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A skill your agent uses when researching, segmenting, and maintaining journalist/analyst contact lists.
Apache-2.0Auto-check passed
Install Media Database
$ npx skills add gtmagents/gtm-agents --skill media-database -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents media-database --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/pr-communications/skills/media-database .claude/skills/media-database && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "media-database" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pr-communications/skills/media-database into .claude/skills/media-database/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "media-database", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/pr-communications/skills/media-databaseType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill media-database -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents media-database --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/pr-communications/skills/media-database .agents/skills/media-database && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "media-database" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pr-communications/skills/media-database into .agents/skills/media-database/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "media-database", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill media-database -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents media-database --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/pr-communications/skills/media-database .cursor/skills/media-database && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "media-database" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pr-communications/skills/media-database into .cursor/skills/media-database/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "media-database", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/pr-communications/skills/media-database--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill media-database -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents media-database --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/pr-communications/skills/media-database .gemini/skills/media-database && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "media-database" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pr-communications/skills/media-database into .gemini/skills/media-database/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "media-database", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents media-databaseInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill media-database -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/pr-communications/skills/media-database .github/skills/media-database && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "media-database" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pr-communications/skills/media-database into .github/skills/media-database/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "media-database", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill media-database -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents media-database --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/pr-communications/skills/media-database .opencode/skills/media-database && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "media-database" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/pr-communications/skills/media-database into .opencode/skills/media-database/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "media-database", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
media-database- GitHub stars
- 413
- Used in
- 1 other repo
- Token cost
- ~304 tokens
- SKILL.md length
- 132 words
- Files
- 1
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when researching, segmenting, and maintaining journalist/analyst contact lists.
- Works in 5 steps: Research – pull inputs from tools… → Segmentation – categorize by beat,… → Compliance – store consent notes, GDPR… → …
- Maintaining journalist/analyst contact lists
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Media Database is an agent skill from gtmagents/gtm-agents. Use when researching, segmenting, and maintaining journalist/analyst contact lists.
Its SKILL.md is about 300 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Maintaining journalist/analyst contact lists
Example prompts
- “/media-database”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Research – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles.
- Segmentation – categorize by beat, outlet tier, region, relationship status, preferred format.
- Compliance – store consent notes, GDPR considerations, embargo agreements, NDAs.
- Maintenance – monthly hygiene (bounces, role changes, new publications).
- Insights – log interactions to inform future pitches and avoid over-contacting.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Media Database loads about 304 tokens when it runs. Until then it costs about 25 tokens; SKILL.md has 132 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 132 words, ~304 tokens.
Download SKILL.mdSave it as
.claude/skills/media-database/SKILL.md (or your agent's skills folder).- name
- media-database
- description
- Use when researching, segmenting, and maintaining journalist/analyst contact lists.
Media Database Operations Skill
When to Use
- Building pitch lists for launches or thought-leadership campaigns.
- Cleaning and deduping media contacts after staffing changes.
- Tracking interactions, responses, and embargo agreements.
Framework
- Research – pull inputs from tools (MuckRack, Propel, manual research) covering recent articles, beats, social handles.
- Segmentation – categorize by beat, outlet tier, region, relationship status, preferred format.
- Compliance – store consent notes, GDPR considerations, embargo agreements, NDAs.
- Maintenance – monthly hygiene (bounces, role changes, new publications).
- Insights – log interactions to inform future pitches and avoid over-contacting.
Templates
- Media list CSV schema.
- Outreach CRM board (status, last touch, next step).
- Consent/embargo tracking sheet.
Tips
- Keep tags consistent so filters work across launches.
- Track social handles for quick DM coordination during crises.
- Note journalist preferences (format, lead time, exclusives) to personalize outreach.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in plugins/pr-communications/skills/media-database of gtmagents/gtm-agents.
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Media Database next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Media Database this skillgtmagents/gtm-agents | 413 | 1 repos | ~304 | Automated safety check: Pass | Apache-2.0 | |
| Markdown Article FormatterJimLiu/baoyu-skills | 26k | 6 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| MarkitdownImCa0/just-laws | 782 | 14 repos | ~3.2k | Automated safety check: Notes | MIT | |
| Obsidian MarkdownAtmosphere/atmosphere | 3.8k | 20 repos | ~1.3k | Automated safety check: Pass | Apache-2.0 | |
| DOCXrvdbreemen/OTGW-firmware | 207 | 33 repos | ~4.3k | Automated safety check: Pass | Proprietary |
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Questions about Media Database
What does Media Database do?
A skill your agent uses when researching, segmenting, and maintaining journalist/analyst contact lists. Media Database is an agent skill from gtmagents/gtm-agents. Use when researching, segmenting, and maintaining journalist/analyst contact lists.
When should I use Media Database?
Media Database fits situations like: maintaining journalist/analyst contact lists.
How do I install Media Database in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill media-database -a claude-code`. Or copy the skill folder (plugins/pr-communications/skills/media-database in gtmagents/gtm-agents) into .claude/skills/media-database in your project. Claude Code loads it when a task matches its description.
How do I install Media Database in Codex?
Run `npx skills add gtmagents/gtm-agents --skill media-database -a codex`. Or copy the skill folder (plugins/pr-communications/skills/media-database in gtmagents/gtm-agents) into .agents/skills/media-database in your project. Codex loads it when a task matches its description.
Can I use Media Database in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill media-database -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/media-database, .gemini/skills/media-database, .github/skills/media-database and .opencode/skills/media-database in your project.
What does Media Database need to run?
SKILL.md names no scripts, command-line tools or credentials: Media Database is instructions for the agent only.
Does Media Database access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Media Database safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Media Database use?
Media Database is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Media Database use?
About 304 tokens (SKILL.md is roughly 1.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Media Database?
Skills that share tags, products or a category with Media Database: Markdown Article Formatter (JimLiu/baoyu-skills, 26k stars), Social (coreyhaines31/marketingskills, 54k stars), Markitdown (ImCa0/just-laws, 782 stars) and Obsidian Markdown (Atmosphere/atmosphere, 3.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Media Database?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 413 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.