skills CLI
$ npx skills add hashgraph-online/awesome-codex-plugins --skill ab-test-design-brief -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install hashgraph-online/awesome-codex-plugins ab-test-design-brief --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/hashgraph-online/awesome-codex-plugins.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/LVTD-LLC/skills/skills/ab-test-design-brief .claude/skills/ab-test-design-brief && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ab-test-design-brief
GitHub stars
1.3k
Token cost
~890 tokens
SKILL.md length
277 words
Files
6 (incl. references)
Skills in repo
716
Repo updated
First seen
Licence
MIT

At a glance

Build product A/B test briefs with hypotheses, success metrics, guardrails, baselines, proxy metrics, eligibility, variants, randomization, confidence, and launch criteria.

  • Works in 7 steps: State the product decision the test must… → Write a hypothesis with observation,… → Choose one primary success metric plus… → …
  • Planning an A/B test from a product idea
  • SKILL.md covers Source Traceability, Related Advanced Skills, Reference Routing and Workflow, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ab Test Design Brief is an agent skill from hashgraph-online/awesome-codex-plugins. Build product A/B test briefs with hypotheses, success metrics, guardrails, baselines, proxy metrics, eligibility, variants, randomization, confidence, and launch criteria. Use when planning an A/B test from a product idea, writing an experiment spec, defining test/control variants, choosing metrics, or checking whether an experiment is ready to run.

Its SKILL.md is about 890 tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including reference files (for example `guidelines.md`, `references/core/examples.md` and `references/core/knowledge.md`). Compatibility notes: Codex, Claude Code, and other Agent Skills-compatible clients.

It sits in Marketing & SEO, covering A/B testing and Product metrics. The repository describes itself as: A curated list of awesome OpenAI Codex / ChatGPT plugins, skills, and resources. The 1 Codex Marketplace. See live plugins at: https://hol.org/plugins/best-codex-plugins. The licence is MIT.

When your agent uses it

  • Planning an A/B test from a product idea
  • Writing an experiment spec
  • Defining test/control variants
  • Choosing metrics

Example prompts

  • “/ab-test-design-brief”

Requirements

  • Compatibility (from SKILL.md): Codex, Claude Code, and other Agent Skills-compatible clients.

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

  1. State the product decision the test must inform.
  2. Write a hypothesis with observation, predicted change, audience, and metrics.
  3. Choose one primary success metric plus guardrail metrics.
  4. Establish the baseline or explain why a proxy metric is being used.
  5. Define eligibility, exposure, test variant, and control variant.
  6. Choose the randomization unit that preserves a coherent user experience.
  7. Record confidence requirements, sample-size assumptions, and launch criteria.

What it can do on your machine

Read from SKILL.md and the folder at commit 3e1456a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

  • Compatibility

    Codex, Claude Code, and other Agent Skills-compatible clients.

    From compatibility in the SKILL.md frontmatter.

Context cost

Ab Test Design Brief loads about 890 tokens when it runs, and up to ~2.5k if it reads all its reference files. Until then it costs about 93 tokens; SKILL.md has 277 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~93
When it runs · the whole SKILL.md, loaded when a task matches
~890
With references · SKILL.md plus every file in references/, read only if the agent opens them
~2.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from hashgraph-online/awesome-codex-plugins at commit 3e1456a, republished under its MIT licence (© hashgraph-online). 277 words, ~890 tokens.

Download SKILL.mdSave it as .claude/skills/ab-test-design-brief/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
ab-test-design-brief
description
Build product A/B test briefs with hypotheses, success metrics, guardrails, baselines, proxy metrics, eligibility, variants, randomization, confidence, and launch criteria. Use when planning an A/B test from a product idea, writing an experiment spec, defining test/control variants, choosing metrics, or checking whether an experiment is ready to run.
compatibility
Codex, Claude Code, and other Agent Skills-compatible clients.
license
MIT
metadata.version
0.1.0
metadata.displayName
A/B Test Design Brief
metadata.category
Product Management
metadata.tags
practical-ab-testing,ab-testing,experimentation,product-analytics,metrics

A/B Test Design Brief

Use this skill to turn a product change into a decision-ready A/B test brief. It focuses on experiment anatomy: hypothesis, metrics, baselines, variants, eligibility, randomization, confidence, and launch criteria.

Source Traceability

Primary source: Practical A/B Testing by Leemay Nassery. Guidance is transformed and paraphrased from chapter 2, especially "Creating a Clear Hypothesis" through "Summarizing the For You A/B Test" in the working text analysis at lines 1203-1942. Related motivation and variant examples come from chapter 1 lines 394-718.

  • experiment-sensitivity-optimization: use when the brief is blocked by MDE, sample size, noisy metrics, CUPED, capping, or too many variants.
  • experiment-verification-monitoring: use when the brief needs prelaunch QA, canaries, exposure validation, or active experiment health checks.
  • long-term-impact-evaluation: use when the brief needs delayed or sustained impact measurement beyond the initial test window.

Reference Routing

NeedRead
Concepts and terminologyreferences/core/knowledge.md
Design rules and readiness checksreferences/core/rules.md
Brief examples and anti-examplesreferences/core/examples.md
Step-by-step brief creationworkflows/create-ab-test-brief.md

Workflow

  1. State the product decision the test must inform.
  2. Write a hypothesis with observation, predicted change, audience, and metrics.
  3. Choose one primary success metric plus guardrail metrics.
  4. Establish the baseline or explain why a proxy metric is being used.
  5. Define eligibility, exposure, test variant, and control variant.
  6. Choose the randomization unit that preserves a coherent user experience.
  7. Record confidence requirements, sample-size assumptions, and launch criteria.

Output Format

markdown
# A/B Test Brief

## Decision
[What decision this test will support.]

## Hypothesis
Because [observation], we believe [change] will cause [outcome] for [audience].
We will know this is true when [primary metric] changes without harming [guardrails].

## Metrics
| Metric | Role | Baseline | Target or Concern | Data Source |
|--------|------|----------|-------------------|-------------|

## Variants and Eligibility
- Population:
- Eligibility criteria:
- Exposure event:
- Control:
- Test:
- Randomization unit:

## Confidence Plan
- Minimum detectable effect:
- Sample size or duration:
- Risks to validity:

## Launch Criteria
- Ship if:
- Do not ship if:
- Investigate if:

Quality Bar

  • Do not accept a vague "see what happens" experiment.
  • Do not let proxy metrics hide missing instrumentation; name the compromise.
  • Do not generalize beyond the population that was eligible and exposed.
  • Keep variants interpretable: if many things change, the learning becomes weak.

© hashgraph-online, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in plugins/LVTD-LLC/skills/skills/ab-test-design-brief of hashgraph-online/awesome-codex-plugins.

  • SKILL.md
  • guidelines.md
  • references/core/examples.md
  • references/core/knowledge.md
  • references/core/rules.md
  • workflows/create-ab-test-brief.md

Open the folder on GitHubat commit 3e1456a

Compare with similar skills

Ab Test Design Brief next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ab Test Design Brief compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ab Test Design Brief this skillhashgraph-online/awesome-codex-plugins1.3k—~890Automated safety check: PassMIT
Define Hypothesisproduct-on-purpose/pm-skills716—~966Automated safety check: PassApache-2.0
Ab Testingericrisco/rsc-harness180—~2.4kAutomated safety check: PassMIT
Growth StrategyOpenClaudia/openclaudia-skills713—~2.1kAutomated safety check: PassMIT
Growth Marketerborghei/Claude-Skills891—~2.6kAutomated safety check: PassMIT
Analytics Metrics Kpinicepkg/ai-workflow285—~2.1kAutomated safety check: PassMIT

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Categories

Questions about Ab Test Design Brief

What does Ab Test Design Brief do?

Build product A/B test briefs with hypotheses, success metrics, guardrails, baselines, proxy metrics, eligibility, variants, randomization, confidence, and launch criteria. Ab Test Design Brief is an agent skill from hashgraph-online/awesome-codex-plugins. Build product A/B test briefs with hypotheses, success metrics, guardrails, baselines, proxy metrics, eligibility, variants, randomization, confidence, and launch criteria.

When should I use Ab Test Design Brief?

Ab Test Design Brief fits situations like: planning an A/B test from a product idea; writing an experiment spec; defining test/control variants; choosing metrics.

How do I install Ab Test Design Brief in Claude Code?

Run `npx skills add hashgraph-online/awesome-codex-plugins --skill ab-test-design-brief -a claude-code`. Or copy the skill folder (plugins/LVTD-LLC/skills/skills/ab-test-design-brief in hashgraph-online/awesome-codex-plugins) into .claude/skills/ab-test-design-brief in your project. Claude Code loads it when a task matches its description.

How do I install Ab Test Design Brief in Codex?

Run `npx skills add hashgraph-online/awesome-codex-plugins --skill ab-test-design-brief -a codex`. Or copy the skill folder (plugins/LVTD-LLC/skills/skills/ab-test-design-brief in hashgraph-online/awesome-codex-plugins) into .agents/skills/ab-test-design-brief in your project. Codex loads it when a task matches its description.

Can I use Ab Test Design Brief in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add hashgraph-online/awesome-codex-plugins --skill ab-test-design-brief -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ab-test-design-brief, .gemini/skills/ab-test-design-brief, .github/skills/ab-test-design-brief and .opencode/skills/ab-test-design-brief in your project.

What does Ab Test Design Brief need to run?

SKILL.md names no scripts, command-line tools or credentials: Ab Test Design Brief is instructions for the agent only. Compatibility (from SKILL.md): Codex, Claude Code, and other Agent Skills-compatible clients..

Does Ab Test Design Brief access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ab Test Design Brief safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ab Test Design Brief use?

Ab Test Design Brief is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ab Test Design Brief use?

About 890 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.6k tokens, read only when the agent opens those files.

What are the alternatives to Ab Test Design Brief?

Skills that share tags, products or a category with Ab Test Design Brief: Define Hypothesis (product-on-purpose/pm-skills, 716 stars), Ab Testing (ericrisco/rsc-harness, 180 stars), Growth Strategy (OpenClaudia/openclaudia-skills, 713 stars) and Growth Marketer (borghei/Claude-Skills, 891 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ab Test Design Brief?

hashgraph-online (a GitHub organization) maintains it in hashgraph-online/awesome-codex-plugins, which has 1,267 GitHub stars. The repository holds 716 skills in this directory. The repository was last updated on October 10, 2026.

Source: hashgraph-online/awesome-codex-plugins on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.