When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page.
$ npx skills add appeeky/aso-skills --skill in-app-events -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install appeeky/aso-skills in-app-events --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/in-app-events .claude/skills/in-app-events && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "in-app-events" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/in-app-events into .claude/skills/in-app-events/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "in-app-events", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/appeeky/aso-skills/tree/main/skills/in-app-eventsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add appeeky/aso-skills --skill in-app-events -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install appeeky/aso-skills in-app-events --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/in-app-events .agents/skills/in-app-events && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "in-app-events" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/in-app-events into .agents/skills/in-app-events/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "in-app-events", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill in-app-events -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install appeeky/aso-skills in-app-events --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/in-app-events .cursor/skills/in-app-events && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "in-app-events" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/in-app-events into .cursor/skills/in-app-events/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "in-app-events", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/appeeky/aso-skills.git --path skills/in-app-events--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add appeeky/aso-skills --skill in-app-events -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install appeeky/aso-skills in-app-events --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/in-app-events .gemini/skills/in-app-events && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "in-app-events" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/in-app-events into .gemini/skills/in-app-events/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "in-app-events", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install appeeky/aso-skills in-app-eventsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add appeeky/aso-skills --skill in-app-events -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/in-app-events .github/skills/in-app-events && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "in-app-events" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/in-app-events into .github/skills/in-app-events/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "in-app-events", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill in-app-events -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install appeeky/aso-skills in-app-events --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/in-app-events .opencode/skills/in-app-events && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "in-app-events" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/in-app-events into .opencode/skills/in-app-events/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "in-app-events", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
in-app-eventsWhen the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page.
In App Events is an agent skill from appeeky/aso-skills. When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Mobile, covering App store release. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.
4 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
In App Events loads about 1.6k tokens when it runs. Until then it costs about 113 tokens; SKILL.md has 708 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 708 words, ~1,643 tokens.
.claude/skills/in-app-events/SKILL.md (or your agent's skills folder).You help the user plan, write, and optimize App Store In-App Events — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media.
In-App Events are time-limited content cards on the App Store. They appear:
Key advantage: Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery.
| Type | Best For | Example |
|---|---|---|
| Challenge | User-generated competition | "30-Day Streak Challenge" |
| Competition | Ranked or scored contest | "Weekly High Score Leaderboard" |
| Live Event | Real-time activity | "Live Q&A with Experts" |
| Major Update | Significant new feature | "Introducing AI Coach" |
| Premiere | First-time content launch | "New Series: Morning Routines" |
| Special Event | Seasonal or themed moment | "Holiday Collection Unlocked" |
| Field | Limit | Notes |
|---|---|---|
| Event name | 30 chars | Appears prominently — keyword-conscious |
| Short description | 50 chars | Below the name on cards |
| Long description | 120 chars | Shown in expanded event view |
| Event card image | 2160×1080px | 2:1 ratio, PNG/JPG, no text required |
| Badge | — | Chosen from the 6 type badges above |
| Duration | Up to 31 days | Start and end time required |
Up to 10 events can be live or scheduled at a time.
app-marketing-context.md| App Type | Best Event Types |
|---|---|
| Games | Challenge, Competition, Major Update |
| Fitness | Challenge, Live Event, Major Update |
| Productivity | Major Update, Premiere |
| Social / Community | Live Event, Challenge |
| Streaming / Content | Premiere, Special Event |
| Utility | Major Update, Special Event |
Event name (30 chars) — rules:
Short description (50 chars):
Long description (120 chars):
Spec: 2160×1080px, 2:1 ratio
Best practices:
+Submit 3–5 days before the desired start date to account for review time.
Apple's algorithm favors events that are:
Run at least one event per month to maintain algorithmic eligibility.
Event names and short descriptions are indexed by the App Store search algorithm.
keyword-research skill to validate which terms to includeUsers who have downloaded your app but haven't opened it recently receive a push notification for your event automatically — no opt-in required. This is the highest-value feature of In-App Events.
Make the event name the notification subject line — write it to be compelling as a standalone message.
📅 Event: [Name — 30 chars]
Type: [Badge type]
Dates: [Start] → [End]
Copy:
Short: [50 chars]
Long: [120 chars]
Image direction:
Visual: [describe the scene/concept]
Style: [photography / illustration / abstract]
Key element: [the reward, the action, the outcome]
Goals:
Primary: [re-engagement / acquisition / feature launch]
KPIs: [sessions spike, downloads, event page views]
Submit by: [date — 4 days before start]Week 1: [Event name] — [type] — [dates]
Week 2: [No event / buffer]
Week 3: [Event name] — [type] — [dates]
Week 4: [Event name] — [type] — [dates]| Mistake | Fix |
|---|---|
| App name in event name | Lead with the user benefit |
| Generic image (screenshot of UI) | Show the reward/outcome visually |
| Events shorter than 7 days | Minimum 7 days for Today tab consideration |
| Submitting day-of | Submit 4–5 days early for review |
| No recurring schedule | Run 1+ events/month for sustained placement |
seasonal-aso — Align event timing with keyword seasonal peaksscreenshot-optimization — Apply same visual best practices to event imagesapp-store-featured — Events increase editorial feature eligibilityretention-optimization — Track re-engagement lift from events© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/in-app-events of appeeky/aso-skills.
Open the folder on GitHubat commit 3919d7c
In App Events next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| In App Events this skillappeeky/aso-skills | 2.2k | — | ~1.6k | Automated safety check: Pass | MIT | |
| Aso Appstore Screenshotsadamlyttleapps/claude-skill-aso-appstore-screenshots | 1.8k | 1 repos | ~9.6k | Automated safety check: Pass | MIT | |
| Asc Ppp Pricingrorkai/app-store-connect-cli-skills | 1.1k | 3 repos | ~4.2k | Automated safety check: Pass | MIT | |
| Maintain Docusaurus Manualmatthiasn/lotti | 1.2k | — | ~930 | Automated safety check: Pass | GPL-3.0 | |
| Workbuddy Skin Studiocdredfox/workbuddy-skin-studio | 197 | — | ~1.5k | Automated safety check: Pass | MIT | |
| App Store AsoTimBroddin/app-store-aso-skill | 100 | — | ~1.5k | Automated safety check: Pass | MIT |
adamlyttleapps/claude-skill-aso-appstore-screenshots
Generate high-converting App Store screenshots by analyzing your app's codebase, discovering core benefits, and creating ASO-optimized screenshot images using Nano Banana Pro.
rorkai/app-store-connect-cli-skills
Set territory-specific pricing for subscriptions and in-app purchases using current asc setup, pricing summary, price import, and price schedule commands.
matthiasn/lotti
Maintain a Docusaurus product manual whose prose, navigation, localized page trees, screenshots, coverage metadata, and release build must stay aligned with the application.
cdredfox/workbuddy-skin-studio
Apply a reversible theme/skin to the WorkBuddy desktop app (Tencent AI office agent) via local Chromium DevTools Protocol (CDP) injection.
TimBroddin/app-store-aso-skill
Generate optimized Apple App Store metadata recommendations with ASO best practices.
leancodepl/marionette_mcp
Set up and drive a running Flutter app (debug or profile) with Marionette — an AI agent's hands and eyes for the app.
appeeky/aso-skills
When the user wants to A/B test App Store product page elements to improve conversion rate.
appeeky/aso-skills
When the user wants to optimize their Google Play Store listing — title, short description, full description, keywords, ratings, or Play Store-specific features.
appeeky/aso-skills
When the user wants to set up, interpret, or improve their app analytics and tracking.
appeeky/aso-skills
When the user wants to implement, optimize, or use App Clips for app discovery and conversion.
appeeky/aso-skills
When the user wants to design, test, or improve their app icon to increase tap-through rate and conversions in App Store search and browse.
appeeky/aso-skills
When the user wants to create or update their app marketing context document.
Categories
When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. In App Events is an agent skill from appeeky/aso-skills. When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page.
In App Events fits situations like: wants to create; optimize App Store In-App Events — the event cards that appear on the Today tab; your product page; the user mentions in-app event.
Run `npx skills add appeeky/aso-skills --skill in-app-events -a claude-code`. Or copy the skill folder (skills/in-app-events in appeeky/aso-skills) into .claude/skills/in-app-events in your project. Claude Code loads it when a task matches its description.
Run `npx skills add appeeky/aso-skills --skill in-app-events -a codex`. Or copy the skill folder (skills/in-app-events in appeeky/aso-skills) into .agents/skills/in-app-events in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill in-app-events -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/in-app-events, .gemini/skills/in-app-events, .github/skills/in-app-events and .opencode/skills/in-app-events in your project.
SKILL.md names no scripts, command-line tools or credentials: In App Events is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
In App Events is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.6k tokens (SKILL.md is roughly 6.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with In App Events: Aso Appstore Screenshots (adamlyttleapps/claude-skill-aso-appstore-screenshots, 1.8k stars), Asc Ppp Pricing (rorkai/app-store-connect-cli-skills, 1.1k stars), Maintain Docusaurus Manual (matthiasn/lotti, 1.2k stars) and Workbuddy Skin Studio (cdredfox/workbuddy-skin-studio, 197 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,163 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.
Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.
