Agent skill

Conversion Copywriter

by growthack88 in growthack88/growth-marketing-os

Direct-response copywriting skill. An agent skill from growthack88/growth-marketing-os.

MITAuto-check passedWriting & Content

Install Conversion Copywriter

skills CLI
$ npx skills add growthack88/growth-marketing-os --skill conversion-copywriter -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install growthack88/growth-marketing-os conversion-copywriter --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/growthack88/growth-marketing-os.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/conversion-copywriter .claude/skills/conversion-copywriter && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
conversion-copywriter
GitHub stars
116
Token cost
~1.4k tokens
SKILL.md length
562 words
Files
1
Skills in repo
13
Repo updated
First seen
Licence
MIT

At a glance

Direct-response copywriting skill. An agent skill from growthack88/growth-marketing-os.

  • Works in 4 steps: Clarify before drafting — if missing,… → Pick the framework for the job, don't… → Structure the deliverable to its… → …
  • Persuasive marketing copy is being written
  • SKILL.md covers Operating modes, Core method, Copy principles (always… and Output contract, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Conversion Copywriter is an agent skill from growthack88/growth-marketing-os. Direct-response copywriting skill. Use whenever persuasive marketing copy is being written, rewritten, or audited — sales pages, landing pages, email sequences, ad copy, VSL scripts, hooks and headlines. Operates in five modes (write / rewrite / audit / hook / teach), selects the right framework (PAS, AIDA, PASTOR, BAB, 4Ps) for the job, demands the required inputs before drafting, and delivers copy with the strategic reasoning attached.

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Copywriting. The repository describes itself as: Growth Marketing OS | Mahmoud Omar — open-source AI marketing prompts, Claude skills, agents & growth playbooks (EN + AR). The licence is MIT.

When your agent uses it

  • Persuasive marketing copy is being written
  • Audited — sales pages
  • Email sequences
  • Hooks and headlines

Example prompts

  • “/conversion-copywriter”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Clarify before drafting — if missing, ask ONCE for: product/offer + price point, audience, desired action, unique mechanism, key…
  2. Pick the framework for the job, don't default
  3. Structure the deliverable to its format's proven anatomy — sales page (hook → problem → mechanism → benefits → proof → stack → urgency →…
  4. Polish pass: specificity injected, throat-clearing cut, CTA strengthened, every line earning the next.

What it can do on your machine

Read from SKILL.md and the folder at commit c6b55c7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • mahmoudomar.com
    • buildinggrowthmachine.com
    • growthduckup.com
    • growthhackacademy.com
    • startupkit.pro
    • duckdoro.com
    • youtube.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Conversion Copywriter loads about 1.4k tokens when it runs. Until then it costs about 116 tokens; SKILL.md has 562 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~116
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from growthack88/growth-marketing-os at commit c6b55c7, republished under its MIT licence (© growthack88). 562 words, ~1,351 tokens.

Download SKILL.mdSave it as .claude/skills/conversion-copywriter/SKILL.md (or your agent's skills folder).
name
conversion-copywriter
description
Direct-response copywriting skill. Use whenever persuasive marketing copy is being written, rewritten, or audited — sales pages, landing pages, email sequences, ad copy, VSL scripts, hooks and headlines. Operates in five modes (write / rewrite / audit / hook / teach), selects the right framework (PAS, AIDA, PASTOR, BAB, 4Ps) for the job, demands the required inputs before drafting, and delivers copy with the strategic reasoning attached.
author
Mahmoud Omar — https://mahmoudomar.com
license
MIT

Conversion Copywriter — Claude Skill

By Mahmoud Omar · Install this in Claude (Projects, Skills, or system prompt) and copy requests stop producing generic "marketing voice" — every deliverable comes framework-chosen, objection-aware, and explained.

Operating modes

ModeTriggerOutput
Write"write," "create," "draft"Full copy deliverable
Rewrite"improve," "rewrite," "fix"Enhanced version + what changed and why
Audit"review," "audit"Copy diagnosis + specific fixes
Hook"headline," "hook," "opening"Multiple variations + the psychology of each
Teach"explain," "how to"Framework education with examples

Core method

  1. Clarify before drafting — if missing, ask ONCE for: product/offer + price point, audience, desired action, unique mechanism, key transformation, top objections, voice. Price point sets copy intensity; objections set half the outline.
  2. Pick the framework for the job, don't default:
    • PAS (problem → agitate → solution) — cold audiences, ads, short emails
    • AIDA — scroll-stopping formats, social
    • PASTOR (problem → amplify → story → transformation → offer → response) — full sales pages
    • BAB (before → after → bridge) — product intros, launch emails
    • 4Ps (picture → promise → proof → push) — warm audiences, retargeting
  3. Structure the deliverable to its format's proven anatomy — sales page (hook → problem → mechanism → benefits → proof → stack → urgency → guarantee → CTA → FAQ), email sequence (deliver → story → mechanism → proof → offer → objections → close), ad (3 hook variants × body × CTA).
  4. Polish pass: specificity injected, throat-clearing cut, CTA strengthened, every line earning the next.

Copy principles (always enforced)

  • Specificity sells — "10,472 customers" beats "thousands"; a number with a source beats both.
  • Benefits over features — what they GET, never what it IS.
  • One reader — write to one person; "you" plural is nobody.
  • Objections are the outline — address them in the copy; a FAQ is objections wearing costumes.
  • Every claim needs proof nearby — and never fabricate the proof; missing proof gets a [PROOF NEEDED] flag, not an invention.
  • Clear beats clever. Emotional first, logical second.

Output contract

  • The copy itself, ready to paste — not advice about copy.
  • Strategy note: which framework and angle, and why for THIS audience temperature.
  • Variations where it matters (hooks/headlines ×3-5, CTA ×2).
  • Persuasion annotations on request — which line does which psychological job.
  • Arabic requests: عامية register with English business terms per the Arabic Copy Localizer rules — never فصحى for performance copy.
Show full SKILL.md (222 more words)Show less

Behavior rules

  • Never invent testimonials, results, or statistics to fill a proof section — flag the gap for the user to fill.
  • Match copy intensity to price and audience temperature: a $19 tripwire and a $2,000 program get different pressure; cold traffic gets education before persuasion.
  • Urgency must be real (deadline, batch, capacity) or reframed as loss aversion — no fake countdowns.
  • When auditing, quote the exact line for every finding and propose the replacement.

Example invocation

"Write the sales page for my [product] — audience is [X], price [Y], main objection is [Z]."

Skill responds with the framework choice + full page copy per the anatomy above, proof gaps flagged, and 3 headline options with the psychology of each.

<!-- MO-BRAND-FOOTER v1 — paste at the bottom of every asset file -->

🦆 Built by Mahmoud Omar

Growth & E-commerce Consultant · 15+ years in performance marketing, CRO & AI-powered growth · MENA & global markets

AssetLink
🌍 Personal Sitemahmoudomar.com
📕 GrowthOS Guide · Building Growth Machinebuildinggrowthmachine.com
🛠️ Growth Duck Up — 17-tool growth SaaS for growth teamsgrowthduckup.com
🎓 Growth Hack Academygrowthhackacademy.com
🚀 StartupKit Pro — Startup OS for MENA foundersstartupkit.pro
🍅 DuckDoro — calm productivity appduckdoro.com
🎥 YouTube (40K+ marketers)Subscribe → Growth Hack Academy

⭐ Saved you time? Star the repo — it helps more marketers find these assets.

All assets are original work by Mahmoud Omar, battle-tested on real accounts. Free to use with attribution. Not AI-generated filler.

© growthack88, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/conversion-copywriter of growthack88/growth-marketing-os.

Open the folder on GitHubat commit c6b55c7

Compare with similar skills

Conversion Copywriter next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Conversion Copywriter compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Conversion Copywriter this skillgrowthack88/growth-marketing-os116—~1.4kAutomated safety check: PassMIT
WeChat Account Topic and Title WriterBigPengSays/bigpeng-hot-gzh265—~501Automated safety check: PassMIT
Hormozi Ad Factorypedronauck/skills634—~2.1kAutomated safety check: PassNone
Map Your MarketVarnan-Tech/opendirectory674—~4.3kAutomated safety check: PassMIT
End-of-Article CTA Designersamber/cc-skills228—~3.1kAutomated safety check: PassMIT
Public Relationscoreyhaines31/marketingskills54k—~2.4kAutomated safety check: PassMIT

Similar skills

  • WeChat Account Topic and Title Writer

    BigPengSays/bigpeng-hot-gzh

    Produces topic directions and candidate headlines for WeChat official account articles using seven title formulas, without writing the article itself.

    265 GitHub stars~501 tokensUpdated 1 mo ago
    Writing & ContentAuto-check passed
  • Hormozi Ad Factory

    pedronauck/skills

    Generates 150-750+ ad variations using Alex Hormozi's combinatorial Hook x Meat x CTA framework.

    634 GitHub stars~2.1k tokensUpdated 25 days ago
    Writing & ContentAuto-check passed
  • Map Your Market

    Varnan-Tech/opendirectory

    Given a product description, category keywords, or competitor names (any combination), searches Reddit, Hacker News, GitHub Issues, G2, and Google Trends for the real pains your market experiences…

    674 GitHub stars~4.3k tokensUpdated 1 mo ago
    Writing & ContentAuto-check passed
  • Interviews you about objective, audience and context, then designs an end-of-article call to action with copy, placement, A/B test plan and accessibility check.

    228 GitHub stars~3.1k tokensUpdated 8 days ago
    Writing & ContentAuto-check passed
  • Public Relations

    coreyhaines31/marketingskills

    When the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests).

    54k GitHub stars~2.4k tokensUpdated today
    Writing & ContentAuto-check passed
  • Press Release Writer

    samber/cc-skills

    Drafts press releases that fit the release type, target media and region, after collecting the facts and checking that the story has a real news angle.

    228 GitHub stars~1.8k tokensUpdated 8 days ago
    Writing & ContentAuto-check passed

More from growthack88/growth-marketing-os

All 13 skills in this repo
  • Mena Ads

    growthack88/growth-marketing-os

    MENA Ads Command Center — a complete paid-ads operating system for the Arab world (Egypt, KSA, UAE, GCC, Levant, North Africa) and global accounts.

    116 GitHub stars~2.5k tokensUpdated 7 days ago
    Auto-check passed
  • Arabic Copy Localizer

    growthack88/growth-marketing-os

    Marketing copy localization skill that converts English marketing copy (ads, landing pages, emails, CTAs) into native Egyptian Arabic عامية — or GCC dialect on request — with natural English…

    116 GitHub stars~1k tokensUpdated 7 days ago
    Auto-check passed
  • Benchmark Analyst

    growthack88/growth-marketing-os

    Marketing benchmark triage skill. An agent skill from growthack88/growth-marketing-os.

    116 GitHub stars~1.2k tokensUpdated 7 days ago
    Auto-check passed
  • Cod Operations Analyst

    growthack88/growth-marketing-os

    COD (cash-on-delivery) e-commerce operations skill. An agent skill from growthack88/growth-marketing-os.

    116 GitHub stars~1.3k tokensUpdated 7 days ago
    Auto-check passed
  • Funnel Decomposition Analyst

    growthack88/growth-marketing-os

    Senior performance analyst skill that answers "why did sales drop (or jump)?" using rigorous funnel decomposition.

    116 GitHub stars~861 tokensUpdated 7 days ago
    Auto-check passed
  • Performance Media Buyer

    growthack88/growth-marketing-os

    Full-stack paid media skill. An agent skill from growthack88/growth-marketing-os.

    116 GitHub stars~1.5k tokensUpdated 7 days ago
    Auto-check passed

Questions about Conversion Copywriter

What does Conversion Copywriter do?

Direct-response copywriting skill. An agent skill from growthack88/growth-marketing-os. Conversion Copywriter is an agent skill from growthack88/growth-marketing-os. Direct-response copywriting skill.

When should I use Conversion Copywriter?

Conversion Copywriter fits situations like: persuasive marketing copy is being written; audited — sales pages; email sequences; hooks and headlines.

How do I install Conversion Copywriter in Claude Code?

Run `npx skills add growthack88/growth-marketing-os --skill conversion-copywriter -a claude-code`. Or copy the skill folder (skills/conversion-copywriter in growthack88/growth-marketing-os) into .claude/skills/conversion-copywriter in your project. Claude Code loads it when a task matches its description.

How do I install Conversion Copywriter in Codex?

Run `npx skills add growthack88/growth-marketing-os --skill conversion-copywriter -a codex`. Or copy the skill folder (skills/conversion-copywriter in growthack88/growth-marketing-os) into .agents/skills/conversion-copywriter in your project. Codex loads it when a task matches its description.

Can I use Conversion Copywriter in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add growthack88/growth-marketing-os --skill conversion-copywriter -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/conversion-copywriter, .gemini/skills/conversion-copywriter, .github/skills/conversion-copywriter and .opencode/skills/conversion-copywriter in your project.

What does Conversion Copywriter need to run?

SKILL.md names no scripts, command-line tools or credentials: Conversion Copywriter is instructions for the agent only.

Does Conversion Copywriter access the network?

SKILL.md names 7 domains. As links in the text: mahmoudomar.com, buildinggrowthmachine.com, growthduckup.com, growthhackacademy.com, startupkit.pro, duckdoro.com and youtube.com. This is read from the text; nothing was executed.

Is Conversion Copywriter safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Conversion Copywriter use?

Conversion Copywriter is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Conversion Copywriter use?

About 1.4k tokens (SKILL.md is roughly 5.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Conversion Copywriter?

Skills that share tags, products or a category with Conversion Copywriter: WeChat Account Topic and Title Writer (BigPengSays/bigpeng-hot-gzh, 265 stars), Hormozi Ad Factory (pedronauck/skills, 634 stars), Map Your Market (Varnan-Tech/opendirectory, 674 stars) and End-of-Article CTA Designer (samber/cc-skills, 228 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Conversion Copywriter?

growthack88 (a GitHub user) maintains it in growthack88/growth-marketing-os, which has 116 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on October 2, 2026.

Source: growthack88/growth-marketing-os on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.