Agent skill

Google Ads Monitor

by cognyai in cognyai/claude-code-marketing-skills

Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas

No licenceAuto-check passedMarketing & SEO

Install Google Ads Monitor

skills CLI
$ npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cognyai/claude-code-marketing-skills google-ads-monitor --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-monitor .claude/skills/google-ads-monitor && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
google-ads-monitor
GitHub stars
104
Token cost
~1.4k tokens
SKILL.md length
426 words
Files
1
Skills in repo
47
Repo updated
First seen
Licence
None found

At a glance

Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas

  • Works in 9 steps: Read the prior snapshot → Account-level performance (last 7d vs… → Per-campaign movement → …
  • Tasks that involve Paid advertising
  • SKILL.md covers Prerequisites Check, Usage, Steps and Critical rules
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Google Ads Monitor is an agent skill from cognyai/claude-code-marketing-skills. Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. It works with Google Ads. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.

When your agent uses it

  • Tasks that involve Paid advertising

Example prompts

  • “/google-ads-monitor”

Requirements

  • Pre-approved tools (allowed-tools): mcp__cogny__google_ads__tool_list_accessible_accounts, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__create_finding, mcp__cogny__write_context_node, mcp__cogny__read_context_node, WebFetch

Workflow steps

9 steps, taken from the step headings in SKILL.md.

  1. Read the prior snapshot
  2. Account-level performance (last 7d vs prior 7d)
  3. Per-campaign movement
  4. Ad disapprovals & policy issues
  5. Conversion-tracking heartbeat
  6. Budget & bidding drift
  7. Output
  8. Save this week's snapshot
  9. Record findings — selectively

What it can do on your machine

Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • mcp__cogny__google_ads__tool_list_accessible_accounts
    • mcp__cogny__google_ads__tool_execute_gaql
    • mcp__cogny__google_ads__tool_get_gaql_doc
    • mcp__cogny__create_finding
    • mcp__cogny__write_context_node
    • mcp__cogny__read_context_node
    • WebFetch

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are sql and json).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • cogny.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Google Ads Monitor loads about 1.4k tokens when it runs. Until then it costs about 43 tokens; SKILL.md has 426 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~43
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 426 words (~1,444 tokens).

“A recurring weekly check that makes sure your ads are still running smoothly. It catches the things that break quietly — a disapproved ad, tracking that stopped firing, a campaign that started overspending — and reports week-over-week so you see…”

— opening of SKILL.md by cognyai
name
google-ads-monitor
allowed-tools
mcp__cogny__google_ads__tool_list_accessible_accounts, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__create_finding, mcp__cogny__write_context_node, mcp__cogny__read_context_node, WebFetch
version
1.0.0
author
Cogny AI
requires
cogny-mcp
platforms
google-ads
user-invocable
true

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/google-ads-monitor of cognyai/claude-code-marketing-skills.

Open the folder on GitHubat commit a062fb4

Compare with similar skills

Google Ads Monitor next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Google Ads Monitor compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Google Ads Monitor this skillcognyai/claude-code-marketing-skills104—~1.4kAutomated safety check: PassNone
Blog GoogleAgriciDaniel/claude-blog2.3k1 repos~3.3kAutomated safety check: NotesMIT
AdsCesarjoquin/Marketing-Skills2021 repos~3.5kAutomated safety check: PassMIT
Adscoreyhaines31/marketingskills54k1 repos~7kAutomated safety check: PassMIT
Google Adssuperdesigndev/treg5k—~1.9kAutomated safety check: PassCustom licence
Money Adsiamzifei/show-me-the-money1k—~2.4kAutomated safety check: PassCustom licence

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Works with

Categories

Questions about Google Ads Monitor

What does Google Ads Monitor do?

Weekly Google Ads health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks, CPA/ROAS swings — with week-over-week deltas. Google Ads Monitor is an agent skill from cognyai/claude-code-marketing-skills.

When should I use Google Ads Monitor?

Google Ads Monitor fits situations like: tasks that involve Paid advertising.

How do I install Google Ads Monitor in Claude Code?

Run `npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a claude-code`. Or copy the skill folder (skills/google-ads-monitor in cognyai/claude-code-marketing-skills) into .claude/skills/google-ads-monitor in your project. Claude Code loads it when a task matches its description.

How do I install Google Ads Monitor in Codex?

Run `npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a codex`. Or copy the skill folder (skills/google-ads-monitor in cognyai/claude-code-marketing-skills) into .agents/skills/google-ads-monitor in your project. Codex loads it when a task matches its description.

Can I use Google Ads Monitor in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill google-ads-monitor -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-monitor, .gemini/skills/google-ads-monitor, .github/skills/google-ads-monitor and .opencode/skills/google-ads-monitor in your project.

What does Google Ads Monitor need to run?

SKILL.md names no scripts, command-line tools or credentials: Google Ads Monitor is instructions for the agent only. Its frontmatter pre-approves these tools: mcp__cogny__google_ads__tool_list_accessible_accounts, mcp__cogny__google_ads__tool_execute_gaql, mcp__cogny__google_ads__tool_get_gaql_doc, mcp__cogny__create_finding, mcp__cogny__write_context_node, mcp__cogny__read_context_node, WebFetch.

Does Google Ads Monitor access the network?

SKILL.md names 1 domain. As links in the text: cogny.com. This is read from the text; nothing was executed.

Is Google Ads Monitor safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Google Ads Monitor use?

No licence was found for Google Ads Monitor or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Google Ads Monitor use?

About 1.4k tokens (SKILL.md is roughly 5.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Google Ads Monitor?

Skills that share tags, products or a category with Google Ads Monitor: Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars) and Google Ads (superdesigndev/treg, 5k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Google Ads Monitor?

cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.

Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.