Agent skill

Google

by VKirill in VKirill/claude-lane-stack

[RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth.

MITAuto-check passedMarketing & SEO

Install Google

skills CLI
$ npx skills add VKirill/claude-lane-stack --skill google -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install VKirill/claude-lane-stack google --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/lane-stack/skills/google .claude/skills/google && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
google
GitHub stars
122
Token cost
~1.7k tokens
SKILL.md length
663 words
Files
1
Skills in repo
49
Repo updated
First seen
Licence
MIT

At a glance

[RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth.

  • Works in 4 steps: Match the task to the route table. → Read that child's SKILL.md. → Load only that child's references/ row… → …
  • Service account
  • SKILL.md covers Protocol, Use this skill when, Do not use this skill when and Route table, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Google is an agent skill from VKirill/claude-lane-stack. [RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth. SKILL.md — роутер; доменные доки в дочерних папках. Use when: google, гугл, google ads, гугл реклама, ga4, гугл аналитика, gsc, search console, gtm, тег менеджер, oauth google, service account, /google. SKIP: Я.Директ/Метрика/Вебмастер→yandex; VK/TG Ads; Wordstat/SERP XML→seo-tools; Ads API / GCP compute / BigQuery / Gemini (нет скилла).

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising, Go-to-market strategy and Data warehousing. It works with Google Analytics, Google Search Console, Google Ads and Google Cloud. The repository describes itself as: Multi-agent AI coding factory for one person — Claude Code PM + Codex/Qwen/Grok/Kimi/AGY writers, durable conveyor, auto-merge to main. The licence is MIT.

When your agent uses it

  • Service account
  • Tasks that involve Paid advertising
  • Tasks that involve Go-to-market strategy

Example prompts

  • “/google”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Match the task to the route table.
  2. Read that child's SKILL.md.
  3. Load only that child's references/ row from its own API Reference table.
  4. Two products → read both children. Do not merge their APIs, headers, or quotas.

What it can do on your machine

Read from SKILL.md and the folder at commit ad5d501. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Google loads about 1.7k tokens when it runs. Until then it costs about 109 tokens; SKILL.md has 663 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~109
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from VKirill/claude-lane-stack at commit ad5d501, republished under its MIT licence (© VKirill). 663 words, ~1,656 tokens.

Download SKILL.mdSave it as .claude/skills/google/SKILL.md (or your agent's skills folder).
name
google
description
[RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth. SKILL.md — роутер; доменные доки в дочерних папках. Use when: google, гугл, google ads, гугл реклама, ga4, гугл аналитика, gsc, search console, gtm, тег менеджер, oauth google, service account, /google. SKIP: Я.Директ/Метрика/Вебмастер→yandex; VK/TG Ads; Wordstat/SERP XML→seo-tools; Ads API / GCP compute / BigQuery / Gemini (нет скилла).
stacks
google, ru
tags
google, dispatcher, ecosystem, oauth, ru
source
vechkasov-global-skills
risk
medium

Google ecosystem

This SKILL.md is a router. Product knowledge lives in the child folders below. Do not answer APIs from this file.

Protocol

  1. Match the task to the route table.
  2. Read that child's SKILL.md.
  3. Load only that child's references/ row from its own API Reference table.
  4. Two products → read both children. Do not merge their APIs, headers, or quotas.

Use this skill when

  • Any Google product we cover: Ads, Analytics (GA4), Search Console, Tag Manager, Cloud auth
  • Two or more of those in one request
  • Shared Google OAuth / service account / ADC / invalid_grant
  • Slash command /google

Do not use this skill when

  • Яндекс (Директ / Метрика / Вебмастер / Cloud) → yandex
  • VK Ads / Telegram Ads → telegram-ads-spec
  • Wordstat / live SERP XML → seo-tools
  • Google Ads API (CampaignsService-style code) — no skill, do not invent one
  • GCP compute / BigQuery / Gemini / nano-banana — no skill here

Route table

TaskChild
RSA / PMax / Display / Demand Gen / лимиты 30/90, политики, РФ-бан Adsgoogle-ads/SKILL.md
GA4: runReport, property_id, агрегаты, token quotasgoogle-analytics/SKILL.md
GSC: queries, CTR, urlInspection, sitemap, Indexing APIgoogle-search-console/SKILL.md
GTM: контейнер, теги/триггеры/переменные, publish, rollback, etaggoogle-tag-manager/SKILL.md
OAuth / SA key.json / ADC / scopes / invalid_grantgoogle-cloud-auth/SKILL.md

Нет дочернего скилла: Google Ads API, GCP compute, BigQuery, Gemini.

Ambiguous prompts

User saysDefaultNot this
«позиции в Google» + свой сайтgoogle-search-consolexmlstock = произвольный SERP
«позиции» + список ключей / чужой доменxmlstockGSC only covers verified properties
«трафик» / «конверсии с сайта»google-analyticsGSC = search queries; Ads = paid
«статистика объявлений» / CPC / CTR adsgoogle-ads (кабинет)GA4 = on-site; нет Ads API скилла
«написать RSA / PMax»google-adsсначала russia-context
«Google Ads в Россию»google-ads → Я.Директразмещение в РФ недоступно
«запросы / индекс / sitemap Google»google-search-consoleGA4 не знает поисковые запросы
«Measurement ID G-XXXX» в APIgoogle-analytics: это не Property IDостановиться, взять numeric ID
«поставить GTM / тег / опубликовать контейнер»google-tag-managerGA4 = отчёты; auth = ключи
«invalid_grant / SA / refresh token / ADC»google-cloud-authне чинить токен внутри GA4/GSC/GTM

If still unclear — one question, then route.

Cross-product

SituationLoad in order
Любой Google API без рабочего токенаgoogle-cloud-auth → продукт
Креативы Ads + измерение на сайтеgoogle-ads → google-analytics
Новый сайт: индекс + счётчикgoogle-search-console → google-analytics
Органика vs поведениеgoogle-search-console + google-analytics (не склеивать 1:1)
Теги на сайте + отчёты GA4google-tag-manager → google-analytics
РФ-таргет вместо Google Adsyandex → yandex-direct-creatives
Show full SKILL.md (304 more words)Show less

Shared Google auth

Auth bootstrap is google-cloud-auth: OAuth user flow, service account JWT, ADC, scopes, invalid_grant. A key file is not enough — grant the SA email in the product UI.

ProductGrant
google-analyticsAdmin → Property Access Management (Viewer+)
google-search-consoleSettings → Users (Restricted / Full; Indexing API needs Owner)
google-tag-managerAccount/Container access in GTM UI (tagmanager.readonly / .edit.containers / .publish)
google-adsno API — кабинет / YAML validator

Do not share one client across GA4 Data API, GSC Webmasters, and GTM: different hosts, scopes, quotas.

Property ID (properties/123) ≠ Measurement ID (G-XXXX) ≠ GSC siteUrl (https://…/ or sc-domain:) ≠ GTM Account/Container IDs.

Behavioral Traits

  • Picks one child before writing code or curl
  • Reads that child's SKILL.md; does not quote endpoints from this file
  • Auth errors first → google-cloud-auth, then the product child
  • For Ads: reads russia-context before any creative
  • Names the child folder in the answer

Important Constraints

  • NEVER invent Google endpoints or quotas in this dispatcher
  • NEVER mix GA4 Property ID, Measurement ID, GSC siteUrl, and GTM container IDs
  • NEVER propose Google Ads for placement in RF
  • NEVER use Indexing API for regular pages (JobPosting / BroadcastEvent only — child's rule)
  • NEVER publish GTM live without the child's two-step create_version → publish
  • ALWAYS Read the child before the first API call
  • ALWAYS say «нет скилла» for Ads API / GCP compute / BigQuery / Gemini
  • yandex — Яндекс-экосистема (зеркало: Direct / Метрика / Вебмастер)
  • seo-tools — Mutagen (Wordstat) + xmlstock (SERP XML)
  • telegram-ads-spec — TG Ads
  • ad-creatives-frameworks — 4U / AIDA for headlines
  • legal-ru-marketing — RU compliance (не политики Google Ads)

API Reference

Children own the docs. Inventory of this skill:

ProductFile
Google Ads — форматы, лимиты, policies, РФ-контекст, validatorgoogle-ads/SKILL.md
Google Analytics (GA4 Data API) — runReport, filters, realtime, quotasgoogle-analytics/SKILL.md
Search Console — searchanalytics, urlInspection, sitemapsgoogle-search-console/SKILL.md
Tag Manager API v2 — tags/triggers/variables, publish, rollbackgoogle-tag-manager/SKILL.md
Cloud auth — OAuth, SA, ADC, scopes, invalid_grantgoogle-cloud-auth/SKILL.md

How to use: open only the matching child, then that child's references/ row.

© VKirill, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/lane-stack/skills/google of VKirill/claude-lane-stack.

Open the folder on GitHubat commit ad5d501

Compare with similar skills

Google next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Google compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Google this skillVKirill/claude-lane-stack122—~1.7kAutomated safety check: PassMIT
Utm Buildercognyai/claude-code-marketing-skills104—~4.3kAutomated safety check: NotesNone
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
Ops Marketingdavepoon/buildwithclaude3.6k—~21kAutomated safety check: NotesMIT
SEO Googleseranking/seo-skills160—~4.8kAutomated safety check: PassMIT
Google Analytics Admin API Basicsgoogle/skills21k—~1.9kAutomated safety check: PassApache-2.0

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Questions about Google

What does Google do?

[RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth. Google is an agent skill from VKirill/claude-lane-stack. [RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth.

When should I use Google?

Google fits situations like: service account; tasks that involve Paid advertising; tasks that involve Go-to-market strategy.

How do I install Google in Claude Code?

Run `npx skills add VKirill/claude-lane-stack --skill google -a claude-code`. Or copy the skill folder (plugins/lane-stack/skills/google in VKirill/claude-lane-stack) into .claude/skills/google in your project. Claude Code loads it when a task matches its description.

How do I install Google in Codex?

Run `npx skills add VKirill/claude-lane-stack --skill google -a codex`. Or copy the skill folder (plugins/lane-stack/skills/google in VKirill/claude-lane-stack) into .agents/skills/google in your project. Codex loads it when a task matches its description.

Can I use Google in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add VKirill/claude-lane-stack --skill google -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google, .gemini/skills/google, .github/skills/google and .opencode/skills/google in your project.

What does Google need to run?

SKILL.md names no scripts, command-line tools or credentials: Google is instructions for the agent only.

Does Google access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Google safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Google use?

Google is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Google use?

About 1.7k tokens (SKILL.md is roughly 6.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Google?

Skills that share tags, products or a category with Google: Utm Builder (cognyai/claude-code-marketing-skills, 104 stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ops Marketing (davepoon/buildwithclaude, 3.6k stars) and SEO Google (seranking/seo-skills, 160 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Google?

VKirill (a GitHub user) maintains it in VKirill/claude-lane-stack, which has 122 GitHub stars. The repository holds 49 skills in this directory. The repository was last updated on October 6, 2026.

Source: VKirill/claude-lane-stack on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.