Agent skill

Pmax Launch Kit

by cognyai in cognyai/claude-code-marketing-skills

Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads

No licenceAuto-check: notesMarketing & SEO

Install Pmax Launch Kit

skills CLI
$ npx skills add cognyai/claude-code-marketing-skills --skill pmax-launch-kit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cognyai/claude-code-marketing-skills pmax-launch-kit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/pmax-launch-kit .claude/skills/pmax-launch-kit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
pmax-launch-kit
GitHub stars
104
Token cost
~1.4k tokens
SKILL.md length
712 words
Files
1
Skills in repo
47
Repo updated
First seen
Licence
None found

At a glance

Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads

  • Works in 8 steps: Read the brand → Decide the asset group structure → Write the asset group copy → …
  • Tasks that involve Paid advertising
  • SKILL.md covers Usage, Steps and Critical rules
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Pmax Launch Kit is an agent skill from cognyai/claude-code-marketing-skills. Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. It works with Google Ads. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.

When your agent uses it

  • Tasks that involve Paid advertising

Example prompts

  • “/pmax-launch-kit”

Requirements

  • Pre-approved tools (allowed-tools): WebFetch, WebSearch, Bash, Read, Write

Workflow steps

8 steps, taken from the step headings in SKILL.md.

  1. Read the brand
  2. Decide the asset group structure
  3. Write the asset group copy
  4. Search themes — up to 25
  5. Audience signals
  6. Image & video shot list
  7. Campaign settings & guidance
  8. Output

What it can do on your machine

Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • WebFetch
    • WebSearch
    • Bash
    • Read
    • Write

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Pmax Launch Kit loads about 1.4k tokens when it runs. Until then it costs about 48 tokens; SKILL.md has 712 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~48
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: WebFetch, WebSearch, Bash, Read, Write

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 712 words (~1,450 tokens).

“Give it a brand URL and get back everything you need to build a Performance Max campaign — every headline, description, search theme, audience signal, plus an image/video shot list and the campaign settings. No account connection required; this works…”

— opening of SKILL.md by cognyai
name
pmax-launch-kit
allowed-tools
WebFetch, WebSearch, Bash, Read, Write
version
1.0.0
author
Cogny AI
user-invocable
true
argument-hint
<brand url>

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/pmax-launch-kit of cognyai/claude-code-marketing-skills.

Open the folder on GitHubat commit a062fb4

Compare with similar skills

Pmax Launch Kit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Pmax Launch Kit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Pmax Launch Kit this skillcognyai/claude-code-marketing-skills104—~1.4kAutomated safety check: NotesNone
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
AdsCesarjoquin/Marketing-Skills2021 repos~3.5kAutomated safety check: PassMIT
Adscoreyhaines31/marketingskills54k1 repos~7kAutomated safety check: PassMIT
Google Adssuperdesigndev/treg4.9k—~1.9kAutomated safety check: PassCustom licence
Money Adsiamzifei/show-me-the-money1k—~2.4kAutomated safety check: PassCustom licence

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Works with

Categories

Questions about Pmax Launch Kit

What does Pmax Launch Kit do?

Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals, image/video shot list, settings — ready to paste into Google Ads. Pmax Launch Kit is an agent skill from cognyai/claude-code-marketing-skills.

When should I use Pmax Launch Kit?

Pmax Launch Kit fits situations like: tasks that involve Paid advertising.

How do I install Pmax Launch Kit in Claude Code?

Run `npx skills add cognyai/claude-code-marketing-skills --skill pmax-launch-kit -a claude-code`. Or copy the skill folder (skills/pmax-launch-kit in cognyai/claude-code-marketing-skills) into .claude/skills/pmax-launch-kit in your project. Claude Code loads it when a task matches its description.

How do I install Pmax Launch Kit in Codex?

Run `npx skills add cognyai/claude-code-marketing-skills --skill pmax-launch-kit -a codex`. Or copy the skill folder (skills/pmax-launch-kit in cognyai/claude-code-marketing-skills) into .agents/skills/pmax-launch-kit in your project. Codex loads it when a task matches its description.

Can I use Pmax Launch Kit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill pmax-launch-kit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pmax-launch-kit, .gemini/skills/pmax-launch-kit, .github/skills/pmax-launch-kit and .opencode/skills/pmax-launch-kit in your project.

What does Pmax Launch Kit need to run?

SKILL.md names no scripts, command-line tools or credentials: Pmax Launch Kit is instructions for the agent only. Its frontmatter pre-approves these tools: WebFetch, WebSearch, Bash, Read, Write.

Does Pmax Launch Kit access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Pmax Launch Kit safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Pmax Launch Kit use?

No licence was found for Pmax Launch Kit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Pmax Launch Kit use?

About 1.4k tokens (SKILL.md is roughly 5.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Pmax Launch Kit?

Skills that share tags, products or a category with Pmax Launch Kit: Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars) and Google Ads (superdesigndev/treg, 4.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Pmax Launch Kit?

cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.

Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.