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Agent skill

Non Commodity Content

by cognyai in cognyai/claude-code-marketing-skills

Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank.

No licenceAuto-check: notesMarketing & SEO

Install Non Commodity Content

skills CLI
$ npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cognyai/claude-code-marketing-skills non-commodity-content --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/non-commodity-content .claude/skills/non-commodity-content && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
non-commodity-content
GitHub stars
104
Token cost
~2.5k tokens
SKILL.md length
1,251 words
Files
1
Skills in repo
47
Repo updated
First seen
Licence
None found

At a glance

Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank.

  • Works in 7 steps: Frame the commodity trap → Interview the user → Extract the four anchors → …
  • Tasks that involve On-page SEO
  • SKILL.md covers Usage, Steps and Anti-patterns — refuse to do…
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Non Commodity Content is an agent skill from cognyai/claude-code-marketing-skills. Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Kills generic listicle output at the source.

Its SKILL.md is about 2.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering On-page SEO. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.

When your agent uses it

  • Tasks that involve On-page SEO

Example prompts

  • “/non-commodity-content”

Requirements

  • Pre-approved tools (allowed-tools): WebFetch, WebSearch, AskUserQuestion, Bash, Read, Write

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Frame the commodity trap
  2. Interview the user
  3. Extract the four anchors
  4. Draft 3 non-commodity headline variants
  5. Draft the article outline
  6. E-E-A-T and schema checklist
  7. Deliver

What it can do on your machine

Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • WebFetch
    • WebSearch
    • AskUserQuestion
    • Bash
    • Read
    • Write

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Non Commodity Content loads about 2.5k tokens when it runs. Until then it costs about 58 tokens; SKILL.md has 1,251 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~58
When it runs · the whole SKILL.md, loaded when a task matches
~2.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: WebFetch, WebSearch, AskUserQuestion, Bash, Read, Write

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 1,251 words (~2,473 tokens).

“Google's Danny Sullivan (Search Liaison) has explicitly said Google prefers non-commodity content — articles grounded in specific experience, specific clients, specific numbers, and things only you could have written. This skill refuses to let you publish filler. It interviews you…”

— opening of SKILL.md by cognyai
name
non-commodity-content
allowed-tools
WebFetch, WebSearch, AskUserQuestion, Bash, Read, Write
version
1.0.0
author
Cogny AI
user-invocable
true
argument-hint
<topic, URL, or commodity headline>

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/non-commodity-content of cognyai/claude-code-marketing-skills.

Open the folder on GitHubat commit a062fb4

Compare with similar skills

Non Commodity Content next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Non Commodity Content compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Non Commodity Content this skillcognyai/claude-code-marketing-skills104—~2.5kAutomated safety check: NotesNone
SEO Keyword ClusteringAgriciDaniel/claude-seo19k2 repos~3.3kAutomated safety check: PassMIT
SEO Content Brief GeneratorAgriciDaniel/claude-seo19k2 repos~2.6kAutomated safety check: PassMIT
Nemoclaw Maintainer Normalize Title TagsNVIDIA/NemoClaw23k—~693Automated safety check: PassApache-2.0
SEO Optimizerailabs-393/ai-labs-claude-skills4541 repos~3.2kAutomated safety check: PassMIT
AI Citability Scorerzubair-trabzada/geo-seo-claude11k2 repos~3.7kAutomated safety check: NotesMIT

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Categories

Questions about Non Commodity Content

What does Non Commodity Content do?

Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank. Non Commodity Content is an agent skill from cognyai/claude-code-marketing-skills. Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into non-commodity SEO content Google actually wants to rank.

When should I use Non Commodity Content?

Non Commodity Content fits situations like: tasks that involve On-page SEO.

How do I install Non Commodity Content in Claude Code?

Run `npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a claude-code`. Or copy the skill folder (skills/non-commodity-content in cognyai/claude-code-marketing-skills) into .claude/skills/non-commodity-content in your project. Claude Code loads it when a task matches its description.

How do I install Non Commodity Content in Codex?

Run `npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a codex`. Or copy the skill folder (skills/non-commodity-content in cognyai/claude-code-marketing-skills) into .agents/skills/non-commodity-content in your project. Codex loads it when a task matches its description.

Can I use Non Commodity Content in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/non-commodity-content, .gemini/skills/non-commodity-content, .github/skills/non-commodity-content and .opencode/skills/non-commodity-content in your project.

What does Non Commodity Content need to run?

SKILL.md names no scripts, command-line tools or credentials: Non Commodity Content is instructions for the agent only. Its frontmatter pre-approves these tools: WebFetch, WebSearch, AskUserQuestion, Bash, Read, Write.

Does Non Commodity Content access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Non Commodity Content safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Non Commodity Content use?

No licence was found for Non Commodity Content or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Non Commodity Content use?

About 2.5k tokens (SKILL.md is roughly 9.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Non Commodity Content?

Skills that share tags, products or a category with Non Commodity Content: SEO Keyword Clustering (AgriciDaniel/claude-seo, 19k stars), SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), Nemoclaw Maintainer Normalize Title Tags (NVIDIA/NemoClaw, 23k stars) and SEO Optimizer (ailabs-393/ai-labs-claude-skills, 454 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Non Commodity Content?

cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.

Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.