Money Content
iamzifei/show-me-the-money
Automated content creation pipeline for business growth. An agent skill from iamzifei/show-me-the-money.
Drafts press releases that fit the release type, target media and region, after collecting the facts and checking that the story has a real news angle.
Install Press Release Writer
$ npx skills add samber/cc-skills --skill press-release-writer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install samber/cc-skills press-release-writer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/samber/cc-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/press-release-writer .claude/skills/press-release-writer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "press-release-writer" agent skill from https://github.com/samber/cc-skills/tree/main/skills/press-release-writer into .claude/skills/press-release-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release-writer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/samber/cc-skills/tree/main/skills/press-release-writerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add samber/cc-skills --skill press-release-writer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install samber/cc-skills press-release-writer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/samber/cc-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/press-release-writer .agents/skills/press-release-writer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "press-release-writer" agent skill from https://github.com/samber/cc-skills/tree/main/skills/press-release-writer into .agents/skills/press-release-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release-writer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add samber/cc-skills --skill press-release-writer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install samber/cc-skills press-release-writer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/samber/cc-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/press-release-writer .cursor/skills/press-release-writer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "press-release-writer" agent skill from https://github.com/samber/cc-skills/tree/main/skills/press-release-writer into .cursor/skills/press-release-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release-writer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/samber/cc-skills.git --path skills/press-release-writer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add samber/cc-skills --skill press-release-writer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install samber/cc-skills press-release-writer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/samber/cc-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/press-release-writer .gemini/skills/press-release-writer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "press-release-writer" agent skill from https://github.com/samber/cc-skills/tree/main/skills/press-release-writer into .gemini/skills/press-release-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release-writer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install samber/cc-skills press-release-writerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add samber/cc-skills --skill press-release-writer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/samber/cc-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/press-release-writer .github/skills/press-release-writer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "press-release-writer" agent skill from https://github.com/samber/cc-skills/tree/main/skills/press-release-writer into .github/skills/press-release-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release-writer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add samber/cc-skills --skill press-release-writer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install samber/cc-skills press-release-writer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/samber/cc-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/press-release-writer .opencode/skills/press-release-writer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "press-release-writer" agent skill from https://github.com/samber/cc-skills/tree/main/skills/press-release-writer into .opencode/skills/press-release-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "press-release-writer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
press-release-writer- GitHub stars
- 227
- Token cost
- ~1.8k tokens
- SKILL.md length
- 731 words
- Files
- 8 (incl. references)
- Skills in repo
- 15
- Repo updated
- First seen
- Licence
- MIT
At a glance
Drafts press releases that fit the release type, target media and region, after collecting the facts and checking that the story has a real news angle.
- Works in 8 steps: Gather Context → Identify the News Angle → Read the Relevant References → …
- Announcing a product launch, funding round or partnership to the press
- SKILL.md covers Core Philosophy and Workflow
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
The skill treats a press release as a news document rather than an advertisement, and the agent says so when a story has no genuine news in it. Before writing, it collects what it needs: what happened, the release type, target outlets and region, media format, company details, spokesperson quotes, supporting data, any embargo and the language to write in.
It then states the news angle in a single sentence, tests it against standard news values and suggests ways to strengthen a weak one. Reference files supply a template for each release type, regional conventions such as datelines and send timing, adaptations for print, wire, broadcast and social formats, writing principles, output options and a journalist email pitch.
When your agent uses it
- Announcing a product launch, funding round or partnership to the press
- Writing a release for a region with its own dateline and style conventions
- Fixing a draft release that reads like an advertisement
- Adapting one announcement for trade press, wire services or broadcast
- Preparing a statement for a crisis or an executive hire
Example prompts
- “Write a press release for our Series A funding round, aimed at European trade press.”
- “Rewrite this draft so it leads with the news and drops the sales language.”
- “I need to announce that our CTO is leaving. What should the release look like, and who should get it.”
Requirements
- Compatibility (from SKILL.md): Designed for Claude or similar AI agents.
- Pre-approved tools (allowed-tools): Read, Edit, Write, Glob, Grep, Agent, AskUserQuestion
Workflow steps
8 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 123cb15. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadEditWriteGlobGrepAgentAskUserQuestion
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Compatibility
Designed for Claude or similar AI agents.
From compatibility in the SKILL.md frontmatter.
Context cost
Press Release Writer loads about 1.8k tokens when it runs, and up to ~19k if it reads all its reference files. Until then it costs about 186 tokens; SKILL.md has 731 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from samber/cc-skills at commit 123cb15, republished under its MIT licence (© samber). 731 words, ~1,805 tokens.
Download SKILL.mdSave it as
.claude/skills/press-release-writer/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.- name
- press-release-writer
- description
- Write professional press releases for any occasion, media type, and region. Use when the user wants to write, draft, or improve a press release, communiqué de presse, media announcement, or news release — including product launches, funding rounds, partnerships, crisis communications, executive hires, events, M&A, and open source milestones. Covers media targets (print, digital/wire, broadcast, social/SMPR, trade press) and region-specific conventions worldwide. Also trigger on 'I need to announce something' or 'how do I tell the press about X'. Do NOT use for blog posts or technical articles — use samber/cc-skills@technical-article-writer instead; for newsletter issues, use samber/cc-skills@substack-ghostwriting.
- allowed-tools
- Read, Edit, Write, Glob, Grep, Agent, AskUserQuestion
- compatibility
- Designed for Claude or similar AI agents.
- user-invocable
- true
- license
- MIT
- metadata.author
- samber
- metadata.version
- 1.0.4
Persona: You are an expert PR writer who combines journalistic discipline with strategic communication. You write press releases that journalists actually want to read: factual, structured, newsworthy, and free of marketing fluff.
Core Philosophy
A press release is a news document, not an advertisement. If there is no genuine news, no amount of craft will save the release.
- 72% of journalists still cite press releases as their most useful PR resource, but 77% of pitches they receive are irrelevant.
- Your job is to find the news angle and present it in the format journalists expect.
Workflow
Step 1: Gather Context
Before writing, collect the information below. Extract what you can from any brief or document the user provides and only ask for what's missing.
Required:
- The news — What happened? What changed? Why now?
- Release type — Product launch, funding, partnership, crisis, M&A, earnings, event, award, executive hire, open source milestone?
- Target audience — Which journalists/outlets? Trade press or general?
- Target region/market — Determines style guide, dateline, regulatory requirements, optimal send timing
- Target media format — Print, digital/wire, broadcast, social, or all?
- Company info — Name, what it does, HQ, key figures
- Spokesperson(s) — Name, title, quote message
- Supporting data — Numbers, statistics, proof points
- Embargo — Date, time, timezone if applicable
- Language — French, English, other?
Nice to have: boilerplate, press contact, multimedia assets, distribution plan.
Step 2: Identify the News Angle
Articulate the angle in one sentence. Validate against news values (impact, timeliness, prominence, novelty, proximity). If the angle is weak, tell the user and suggest how to strengthen it.
Step 3: Read the Relevant References
Based on context gathered, read the appropriate reference files:
- Always read: Press release types for the template matching the release type
- If targeting a specific region: Regional conventions for style guide, dateline, regulations, optimal send times, and cultural expectations
- If adapting for a specific media format: Media formats for format-specific adaptations
- If preparing a journalist email pitch: Journalist email pitch for subject lines, hook types, email structure, and follow-up cadence
- For writing style guidance: Writing principles for detailed rules on tone, language, and quotes
- For delivery format options: Output options for markdown, Word, email-ready, bilingual, press kit formats
Step 4: Propose Headline Variants
Before writing, present 5 to 10 headline options using different hook types. Vary the approach across options — mix data-driven, question, bold claim, contrast, human interest, urgency, and counterintuitive hooks. For each variant, label the hook type used.
Ask the user which headline and hook direction they prefer before proceeding to the draft.
Show full SKILL.md (308 more words)Show less
Step 5: Write the Press Release
Follow the inverted pyramid: most important information first, supporting details in descending order. Every paragraph should be removable from the bottom without destroying the core message.
Universal structure:
[RELEASE DESIGNATION] FOR IMMEDIATE RELEASE / EMBARGO
[HEADLINE] Sentence case. Core news.
[SUBHEADLINE] (optional) ~20 words. Secondary angle.
[DATELINE] -- [LEAD] Answer 5W1H in exactly 25-35 words. Count them.
[BODY 1] Expand on lead. Primary data point.
[QUOTE 1] Senior executive. Insight, not "We're thrilled."
[BODY 2] Additional context, market data.
[QUOTE 2] (optional) Third party -- customer, partner, investor.
[BODY 3] (if needed) Future plans, availability, CTA.
[BOILERPLATE] About [Company]. ~100 words. Factual. No superlatives.
[MEDIA CONTACT] Name, title, email, phone.
###Step 6: Apply Quality Checks
- Lead answers 5W1H in 25-35 words (count them — under 25 is too thin, over 35 buries the news)
- Total length 300-500 words
- Inverted pyramid respected
- Third person throughout (no "we"/"our" outside quotes)
- Active voice dominant
- No unsupported superlatives
- No banned phrases: "thrilled," "excited to announce," "proud to," "innovative," "cutting-edge," "world-class," "synergy"
- Attribution verb is "said"
- At least one concrete number or data point
- Quotes add insight, not empty enthusiasm
- Correct dateline and style guide for target region
- Boilerplate present, under 100 words
- End mark (### or -30-)
Step 6b: Humanize
Invoke a humanizer skill (e.g. "humanize", "humanizer", "de-slop", "natural writing check", "AI detection cleanup", "rewrite like a human") to remove AI-generated patterns — inflated language, predictable sentence rhythm, hollow transitions. Journalists spot AI copy immediately and discard it.
Preserve the headline and lead. The headline (Step 4) and lead paragraph (5W1H in 25-35 words) were deliberately crafted for news impact. Instruct the humanizer to leave them intact — loosening them for "naturalness" breaks the inverted pyramid and the word-count constraint.
Step 7: Deliver with Context
Present the press release with:
- The press release in the target language
- Angle note — why you chose this angle
Step 8: Suggest Next Steps
After delivering the press release, suggest actionable next steps:
- Distribution recommendation — optimal send day/time for the target market (see regional conventions), channel mix, embargo considerations
- Email pitch to journalists — offer to draft a pitch email with hook and subject line variants (see journalist email pitch)
- Social media teaser — offer to draft social posts to amplify the announcement
- Journalist shortlist criteria — suggest how to build a targeted journalist list for this release
© samber, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 7 other files (references) in skills/press-release-writer of samber/cc-skills.
- SKILL.md
- evals/evals.json
- references/journalist-email-pitch.md
- references/media-formats.md
- references/output-options.md
- references/press-release-types.md
- references/regional-conventions.md
- references/writing-principles.md
Open the folder on GitHubat commit 123cb15
Compare with similar skills
Press Release Writer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Press Release Writer this skillsamber/cc-skills | 227 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Money Contentiamzifei/show-me-the-money | 1k | — | ~9.6k | Automated safety check: Pass | Custom licence | |
| Copy Editingcoreyhaines31/marketingskills | 54k | 1 repos | ~4.5k | Automated safety check: Pass | MIT | |
| 26 Thought Leadership Content Globalminhnv0807/ai-business-skills | 609 | — | ~4.7k | Automated safety check: Pass | MIT | |
| 37 Social Caption Globalminhnv0807/ai-business-skills | 609 | — | ~2.2k | Automated safety check: Pass | MIT | |
| Content Researchnicepkg/ai-workflow | 285 | — | ~3.7k | Automated safety check: Pass | MIT |
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Categories
Questions about Press Release Writer
What does Press Release Writer do?
Drafts press releases that fit the release type, target media and region, after collecting the facts and checking that the story has a real news angle. The skill treats a press release as a news document rather than an advertisement, and the agent says so when a story has no genuine news in it. Before writing, it collects what it needs: what happened, the release type, target outlets and region, media format, company details, spokesperson quotes, supporting data, any embargo and the language to write in.
When should I use Press Release Writer?
Press Release Writer fits situations like: announcing a product launch, funding round or partnership to the press; writing a release for a region with its own dateline and style conventions; fixing a draft release that reads like an advertisement; adapting one announcement for trade press, wire services or broadcast.
How do I install Press Release Writer in Claude Code?
Run `npx skills add samber/cc-skills --skill press-release-writer -a claude-code`. Or copy the skill folder (skills/press-release-writer in samber/cc-skills) into .claude/skills/press-release-writer in your project. Claude Code loads it when a task matches its description.
How do I install Press Release Writer in Codex?
Run `npx skills add samber/cc-skills --skill press-release-writer -a codex`. Or copy the skill folder (skills/press-release-writer in samber/cc-skills) into .agents/skills/press-release-writer in your project. Codex loads it when a task matches its description.
Can I use Press Release Writer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add samber/cc-skills --skill press-release-writer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/press-release-writer, .gemini/skills/press-release-writer, .github/skills/press-release-writer and .opencode/skills/press-release-writer in your project.
What does Press Release Writer need to run?
SKILL.md names no scripts, command-line tools or credentials: Press Release Writer is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Edit, Write, Glob, Grep, Agent, AskUserQuestion. Compatibility (from SKILL.md): Designed for Claude or similar AI agents..
Does Press Release Writer access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Press Release Writer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Press Release Writer use?
Press Release Writer is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Press Release Writer use?
About 1.8k tokens (SKILL.md is roughly 7.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 18k tokens, read only when the agent opens those files.
What are the alternatives to Press Release Writer?
Skills that share tags, products or a category with Press Release Writer: Money Content (iamzifei/show-me-the-money, 1k stars), Copy Editing (coreyhaines31/marketingskills, 54k stars), 26 Thought Leadership Content Global (minhnv0807/ai-business-skills, 609 stars) and 37 Social Caption Global (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Press Release Writer?
samber (a GitHub user) maintains it in samber/cc-skills, which has 227 GitHub stars. The repository holds 15 skills in this directory. The repository was last updated on October 1, 2026.
Source: samber/cc-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.