Gtm Tracking Plan
cognyai/claude-code-marketing-skills
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
A skill your agent uses when the user wants schema preparation, event design, selector validation, schema review, or event-spec generation.
$ npx skills add jtrackingai/analytics-tracking-automation --skill tracking-schema -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install jtrackingai/analytics-tracking-automation tracking-schema --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/jtrackingai/analytics-tracking-automation.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/tracking-schema .claude/skills/tracking-schema && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "tracking-schema" agent skill from https://github.com/jtrackingai/analytics-tracking-automation/tree/main/skills/tracking-schema into .claude/skills/tracking-schema/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tracking-schema", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/jtrackingai/analytics-tracking-automation/tree/main/skills/tracking-schemaType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add jtrackingai/analytics-tracking-automation --skill tracking-schema -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install jtrackingai/analytics-tracking-automation tracking-schema --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jtrackingai/analytics-tracking-automation.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/tracking-schema .agents/skills/tracking-schema && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "tracking-schema" agent skill from https://github.com/jtrackingai/analytics-tracking-automation/tree/main/skills/tracking-schema into .agents/skills/tracking-schema/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tracking-schema", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add jtrackingai/analytics-tracking-automation --skill tracking-schema -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install jtrackingai/analytics-tracking-automation tracking-schema --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jtrackingai/analytics-tracking-automation.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/tracking-schema .cursor/skills/tracking-schema && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "tracking-schema" agent skill from https://github.com/jtrackingai/analytics-tracking-automation/tree/main/skills/tracking-schema into .cursor/skills/tracking-schema/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tracking-schema", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/jtrackingai/analytics-tracking-automation.git --path skills/tracking-schema--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add jtrackingai/analytics-tracking-automation --skill tracking-schema -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install jtrackingai/analytics-tracking-automation tracking-schema --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jtrackingai/analytics-tracking-automation.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/tracking-schema .gemini/skills/tracking-schema && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "tracking-schema" agent skill from https://github.com/jtrackingai/analytics-tracking-automation/tree/main/skills/tracking-schema into .gemini/skills/tracking-schema/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tracking-schema", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install jtrackingai/analytics-tracking-automation tracking-schemaInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add jtrackingai/analytics-tracking-automation --skill tracking-schema -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/jtrackingai/analytics-tracking-automation.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/tracking-schema .github/skills/tracking-schema && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "tracking-schema" agent skill from https://github.com/jtrackingai/analytics-tracking-automation/tree/main/skills/tracking-schema into .github/skills/tracking-schema/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tracking-schema", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add jtrackingai/analytics-tracking-automation --skill tracking-schema -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install jtrackingai/analytics-tracking-automation tracking-schema --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/jtrackingai/analytics-tracking-automation.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/tracking-schema .opencode/skills/tracking-schema && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "tracking-schema" agent skill from https://github.com/jtrackingai/analytics-tracking-automation/tree/main/skills/tracking-schema into .opencode/skills/tracking-schema/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tracking-schema", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
tracking-schemaA skill your agent uses when the user wants schema preparation, event design, selector validation, schema review, or event-spec generation.
Tracking Schema is an agent skill from jtrackingai/analytics-tracking-automation. Use when the user wants schema preparation, event design, selector validation, schema review, or event-spec generation.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files (for example `agents/openai.yaml`).
It sits in Marketing & SEO, covering Product analytics and Go-to-market strategy. It works with Google Analytics. The repository describes itself as: AI-powered GA4 + GTM event tracking — automates site analysis, event schema, GTM sync, preview verification, and publishing. Works with Cursor, Codex, and any AI agent. The licence is Apache-2.0.
Read from SKILL.md and the folder at commit 68378e0. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are bash).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Tracking Schema loads about 1.1k tokens when it runs. Until then it costs about 34 tokens; SKILL.md has 433 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from jtrackingai/analytics-tracking-automation at commit 68378e0, republished under its Apache-2.0 licence (© jtrackingai). 433 words, ~1,055 tokens.
.claude/skills/tracking-schema/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.Use this skill for Step 3 work only.
One of:
<artifact-dir>/site-analysis.json<artifact-dir>/event-schema.jsonDuring schema work, act as an expert in event tracking design.
Your job is not to list generic events. Your job is to produce a tracking plan that is:
Favor event definitions that are business-meaningful, implementation-ready, and analytically useful. Do not preserve weak legacy patterns just for continuity. Do not inflate the schema with events that add little reporting or decision value.
If the telemetry consent prompt appears and no prior choice is recorded, stop and follow ../../references/telemetry-consent.md before continuing.
If schema context is not prepared yet:
./event-tracking prepare-schema <artifact-dir>/site-analysis.jsonIf the site has a live GTM container installed, make sure tracking-live-gtm has already produced <artifact-dir>/live-gtm-analysis.json before running prepare-schema.
Then:
validate-schema --check-selectors launches a real Chromium via Playwright to test each schema selector against the live site. Run it in an environment that permits outbound network and local browser execution; environments that restrict either tend to cause Playwright to hang or fail silently rather than return a clean error.
./event-tracking validate-schema <artifact-dir>/event-schema.json --check-selectors
./event-tracking generate-spec <artifact-dir>/event-schema.json
./event-tracking confirm-schema <artifact-dir>/event-schema.jsonDuring review:
live-gtm-analysis.json is presentEvent Table, Common Properties, Event-specific Properties./event-tracking confirm-schema <artifact-dir>/event-schema.json --yes on the user's behalf unless the user explicitly confirms the schema and parameters in the current turnProduce and share:
<artifact-dir>/event-schema.json<artifact-dir>/event-spec.md<artifact-dir>/tracking-plan-comparison.md when live-gtm-analysis.json is present<artifact-dir>/schema-decisions.jsonl after schema confirmation<artifact-dir>/schema-restore/ restore snapshots after schema confirmation<artifact-dir>/workflow-state.jsonEvent Table, Common Properties, Event-specific PropertiesStop after schema approval.
Do not continue into generate-gtm from a broad workflow request alone. The user must explicitly approve the current event-schema.json and its parameters first.
Default next phase:
./event-tracking generate-gtm <artifact-dir>/event-schema.json --measurement-id <G-XXXXXXXXXX>© jtrackingai, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 1 other file in skills/tracking-schema of jtrackingai/analytics-tracking-automation.
Open the folder on GitHubat commit 68378e0
Tracking Schema next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Tracking Schema this skilljtrackingai/analytics-tracking-automation | 142 | — | ~1.1k | Automated safety check: Pass | Apache-2.0 | |
| Gtm Tracking Plancognyai/claude-code-marketing-skills | 104 | — | ~1.4k | Automated safety check: Notes | None | |
| Analytics Trackingborghei/Claude-Skills | 874 | — | ~5.7k | Automated safety check: Pass | MIT | |
| Gtm Setupcognyai/claude-code-marketing-skills | 104 | — | ~4.8k | Automated safety check: Notes | None | |
| AnalyticsNexus-JPF/note-companion | 869 | 6 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Gtm Auditcognyai/claude-code-marketing-skills | 104 | — | ~1.6k | Automated safety check: Pass | None |
cognyai/claude-code-marketing-skills
Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event
borghei/Claude-Skills
End-to-end analytics implementation for web and SaaS: GA4, Google Tag Manager, event taxonomy, conversion tracking, and UTM strategy.
cognyai/claude-code-marketing-skills
GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices
Nexus-JPF/note-companion
When the user wants to set up, improve, or audit analytics tracking and measurement.
cognyai/claude-code-marketing-skills
Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene
thatrebeccarae/claude-marketing
Google Tag Manager expertise. An agent skill from thatrebeccarae/claude-marketing.
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants crawl coverage, platform detection, dataLayer discovery, or a fresh artifact directory before grouping and schema work.
jtrackingai/analytics-tracking-automation
A skill your agent uses when you need GA4 + GTM tracking delivery from site discovery through publish, or when the right phase entry point is still unclear.
jtrackingai/analytics-tracking-automation
A skill your agent uses when the work starts from site-analysis.json and the user wants page-group authoring, grouping adjustments, or page-group approval.
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants to inspect the real live GTM runtime before schema generation or compare multiple live GTM containers.
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants GTM-ready config generation, GTM workspace sync, or container selection from an approved schema.
jtrackingai/analytics-tracking-automation
A skill your agent uses when the user wants preview QA, failure interpretation, release readiness, or an explicit publish handoff.
Works with
Categories
A skill your agent uses when the user wants schema preparation, event design, selector validation, schema review, or event-spec generation. Tracking Schema is an agent skill from jtrackingai/analytics-tracking-automation. Use when the user wants schema preparation, event design, selector validation, schema review, or event-spec generation.
Tracking Schema fits situations like: the user wants schema preparation; selector validation; event-spec generation.
Run `npx skills add jtrackingai/analytics-tracking-automation --skill tracking-schema -a claude-code`. Or copy the skill folder (skills/tracking-schema in jtrackingai/analytics-tracking-automation) into .claude/skills/tracking-schema in your project. Claude Code loads it when a task matches its description.
Run `npx skills add jtrackingai/analytics-tracking-automation --skill tracking-schema -a codex`. Or copy the skill folder (skills/tracking-schema in jtrackingai/analytics-tracking-automation) into .agents/skills/tracking-schema in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add jtrackingai/analytics-tracking-automation --skill tracking-schema -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/tracking-schema, .gemini/skills/tracking-schema, .github/skills/tracking-schema and .opencode/skills/tracking-schema in your project.
SKILL.md names no scripts, command-line tools or credentials: Tracking Schema is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Tracking Schema is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.1k tokens (SKILL.md is roughly 4.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Tracking Schema: Gtm Tracking Plan (cognyai/claude-code-marketing-skills, 104 stars), Analytics Tracking (borghei/Claude-Skills, 874 stars), Gtm Setup (cognyai/claude-code-marketing-skills, 104 stars) and Analytics (Nexus-JPF/note-companion, 869 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
jtrackingai (a GitHub user) maintains it in jtrackingai/analytics-tracking-automation, which has 142 GitHub stars. The repository holds 8 skills in this directory. The repository was last updated on April 29, 2026.
Source: jtrackingai/analytics-tracking-automation on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.