Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export

No licenceAuto-check passedData & Analytics

Install Ga4 Audit

skills CLI
$ npx skills add cognyai/claude-code-marketing-skills --skill ga4-audit -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install cognyai/claude-code-marketing-skills ga4-audit --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ga4-audit .claude/skills/ga4-audit && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ga4-audit
GitHub stars
104
Token cost
~1.6k tokens
SKILL.md length
488 words
Files
1
Skills in repo
47
Repo updated
First seen
Licence
None found

At a glance

Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export

  • Works in 9 steps: Property discovery → Data streams → Key events (conversions) → …
  • Tasks that involve Data cleaning
  • SKILL.md covers Prerequisites Check, Usage, Steps and Critical rules
  • Reaches cogny.com

What it does

Ga4 Audit is an agent skill from cognyai/claude-code-marketing-skills. Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export

Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Data & Analytics, covering Data cleaning and Data warehousing. It works with Google Analytics and Google BigQuery. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.

When your agent uses it

  • Tasks that involve Data cleaning
  • Tasks that involve Data warehousing

Example prompts

  • “/ga4-audit”

Requirements

  • Pre-approved tools (allowed-tools): mcp__cogny__google_analytics_4__tool_list_account_summaries, mcp__cogny__google_analytics_4__tool_get_property, mcp__cogny__google_analytics_4__tool_list_data_streams, mcp__cogny__google_analytics_4__tool_list_conversion_events, mcp__cogny__google_analytics_4__tool_list_custom_dimensions, mcp__cogny__google_analytics_4__tool_list_custom_metrics, mcp__cogny__google_analytics_4__tool_get_metadata, mcp__cogny__google_analytics_4__tool_run_report, mcp__cogny__create_finding, WebFetch, WebSearch

Workflow steps

9 steps, taken from the step headings in SKILL.md.

  1. Property discovery
  2. Data streams
  3. Key events (conversions)
  4. Custom dimensions & metrics
  5. Traffic & data-quality report
  6. PII & policy check
  7. Integrations
  8. Score and report
  9. Record findings

What it can do on your machine

Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • mcp__cogny__google_analytics_4__tool_list_account_summaries
    • mcp__cogny__google_analytics_4__tool_get_property
    • mcp__cogny__google_analytics_4__tool_list_data_streams
    • mcp__cogny__google_analytics_4__tool_list_conversion_events
    • mcp__cogny__google_analytics_4__tool_list_custom_dimensions
    • mcp__cogny__google_analytics_4__tool_list_custom_metrics
    • mcp__cogny__google_analytics_4__tool_get_metadata
    • mcp__cogny__google_analytics_4__tool_run_report
    • mcp__cogny__create_finding
    • WebFetch

    …and 1 more on the same allowed-tools line.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are json).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • cogny.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ga4 Audit loads about 1.6k tokens when it runs. Until then it costs about 42 tokens; SKILL.md has 488 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~42
When it runs · the whole SKILL.md, loaded when a task matches
~1.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 488 words (~1,585 tokens).

“A one-time audit of a Google Analytics 4 property — configuration and data quality. GA4 collects data the moment the tag fires, but most properties quietly leak trust: unmarked key events, PII in parameters, no Ads link, (not set) traffic…”

— opening of SKILL.md by cognyai
name
ga4-audit
allowed-tools
mcp__cogny__google_analytics_4__tool_list_account_summaries, mcp__cogny__google_analytics_4__tool_get_property, mcp__cogny__google_analytics_4__tool_list_data_streams, mcp__cogny__google_analytics_4__tool_list_conversion_events, mcp__cogny__google_analytics_4__tool_list_custom_dimensions, mcp__cogny__google_analytics_4__tool_list_custom_metrics, mcp__cogny__google_analytics_4__tool_get_metadata, mcp__cogny__google_analytics_4__tool_run_report, mcp__cogny__create_finding, WebFetch, WebSearch
version
1.0.0
author
Cogny AI
requires
cogny-mcp
platforms
google-analytics-4
user-invocable
true
argument-hint
[full|config|events|data-quality]

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/ga4-audit of cognyai/claude-code-marketing-skills.

Open the folder on GitHubat commit a062fb4

Compare with similar skills

Ga4 Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ga4 Audit compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ga4 Audit this skillcognyai/claude-code-marketing-skills104—~1.6kAutomated safety check: PassNone
Datalineage Summarygoogle/skills21k—~1.7kAutomated safety check: PassApache-2.0
Gx Ga4 Expertcriptogus/agent-evolve-network288—~749Automated safety check: PassMIT
Add Analyticssesori-ai/sesori_apps_monorepo126—~1.8kAutomated safety check: PassCustom licence
Airflow State Storeastronomer/agents451—~6.1kAutomated safety check: PassApache-2.0
Using Duckdbdata-goblin/power-bi-agentic-development1k—~1.2kAutomated safety check: PassGPL-3.0

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Questions about Ga4 Audit

What does Ga4 Audit do?

Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export. Ga4 Audit is an agent skill from cognyai/claude-code-marketing-skills.

When should I use Ga4 Audit?

Ga4 Audit fits situations like: tasks that involve Data cleaning; tasks that involve Data warehousing.

How do I install Ga4 Audit in Claude Code?

Run `npx skills add cognyai/claude-code-marketing-skills --skill ga4-audit -a claude-code`. Or copy the skill folder (skills/ga4-audit in cognyai/claude-code-marketing-skills) into .claude/skills/ga4-audit in your project. Claude Code loads it when a task matches its description.

How do I install Ga4 Audit in Codex?

Run `npx skills add cognyai/claude-code-marketing-skills --skill ga4-audit -a codex`. Or copy the skill folder (skills/ga4-audit in cognyai/claude-code-marketing-skills) into .agents/skills/ga4-audit in your project. Codex loads it when a task matches its description.

Can I use Ga4 Audit in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill ga4-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ga4-audit, .gemini/skills/ga4-audit, .github/skills/ga4-audit and .opencode/skills/ga4-audit in your project.

What does Ga4 Audit need to run?

SKILL.md names no scripts, command-line tools or credentials: Ga4 Audit is instructions for the agent only. Its frontmatter pre-approves these tools: mcp__cogny__google_analytics_4__tool_list_account_summaries, mcp__cogny__google_analytics_4__tool_get_property, mcp__cogny__google_analytics_4__tool_list_data_streams, mcp__cogny__google_analytics_4__tool_list_conversion_events, mcp__cogny__google_analytics_4__tool_list_custom_dimensions, mcp__cogny__google_analytics_4__tool_list_custom_metrics, mcp__cogny__google_analytics_4__tool_get_metadata, mcp__cogny__google_analytics_4__tool_run_report, mcp__cogny__create_finding, WebFetch, WebSearch.

Does Ga4 Audit access the network?

SKILL.md names 1 domain. In commands or code: cogny.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.

Is Ga4 Audit safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ga4 Audit use?

No licence was found for Ga4 Audit or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Ga4 Audit use?

About 1.6k tokens (SKILL.md is roughly 6.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Ga4 Audit?

Skills that share tags, products or a category with Ga4 Audit: Datalineage Summary (google/skills, 21k stars), Gx Ga4 Expert (criptogus/agent-evolve-network, 288 stars), Add Analytics (sesori-ai/sesori_apps_monorepo, 126 stars) and Airflow State Store (astronomer/agents, 451 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ga4 Audit?

cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.

Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.