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Agent skill

Publishing Process

by gtmagents in gtmagents/gtm-agents

A skill your agent uses to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.

Apache-2.0Auto-check passedMarketing & SEO

Install Publishing Process

skills CLI
$ npx skills add gtmagents/gtm-agents --skill publishing-process -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents publishing-process --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/seo-workflow-orchestration/skills/publishing-process .claude/skills/publishing-process && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
publishing-process
GitHub stars
413
Used in
1 other repo
Token cost
~331 tokens
SKILL.md length
141 words
Files
1
Skills in repo
127
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.

  • Works in 5 steps: Pre-flight Checklist – briefs approved,… → CMS/Code QA – metadata, schema markup,… → Analytics & Tracking – UTMs, event… → …
  • Orchestrate approvals
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Publishing Process is an agent skill from gtmagents/gtm-agents. Use to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.

Its SKILL.md is about 330 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering On-page SEO. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Orchestrate approvals
  • Go-live steps for SEO content + technical launches

Example prompts

  • “/publishing-process”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Pre-flight Checklist – briefs approved, assets uploaded, localization complete, legal sign-off captured.
  2. CMS/Code QA – metadata, schema markup, internal links, CWV budgets, responsive design.
  3. Analytics & Tracking – UTMs, event triggers, conversion modules, A/B test configs.
  4. Launch Controls – staging reviews, smoke tests, rollback plan, comms schedule.
  5. Post-launch Validation – indexation check, monitoring alerts, performance baseline snapshot.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Publishing Process loads about 331 tokens when it runs. Until then it costs about 27 tokens; SKILL.md has 141 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~27
When it runs · the whole SKILL.md, loaded when a task matches
~331

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 141 words, ~331 tokens.

Download SKILL.mdSave it as .claude/skills/publishing-process/SKILL.md (or your agent's skills folder).
name
publishing-process
description
Use to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.

SEO Publishing Process Skill

When to Use

  • Coordinating multi-team releases (writers, designers, web, legal).
  • Ensuring SEO assets meet quality, accessibility, and analytics requirements before launch.
  • Running retros after missed deadlines or publishing defects.

Framework

  1. Pre-flight Checklist – briefs approved, assets uploaded, localization complete, legal sign-off captured.
  2. CMS/Code QA – metadata, schema markup, internal links, CWV budgets, responsive design.
  3. Analytics & Tracking – UTMs, event triggers, conversion modules, A/B test configs.
  4. Launch Controls – staging reviews, smoke tests, rollback plan, comms schedule.
  5. Post-launch Validation – indexation check, monitoring alerts, performance baseline snapshot.

Templates

  • Publishing runbook (steps, owner, evidence link, status).
  • QA checklist (content, technical, analytics, accessibility).
  • Launch log capturing timestamps, environments, and approvals.

Tips

  • Timebox approvals with clear SLAs to keep calendars on track.
  • Automate checklist reminders via project tools or Git hooks.
  • Pair with deploy-optimizations to keep evidence attached to each task.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/seo-workflow-orchestration/skills/publishing-process of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Publishing Process next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Publishing Process compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Publishing Process this skillgtmagents/gtm-agents4131 repos~331Automated safety check: PassApache-2.0
Audit Websitetheexperiencecompany/gaia3082 repos~4.7kAutomated safety check: PassCustom licence
Metadata Checkjdevalk/skills104—~1kAutomated safety check: PassMIT
Content Writeraaron-he-zhu/aaron-marketing-skills2.9k—~3.6kAutomated safety check: PassApache-2.0
Business Website Setupsickn33/agentic-awesome-skills47k1 repos~6.2kAutomated safety check: PassMIT
Google Search Consolekostja94/marketing-skills1k—~3.3kAutomated safety check: PassMIT

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Categories

Questions about Publishing Process

What does Publishing Process do?

A skill your agent uses to orchestrate approvals, QA, and go-live steps for SEO content + technical launches. Publishing Process is an agent skill from gtmagents/gtm-agents. Use to orchestrate approvals, QA, and go-live steps for SEO content + technical launches.

When should I use Publishing Process?

Publishing Process fits situations like: orchestrate approvals; go-live steps for SEO content + technical launches.

How do I install Publishing Process in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill publishing-process -a claude-code`. Or copy the skill folder (plugins/seo-workflow-orchestration/skills/publishing-process in gtmagents/gtm-agents) into .claude/skills/publishing-process in your project. Claude Code loads it when a task matches its description.

How do I install Publishing Process in Codex?

Run `npx skills add gtmagents/gtm-agents --skill publishing-process -a codex`. Or copy the skill folder (plugins/seo-workflow-orchestration/skills/publishing-process in gtmagents/gtm-agents) into .agents/skills/publishing-process in your project. Codex loads it when a task matches its description.

Can I use Publishing Process in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill publishing-process -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/publishing-process, .gemini/skills/publishing-process, .github/skills/publishing-process and .opencode/skills/publishing-process in your project.

What does Publishing Process need to run?

SKILL.md names no scripts, command-line tools or credentials: Publishing Process is instructions for the agent only.

Does Publishing Process access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Publishing Process safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Publishing Process use?

Publishing Process is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Publishing Process use?

About 331 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Publishing Process?

Skills that share tags, products or a category with Publishing Process: Audit Website (theexperiencecompany/gaia, 308 stars), Metadata Check (jdevalk/skills, 104 stars), Content Writer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Business Website Setup (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Publishing Process?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 413 GitHub stars. The repository holds 127 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.