New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Campaign Architecture

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

Apache-2.0Auto-check passedMarketing & SEO

Install Campaign Architecture

skills CLI
$ npx skills add gtmagents/gtm-agents --skill campaign-architecture -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents campaign-architecture --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/paid-media/skills/campaign-architecture .claude/skills/campaign-architecture && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
campaign-architecture
GitHub stars
414
Used in
1 other repo
Token cost
~326 tokens
SKILL.md length
129 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

  • Works in 5 steps: Objective Alignment – match campaign… → Hierarchical Testing – campaign = goal,… → Budget Strategy – CBO vs ABO, pacing… → …
  • Structuring paid media campaigns/ad sets to balance testing
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Campaign Architecture is an agent skill from gtmagents/gtm-agents. Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

Its SKILL.md is about 330 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Structuring paid media campaigns/ad sets to balance testing
  • Optimization constraints

Example prompts

  • “/campaign-architecture”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Objective Alignment – match campaign objective to business KPIs + conversion events.
  2. Hierarchical Testing – campaign = goal, ad set = audience/bid, ad = creative variant.
  3. Budget Strategy – CBO vs ABO, pacing guardrails, flighting.
  4. Signal Quality – ensure each ad set receives enough conversions/week.
  5. Lifecycle Coverage – separate prospecting, retargeting, and customer expansion streams.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Campaign Architecture loads about 326 tokens when it runs. Until then it costs about 33 tokens; SKILL.md has 129 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~33
When it runs · the whole SKILL.md, loaded when a task matches
~326

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 129 words, ~326 tokens.

Download SKILL.mdSave it as .claude/skills/campaign-architecture/SKILL.md (or your agent's skills folder).
name
campaign-architecture
description
Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

Campaign Architecture Patterns Skill

When to Use

  • Designing new campaigns across multiple platforms.
  • Reorganizing accounts bloated with overlapping audiences or learning-phase resets.
  • Planning test cells to isolate variables (audience, creative, bidding).

Framework

  1. Objective Alignment – match campaign objective to business KPIs + conversion events.
  2. Hierarchical Testing – campaign = goal, ad set = audience/bid, ad = creative variant.
  3. Budget Strategy – CBO vs ABO, pacing guardrails, flighting.
  4. Signal Quality – ensure each ad set receives enough conversions/week.
  5. Lifecycle Coverage – separate prospecting, retargeting, and customer expansion streams.

Templates

  • Naming convention guide (Channel_CampaignGoal_Audience_TestID).
  • Funnel coverage matrix (stage vs channel vs messaging).
  • Test design brief (variable, hypothesis, metric, sample size, duration).

Tips

  • Limit active tests to preserve learning phase stability.
  • Centralize exclusions (existing customers, employees, low-LTV segments).
  • Archive underperforming structures monthly to maintain account health.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/paid-media/skills/campaign-architecture of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Campaign Architecture next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Campaign Architecture compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Campaign Architecture this skillgtmagents/gtm-agents4141 repos~326Automated safety check: PassApache-2.0
Ad CreativeLeoYeAI/openclaw-marketing-skills1k8 repos~3.4kAutomated safety check: PassCustom licence
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
Ad Account Auditoraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Creative Builderaaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.2kAutomated safety check: PassApache-2.0
Ad Test Designeraaron-he-zhu/aaron-marketing-skills2.9k2 repos~2.8kAutomated safety check: PassApache-2.0

Similar skills

  • Ad Creative

    LeoYeAI/openclaw-marketing-skills

    When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

    1k GitHub starsUsed in 8 repos~3.4k tokens
    Marketing & SEOAuto-check passed

  • Blog Google

    AgriciDaniel/claude-blog

    Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity…

    2.3k GitHub starsUsed in 1 repo~3.3k tokens
    Marketing & SEOAuto-check: notes

  • Ad Account Auditor

    aaron-he-zhu/aaron-marketing-skills

    A skill your agent uses when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes…

    2.9k GitHub starsUsed in 2 repos~2.2k tokens
    Marketing & SEOAuto-check passed

  • Ad Creative Builder

    aaron-he-zhu/aaron-marketing-skills

    A skill your agent uses when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix…

    2.9k GitHub starsUsed in 2 repos~2.2k tokens
    Marketing & SEOAuto-check passed

  • Ad Test Designer

    aaron-he-zhu/aaron-marketing-skills

    A skill your agent uses when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"…

    2.9k GitHub starsUsed in 2 repos~2.8k tokens
    Marketing & SEOAuto-check passed

  • Paid Ads Audit

    AgriciDaniel/claude-ads

    Runs a source-grounded paid advertising audit across up to 12 ad platforms, with parallel platform workers, deterministic scoring and a versioned JSON bundle.

    9.9k GitHub stars~1.5k tokensUpdated 3 days ago
    Marketing & SEOAuto-check passed

More from gtmagents/gtm-agents

All 121 skills in this repo

  • Enrichment Data Sourcing

    gtmagents/gtm-agents

    Chooses and orders data providers for email, phone, company and intent enrichment, with waterfall sequences and credit-saving tactics across 150+ sources.

    414 GitHub starsUsed in 2 repos~2.4k tokens
    Auto-check passed

  • Cold Email Personalization

    gtmagents/gtm-agents

    Writes personalized B2B cold emails from prospect research, using a gated workflow, a quality rubric and follow-up sequences.

    414 GitHub starsUsed in 1 repo~853 tokens
    Auto-check passed

  • Discovery Call Playbook

    gtmagents/gtm-agents

    Structures sales discovery calls with a PREP routine, a five-part call flow, a question bank, a qualification scorecard and a follow-up recap email.

    414 GitHub starsUsed in 1 repo~368 tokens
    Auto-check passed

  • Lifecycle Mapping for Automation

    gtmagents/gtm-agents

    Frames marketing automation around lifecycle stages, signals, touches and SLAs, with worksheets for onboarding, expansion, renewal and churn-prevention journeys.

    414 GitHub starsUsed in 1 repo~927 tokens
    Auto-check passed

  • Social Selling

    gtmagents/gtm-agents

    A skill your agent uses when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.

    414 GitHub starsUsed in 1 repo~431 tokens
    Auto-check passed

  • Drip Campaigns

    gtmagents/gtm-agents

    A skill your agent uses when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.

    414 GitHub starsUsed in 1 repo~310 tokens
    Auto-check passed

Categories

Questions about Campaign Architecture

What does Campaign Architecture do?

A skill your agent uses when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints. Campaign Architecture is an agent skill from gtmagents/gtm-agents. Use when structuring paid media campaigns/ad sets to balance testing, delivery, and optimization constraints.

When should I use Campaign Architecture?

Campaign Architecture fits situations like: structuring paid media campaigns/ad sets to balance testing; optimization constraints.

How do I install Campaign Architecture in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill campaign-architecture -a claude-code`. Or copy the skill folder (plugins/paid-media/skills/campaign-architecture in gtmagents/gtm-agents) into .claude/skills/campaign-architecture in your project. Claude Code loads it when a task matches its description.

How do I install Campaign Architecture in Codex?

Run `npx skills add gtmagents/gtm-agents --skill campaign-architecture -a codex`. Or copy the skill folder (plugins/paid-media/skills/campaign-architecture in gtmagents/gtm-agents) into .agents/skills/campaign-architecture in your project. Codex loads it when a task matches its description.

Can I use Campaign Architecture in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill campaign-architecture -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/campaign-architecture, .gemini/skills/campaign-architecture, .github/skills/campaign-architecture and .opencode/skills/campaign-architecture in your project.

What does Campaign Architecture need to run?

SKILL.md names no scripts, command-line tools or credentials: Campaign Architecture is instructions for the agent only.

Does Campaign Architecture access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Campaign Architecture safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Campaign Architecture use?

Campaign Architecture is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Campaign Architecture use?

About 326 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Campaign Architecture?

Skills that share tags, products or a category with Campaign Architecture: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Campaign Architecture?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.