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Agent skill

Advocacy Programs

by gtmagents in gtmagents/gtm-agents

A skill your agent uses when designing and scaling reference, story, advisory, or community programs.

Apache-2.0Auto-check passed

Install Advocacy Programs

skills CLI
$ npx skills add gtmagents/gtm-agents --skill advocacy-programs -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install gtmagents/gtm-agents advocacy-programs --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/gtmagents/gtm-agents.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/customer-marketing/skills/advocacy-programs .claude/skills/advocacy-programs && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
advocacy-programs
GitHub stars
414
Used in
1 other repo
Token cost
~329 tokens
SKILL.md length
145 words
Files
1
Skills in repo
121
Repo updated
First seen
Licence
Apache-2.0

At a glance

A skill your agent uses when designing and scaling reference, story, advisory, or community programs.

  • Works in 5 steps: Candidate Pool – identify accounts by… → Value Exchange – clarify why customers… → Program Design – define format (case… → …
  • Designing and scaling reference
  • SKILL.md covers When to Use, Framework, Templates and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Advocacy Programs is an agent skill from gtmagents/gtm-agents. Use when designing and scaling reference, story, advisory, or community programs.

Its SKILL.md is about 330 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

The repository describes itself as: Production-ready collection of GTM agents and specialized skills for claude code. Covers sales, marketing, customer success, and revenue operations workflows. The licence is Apache-2.0.

When your agent uses it

  • Designing and scaling reference
  • Community programs

Example prompts

  • “/advocacy-programs”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Candidate Pool – identify accounts by health, persona, usage, sentiment, ARR.
  2. Value Exchange – clarify why customers would participate (access, insights, promotion, perks).
  3. Program Design – define format (case study, event, video, advisory board) with cadence and deliverables.
  4. Logistics – NDAs, approvals, briefing docs, gifting, scheduling, speaker prep.
  5. Measurement – track influence on pipeline, product feedback volume, PR reach, community growth.

What it can do on your machine

Read from SKILL.md and the folder at commit 78e0419. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Advocacy Programs loads about 329 tokens when it runs. Until then it costs about 25 tokens; SKILL.md has 145 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~25
When it runs · the whole SKILL.md, loaded when a task matches
~329

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from gtmagents/gtm-agents at commit 78e0419, republished under its Apache-2.0 licence (© gtmagents). 145 words, ~329 tokens.

Download SKILL.mdSave it as .claude/skills/advocacy-programs/SKILL.md (or your agent's skills folder).
name
advocacy-programs
description
Use when designing and scaling reference, story, advisory, or community programs.

Customer Advocacy Programs Skill

When to Use

  • Building a new references or case study engine.
  • Standing up advisory boards, councils, or community spotlights.
  • Refreshing incentives, logistics, or measurement for existing advocacy motions.

Framework

  1. Candidate Pool – identify accounts by health, persona, usage, sentiment, ARR.
  2. Value Exchange – clarify why customers would participate (access, insights, promotion, perks).
  3. Program Design – define format (case study, event, video, advisory board) with cadence and deliverables.
  4. Logistics – NDAs, approvals, briefing docs, gifting, scheduling, speaker prep.
  5. Measurement – track influence on pipeline, product feedback volume, PR reach, community growth.

Templates

  • Advocate scoring sheet + roster.
  • Program brief outline (objectives, stakeholders, content needs, incentives).
  • Activation checklist (outreach → prep → execution → follow-up).

Tips

  • Keep a single source of truth for advocate status to avoid overuse.
  • Align incentives with procurement/compliance early (gift cards vs swag vs donations).
  • Document quotes/approvals centrally so sales/PR can reuse quickly.

© gtmagents, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/customer-marketing/skills/advocacy-programs of gtmagents/gtm-agents.

Open the folder on GitHubat commit 78e0419

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gtmagents/gtm-agents, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Advocacy Programs next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Advocacy Programs compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Advocacy Programs this skillgtmagents/gtm-agents4141 repos~329Automated safety check: PassApache-2.0
Advocacy Program Designeraaron-he-zhu/aaron-marketing-skills2.9k—~3.5kAutomated safety check: PassApache-2.0
Design Systemaffaan-m/ECC276k—~698Automated safety check: PassMIT
Design Guidepaperclipai/paperclip99k1 repos~3.1kAutomated safety check: PassMIT
Design Audit Against Rams' Principlesthedotmack/claude-mem99k—~4.6kAutomated safety check: PassApache-2.0
Figma Design to Codewarpdotdev/warp65k4 repos~2.9kAutomated safety check: PassAGPL-3.0

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Questions about Advocacy Programs

What does Advocacy Programs do?

A skill your agent uses when designing and scaling reference, story, advisory, or community programs. Advocacy Programs is an agent skill from gtmagents/gtm-agents. Use when designing and scaling reference, story, advisory, or community programs.

When should I use Advocacy Programs?

Advocacy Programs fits situations like: designing and scaling reference; community programs.

How do I install Advocacy Programs in Claude Code?

Run `npx skills add gtmagents/gtm-agents --skill advocacy-programs -a claude-code`. Or copy the skill folder (plugins/customer-marketing/skills/advocacy-programs in gtmagents/gtm-agents) into .claude/skills/advocacy-programs in your project. Claude Code loads it when a task matches its description.

How do I install Advocacy Programs in Codex?

Run `npx skills add gtmagents/gtm-agents --skill advocacy-programs -a codex`. Or copy the skill folder (plugins/customer-marketing/skills/advocacy-programs in gtmagents/gtm-agents) into .agents/skills/advocacy-programs in your project. Codex loads it when a task matches its description.

Can I use Advocacy Programs in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gtmagents/gtm-agents --skill advocacy-programs -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/advocacy-programs, .gemini/skills/advocacy-programs, .github/skills/advocacy-programs and .opencode/skills/advocacy-programs in your project.

What does Advocacy Programs need to run?

SKILL.md names no scripts, command-line tools or credentials: Advocacy Programs is instructions for the agent only.

Does Advocacy Programs access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Advocacy Programs safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Advocacy Programs use?

Advocacy Programs is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Advocacy Programs use?

About 329 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Advocacy Programs?

Skills that share tags, products or a category with Advocacy Programs: Advocacy Program Designer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Design System (affaan-m/ECC, 276k stars), Design Guide (paperclipai/paperclip, 99k stars) and Design Audit Against Rams' Principles (thedotmack/claude-mem, 99k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Advocacy Programs?

gtmagents (a GitHub user) maintains it in gtmagents/gtm-agents, which has 414 GitHub stars. The repository holds 121 skills in this directory. The repository was last updated on April 3, 2026.

Source: gtmagents/gtm-agents on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.