Agent skill

Semrush Tool

by garrettjsmith in garrettjsmith/localseoskills

When the user wants keyword research with search volume, competitive keyword analysis, site audit data, position tracking, or competitor organic analysis.

MITAuto-check passedMarketing & SEO

Install Semrush Tool

skills CLI
$ npx skills add garrettjsmith/localseoskills --skill semrush-tool -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install garrettjsmith/localseoskills semrush-tool --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/garrettjsmith/localseoskills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/semrush-tool .claude/skills/semrush-tool && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
semrush-tool
GitHub stars
114
Token cost
~1.6k tokens
SKILL.md length
815 words
Files
1
Skills in repo
38
Repo updated
First seen
Licence
MIT

At a glance

When the user wants keyword research with search volume, competitive keyword analysis, site audit data, position tracking, or competitor organic analysis.

  • Works in 3 steps: Keyword Overview: Volume, KD, CPC, SERP… → Keyword Magic Tool: Related keywords… → Keyword Gap: Compare user's domain vs…
  • Wants keyword research with search volume
  • SKILL.md covers When to Use Semrush vs Other…, Core Workflows, Key Data Points and What They… and What to Do Next
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Semrush Tool is an agent skill from garrettjsmith/localseoskills. When the user wants keyword research with search volume, competitive keyword analysis, site audit data, position tracking, or competitor organic analysis. Trigger on "keyword research," "search volume," "keyword difficulty," "what keywords do they rank for," "site audit," "Semrush," or "competitive analysis." Use Semrush for keyword data and competitive intelligence — use Ahrefs for backlink-focused analysis.

Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Keyword research, SEO audit and Competitor analysis. It works with Ahrefs. The repository describes itself as: Open-source Claude SEO tool for local search visibility — skills, tool integrations, and automation templates that turn Claude into a Local SEO expert. The licence is MIT.

When your agent uses it

  • Wants keyword research with search volume
  • Competitive keyword analysis
  • Site audit data
  • Position tracking

Example prompts

  • “keyword research,”
  • “search volume,”
  • “keyword difficulty,”
  • “/semrush-tool”

Workflow steps

3 steps, taken from the first numbered list in SKILL.md.

  1. Keyword Overview: Volume, KD, CPC, SERP features for target keywords
  2. Keyword Magic Tool: Related keywords from a seed term (e.g., "plumber buffalo" → generates hundreds of variations)
  3. Keyword Gap: Compare user's domain vs 2-3 competitors to find keywords competitors rank for that user doesn't

What it can do on your machine

Read from SKILL.md and the folder at commit 405ce20. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Semrush Tool loads about 1.6k tokens when it runs. Until then it costs about 106 tokens; SKILL.md has 815 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~106
When it runs · the whole SKILL.md, loaded when a task matches
~1.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from garrettjsmith/localseoskills at commit 405ce20, republished under its MIT licence (© garrettjsmith). 815 words, ~1,648 tokens.

Download SKILL.mdSave it as .claude/skills/semrush-tool/SKILL.md (or your agent's skills folder).
name
semrush-tool
description
When the user wants keyword research with search volume, competitive keyword analysis, site audit data, position tracking, or competitor organic analysis. Trigger on "keyword research," "search volume," "keyword difficulty," "what keywords do they rank for," "site audit," "Semrush," or "competitive analysis." Use Semrush for keyword data and competitive intelligence — use Ahrefs for backlink-focused analysis.
metadata.version
1.0.0
metadata.author
Garrett Smith

Semrush Tool

Note: LocalSEOData (localseodata-tool) now covers keyword suggestions, search volume, keyword trends, and keyword opportunities. Use LocalSEOData as default. Semrush remains the stronger choice for advanced keyword gap analysis, Keyword Magic Tool, and combined keyword + site audit workflows.

Semrush has an official MCP server. When connected, use it for keyword research, competitive organic analysis, and technical site audits. This is your primary keyword intelligence tool.

When to Use Semrush vs Other Tools

You NeedUse SemrushUse Instead
Keyword search volume for local terms✅ Best for this—
Keyword difficulty scores✅Ahrefs (different scale, both valid)
What keywords a competitor ranks for✅ Best for this—
Keyword gap (you vs competitor)✅ Best for this—
Backlink analysis⚠️ Decent but not bestAhrefs (larger index)
Link intersect / link gap⚠️ Can do itAhrefs (preferred for links)
Technical site audit✅ Good crawlerScreaming Frog (more detailed)
Position tracking by location✅Local Falcon (geogrid is better for local)
Citation management❌BrightLocal, Whitespark
Live SERP snapshot❌SerpAPI
Geogrid rankings❌Local Falcon

Core Workflows

Local Keyword Research

When: User needs to find keywords to target with volume and difficulty data.

What to pull:

  1. Keyword Overview: Volume, KD, CPC, SERP features for target keywords
  2. Keyword Magic Tool: Related keywords from a seed term (e.g., "plumber buffalo" → generates hundreds of variations)
  3. Keyword Gap: Compare user's domain vs 2-3 competitors to find keywords competitors rank for that user doesn't

How to interpret for local:

  • Volume under 100/mo is common for local keywords — that's normal and still valuable
  • KD under 40 for local service keywords is achievable
  • CPC above $5 means high commercial intent — prioritize these
  • Look for keyword clusters: same service, different locations (e.g., "dentist Orchard Park," "dentist Hamburg," "dentist West Seneca")

What to do with the data:

  • Group keywords by service category
  • Map keywords to existing or needed pages
  • Identify gaps where competitors rank but you don't
  • Feed into local-keyword-research skill for full keyword strategy
  • Feed into local-landing-pages skill for page creation
Competitor Organic Analysis

When: User wants to know what keywords competitors rank for or how they compare.

What to pull:

  1. Domain Overview: Total organic keywords, traffic estimate, top keywords
  2. Organic Research: All keywords a competitor ranks for with positions
  3. Keyword Gap: Side-by-side comparison showing where competitor ranks and you don't

What to look for:

  • Keywords where competitor ranks top 10 and you rank 11-20 (quick wins — you're close)
  • Keywords where competitor ranks and you don't rank at all (content gaps)
  • Keywords where you rank higher than competitor (protect these)
  • Competitor's top traffic-driving keywords (understand their strategy)
Technical Site Audit

When: User needs a crawl of their website for technical issues.

What Semrush's audit catches:

  • Broken links (internal and external)
  • Missing/duplicate title tags and meta descriptions
  • Slow pages
  • Redirect chains
  • Missing schema markup
  • Crawlability issues
  • HTTPS issues

For local specifically, check:

  • Location page titles: unique per location?
  • Location page meta descriptions: unique per location?
  • Internal linking to location pages
  • Schema presence on location pages
  • Canonical tags on similar location pages

When to use Screaming Frog instead: If you need custom extraction (NAP data, specific schema fields) or the site has 1000+ location pages, Screaming Frog gives more control.

Show full SKILL.md (289 more words)Show less
Position Tracking

When: User wants to track keyword rankings over time at a specific location.

  • Set location to city/ZIP level
  • Track target keywords weekly
  • Compare against competitors in the same tracker

When to use Local Falcon instead: For local businesses, geogrid ranking (Local Falcon) is more meaningful than point-based position tracking (Semrush) because rankings vary by searcher location. Use Semrush position tracking for organic rankings, Local Falcon for map pack rankings.

Key Data Points and What They Mean

MetricWhat It IsWhat It Means for Local SEO
Search VolumeMonthly searchesUnder 100 is normal for local — still valuable if intent is high
Keyword Difficulty (KD)How hard to rank organicallyUnder 40 = achievable for local businesses with good content
CPCCost per click in Google AdsHigh CPC = high commercial intent = priority keyword
Competitive DensityHow many advertisers bid on this keywordHigh density = proven money keyword
SERP FeaturesWhat appears in results (local pack, ads, PAA, etc.)Local pack present = GBP optimization matters for this keyword
TrafficEstimated monthly organic visitsRelative metric — compare competitors to each other

What to Do Next

What You FoundNext ActionSkill
Keywords identified with volume dataMap keywords to pages and build contentlocal-landing-pages
Keyword gaps vs competitorsPrioritize gaps by volume × intent and create pageslocal-keyword-research
Competitor ranking for keywords you're notAnalyze if it's a content gap or authority gaplocal-competitor-analysis
Technical issues from site auditFix critical issues first (broken links, missing titles)local-seo-audit
High-CPC keywords worth running ads forSet up PPC campaignslocal-ppc-ads
Keywords with local pack in SERPOptimize GBP for those keywordsgbp-optimization

Default next step: Keyword data without a page plan is just a spreadsheet. Always map keywords → pages → publish → measure.

© garrettjsmith, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/semrush-tool of garrettjsmith/localseoskills.

Open the folder on GitHubat commit 405ce20

Compare with similar skills

Semrush Tool next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Semrush Tool compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Semrush Tool this skillgarrettjsmith/localseoskills114—~1.6kAutomated safety check: PassMIT
DataForSEO SEO Toolkitzubair-trabzada/dataforseo-claude164—~3.2kAutomated safety check: NotesMIT
DataForSEO Site Auditzubair-trabzada/dataforseo-claude164—~1.5kAutomated safety check: NotesMIT
SEO Competitor Analysis with DataForSEOzubair-trabzada/dataforseo-claude164—~957Automated safety check: NotesMIT
SEO Competitorrampstackco/claude-skills940—~1.8kAutomated safety check: PassMIT
SEO Content Auditgooseworks-ai/goose-skills1.2k1 repos~2.8kAutomated safety check: PassMIT

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Works with

Categories

Questions about Semrush Tool

What does Semrush Tool do?

When the user wants keyword research with search volume, competitive keyword analysis, site audit data, position tracking, or competitor organic analysis. Semrush Tool is an agent skill from garrettjsmith/localseoskills. When the user wants keyword research with search volume, competitive keyword analysis, site audit data, position tracking, or competitor organic analysis.

When should I use Semrush Tool?

Semrush Tool fits situations like: wants keyword research with search volume; competitive keyword analysis; site audit data; position tracking.

How do I install Semrush Tool in Claude Code?

Run `npx skills add garrettjsmith/localseoskills --skill semrush-tool -a claude-code`. Or copy the skill folder (skills/semrush-tool in garrettjsmith/localseoskills) into .claude/skills/semrush-tool in your project. Claude Code loads it when a task matches its description.

How do I install Semrush Tool in Codex?

Run `npx skills add garrettjsmith/localseoskills --skill semrush-tool -a codex`. Or copy the skill folder (skills/semrush-tool in garrettjsmith/localseoskills) into .agents/skills/semrush-tool in your project. Codex loads it when a task matches its description.

Can I use Semrush Tool in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add garrettjsmith/localseoskills --skill semrush-tool -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/semrush-tool, .gemini/skills/semrush-tool, .github/skills/semrush-tool and .opencode/skills/semrush-tool in your project.

What does Semrush Tool need to run?

SKILL.md names no scripts, command-line tools or credentials: Semrush Tool is instructions for the agent only.

Does Semrush Tool access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Semrush Tool safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Semrush Tool use?

Semrush Tool is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Semrush Tool use?

About 1.6k tokens (SKILL.md is roughly 6.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Semrush Tool?

Skills that share tags, products or a category with Semrush Tool: DataForSEO SEO Toolkit (zubair-trabzada/dataforseo-claude, 164 stars), DataForSEO Site Audit (zubair-trabzada/dataforseo-claude, 164 stars), SEO Competitor Analysis with DataForSEO (zubair-trabzada/dataforseo-claude, 164 stars) and SEO Competitor (rampstackco/claude-skills, 940 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Semrush Tool?

garrettjsmith (a GitHub user) maintains it in garrettjsmith/localseoskills, which has 114 GitHub stars. The repository holds 38 skills in this directory. The repository was last updated on August 15, 2026.

Source: garrettjsmith/localseoskills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.