Agent skill

Storytelling

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.

Apache-2.0Auto-check passedWriting & Content

Install Storytelling

skills CLI
$ npx skills add gtmagents/gtm-agents --skill storytelling -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents storytelling --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/content-marketing/skills/storytelling .claude/skills/storytelling && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
storytelling
GitHub stars
414
Used in
1 other repo
Token cost
~362 tokens
SKILL.md length
147 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.

  • Works in 5 steps: Audience & Conflict – identify who the… → Story Arc (SCAR) – Situation →… → Characterization – give personas… → …
  • Crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Storytelling is an agent skill from gtmagents/gtm-agents. Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.

Its SKILL.md is about 360 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Storytelling. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs
  • Tasks that involve Storytelling

Example prompts

  • “/storytelling”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Audience & Conflict – identify who the hero is (customer persona) and what obstacle they face.
  2. Story Arc (SCAR) – Situation → Complication → Action → Resolution.
  3. Characterization – give personas motives, stakes, and quotes.
  4. Sensory Detail – use vivid language, specific metrics, and concrete examples.
  5. Moral/CTA – tie resolution back to product value and explicit next step.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Storytelling loads about 362 tokens when it runs. Until then it costs about 33 tokens; SKILL.md has 147 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~33
When it runs · the whole SKILL.md, loaded when a task matches
~362

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 147 words, ~362 tokens.

Download SKILL.mdSave it as .claude/skills/storytelling/SKILL.md (or your agent's skills folder).
name
storytelling
description
Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.

Storytelling Skill

When to Use

  • Need cohesive narrative for campaigns, product launches, or decks.
  • Translating technical capabilities into relatable customer stories.
  • Coaching spokespeople or SDRs on better pitch storytelling.

Framework

  1. Audience & Conflict – identify who the hero is (customer persona) and what obstacle they face.
  2. Story Arc (SCAR) – Situation → Complication → Action → Resolution.
  3. Characterization – give personas motives, stakes, and quotes.
  4. Sensory Detail – use vivid language, specific metrics, and concrete examples.
  5. Moral/CTA – tie resolution back to product value and explicit next step.

Templates

  • Narrative outline (hook, scene, rising tension, turn, resolution, CTA).
  • Pitch script template:
"Most {persona}s today face {pain}. When {trigger}, {impact}. We worked with {customer} to {action}, leading to {result}."
  • Story inventory tracker to log customer, industry, proof points.

Tips

  • Record customer interviews to capture natural phrasing for quotes.
  • Swap metaphors/analogies per persona so stories feel tailored.
  • Reinforce numbers with vivid imagery (e.g., "saved hours = extra sprints delivered").
  • Align every story with the current positioning doc to avoid mixed messages.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/content-marketing/skills/storytelling of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Storytelling next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Storytelling compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Storytelling this skillgtmagents/gtm-agents4141 repos~362Automated safety check: PassApache-2.0
Data Storytellingynulihao/AgentSkillOS61815 repos~2.8kAutomated safety check: PassNone
Chinese Novel Writing Systemleenbj/novel-creator-skill671—~3.9kAutomated safety check: PassNone
Chinese Novelist Chapter WriterPenglongHuang/chinese-novelist-skill3.3k—~491Automated safety check: WarnMIT
Liu Run Style Business Column Writerliangdabiao/liurun-bookwriter-skills277—~1.8kAutomated safety check: PassMIT
Business Insight Essay Writerliangdabiao/liurun-bookwriter-skills277—~2.5kAutomated safety check: PassMIT

Similar skills

  • Data Storytelling

    ynulihao/AgentSkillOS

    Transform data into compelling narratives using visualization, context, and persuasive structure.

    618 GitHub starsUsed in 15 repos~2.8k tokens
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    671 GitHub stars~3.9k tokensUpdated 7 mo ago
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    277 GitHub stars~1.8k tokensUpdated 3 mo ago
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Questions about Storytelling

What does Storytelling do?

A skill your agent uses when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs. Storytelling is an agent skill from gtmagents/gtm-agents. Use when crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs.

When should I use Storytelling?

Storytelling fits situations like: crafting narratives that connect product value to customer pain through clear setup-conflict-resolution arcs; tasks that involve Storytelling.

How do I install Storytelling in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill storytelling -a claude-code`. Or copy the skill folder (plugins/content-marketing/skills/storytelling in gtmagents/gtm-agents) into .claude/skills/storytelling in your project. Claude Code loads it when a task matches its description.

How do I install Storytelling in Codex?

Run `npx skills add gtmagents/gtm-agents --skill storytelling -a codex`. Or copy the skill folder (plugins/content-marketing/skills/storytelling in gtmagents/gtm-agents) into .agents/skills/storytelling in your project. Codex loads it when a task matches its description.

Can I use Storytelling in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill storytelling -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/storytelling, .gemini/skills/storytelling, .github/skills/storytelling and .opencode/skills/storytelling in your project.

What does Storytelling need to run?

SKILL.md names no scripts, command-line tools or credentials: Storytelling is instructions for the agent only.

Does Storytelling access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Storytelling safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Storytelling use?

Storytelling is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Storytelling use?

About 362 tokens (SKILL.md is roughly 1.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Storytelling?

Skills that share tags, products or a category with Storytelling: Data Storytelling (ynulihao/AgentSkillOS, 618 stars), Chinese Novel Writing System (leenbj/novel-creator-skill, 671 stars), Chinese Novelist Chapter Writer (PenglongHuang/chinese-novelist-skill, 3.3k stars) and Liu Run Style Business Column Writer (liangdabiao/liurun-bookwriter-skills, 277 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Storytelling?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.