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Agent skill

Competitive Analysis Process

by deanpeters in deanpeters/Product-Manager-Skills

Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction.

Custom licenceAuto-check passedMarketing & SEO

Install Competitive Analysis Process

skills CLI
$ npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install deanpeters/Product-Manager-Skills competitive-analysis-process --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/deanpeters/Product-Manager-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitive-analysis-process .claude/skills/competitive-analysis-process && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitive-analysis-process
GitHub stars
7.2k
Token cost
~3.3k tokens
SKILL.md length
1,491 words
Files
4
Skills in repo
75
Repo updated
First seen
Licence
Custom licence

At a glance

Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction.

  • Works in 7 steps: Overview of the Competitive Landscape → Comparisons at the Product Level → Ability to Fulfill Customer Needs → …
  • You need the full picture
  • SKILL.md covers Purpose, Input, Key Concepts and Application, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Competitive Analysis Process is an agent skill from deanpeters/Product-Manager-Skills. Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction. Use when you need the full picture, not a single scan or card.

Its SKILL.md is about 3.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files (for example `examples/sample-industrial.md`, `examples/sample.md` and `template.md`).

It sits in Marketing & SEO, covering Competitor analysis. The repository describes itself as: Product Management skills framework built on battle-tested methods for Claude Code, Cowork, Codex, and AI agents.

When your agent uses it

  • You need the full picture
  • Not a single scan

Example prompts

  • “/competitive-analysis-process”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Overview of the Competitive Landscape
  2. Comparisons at the Product Level
  3. Ability to Fulfill Customer Needs
  4. Compilation of Business Information
  5. Perception and Relative Positioning
  6. Competitors' Strategic Direction
  7. Produce the Outputs

What it can do on your machine

Read from SKILL.md and the folder at commit 1b5a524. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitive Analysis Process loads about 3.3k tokens when it runs. Until then it costs about 48 tokens; SKILL.md has 1,491 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~48
When it runs · the whole SKILL.md, loaded when a task matches
~3.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,491 words (~3,348 tokens).

“Orchestrate rigorous, repeatable competitive analysis across six analytical steps, producing four actionable output types (battle cards, comparison matrices, positioning counter-moves, threat assessments). This is the umbrella: each step names its purpose, its frameworks, and the skill that does the work…”

— opening of SKILL.md by deanpeters, Custom licence
name
competitive-analysis-process
argument-hint
[competitor set or market, and the decision this analysis supports]
intent
The umbrella workflow for competitive analysis: six analytical steps — landscape overview, product comparison, customer-need fulfillment, business baseline…
type
workflow
theme
market-intelligence
best_for
Running a complete competitive analysis instead of a one-off scan, Sequencing the market-intelligence skills into one coherent engagement, Choosing which…
scenarios
New fiscal year, new strategy cycle — run the full competitive analysis on our space, I've got scattered competitive research everywhere; give me the process…
estimated_time
1-2 weeks calendar time; each step is a 20-45 min working session

Read the full SKILL.md on GitHub

Files

SKILL.md and 3 other files in skills/competitive-analysis-process of deanpeters/Product-Manager-Skills.

  • SKILL.md
  • examples/sample-industrial.md
  • examples/sample.md
  • template.md

Open the folder on GitHubat commit 1b5a524

Compare with similar skills

Competitive Analysis Process next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitive Analysis Process compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitive Analysis Process this skilldeanpeters/Product-Manager-Skills7.2k—~3.3kAutomated safety check: PassCustom licence
SEO Content Brief GeneratorAgriciDaniel/claude-seo19k2 repos~2.6kAutomated safety check: PassMIT
SEO DataforseoAgriciDaniel/codex-seo7972 repos~4.6kAutomated safety check: PassMIT
Competitor ProfilingNexus-JPF/note-companion8704 repos~3.5kAutomated safety check: PassMIT
Startup Competitorsferdinandobons/startup-skill1.2k—~4.1kAutomated safety check: PassMIT
Amazon Listing Competitor Analysisbrowser-act/skills6.1k1 repos~3.2kAutomated safety check: PassMIT

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Categories

Questions about Competitive Analysis Process

What does Competitive Analysis Process do?

Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction. Competitive Analysis Process is an agent skill from deanpeters/Product-Manager-Skills. Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction.

When should I use Competitive Analysis Process?

Competitive Analysis Process fits situations like: you need the full picture; not a single scan.

How do I install Competitive Analysis Process in Claude Code?

Run `npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a claude-code`. Or copy the skill folder (skills/competitive-analysis-process in deanpeters/Product-Manager-Skills) into .claude/skills/competitive-analysis-process in your project. Claude Code loads it when a task matches its description.

How do I install Competitive Analysis Process in Codex?

Run `npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a codex`. Or copy the skill folder (skills/competitive-analysis-process in deanpeters/Product-Manager-Skills) into .agents/skills/competitive-analysis-process in your project. Codex loads it when a task matches its description.

Can I use Competitive Analysis Process in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-analysis-process, .gemini/skills/competitive-analysis-process, .github/skills/competitive-analysis-process and .opencode/skills/competitive-analysis-process in your project.

What does Competitive Analysis Process need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitive Analysis Process is instructions for the agent only.

Does Competitive Analysis Process access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitive Analysis Process safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitive Analysis Process use?

Competitive Analysis Process has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Competitive Analysis Process use?

About 3.3k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Competitive Analysis Process?

Skills that share tags, products or a category with Competitive Analysis Process: SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), SEO Dataforseo (AgriciDaniel/codex-seo, 797 stars), Competitor Profiling (Nexus-JPF/note-companion, 870 stars) and Startup Competitors (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitive Analysis Process?

deanpeters (a GitHub user) maintains it in deanpeters/Product-Manager-Skills, which has 7,209 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on September 1, 2026.

Source: deanpeters/Product-Manager-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.