Google Maps Export
gmapsscraper/google-maps-agent-skills
Export Google Maps business data to CSV, JSON, or CRM format (HubSpot, Pipedrive, Salesforce).
Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies
Install CRM Icp Analysis
$ npx skills add cognyai/claude-code-marketing-skills --skill crm-icp-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install cognyai/claude-code-marketing-skills crm-icp-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/crm-icp-analysis .claude/skills/crm-icp-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "crm-icp-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/crm-icp-analysis into .claude/skills/crm-icp-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crm-icp-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/crm-icp-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add cognyai/claude-code-marketing-skills --skill crm-icp-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install cognyai/claude-code-marketing-skills crm-icp-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/crm-icp-analysis .agents/skills/crm-icp-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "crm-icp-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/crm-icp-analysis into .agents/skills/crm-icp-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crm-icp-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill crm-icp-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install cognyai/claude-code-marketing-skills crm-icp-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/crm-icp-analysis .cursor/skills/crm-icp-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "crm-icp-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/crm-icp-analysis into .cursor/skills/crm-icp-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crm-icp-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/cognyai/claude-code-marketing-skills.git --path skills/crm-icp-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add cognyai/claude-code-marketing-skills --skill crm-icp-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install cognyai/claude-code-marketing-skills crm-icp-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/crm-icp-analysis .gemini/skills/crm-icp-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "crm-icp-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/crm-icp-analysis into .gemini/skills/crm-icp-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crm-icp-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install cognyai/claude-code-marketing-skills crm-icp-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add cognyai/claude-code-marketing-skills --skill crm-icp-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/crm-icp-analysis .github/skills/crm-icp-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "crm-icp-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/crm-icp-analysis into .github/skills/crm-icp-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crm-icp-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add cognyai/claude-code-marketing-skills --skill crm-icp-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install cognyai/claude-code-marketing-skills crm-icp-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/cognyai/claude-code-marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/crm-icp-analysis .opencode/skills/crm-icp-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "crm-icp-analysis" agent skill from https://github.com/cognyai/claude-code-marketing-skills/tree/main/skills/crm-icp-analysis into .opencode/skills/crm-icp-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "crm-icp-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
crm-icp-analysis- GitHub stars
- 104
- Token cost
- ~2.2k tokens
- SKILL.md length
- 525 words
- Files
- 1
- Skills in repo
- 47
- Repo updated
- First seen
- Licence
- None found
At a glance
Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies
- Works in 7 steps: Discover available properties → Analyze closed-won deals → Analyze winning companies → …
- Tasks that involve Positioning and messaging
- SKILL.md covers Usage, Prerequisites Check and Steps
- Reaches cogny.com
What it does
CRM Icp Analysis is an agent skill from cognyai/claude-code-marketing-skills. Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies
Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Positioning and messaging and CRM management. It works with HubSpot. The repository describes itself as: Marketing skills for Claude Code — SEO audits and implementation, ad analysis, ad optimization. Free skills need no account. $9/mo for live Search Console, Bing & LinkedIn data.
When your agent uses it
- Tasks that involve Positioning and messaging
- Tasks that involve CRM management
Example prompts
- “/crm-icp-analysis”
Requirements
- Pre-approved tools (allowed-tools): mcp__cogny__hubspot__*, mcp__cogny__create_finding, Bash, Read, Write
Workflow steps
7 steps, taken from the step headings in SKILL.md.
- Discover available properties
- Analyze closed-won deals
- Analyze winning companies
- Analyze buyer personas
- Cross-dimensional analysis
- Output ICP definition
- Record findings
What it can do on your machine
Read from SKILL.md and the folder at commit a062fb4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
mcp__cogny__hubspot__*mcp__cogny__create_findingBashReadWrite
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are json).
From the folder's file list and the shell code blocks in SKILL.md.
Network
Hosts in commands or code, which the agent is likely to contact:
cogny.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
CRM Icp Analysis loads about 2.2k tokens when it runs. Until then it costs about 34 tokens; SKILL.md has 525 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
allowed-tools: mcp__cogny__hubspot__*, mcp__cogny__create_finding, Bash, Read, Write
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Without a licence we can't republish the file, so here is its outline and opening line. It has 525 words (~2,176 tokens).
“Build a data-driven Ideal Customer Profile by analyzing closed-won deals, associated contacts, and companies in your HubSpot CRM. Identifies patterns in industries, company sizes, job titles, deal sizes, sales cycles, and lead sources that predict revenue.”
- name
- crm-icp-analysis
- allowed-tools
- mcp__cogny__hubspot__*, mcp__cogny__create_finding, Bash, Read, Write
- version
- 1.0.0
- author
- Cogny AI
- platforms
- hubspot
- user-invocable
- true
- argument-hint
- [full|companies|contacts|deals]
Files
Just SKILL.md in skills/crm-icp-analysis of cognyai/claude-code-marketing-skills.
Open the folder on GitHubat commit a062fb4
Compare with similar skills
CRM Icp Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| CRM Icp Analysis this skillcognyai/claude-code-marketing-skills | 104 | — | ~2.2k | Automated safety check: Notes | None | |
| Google Maps Exportgmapsscraper/google-maps-agent-skills | 132 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Lost Deal Revival AgentOthmane-Khadri/YALC-the-GTM-operating-system | 318 | — | ~3k | Automated safety check: Pass | MIT | |
| HubspotOpenClaudia/openclaudia-skills | 713 | — | ~1.8k | Automated safety check: Notes | MIT | |
| Aai Hubspotaai-labs/agent-barn | 109 | — | ~223 | Automated safety check: Pass | Apache-2.0 | |
| Hubspotrefly-ai/refly-skills | 204 | — | ~491 | Automated safety check: Pass | None |
Similar skills
Lost Deal Revival Agent
Othmane-Khadri/YALC-the-GTM-operating-system
Drafts revival messages for closed-lost deals when a public company signal contradicts the original objection.
Hubspot
OpenClaudia/openclaudia-skills
Manage HubSpot CRM contacts, companies, deals, and CMS content via API.
Aai Hubspot
aai-labs/agent-barn
Use aai-cli to inspect HubSpot CRM records, files, events, conversations, visitor identification, and custom channels.
Hubspot
refly-ai/refly-skills
Integrate with HubSpot for CRM management. An agent skill from refly-ai/refly-skills.
Hubspot
Anil-matcha/awesome-muse-connectors
Read and manage the HubSpot CRM: contacts, contact search, deals.
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Related
Works with
Categories
Questions about CRM Icp Analysis
What does CRM Icp Analysis do?
Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies. CRM Icp Analysis is an agent skill from cognyai/claude-code-marketing-skills.
When should I use CRM Icp Analysis?
CRM Icp Analysis fits situations like: tasks that involve Positioning and messaging; tasks that involve CRM management.
How do I install CRM Icp Analysis in Claude Code?
Run `npx skills add cognyai/claude-code-marketing-skills --skill crm-icp-analysis -a claude-code`. Or copy the skill folder (skills/crm-icp-analysis in cognyai/claude-code-marketing-skills) into .claude/skills/crm-icp-analysis in your project. Claude Code loads it when a task matches its description.
How do I install CRM Icp Analysis in Codex?
Run `npx skills add cognyai/claude-code-marketing-skills --skill crm-icp-analysis -a codex`. Or copy the skill folder (skills/crm-icp-analysis in cognyai/claude-code-marketing-skills) into .agents/skills/crm-icp-analysis in your project. Codex loads it when a task matches its description.
Can I use CRM Icp Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add cognyai/claude-code-marketing-skills --skill crm-icp-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/crm-icp-analysis, .gemini/skills/crm-icp-analysis, .github/skills/crm-icp-analysis and .opencode/skills/crm-icp-analysis in your project.
What does CRM Icp Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: CRM Icp Analysis is instructions for the agent only. Its frontmatter pre-approves these tools: mcp__cogny__hubspot__*, mcp__cogny__create_finding, Bash, Read, Write.
Does CRM Icp Analysis access the network?
SKILL.md names 1 domain. In commands or code: cogny.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.
Is CRM Icp Analysis safe to install?
Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.
What licence does CRM Icp Analysis use?
No licence was found for CRM Icp Analysis or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.
How many tokens does CRM Icp Analysis use?
About 2.2k tokens (SKILL.md is roughly 8.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to CRM Icp Analysis?
Skills that share tags, products or a category with CRM Icp Analysis: Google Maps Export (gmapsscraper/google-maps-agent-skills, 132 stars), Lost Deal Revival Agent (Othmane-Khadri/YALC-the-GTM-operating-system, 318 stars), Hubspot (OpenClaudia/openclaudia-skills, 713 stars) and Aai Hubspot (aai-labs/agent-barn, 109 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains CRM Icp Analysis?
cognyai (a GitHub organization) maintains it in cognyai/claude-code-marketing-skills, which has 104 GitHub stars. The repository holds 47 skills in this directory. The repository was last updated on June 16, 2026.
Source: cognyai/claude-code-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.