Agent skill

11 Channel Setup Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account…

MITAuto-check passedMarketing & SEO

Install 11 Channel Setup Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 11-channel-setup-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 11-channel-setup-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/11-channel-setup-global .claude/skills/11-channel-setup-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
11-channel-setup-global
GitHub stars
609
Token cost
~3.2k tokens
SKILL.md length
1,210 words
Files
5
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account…

  • The user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring
  • SKILL.md covers For newbies — Read this first, Step 0 — Read context + select…, Universal channel framework and Universal platform setup…, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Platform-by-platform setup checklists

What it does

11 Channel Setup Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre. Trigger on 'channel setup', 'which platforms should we be on', 'set up Google Business Profile', 'marketing tech stack', 'we are…

Its SKILL.md is about 3.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `variants/01-us.md`, `variants/02-eu.md` and `variants/03-sea.md`).

It sits in Marketing & SEO, covering Content strategy, Local SEO and Marketing analytics. It works with WhatsApp, LinkedIn and TikTok. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • The user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring
  • Platform-by-platform setup checklists
  • Business account and verification steps
  • With region priorities: US Meta plus Google plus LinkedIn

Example prompts

  • “channel setup”
  • “which platforms should we be on”
  • “set up Google Business Profile”
  • “/11-channel-setup-global”

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

11 Channel Setup Global loads about 3.2k tokens when it runs. Until then it costs about 199 tokens; SKILL.md has 1,210 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~199
When it runs · the whole SKILL.md, loaded when a task matches
~3.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,210 words, ~3,172 tokens.

Download SKILL.mdSave it as .claude/skills/11-channel-setup-global/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
name
11-channel-setup-global
description
Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre. Trigger on 'channel setup', 'which platforms should we be on', 'set up Google Business Profile', 'marketing tech stack', 'we are starting from zero on social', 'connect our accounts'. Not for — conversion tracking and pixels, see `53-tracking-setup-global`; ad account hierarchy, see `52-account-structure-global`; the posting plan once channels exist, see `01-content-calendar-global`.
metadata.version
1.0.1
metadata.category
operations
license
MIT
triggers
channel setup, platform setup, marketing tech stack, multi-channel marketing, platform selection
related
product-marketing-context-global, 00-marketing-plan-global, 14-email-marketing-global, references/global-platforms-comparison

Channel Setup A-Z (Global)

Setup marketing channels for global businesses — selection, platform-specific checklists, integration guides. Region variants (US/EU/SEA/LATAM) provide localized platform priorities.


For newbies — Read this first

If you've never set up marketing channels:

  1. Don't start with all channels. Pick 2-3 max for the first 90 days. More channels = thinner attention = worse results.
  2. Channel selection depends on your audience, not your preference. If your customers live on TikTok, Email won't work no matter how much you love Email.
  3. Region matters massively. WhatsApp dominates LATAM. LINE dominates Thailand. LinkedIn dominates B2B in DE/UK. Don't import US assumptions.
  4. Each channel has 4 setup phases: Create, Verify, Integrate, Run first 30 days. Skipping phases leads to weak performance later.
  5. Tech stack < Process. A perfect Meta Pixel doesn't matter if no one is making content. Setup the publishing rhythm first.
  6. Trust takes 30-90 days. Don't expect ROAS in week 1. Channels need data + content rhythm + audience to mature.
  7. Compliance is per-region. GDPR (EU), CCPA (US), LGPD (BR), PDPA (TH) — each has rules for tracking, opt-in, and data handling.

Step 0 — Read context + select region variant

Before setting up:

  1. Read .agents/product-marketing-context-global.md — get product, audience, region, target channels.
  2. Pick region variant for platform priority list:
    • variants/01-us.md — North America
    • variants/02-eu.md — Europe (GDPR-aware)
    • variants/03-sea.md — Southeast Asia
    • variants/04-latam.md — Latin America (WhatsApp-first)
  3. See cross-platform comparison: references/global-platforms-comparison.md
Information gathering

Ask user up to 4 questions:

  1. Which channels are you considering? (Meta / Google / TikTok / LinkedIn / WhatsApp / LINE / Shopee / Mercado Libre / email — you can pick multiple)
  2. Industry, product, target audience? What you sell, to whom, in which countries?
  3. Existing channels? List current channels, follower count, status.
  4. 90-day goal? Followers? Leads? Orders? Brand awareness?

Universal channel framework

Channel selection criteria

Score each candidate channel on:

CriterionWeight
Audience match (does your ICP use it?)30%
Competition vs. opportunity (are gaps available?)20%
Cost-to-acquire / CPM in your region15%
Platform stability / longevity10%
Internal capability (can you produce content?)15%
Integration with rest of stack10%

Score 1-5. Total ≥3.5 = include. <3.5 = skip for now.

4-phase setup (universal)
PhaseDurationGoal
1. Create & SetupDays 1-2Account creation, profile completion
2. Verify & OptimizeDays 3-7Verification, tool integration, search optimization
3. Connect & IntegrateDays 7-14Cross-channel linking, automation
4. First 30 days planDays 1-30Content, posting cadence, KPI tracking

Universal platform setup template

For ANY channel, run this template:

Phase 1: Create & Setup
StepDetailStatus
Account creationUse business email, not personal[ ]
Business account upgradeSwitch to business/professional tier[ ]
Industry categorySelect correctly — affects algorithm[ ]
AvatarStandard size, clear logo, brand-consistent[ ]
Username/handleMatch brand across all channels[ ]
Bio / AboutClear positioning + CTA[ ]
Cover image / bannerBrand visual + offer/CTA[ ]
Contact infoPhone, email, hours, address (if local)[ ]
Primary CTAMessage / Call / Book / Shop / etc.[ ]
Phase 2: Verify & Optimize
StepDetailStatus
Identity verificationSubmit docs as required[ ]
2FA enabledSecurity baseline[ ]
Pixel/tracking installedSite or app side[ ]
Conversion API setupServer-side (where supported)[ ]
Analytics integrationGA4 / native analytics[ ]
Auto-reply / DM templatesWelcome + FAQ[ ]
Search optimizationHashtags, keywords, categories[ ]
Privacy/legal pages linkedTerms, Privacy Policy, Refund Policy[ ]
Phase 3: Connect & Integrate
StepDetailStatus
Cross-platform linkingIG ↔ FB, TikTok ↔ IG, etc.[ ]
Ad account linkingBusiness Manager / Ads Manager setup[ ]
CRM integrationSync leads/customers to CRM[ ]
Email/messaging integrationList sync, automation triggers[ ]
E-commerce integrationShop, catalog, product feed[ ]
Chatbot setup (if used)Pre-built flows for FAQ + intent[ ]
Team accessRoles: admin / editor / analyst[ ]
Phase 4: First 30 days plan
WeekVolumeContent typeGoal
1TOFU (top of funnel)Brand intro, value, behind-scenesTest format, find voice
2TOFU + light MOFUEducation, tips, demosBuild engagement, lead capture
3MOFU + light BOFUSocial proof, case studies, comparisonsTrust + initial conversions
4Mix 40/30/30 (TOFU/MOFU/BOFU)Educational + promo balanceEstablish recurring sales motion

Common platforms — neutral overview

Detailed per-region setups in variants. This is universal context.

Meta (Facebook + Instagram)
  • Universal: works in all regions, strongest for B2C
  • Setup: Page → Business Manager → Pixel + CAPI → Ads Manager
  • Strengths: Massive audience, mature ad tools, Conversion API
  • Weaknesses: iOS attribution gap (US), GDPR complexity (EU)
Google (Search + Display + YouTube + Shopping)
  • Universal: high-intent search ads everywhere
  • Setup: Google Ads + Merchant Center (e-com) + GA4
  • Strengths: Search intent, YouTube reach, Shopping for e-com
  • Weaknesses: Lower brand-build than Meta, requires SEO foundation
Show full SKILL.md (500 more words)Show less
TikTok (Ads + Organic + Shop)
  • Universal: works in most countries, strongest in SEA + US Gen Z
  • Setup: TikTok Business → Ads Manager → Pixel
  • Strengths: Lowest CPM in many regions, viral reach, TikTok Shop
  • Weaknesses: Banned in India, restricted in some markets
LinkedIn
  • Universal: dominant for B2B in US, UK, DE, AU
  • Setup: Company Page → Campaign Manager → Insight Tag
  • Strengths: B2B targeting (job title, company size), thought leadership
  • Weaknesses: Expensive CPM, weaker for B2C
WhatsApp Business / LINE / Zalo (Messaging-first)
  • Region-specific: WhatsApp = LATAM/IN/EU; LINE = TH/JP/TW; Zalo = VN
  • Setup: Verified Business Account → Cloud API → Templates → Bot
  • Strengths: 90%+ read rates, conversational sales
  • Weaknesses: Requires staff to handle replies, opt-in compliance
E-commerce platforms (Shopee / Lazada / Tokopedia / Mercado Libre / Amazon)
  • Region-specific: Shopee/Lazada/Tokopedia = SEA; Mercado Libre = LATAM; Amazon = US/EU
  • Setup: Seller account → Catalog upload → Internal ads
  • Strengths: Built-in audience, payment, logistics
  • Weaknesses: Platform takes 4-15% fee, less brand control
Email (Klaviyo / Mailchimp / Brevo / ActiveCampaign)
  • Universal but highest ROI in US/EU
  • Setup: Domain auth (DKIM/SPF/DMARC) → list import → automation flows
  • Strengths: Highest ROI when list grows, owned channel
  • Weaknesses: Slow to grow, lower priority in LATAM/SEA

Decision tree — which variant to use

RegionVariantPrimary platform priority
US, Canada01-us.mdMeta + Google + LinkedIn (B2B) + Klaviyo
EU, EEA, UK02-eu.mdMeta + Google + LinkedIn + Xing (DE) + GDPR-compliant ESP
SEA03-sea.mdTikTok + Shopee/Lazada + Meta + LINE/Zalo
LATAM04-latam.mdWhatsApp Business + Meta + Mercado Libre + TikTok

Cross-channel integration patterns

Lead capture pattern
Ad (Meta/TikTok/Google)
  → Landing page or Click-to-Message
  → Lead form / Inbox conversation
  → CRM (HubSpot, Pipedrive, RD Station, Bitrix)
  → Email/WhatsApp nurture sequence
  → Sales handoff or self-serve checkout
E-commerce pattern
Ad (Meta/TikTok/Google Shopping)
  → Product page (own site or platform)
  → Cart / Checkout (with retargeting pixel)
  → Email/SMS abandoned cart sequence
  → Post-purchase upsell (email + on-site)
  → Repeat purchase reactivation (email/SMS/WhatsApp)
Service business pattern
Ad (Meta/TikTok/Google Local)
  → Click-to-message (WhatsApp/Messenger/LINE/Zalo)
  → Inbox conversation (qualify lead)
  → Booking link (Calendly/Setmore/native scheduler)
  → Pre-appointment reminder (SMS/WhatsApp)
  → Post-service review request → repeat booking
B2B pattern
Ad (LinkedIn/Google Search)
  → Whitepaper or webinar landing page
  → Lead capture form (name, company, role)
  → Email nurture sequence (5-7 emails)
  → SDR outreach (cold email + LinkedIn DM)
  → Demo / discovery call → close

30/60/90-day milestones (universal)

DayMilestoneKPI
Day 7All accounts created, profiles complete100% setup checklist
Day 14First content published on each channel5+ posts/channel
Day 30Cadence established, first leads20+ posts, 50+ followers, 5+ leads
Day 60Content rhythm + paid ads running100+ followers, 20+ leads, ROAS measurable
Day 90Optimization phase beginsFirst repeat customers, ROAS target hit

Common mistakes — universal

MistakeCostFix
Setting up too many channels at onceThin attention, weak content on eachStart 2-3 max
Skipping pixel/tracking setupCannot measure ROI accuratelySetup BEFORE first ad spend
Inconsistent branding across channelsTrust gapBrand kit + asset library
No content calendarRandom posting → algorithm punishes1 calendar across all channels
Ignoring platform-specific normsLook out of place, low engagementLurk first, observe norms
No automationManual work doesn't scaleEmail/SMS/WhatsApp automation flows from day 1
Compliance oversightAccount ban, finesRegion-specific compliance per variant
No analytics dashboardCannot see across channelsOne BI tool (Looker Studio, GA4, etc.)

Cross-reference

NeedSkill
Marketing strategy first00-marketing-plan-global
Content calendar01-content-calendar-global
Email marketing deep dive14-email-marketing-global
Customer insight before channel pick09-customer-insight-global
Performance evaluation03-performance-eval-global
Reverse KPI for budget10-reverse-kpi-global

Quality checklist

Before delivering channel setup plan:

  • Region variant selected — platform priorities match user's market
  • User confirmed channel selection (no "set up everything" pattern)
  • 4-phase setup checklist filled per channel
  • Cross-channel integration path mapped
  • Pixel/tracking + Conversion API status confirmed
  • CRM integration planned
  • Compliance per region (GDPR/CCPA/LGPD/PDPA) addressed
  • Content calendar for first 30 days defined
  • Team access + roles assigned
  • 30/60/90-day KPIs realistic for region
  • Mobile-first design verified for SEA/LATAM
  • Common mistakes review done

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files in skills/en/11-channel-setup-global of minhnv0807/ai-business-skills.

  • SKILL.md
  • variants/01-us.md
  • variants/02-eu.md
  • variants/03-sea.md
  • variants/04-latam.md

Open the folder on GitHubat commit 0360adc

Compare with similar skills

11 Channel Setup Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

11 Channel Setup Global compared with similar skills
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Paid Ads AuditAgriciDaniel/claude-ads9.9k—~1.5kAutomated safety check: PassMIT
Mena Adsgrowthack88/growth-marketing-os116—~2.5kAutomated safety check: PassMIT
Ad Creativecoreyhaines31/marketingskills54k—~6.3kAutomated safety check: PassMIT
Caption Writerstevenflanagan1/social-ai-team244—~2.9kAutomated safety check: PassNone

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Questions about 11 Channel Setup Global

What does 11 Channel Setup Global do?

A skill your agent uses when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account…. 11 Channel Setup Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring, platform-by-platform setup checklists, business account and verification steps, and integrations, with region priorities: US Meta plus Google plus LinkedIn, EU adding Xing, SEA adding TikTok, Shopee, Lazada and LINE, LATAM adding WhatsApp Business and Mercado Libre.

When should I use 11 Channel Setup Global?

11 Channel Setup Global fits situations like: the user needs to choose and stand up marketing channels and the tech behind them — channel selection scoring; platform-by-platform setup checklists; business account and verification steps; with region priorities: US Meta plus Google plus LinkedIn.

How do I install 11 Channel Setup Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 11-channel-setup-global -a claude-code`. Or copy the skill folder (skills/en/11-channel-setup-global in minhnv0807/ai-business-skills) into .claude/skills/11-channel-setup-global in your project. Claude Code loads it when a task matches its description.

How do I install 11 Channel Setup Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 11-channel-setup-global -a codex`. Or copy the skill folder (skills/en/11-channel-setup-global in minhnv0807/ai-business-skills) into .agents/skills/11-channel-setup-global in your project. Codex loads it when a task matches its description.

Can I use 11 Channel Setup Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 11-channel-setup-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/11-channel-setup-global, .gemini/skills/11-channel-setup-global, .github/skills/11-channel-setup-global and .opencode/skills/11-channel-setup-global in your project.

What does 11 Channel Setup Global need to run?

SKILL.md names no scripts, command-line tools or credentials: 11 Channel Setup Global is instructions for the agent only.

Does 11 Channel Setup Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 11 Channel Setup Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 11 Channel Setup Global use?

11 Channel Setup Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 11 Channel Setup Global use?

About 3.2k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 11 Channel Setup Global?

Skills that share tags, products or a category with 11 Channel Setup Global: Social Strategy (social-media-skills/skills, 134 stars), Paid Ads Audit (AgriciDaniel/claude-ads, 9.9k stars), Mena Ads (growthack88/growth-marketing-os, 116 stars) and Ad Creative (coreyhaines31/marketingskills, 54k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 11 Channel Setup Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.