Utm Builder
cognyai/claude-code-marketing-skills
UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries
[RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth.
$ npx skills add VKirill/claude-lane-stack --skill google -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install VKirill/claude-lane-stack google --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/lane-stack/skills/google .claude/skills/google && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "google" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/google into .claude/skills/google/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/googleType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add VKirill/claude-lane-stack --skill google -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install VKirill/claude-lane-stack google --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/lane-stack/skills/google .agents/skills/google && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "google" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/google into .agents/skills/google/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add VKirill/claude-lane-stack --skill google -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install VKirill/claude-lane-stack google --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/lane-stack/skills/google .cursor/skills/google && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "google" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/google into .cursor/skills/google/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/VKirill/claude-lane-stack.git --path plugins/lane-stack/skills/google--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add VKirill/claude-lane-stack --skill google -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install VKirill/claude-lane-stack google --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/lane-stack/skills/google .gemini/skills/google && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "google" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/google into .gemini/skills/google/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install VKirill/claude-lane-stack googleInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add VKirill/claude-lane-stack --skill google -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/lane-stack/skills/google .github/skills/google && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "google" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/google into .github/skills/google/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add VKirill/claude-lane-stack --skill google -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install VKirill/claude-lane-stack google --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/VKirill/claude-lane-stack.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/lane-stack/skills/google .opencode/skills/google && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "google" agent skill from https://github.com/VKirill/claude-lane-stack/tree/main/plugins/lane-stack/skills/google into .opencode/skills/google/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
google[RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth.
Google is an agent skill from VKirill/claude-lane-stack. [RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth. SKILL.md — роутер; доменные доки в дочерних папках. Use when: google, гугл, google ads, гугл реклама, ga4, гугл аналитика, gsc, search console, gtm, тег менеджер, oauth google, service account, /google. SKIP: Я.Директ/Метрика/Вебмастер→yandex; VK/TG Ads; Wordstat/SERP XML→seo-tools; Ads API / GCP compute / BigQuery / Gemini (нет скилла).
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising, Go-to-market strategy and Data warehousing. It works with Google Analytics, Google Search Console, Google Ads and Google Cloud. The repository describes itself as: Multi-agent AI coding factory for one person — Claude Code PM + Codex/Qwen/Grok/Kimi/AGY writers, durable conveyor, auto-merge to main. The licence is MIT.
4 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit ad5d501. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Google loads about 1.7k tokens when it runs. Until then it costs about 109 tokens; SKILL.md has 663 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from VKirill/claude-lane-stack at commit ad5d501, republished under its MIT licence (© VKirill). 663 words, ~1,656 tokens.
.claude/skills/google/SKILL.md (or your agent's skills folder).This SKILL.md is a router. Product knowledge lives in the child folders below. Do not answer APIs from this file.
SKILL.md.references/ row from its own API Reference table.invalid_grant/googleyandextelegram-ads-specseo-tools| Task | Child |
|---|---|
| RSA / PMax / Display / Demand Gen / лимиты 30/90, политики, РФ-бан Ads | google-ads/SKILL.md |
GA4: runReport, property_id, агрегаты, token quotas | google-analytics/SKILL.md |
| GSC: queries, CTR, urlInspection, sitemap, Indexing API | google-search-console/SKILL.md |
| GTM: контейнер, теги/триггеры/переменные, publish, rollback, etag | google-tag-manager/SKILL.md |
OAuth / SA key.json / ADC / scopes / invalid_grant | google-cloud-auth/SKILL.md |
Нет дочернего скилла: Google Ads API, GCP compute, BigQuery, Gemini.
| User says | Default | Not this |
|---|---|---|
| «позиции в Google» + свой сайт | google-search-console | xmlstock = произвольный SERP |
| «позиции» + список ключей / чужой домен | xmlstock | GSC only covers verified properties |
| «трафик» / «конверсии с сайта» | google-analytics | GSC = search queries; Ads = paid |
| «статистика объявлений» / CPC / CTR ads | google-ads (кабинет) | GA4 = on-site; нет Ads API скилла |
| «написать RSA / PMax» | google-ads | сначала russia-context |
| «Google Ads в Россию» | google-ads → Я.Директ | размещение в РФ недоступно |
| «запросы / индекс / sitemap Google» | google-search-console | GA4 не знает поисковые запросы |
| «Measurement ID G-XXXX» в API | google-analytics: это не Property ID | остановиться, взять numeric ID |
| «поставить GTM / тег / опубликовать контейнер» | google-tag-manager | GA4 = отчёты; auth = ключи |
| «invalid_grant / SA / refresh token / ADC» | google-cloud-auth | не чинить токен внутри GA4/GSC/GTM |
If still unclear — one question, then route.
| Situation | Load in order |
|---|---|
| Любой Google API без рабочего токена | google-cloud-auth → продукт |
| Креативы Ads + измерение на сайте | google-ads → google-analytics |
| Новый сайт: индекс + счётчик | google-search-console → google-analytics |
| Органика vs поведение | google-search-console + google-analytics (не склеивать 1:1) |
| Теги на сайте + отчёты GA4 | google-tag-manager → google-analytics |
| РФ-таргет вместо Google Ads | yandex → yandex-direct-creatives |
Auth bootstrap is google-cloud-auth: OAuth user flow, service account JWT, ADC, scopes, invalid_grant. A key file is not enough — grant the SA email in the product UI.
| Product | Grant |
|---|---|
google-analytics | Admin → Property Access Management (Viewer+) |
google-search-console | Settings → Users (Restricted / Full; Indexing API needs Owner) |
google-tag-manager | Account/Container access in GTM UI (tagmanager.readonly / .edit.containers / .publish) |
google-ads | no API — кабинет / YAML validator |
Do not share one client across GA4 Data API, GSC Webmasters, and GTM: different hosts, scopes, quotas.
Property ID (properties/123) ≠ Measurement ID (G-XXXX) ≠ GSC siteUrl (https://…/ or sc-domain:) ≠ GTM Account/Container IDs.
google-cloud-auth, then the product childrussia-context before any creativecreate_version → publishyandex — Яндекс-экосистема (зеркало: Direct / Метрика / Вебмастер)seo-tools — Mutagen (Wordstat) + xmlstock (SERP XML)telegram-ads-spec — TG Adsad-creatives-frameworks — 4U / AIDA for headlineslegal-ru-marketing — RU compliance (не политики Google Ads)Children own the docs. Inventory of this skill:
| Product | File |
|---|---|
| Google Ads — форматы, лимиты, policies, РФ-контекст, validator | google-ads/SKILL.md |
| Google Analytics (GA4 Data API) — runReport, filters, realtime, quotas | google-analytics/SKILL.md |
| Search Console — searchanalytics, urlInspection, sitemaps | google-search-console/SKILL.md |
| Tag Manager API v2 — tags/triggers/variables, publish, rollback | google-tag-manager/SKILL.md |
| Cloud auth — OAuth, SA, ADC, scopes, invalid_grant | google-cloud-auth/SKILL.md |
How to use: open only the matching child, then that child's references/ row.
© VKirill, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in plugins/lane-stack/skills/google of VKirill/claude-lane-stack.
Open the folder on GitHubat commit ad5d501
Google next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Google this skillVKirill/claude-lane-stack | 122 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Utm Buildercognyai/claude-code-marketing-skills | 104 | — | ~4.3k | Automated safety check: Notes | None | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| Ops Marketingdavepoon/buildwithclaude | 3.6k | — | ~21k | Automated safety check: Notes | MIT | |
| SEO Googleseranking/seo-skills | 160 | — | ~4.8k | Automated safety check: Pass | MIT | |
| Google Analytics Admin API Basicsgoogle/skills | 21k | — | ~1.9k | Automated safety check: Pass | Apache-2.0 |
cognyai/claude-code-marketing-skills
UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries
AgriciDaniel/claude-blog
Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity…
davepoon/buildwithclaude
Marketing command center. An agent skill from davepoon/buildwithclaude.
seranking/seo-skills
Direct access to Google's own SEO data via Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, GA4 organic…
google/skills
Manages Google Analytics account and property settings, enables the Analytics Admin API via the Cloud CLI, lists accounts and properties, and manages data streams, custom dimensions, conversion…
jeremylongshore/tons-of-skills-marketplace
Wire GA4 → BigQuery for unsampled, queryable event-level data.
VKirill/claude-lane-stack
Lane-stack design + brand intelligence (vendored ui-ux-pro-max).
VKirill/claude-lane-stack
Owner-facing architect for a new app or service. An agent skill from VKirill/claude-lane-stack.
VKirill/claude-lane-stack
Live browser QA + Playwright-compatible replay. An agent skill from VKirill/claude-lane-stack.
VKirill/claude-lane-stack
Карта файлов копирайта в .agents/copy/: шаблоны, статусы, цепочка audience→headlines→ux.
VKirill/claude-lane-stack
Dispatch copy-lead helpers: Tavily, Codex luna/terra, grok/X, OpenCode DeepSeek, Cursor Grok 4.6 medium-fast.
VKirill/claude-lane-stack
Keep living docs/ honest after code changes. An agent skill from VKirill/claude-lane-stack.
Categories
[RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth. Google is an agent skill from VKirill/claude-lane-stack. [RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth.
Google fits situations like: service account; tasks that involve Paid advertising; tasks that involve Go-to-market strategy.
Run `npx skills add VKirill/claude-lane-stack --skill google -a claude-code`. Or copy the skill folder (plugins/lane-stack/skills/google in VKirill/claude-lane-stack) into .claude/skills/google in your project. Claude Code loads it when a task matches its description.
Run `npx skills add VKirill/claude-lane-stack --skill google -a codex`. Or copy the skill folder (plugins/lane-stack/skills/google in VKirill/claude-lane-stack) into .agents/skills/google in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add VKirill/claude-lane-stack --skill google -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google, .gemini/skills/google, .github/skills/google and .opencode/skills/google in your project.
SKILL.md names no scripts, command-line tools or credentials: Google is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Google is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.7k tokens (SKILL.md is roughly 6.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Google: Utm Builder (cognyai/claude-code-marketing-skills, 104 stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ops Marketing (davepoon/buildwithclaude, 3.6k stars) and SEO Google (seranking/seo-skills, 160 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
VKirill (a GitHub user) maintains it in VKirill/claude-lane-stack, which has 122 GitHub stars. The repository holds 49 skills in this directory. The repository was last updated on October 6, 2026.
Source: VKirill/claude-lane-stack on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.