Agent skill

Brand Guardrails

by gtmagents in gtmagents/gtm-agents

A skill your agent uses to review voice, visual, legal, and partner requirements before publishing social content.

Apache-2.0Auto-check passedAI & LLM Engineering

Install Brand Guardrails

skills CLI
$ npx skills add gtmagents/gtm-agents --skill brand-guardrails -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents brand-guardrails --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/social-scheduler-orchestration/skills/brand-guardrails .claude/skills/brand-guardrails && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-guardrails
GitHub stars
414
Used in
1 other repo
Token cost
~361 tokens
SKILL.md length
155 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses to review voice, visual, legal, and partner requirements before publishing social content.

  • Works in 5 steps: Voice & Tone – map persona-based voice… → Visual Identity – specify aspect ratios,… → Legal & Compliance – include… → …
  • Partner requirements before publishing social content
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Guardrails is an agent skill from gtmagents/gtm-agents. Use to review voice, visual, legal, and partner requirements before publishing social content.

Its SKILL.md is about 360 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in AI & LLM Engineering, covering LLM guardrails and Social media posts. The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Partner requirements before publishing social content
  • Tasks that involve LLM guardrails
  • Tasks that involve Social media posts

Example prompts

  • “/brand-guardrails”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Voice & Tone – map persona-based voice guidance, inclusive language checks, and banned phrases.
  2. Visual Identity – specify aspect ratios, typography, color usage, logo/lockup rules, accessibility.
  3. Legal & Compliance – include disclaimers, disclosures (#ad, partner tags), export or privacy constraints.
  4. Partner & Community – outline tagging etiquette, response time expectations, escalation triggers.
  5. Crisis & Incident Protocols – predetermined statements, approval ladders, dark site references.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Guardrails loads about 361 tokens when it runs. Until then it costs about 28 tokens; SKILL.md has 155 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~28
When it runs · the whole SKILL.md, loaded when a task matches
~361

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 155 words, ~361 tokens.

Download SKILL.mdSave it as .claude/skills/brand-guardrails/SKILL.md (or your agent's skills folder).
name
brand-guardrails
description
Use to review voice, visual, legal, and partner requirements before publishing social content.

Social Brand Guardrails Skill

When to Use

  • Approving posts for regulated industries, embargoed launches, or co-marketing efforts.
  • Auditing evergreen templates to ensure they still align with brand standards.
  • Training new team members or agencies on tone, visual identity, and compliance.

Framework

  1. Voice & Tone – map persona-based voice guidance, inclusive language checks, and banned phrases.
  2. Visual Identity – specify aspect ratios, typography, color usage, logo/lockup rules, accessibility.
  3. Legal & Compliance – include disclaimers, disclosures (#ad, partner tags), export or privacy constraints.
  4. Partner & Community – outline tagging etiquette, response time expectations, escalation triggers.
  5. Crisis & Incident Protocols – predetermined statements, approval ladders, dark site references.

Templates

  • Brand checklist (copy, visuals, legal, partner, accessibility).
  • Co-marketing alignment sheet (partner assets, approvals, CTA alignment).
  • Escalation tree with contact info and SLAs.

Tips

  • Embed guardrails into creative briefs and approval workflows to reduce rework.
  • Maintain snippets/examples for "approved" vs "needs revision" cases.
  • Pair with route-approvals command to ensure reviewers reference the latest guardrails.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/social-scheduler-orchestration/skills/brand-guardrails of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Brand Guardrails next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Guardrails compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Guardrails this skillgtmagents/gtm-agents4141 repos~361Automated safety check: PassApache-2.0
Social Card GenBrianRWagner/ai-marketing-claude-code-skills441—~1.9kAutomated safety check: PassNone
Aisafetyhotwuyoscar/AISafetyHot-Hub827—~1.4kAutomated safety check: PassCustom licence
ObliteratusRedWoodOG/Hermes-Desktop1775 repos~3.8kAutomated safety check: PassMIT
Lemonade Router Builderamd/skills408—~4kAutomated safety check: PassMIT
Writing Eval Scenariosopen-bias/open-bias143—~1.5kAutomated safety check: PassApache-2.0

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Questions about Brand Guardrails

What does Brand Guardrails do?

A skill your agent uses to review voice, visual, legal, and partner requirements before publishing social content. Brand Guardrails is an agent skill from gtmagents/gtm-agents. Use to review voice, visual, legal, and partner requirements before publishing social content.

When should I use Brand Guardrails?

Brand Guardrails fits situations like: partner requirements before publishing social content; tasks that involve LLM guardrails; tasks that involve Social media posts.

How do I install Brand Guardrails in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill brand-guardrails -a claude-code`. Or copy the skill folder (plugins/social-scheduler-orchestration/skills/brand-guardrails in gtmagents/gtm-agents) into .claude/skills/brand-guardrails in your project. Claude Code loads it when a task matches its description.

How do I install Brand Guardrails in Codex?

Run `npx skills add gtmagents/gtm-agents --skill brand-guardrails -a codex`. Or copy the skill folder (plugins/social-scheduler-orchestration/skills/brand-guardrails in gtmagents/gtm-agents) into .agents/skills/brand-guardrails in your project. Codex loads it when a task matches its description.

Can I use Brand Guardrails in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill brand-guardrails -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-guardrails, .gemini/skills/brand-guardrails, .github/skills/brand-guardrails and .opencode/skills/brand-guardrails in your project.

What does Brand Guardrails need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Guardrails is instructions for the agent only.

Does Brand Guardrails access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Guardrails safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Guardrails use?

Brand Guardrails is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Guardrails use?

About 361 tokens (SKILL.md is roughly 1.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Guardrails?

Skills that share tags, products or a category with Brand Guardrails: Social Card Gen (BrianRWagner/ai-marketing-claude-code-skills, 441 stars), Aisafetyhot (wuyoscar/AISafetyHot-Hub, 827 stars), Obliteratus (RedWoodOG/Hermes-Desktop, 177 stars) and Lemonade Router Builder (amd/skills, 408 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Guardrails?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.