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Agent skill

Budget Optimization

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when reallocating spend across channels/ad sets or setting guardrails to stay on plan.

Apache-2.0Auto-check passedAI & LLM Engineering

Install Budget Optimization

skills CLI
$ npx skills add gtmagents/gtm-agents --skill budget-optimization -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents budget-optimization --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/paid-media/skills/budget-optimization .claude/skills/budget-optimization && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
budget-optimization
GitHub stars
413
Used in
1 other repo
Token cost
~344 tokens
SKILL.md length
159 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when reallocating spend across channels/ad sets or setting guardrails to stay on plan.

  • Works in 4 steps: Reference Plan – planned vs actual… → Efficiency Bands – thresholds for… → Scenario Modeling – reallocate budget to… → …
  • Reallocating spend across channels/ad sets
  • SKILL.md covers When to Use, Framework, Checklist and Templates, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Budget Optimization is an agent skill from gtmagents/gtm-agents. Use when reallocating spend across channels/ad sets or setting guardrails to stay on plan.

Its SKILL.md is about 340 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in AI & LLM Engineering, covering LLM guardrails. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Reallocating spend across channels/ad sets
  • Setting guardrails to stay on plan

Example prompts

  • “/budget-optimization”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Reference Plan – planned vs actual spend, CPA/CPL, pipeline, ROAS.
  2. Efficiency Bands – thresholds for pulling back or scaling (e.g., ±20% vs target CPA).
  3. Scenario Modeling – reallocate budget to best-performing ad sets while respecting learning phase minimums.
  4. Guardrails – set daily caps, alerts, and auto rules for overspend or underdelivery.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Budget Optimization loads about 344 tokens when it runs. Until then it costs about 28 tokens; SKILL.md has 159 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~28
When it runs · the whole SKILL.md, loaded when a task matches
~344

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 159 words, ~344 tokens.

Download SKILL.mdSave it as .claude/skills/budget-optimization/SKILL.md (or your agent's skills folder).
name
budget-optimization
description
Use when reallocating spend across channels/ad sets or setting guardrails to stay on plan.

Budget Optimization & Pacing Skill

When to Use

  • Weekly/monthly budget reviews.
  • Mid-flight adjustments after performance shifts.
  • Preparing reforecast scenarios for finance.

Framework

  1. Reference Plan – planned vs actual spend, CPA/CPL, pipeline, ROAS.
  2. Efficiency Bands – thresholds for pulling back or scaling (e.g., ±20% vs target CPA).
  3. Scenario Modeling – reallocate budget to best-performing ad sets while respecting learning phase minimums.
  4. Guardrails – set daily caps, alerts, and auto rules for overspend or underdelivery.

Checklist

  • Align reporting windows with attribution (24h, 7d click, 28d view if available).
  • Confirm finance approvals before large shifts.
  • Document rationale for every reallocation.
  • Update forecast + capacity plans (e.g., SDR follow-up) when pipeline mix changes.

Templates

  • Budget tracker spreadsheet (plan vs actual vs forecast).
  • Scenario calculator (impact of shifting X% spend).
  • Alert configuration guide (platform and BI tools).

Tips

  • Reserve 5–10% of spend for rapid experiments.
  • Keep retargeting budgets proportional to audience size to avoid fatigue.
  • Sync with lifecycle team so automation throughput can handle new volume.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/paid-media/skills/budget-optimization of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Budget Optimization next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Budget Optimization compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Budget Optimization this skillgtmagents/gtm-agents4131 repos~344Automated safety check: PassApache-2.0
Aisafetyhotwuyoscar/AISafetyHot-Hub641—~1.4kAutomated safety check: PassCustom licence
ObliteratusRedWoodOG/Hermes-Desktop1775 repos~3.8kAutomated safety check: PassMIT
Lemonade Router Builderamd/skills406—~4kAutomated safety check: PassMIT
Execution Guardrailsmrtooher/fable-mode872—~1kAutomated safety check: PassNone
Writing Eval Scenariosopen-bias/open-bias143—~1.5kAutomated safety check: PassApache-2.0

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Categories

Questions about Budget Optimization

What does Budget Optimization do?

A skill your agent uses when reallocating spend across channels/ad sets or setting guardrails to stay on plan. Budget Optimization is an agent skill from gtmagents/gtm-agents. Use when reallocating spend across channels/ad sets or setting guardrails to stay on plan.

When should I use Budget Optimization?

Budget Optimization fits situations like: reallocating spend across channels/ad sets; setting guardrails to stay on plan.

How do I install Budget Optimization in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill budget-optimization -a claude-code`. Or copy the skill folder (plugins/paid-media/skills/budget-optimization in gtmagents/gtm-agents) into .claude/skills/budget-optimization in your project. Claude Code loads it when a task matches its description.

How do I install Budget Optimization in Codex?

Run `npx skills add gtmagents/gtm-agents --skill budget-optimization -a codex`. Or copy the skill folder (plugins/paid-media/skills/budget-optimization in gtmagents/gtm-agents) into .agents/skills/budget-optimization in your project. Codex loads it when a task matches its description.

Can I use Budget Optimization in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill budget-optimization -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/budget-optimization, .gemini/skills/budget-optimization, .github/skills/budget-optimization and .opencode/skills/budget-optimization in your project.

What does Budget Optimization need to run?

SKILL.md names no scripts, command-line tools or credentials: Budget Optimization is instructions for the agent only.

Does Budget Optimization access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Budget Optimization safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Budget Optimization use?

Budget Optimization is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Budget Optimization use?

About 344 tokens (SKILL.md is roughly 1.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Budget Optimization?

Skills that share tags, products or a category with Budget Optimization: Aisafetyhot (wuyoscar/AISafetyHot-Hub, 641 stars), Obliteratus (RedWoodOG/Hermes-Desktop, 177 stars), Lemonade Router Builder (amd/skills, 406 stars) and Execution Guardrails (mrtooher/fable-mode, 872 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Budget Optimization?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 413 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.