New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Brand Voice Glossary

by gtmagents in gtmagents/gtm-agents

Tone, diction, and phrasebook system for consistent writing + localization.

Apache-2.0Auto-check passedWriting & Content

Install Brand Voice Glossary

skills CLI
$ npx skills add gtmagents/gtm-agents --skill brand-voice-glossary -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents brand-voice-glossary --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/brand-strategy/skills/brand-voice-glossary .claude/skills/brand-voice-glossary && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-voice-glossary
GitHub stars
414
Used in
1 other repo
Token cost
~326 tokens
SKILL.md length
134 words
Files
2 (incl. assets)
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

Tone, diction, and phrasebook system for consistent writing + localization.

  • Works in 5 steps: Voice Attributes – list do/don't traits… → Vocabulary Pillars – preferred nouns,… → Grammar & Formatting – casing,… → …
  • Tasks that involve Brand voice and tone
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Voice Glossary is an agent skill from gtmagents/gtm-agents. Tone, diction, and phrasebook system for consistent writing + localization.

Its SKILL.md is about 330 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including assets (for example `assets/voice_matrix.md`).

It sits in Writing & Content, covering Brand voice and tone and Internationalization. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve Brand voice and tone
  • Tasks that involve Internationalization

Example prompts

  • “/brand-voice-glossary”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Voice Attributes – list do/don't traits with examples (e.g., Bold not boastful).
  2. Vocabulary Pillars – preferred nouns, verbs, phrases, banned words.
  3. Grammar & Formatting – casing, punctuation, bullet styles, inclusive language rules.
  4. Persona Variations – how tone flexes for exec, developer, partner, or consumer audiences.
  5. Localization Notes – translation guardrails, cultural considerations, fallback phrases.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Voice Glossary loads about 326 tokens when it runs. Until then it costs about 24 tokens; SKILL.md has 134 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~24
When it runs · the whole SKILL.md, loaded when a task matches
~326

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 134 words, ~326 tokens.

Download SKILL.mdSave it as .claude/skills/brand-voice-glossary/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
brand-voice-glossary
description
Tone, diction, and phrasebook system for consistent writing + localization.

Brand Voice Glossary Skill

When to Use

  • Launching or updating tone-of-voice guidance.
  • Training agencies, freelancers, or new hires on copy standards.
  • Localizing content while staying on-brand.

Framework

  1. Voice Attributes – list do/don't traits with examples (e.g., Bold not boastful).
  2. Vocabulary Pillars – preferred nouns, verbs, phrases, banned words.
  3. Grammar & Formatting – casing, punctuation, bullet styles, inclusive language rules.
  4. Persona Variations – how tone flexes for exec, developer, partner, or consumer audiences.
  5. Localization Notes – translation guardrails, cultural considerations, fallback phrases.

Templates

  • Voice Matrix: See assets/voice_matrix.md for attributes and vocabulary.
  • One-page cheat sheet for quick reference.
  • Long-form guide with annotated examples.
  • Localization briefing form capturing nuance requirements.

Tips

  • Include audio/video examples for spoken tone if possible.
  • Refresh quarterly with new product names and competitive language shifts.
  • Pair with define-brand-platform and design-multi-channel-brand-experience to auto-insert tone guidance.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (assets) in plugins/brand-strategy/skills/brand-voice-glossary of gtmagents/gtm-agents.

  • SKILL.md
  • assets/voice_matrix.md

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Brand Voice Glossary next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Voice Glossary compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Voice Glossary this skillgtmagents/gtm-agents4141 repos~326Automated safety check: PassApache-2.0
Avoid AI Writingconorbronsdon/avoid-ai-writing4.9k3 repos~8.1kAutomated safety check: PassMIT
Translation Diff ExportDevolutions/UniGetUI26k—~1.1kAutomated safety check: PassMIT
Translation Diff ImportDevolutions/UniGetUI26k—~750Automated safety check: PassMIT
Translation Diff TranslateDevolutions/UniGetUI26k—~934Automated safety check: PassMIT
BrandOhh-889/skyroc79513 repos~733Automated safety check: PassMIT

Similar skills

  • Avoid AI Writing

    conorbronsdon/avoid-ai-writing

    Audit and rewrite content to remove AI writing patterns ("AI-isms").

    4.9k GitHub starsUsed in 3 repos~8.1k tokens
    Writing & ContentAuto-check passed

  • Translation Diff Export

    Devolutions/UniGetUI

    Compares UniGetUI JSON locale files against English, identifies untranslated or source-changed keys, and generates patch, reference, and handoff files for a target language.

    26k GitHub stars~1.1k tokensUpdated yesterday
    Writing & ContentAuto-check passed

  • Translation Diff Import

    Devolutions/UniGetUI

    Merges translated key-value pairs from a UniGetUI JSON localization patch back into the full language file and validates the merged result.

    26k GitHub stars~750 tokensUpdated yesterday
    Writing & ContentAuto-check passed

  • Translation Diff Translate

    Devolutions/UniGetUI

    Translates a sparse UniGetUI JSON language patch, writes completed entries into the working copy, preserves placeholders and terminology, and prepares the patch for merge-back.

    26k GitHub stars~934 tokensUpdated yesterday
    Writing & ContentAuto-check passed

  • Brand

    Ohh-889/skyroc

    Brand voice, visual identity, messaging frameworks, asset management, brand consistency.

    795 GitHub starsUsed in 13 repos~733 tokens
    Writing & ContentAuto-check passed

  • Khazix WeChat Article Writer

    KKKKhazix/khazix-skills

    Writes long-form WeChat official account articles in the personal style of the Khazix account, from briefs, links, PDFs or rough notes, with a topic quality check.

    21k GitHub starsUsed in 1 repo~2.9k tokens
    Writing & ContentAuto-check passed

More from gtmagents/gtm-agents

All 121 skills in this repo

  • Enrichment Data Sourcing

    gtmagents/gtm-agents

    Chooses and orders data providers for email, phone, company and intent enrichment, with waterfall sequences and credit-saving tactics across 150+ sources.

    414 GitHub starsUsed in 2 repos~2.4k tokens
    Auto-check passed

  • Cold Email Personalization

    gtmagents/gtm-agents

    Writes personalized B2B cold emails from prospect research, using a gated workflow, a quality rubric and follow-up sequences.

    414 GitHub starsUsed in 1 repo~853 tokens
    Auto-check passed

  • Discovery Call Playbook

    gtmagents/gtm-agents

    Structures sales discovery calls with a PREP routine, a five-part call flow, a question bank, a qualification scorecard and a follow-up recap email.

    414 GitHub starsUsed in 1 repo~368 tokens
    Auto-check passed

  • Lifecycle Mapping for Automation

    gtmagents/gtm-agents

    Frames marketing automation around lifecycle stages, signals, touches and SLAs, with worksheets for onboarding, expansion, renewal and churn-prevention journeys.

    414 GitHub starsUsed in 1 repo~927 tokens
    Auto-check passed

  • Social Selling

    gtmagents/gtm-agents

    A skill your agent uses when engaging prospects through LinkedIn, communities, and social channels to spark warm conversations and meetings.

    414 GitHub starsUsed in 1 repo~431 tokens
    Auto-check passed

  • Drip Campaigns

    gtmagents/gtm-agents

    A skill your agent uses when you need to map sequenced nurture flows with pacing, storytelling arcs, and value ladders.

    414 GitHub starsUsed in 1 repo~310 tokens
    Auto-check passed

Categories

Questions about Brand Voice Glossary

What does Brand Voice Glossary do?

Tone, diction, and phrasebook system for consistent writing + localization. Brand Voice Glossary is an agent skill from gtmagents/gtm-agents. Tone, diction, and phrasebook system for consistent writing + localization.

When should I use Brand Voice Glossary?

Brand Voice Glossary fits situations like: tasks that involve Brand voice and tone; tasks that involve Internationalization.

How do I install Brand Voice Glossary in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill brand-voice-glossary -a claude-code`. Or copy the skill folder (plugins/brand-strategy/skills/brand-voice-glossary in gtmagents/gtm-agents) into .claude/skills/brand-voice-glossary in your project. Claude Code loads it when a task matches its description.

How do I install Brand Voice Glossary in Codex?

Run `npx skills add gtmagents/gtm-agents --skill brand-voice-glossary -a codex`. Or copy the skill folder (plugins/brand-strategy/skills/brand-voice-glossary in gtmagents/gtm-agents) into .agents/skills/brand-voice-glossary in your project. Codex loads it when a task matches its description.

Can I use Brand Voice Glossary in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill brand-voice-glossary -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-voice-glossary, .gemini/skills/brand-voice-glossary, .github/skills/brand-voice-glossary and .opencode/skills/brand-voice-glossary in your project.

What does Brand Voice Glossary need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Voice Glossary is instructions for the agent only.

Does Brand Voice Glossary access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Voice Glossary safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Voice Glossary use?

Brand Voice Glossary is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Voice Glossary use?

About 326 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Voice Glossary?

Skills that share tags, products or a category with Brand Voice Glossary: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Translation Diff Export (Devolutions/UniGetUI, 26k stars), Translation Diff Import (Devolutions/UniGetUI, 26k stars) and Translation Diff Translate (Devolutions/UniGetUI, 26k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Voice Glossary?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.