Brand Strategist

What it does

When your agent uses it

• Developing brand positioning
• Creating messaging frameworks
• Auditing brand health
• Building brand architecture

Example prompts

• “/brand-strategist”

Requirements

• Python 3

Workflow steps

7 steps, taken from the first numbered list in SKILL.md.

1. 1Assess brand context - Identify the brand's category, competitive landscape, and target audience. Validate that a clear business objective…
2. 2Develop positioning - Apply the positioning framework to define target, category frame, key benefit, and proof points. Checkpoint: the…
3. 3Build identity system - Define visual identity (logo, color, typography), verbal identity (voice, tone, messaging), and experiential…
4. 4Construct messaging architecture - Create master narrative, pillar messages, and audience-specific variants. Checkpoint: each pillar must…
5. 5Select brand architecture model - Choose Branded House, House of Brands, Endorsed, or Hybrid. Validate alignment with corporate strategy.
6. 6Establish governance - Define brand guidelines structure, approval process, and measurement cadence. Checkpoint: brand health dashboard…
7. 7Measure and iterate - Set up brand tracking (NPS, unaided awareness, share of voice). Review quarterly against baselines.

What it can do on your machine

Read from SKILL.md and the folder at commit 4a698e8. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  Ships 3 files in scripts/ (Python), which the agent can run.

  Shell commands in SKILL.md call:

  • python

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Strategist loads about 2.3k tokens when it runs. Until then it costs about 62 tokens; SKILL.md has 800 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~62

When it runs · the whole SKILL.md, loaded when a task matches

~2.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from borghei/Claude-Skills at commit 4a698e8, republished under its MIT licence (© borghei). 800 words, ~2,337 tokens.

name

brand-strategist

description

Brand strategy covering positioning, identity, brand architecture, messaging frameworks, and governance. Use when developing brand positioning, creating messaging frameworks, auditing brand health, or building brand architecture.

license

MIT + Commons Clause

metadata.version

1.0.0

metadata.author

borghei

metadata.category

marketing-growth

metadata.updated

2026-03-31

metadata.tags

brand, strategy, positioning, identity, messaging

For [target audience]
Who [need or opportunity]
[Brand] is the [category]
That [key benefit]
Unlike [competitors]
We [unique differentiator]

                    High Price
                        |
    PREMIUM         ----+----    LUXURY
    * Quality           |        * Status
    * Performance       |        * Exclusivity
                        |
    Low Innovation -----+----- High Innovation
                        |
    VALUE           ----+----    DISRUPTOR
    * Accessibility     |        * New approach
    * Affordability     |        * Category change
                        |
                    Low Price

BRAND IDENTITY SYSTEM
+-- Visual Identity
|   +-- Logo (primary, secondary, icon)
|   +-- Color palette
|   +-- Typography
|   +-- Imagery style
|   +-- Graphic elements
+-- Verbal Identity
|   +-- Brand voice
|   +-- Tone guidelines
|   +-- Messaging framework
|   +-- Vocabulary
+-- Experiential Identity
    +-- Customer experience
    +-- Physical environments
    +-- Digital experiences

# Brand Strategy: FlowMetrics

## Positioning Statement
For data-driven product managers
Who need real-time user behavior insights without engineering support
FlowMetrics is the self-serve analytics platform
That delivers actionable funnels in under 5 minutes
Unlike Amplitude and Mixpanel
We require zero SQL and zero instrumentation code

## Brand Values
1. Clarity: Complex data, simple answers
2. Speed: Insights in minutes, not days
3. Autonomy: No engineering dependency

## Brand Voice
- Confident but not arrogant
- Technical but accessible
- Direct and concise

## Proof Points
- 90-second median time-to-first-insight
- 4.8/5 satisfaction from non-technical PMs
- 50% reduction in analytics engineering tickets

Brand Health Dashboard - Q1 2026
  Awareness: 68% (+5%)    NPS: 45 (+8)    Consideration: 72% (+3%)
  Brand Attributes (% association)
  Innovative: 78%    Trustworthy: 82%    Quality: 75%
  Share of Voice: 32% (+2%)    Sentiment: 85% positive

© borghei, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (scripts) in marketing/brand-strategist of borghei/Claude-Skills.

• SKILL.md
• scripts/brand_architecture_analyzer.py
• scripts/brand_health_dashboard.py
• scripts/positioning_map_generator.py

Open the folder on GitHubat commit 4a698e8