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Agent skill

Launch Strategy

by freekmurze in freekmurze/dotfiles

When the user wants to plan a product launch, feature announcement, or release strategy.

No licenceAuto-check passedMarketing & SEO

Install Launch Strategy

skills CLI
$ npx skills add freekmurze/dotfiles --skill launch-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install freekmurze/dotfiles launch-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/freekmurze/dotfiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/config/claude/skills/marketing/skills/launch-strategy .claude/skills/launch-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
launch-strategy
GitHub stars
1k
Used in
22 other repos
Token cost
~3.1k tokens
SKILL.md length
1,586 words
Files
1
Skills in repo
51
Repo updated
First seen
Licence
None found

At a glance

When the user wants to plan a product launch, feature announcement, or release strategy.

  • Works in 5 steps: Internal Launch → Alpha Launch → Beta Launch → …
  • Wants to plan a product launch
  • SKILL.md covers Before Starting, Core Philosophy, The ORB Framework and Five-Phase Launch Approach, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Launch Strategy is an agent skill from freekmurze/dotfiles. When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

Its SKILL.md is about 3.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Product launch strategy and Go-to-market strategy.

When your agent uses it

  • Wants to plan a product launch
  • Feature announcement
  • Release strategy
  • The user mentions launch

Example prompts

  • “launch,”
  • “Product Hunt,”
  • “feature release,”
  • “/launch-strategy”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Internal Launch
  2. Alpha Launch
  3. Beta Launch
  4. Early Access Launch
  5. Full Launch

What it can do on your machine

Read from SKILL.md and the folder at commit 296be1a. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Launch Strategy loads about 3.1k tokens when it runs. Until then it costs about 90 tokens; SKILL.md has 1,586 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~90
When it runs · the whole SKILL.md, loaded when a task matches
~3.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,586 words (~3,110 tokens).

“You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.”

— opening of SKILL.md by freekmurze
name
launch-strategy
version
1.0.0

Read the full SKILL.md on GitHub

Files

Just SKILL.md in config/claude/skills/marketing/skills/launch-strategy of freekmurze/dotfiles.

Open the folder on GitHubat commit 296be1a

Used in 23 other repositories

We found 49 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 22 other GitHub owners. This page covers the copy in freekmurze/dotfiles, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Launch Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Launch Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Launch Strategy this skillfreekmurze/dotfiles1k22 repos~3.1kAutomated safety check: PassNone
Marketing StrategistCoWork-OS/CoWork-OS473—~893Automated safety check: PassMIT
Go To Marketemotixco/claude-skills-founder517—~884Automated safety check: PassMIT
Multi-Platform Launch Plannertech-leads-club/agent-skills7k—~3.9kAutomated safety check: PassCustom licence
Gingiris Go GlobalGingiris-1031/Competitor-analysis-tool110—~868Automated safety check: PassNone
Launchmenkesu/awesome-pm-skills429—~4.9kAutomated safety check: PassCustom licence

Similar skills

  • Marketing Strategist

    CoWork-OS/CoWork-OS

    Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…

    473 GitHub stars~893 tokensUpdated today
    Marketing & SEOAuto-check passed

  • Go To Market

    emotixco/claude-skills-founder

    Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month.

    517 GitHub stars~884 tokensUpdated yesterday
    Marketing & SEOAuto-check passed

  • Multi-Platform Launch Planner

    tech-leads-club/agent-skills

    Plans a product launch across Product Hunt, Hacker News, BetaList and other directories, with timing from the pre-launch waitlist through post-launch follow-up.

    7k GitHub stars~3.9k tokensUpdated 18 days ago
    Marketing & SEOAuto-check passed

  • Gingiris Go Global

    Gingiris-1031/Competitor-analysis-tool

    🇺🇸 AI Product / SaaS Go-Global Complete SOP — From competitor research to launch to monetization.

    110 GitHub stars~868 tokensUpdated 3 days ago
    Marketing & SEOAuto-check passed

  • Launch

    menkesu/awesome-pm-skills

    Builds a launch plan, launch story and press/distribution plan, then drafts the pitch emails and announcement copy.

    429 GitHub stars~4.9k tokensUpdated 2 days ago
    Marketing & SEOAuto-check passed

  • Marketing Strategy Pmm

    alirezarezvani/claude-skills

    Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.

    28k GitHub starsUsed in 1 repo~3.1k tokens
    Marketing & SEOAuto-check passed

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Categories

Questions about Launch Strategy

What does Launch Strategy do?

When the user wants to plan a product launch, feature announcement, or release strategy. Launch Strategy is an agent skill from freekmurze/dotfiles. When the user wants to plan a product launch, feature announcement, or release strategy.

When should I use Launch Strategy?

Launch Strategy fits situations like: wants to plan a product launch; feature announcement; release strategy; the user mentions launch.

How do I install Launch Strategy in Claude Code?

Run `npx skills add freekmurze/dotfiles --skill launch-strategy -a claude-code`. Or copy the skill folder (config/claude/skills/marketing/skills/launch-strategy in freekmurze/dotfiles) into .claude/skills/launch-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Launch Strategy in Codex?

Run `npx skills add freekmurze/dotfiles --skill launch-strategy -a codex`. Or copy the skill folder (config/claude/skills/marketing/skills/launch-strategy in freekmurze/dotfiles) into .agents/skills/launch-strategy in your project. Codex loads it when a task matches its description.

Can I use Launch Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add freekmurze/dotfiles --skill launch-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/launch-strategy, .gemini/skills/launch-strategy, .github/skills/launch-strategy and .opencode/skills/launch-strategy in your project.

What does Launch Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Launch Strategy is instructions for the agent only.

Does Launch Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Launch Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Launch Strategy use?

No licence was found for Launch Strategy or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Launch Strategy use?

About 3.1k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Launch Strategy?

Skills that share tags, products or a category with Launch Strategy: Marketing Strategist (CoWork-OS/CoWork-OS, 473 stars), Go To Market (emotixco/claude-skills-founder, 517 stars), Multi-Platform Launch Planner (tech-leads-club/agent-skills, 7k stars) and Gingiris Go Global (Gingiris-1031/Competitor-analysis-tool, 110 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Launch Strategy?

freekmurze (a GitHub user) maintains it in freekmurze/dotfiles, which has 1,012 GitHub stars. The repository holds 51 skills in this directory. The repository was last updated on October 5, 2026.

Source: freekmurze/dotfiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.