Analytics Strategy
rampstackco/claude-skills
Design measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy.
A skill your agent uses when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
Install Campaign Planning
$ npx skills add gtmagents/gtm-agents --skill campaign-planning -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gtmagents/gtm-agents campaign-planning --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/campaign-orchestration/skills/campaign-planning .claude/skills/campaign-planning && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "campaign-planning" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/campaign-orchestration/skills/campaign-planning into .claude/skills/campaign-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planning", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gtmagents/gtm-agents/tree/main/plugins/campaign-orchestration/skills/campaign-planningType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gtmagents/gtm-agents --skill campaign-planning -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gtmagents/gtm-agents campaign-planning --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/campaign-orchestration/skills/campaign-planning .agents/skills/campaign-planning && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "campaign-planning" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/campaign-orchestration/skills/campaign-planning into .agents/skills/campaign-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planning", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill campaign-planning -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gtmagents/gtm-agents campaign-planning --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/campaign-orchestration/skills/campaign-planning .cursor/skills/campaign-planning && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "campaign-planning" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/campaign-orchestration/skills/campaign-planning into .cursor/skills/campaign-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planning", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gtmagents/gtm-agents.git --path plugins/campaign-orchestration/skills/campaign-planning--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gtmagents/gtm-agents --skill campaign-planning -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gtmagents/gtm-agents campaign-planning --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/campaign-orchestration/skills/campaign-planning .gemini/skills/campaign-planning && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "campaign-planning" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/campaign-orchestration/skills/campaign-planning into .gemini/skills/campaign-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planning", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gtmagents/gtm-agents campaign-planningInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gtmagents/gtm-agents --skill campaign-planning -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/campaign-orchestration/skills/campaign-planning .github/skills/campaign-planning && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "campaign-planning" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/campaign-orchestration/skills/campaign-planning into .github/skills/campaign-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planning", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gtmagents/gtm-agents --skill campaign-planning -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gtmagents/gtm-agents campaign-planning --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/campaign-orchestration/skills/campaign-planning .opencode/skills/campaign-planning && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "campaign-planning" agent skill from https://github.com/gtmagents/gtm-agents/tree/main/plugins/campaign-orchestration/skills/campaign-planning into .opencode/skills/campaign-planning/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planning", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
campaign-planning- GitHub stars
- 414
- Used in
- 1 other repo
- Token cost
- ~359 tokens
- SKILL.md length
- 165 words
- Files
- 2
- Skills in repo
- 121
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
- Works in 6 steps: Set Objectives – tie to revenue/pipeline… → Audience & Offers – map personas,… → Messaging Architecture – craft key… → …
- Developing campaign strategy
- SKILL.md covers When to Use, Framework, Templates and Tips
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Campaign Planning is an agent skill from gtmagents/gtm-agents. Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
Its SKILL.md is about 360 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files (for example `templates/campaign_brief.md`).
It sits in Business, Finance & HR, covering OKRs and executive reporting. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.
When your agent uses it
- Developing campaign strategy
- Workback schedules before execution
Example prompts
- “/campaign-planning”
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Set Objectives – tie to revenue/pipeline targets, define primary KPIs.
- Audience & Offers – map personas, stages, ICP tiers, and value propositions.
- Messaging Architecture – craft key narrative, proof points, CTA hierarchy.
- Channel Mix – select channels, budget split, cadence, sequencing logic.
- Workback Plan – create timeline with dependencies, approvals, and resource allocation.
- Risk Assessment – identify blockers (legal, creative bandwidth, data access) and mitigations.
What it can do on your machine
Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Campaign Planning loads about 359 tokens when it runs. Until then it costs about 28 tokens; SKILL.md has 165 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 165 words, ~359 tokens.
Download SKILL.mdSave it as
.claude/skills/campaign-planning/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.- name
- campaign-planning
- description
- Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
Campaign Planning Skill
When to Use
- Before launching multi-channel GTM efforts.
- When stakeholder alignment on goals, personas, and offers is needed.
- During quarterly planning or major product launches.
Framework
- Set Objectives – tie to revenue/pipeline targets, define primary KPIs.
- Audience & Offers – map personas, stages, ICP tiers, and value propositions.
- Messaging Architecture – craft key narrative, proof points, CTA hierarchy.
- Channel Mix – select channels, budget split, cadence, sequencing logic.
- Workback Plan – create timeline with dependencies, approvals, and resource allocation.
- Risk Assessment – identify blockers (legal, creative bandwidth, data access) and mitigations.
Templates
- Campaign Brief: See
templates/campaign_brief.mdfor goal, audience, and KPIs. - RACI matrix for decision-making.
- Timeline Gantt template with creative/ops milestones.
Tips
- Host a kickoff with every execution lead to walk through the brief and capture risks live.
- Keep KPIs to one primary and two secondary to avoid diffused focus.
- Bake review/QA milestones into the workback to prevent last-minute rework.
- Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.
© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 1 other file in plugins/campaign-orchestration/skills/campaign-planning of gtmagents/gtm-agents.
- SKILL.md
- templates/campaign_brief.md
Open the folder on GitHubat commit 78e0419
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Campaign Planning next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Campaign Planning this skillgtmagents/gtm-agents | 414 | 1 repos | ~359 | Automated safety check: Pass | Apache-2.0 | |
| Analytics Strategyrampstackco/claude-skills | 945 | — | ~2.4k | Automated safety check: Pass | MIT | |
| AI PrioritizationILoveDotNet/ilovedotnet | 155 | — | ~3.5k | Automated safety check: Pass | CC0-1.0 | |
| Product Decision Agentdavila7/claude-code-templates | 33k | 2 repos | ~590 | Automated safety check: Pass | MIT | |
| Startup Metrics Frameworkwshobson/agents | 40k | — | ~2.5k | Automated safety check: Pass | MIT | |
| Prioritizemenkesu/awesome-pm-skills | 434 | — | ~4.6k | Automated safety check: Pass | Custom licence |
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Related
Questions about Campaign Planning
What does Campaign Planning do?
A skill your agent uses when developing campaign strategy, briefs, KPIs, and workback schedules before execution. Campaign Planning is an agent skill from gtmagents/gtm-agents. Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
When should I use Campaign Planning?
Campaign Planning fits situations like: developing campaign strategy; workback schedules before execution.
How do I install Campaign Planning in Claude Code?
Run `npx skills add gtmagents/gtm-agents --skill campaign-planning -a claude-code`. Or copy the skill folder (plugins/campaign-orchestration/skills/campaign-planning in gtmagents/gtm-agents) into .claude/skills/campaign-planning in your project. Claude Code loads it when a task matches its description.
How do I install Campaign Planning in Codex?
Run `npx skills add gtmagents/gtm-agents --skill campaign-planning -a codex`. Or copy the skill folder (plugins/campaign-orchestration/skills/campaign-planning in gtmagents/gtm-agents) into .agents/skills/campaign-planning in your project. Codex loads it when a task matches its description.
Can I use Campaign Planning in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill campaign-planning -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/campaign-planning, .gemini/skills/campaign-planning, .github/skills/campaign-planning and .opencode/skills/campaign-planning in your project.
What does Campaign Planning need to run?
SKILL.md names no scripts, command-line tools or credentials: Campaign Planning is instructions for the agent only.
Does Campaign Planning access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Campaign Planning safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Campaign Planning use?
Campaign Planning is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Campaign Planning use?
About 359 tokens (SKILL.md is roughly 1.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Campaign Planning?
Skills that share tags, products or a category with Campaign Planning: Analytics Strategy (rampstackco/claude-skills, 945 stars), AI Prioritization (ILoveDotNet/ilovedotnet, 155 stars), Product Decision Agent (davila7/claude-code-templates, 33k stars) and Startup Metrics Framework (wshobson/agents, 40k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Campaign Planning?
gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.
Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.