Agent skill

Customer Insights

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when consolidating product usage, health, and sentiment signals for lifecycle programs.

Apache-2.0Auto-check passed

Install Customer Insights

skills CLI
$ npx skills add gtmagents/gtm-agents --skill customer-insights -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents customer-insights --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/customer-marketing/skills/customer-insights .claude/skills/customer-insights && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
customer-insights
GitHub stars
414
Used in
1 other repo
Token cost
~314 tokens
SKILL.md length
134 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when consolidating product usage, health, and sentiment signals for lifecycle programs.

  • Works in 5 steps: Signals Stack – product usage,… → Data Plumbing – define sources… → Normalization – align account/user IDs,… → …
  • Consolidating product usage
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Customer Insights is an agent skill from gtmagents/gtm-agents. Use when consolidating product usage, health, and sentiment signals for lifecycle programs.

Its SKILL.md is about 310 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Consolidating product usage
  • Sentiment signals for lifecycle programs

Example prompts

  • “/customer-insights”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Signals Stack – product usage, engagement, sentiment, commercial, health composite.
  2. Data Plumbing – define sources (warehouse, product analytics, CS tools) and refresh cadence.
  3. Normalization – align account/user IDs, tag personas/verticals.
  4. Insight Delivery – dashboards + alerts to lifecycle, CS, product teams.
  5. Closed Loop – track outcomes (expansion booked, churn prevented, advocacy activated).

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Customer Insights loads about 314 tokens when it runs. Until then it costs about 27 tokens; SKILL.md has 134 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~27
When it runs · the whole SKILL.md, loaded when a task matches
~314

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 134 words, ~314 tokens.

Download SKILL.mdSave it as .claude/skills/customer-insights/SKILL.md (or your agent's skills folder).
name
customer-insights
description
Use when consolidating product usage, health, and sentiment signals for lifecycle programs.

Customer Insights & Telemetry Skill

When to Use

  • Building segment-specific lifecycle journeys.
  • Prioritizing accounts for adoption help, expansion offers, or advocacy invites.
  • Diagnosing churn/retention risks and surfacing insights to CS + product.

Framework

  1. Signals Stack – product usage, engagement, sentiment, commercial, health composite.
  2. Data Plumbing – define sources (warehouse, product analytics, CS tools) and refresh cadence.
  3. Normalization – align account/user IDs, tag personas/verticals.
  4. Insight Delivery – dashboards + alerts to lifecycle, CS, product teams.
  5. Closed Loop – track outcomes (expansion booked, churn prevented, advocacy activated).

Templates

  • Health score schema (dimensions, weight, threshold, owner).
  • Insight brief (observation, impact, recommended play, owner, due date).
  • Data dictionary for lifecycle dashboards.

Tips

  • Keep manual notes from CSMs in sync with telemetry to avoid blind spots.
  • Tag signals by persona/vertical for more precise plays.
  • Automate distribution via Slack/email alerts tied to triggers.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/customer-marketing/skills/customer-insights of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Customer Insights next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Customer Insights compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Customer Insights this skillgtmagents/gtm-agents4141 repos~314Automated safety check: PassApache-2.0
Signals Scout Customer AnalyticsPostHog/posthog40k—~5.5kAutomated safety check: PassCustom licence
Signals Scout Health ChecksPostHog/posthog40k—~5.8kAutomated safety check: PassCustom licence
Signals Scout Insight AlertsPostHog/posthog40k—~3.8kAutomated safety check: PassCustom licence
Signals Scout Customer Analytics Billing And UsagePostHog/posthog40k—~5.5kAutomated safety check: PassCustom licence
SignalsPostHog/posthog40k—~4.3kAutomated safety check: PassCustom licence

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Questions about Customer Insights

What does Customer Insights do?

A skill your agent uses when consolidating product usage, health, and sentiment signals for lifecycle programs. Customer Insights is an agent skill from gtmagents/gtm-agents. Use when consolidating product usage, health, and sentiment signals for lifecycle programs.

When should I use Customer Insights?

Customer Insights fits situations like: consolidating product usage; sentiment signals for lifecycle programs.

How do I install Customer Insights in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill customer-insights -a claude-code`. Or copy the skill folder (plugins/customer-marketing/skills/customer-insights in gtmagents/gtm-agents) into .claude/skills/customer-insights in your project. Claude Code loads it when a task matches its description.

How do I install Customer Insights in Codex?

Run `npx skills add gtmagents/gtm-agents --skill customer-insights -a codex`. Or copy the skill folder (plugins/customer-marketing/skills/customer-insights in gtmagents/gtm-agents) into .agents/skills/customer-insights in your project. Codex loads it when a task matches its description.

Can I use Customer Insights in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill customer-insights -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/customer-insights, .gemini/skills/customer-insights, .github/skills/customer-insights and .opencode/skills/customer-insights in your project.

What does Customer Insights need to run?

SKILL.md names no scripts, command-line tools or credentials: Customer Insights is instructions for the agent only.

Does Customer Insights access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Customer Insights safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Customer Insights use?

Customer Insights is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Customer Insights use?

About 314 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Customer Insights?

Skills that share tags, products or a category with Customer Insights: Signals Scout Customer Analytics (PostHog/posthog, 40k stars), Signals Scout Health Checks (PostHog/posthog, 40k stars), Signals Scout Insight Alerts (PostHog/posthog, 40k stars) and Signals Scout Customer Analytics Billing And Usage (PostHog/posthog, 40k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Customer Insights?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.