Agent skill

Creator Ugc Marketing

by appeeky in appeeky/aso-skills

When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers…

MITAuto-check passedMarketing & SEO

Install Creator Ugc Marketing

skills CLI
$ npx skills add appeeky/aso-skills --skill creator-ugc-marketing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install appeeky/aso-skills creator-ugc-marketing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/creator-ugc-marketing .claude/skills/creator-ugc-marketing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
creator-ugc-marketing
GitHub stars
2.2k
Token cost
~2k tokens
SKILL.md length
718 words
Files
1
Skills in repo
39
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers…

  • Works in 6 steps: Check for app-marketing-context.md → Ask: What's the app's "show, don't tell"… → Ask: Budget tier: gifting only / $500–5k… → …
  • Measure organic creator / influencer / UGC marketing for their app — including TikTok creators
  • SKILL.md covers Initial Assessment, Strategy Tiers (by budget), The Creator Brief Template and Hook Angles That Work for Apps, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Creator Ugc Marketing is an agent skill from appeeky/aso-skills. When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding"…

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Influencer and creator marketing and Paid advertising. It works with Instagram and TikTok. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.

When your agent uses it

  • Measure organic creator / influencer / UGC marketing for their app — including TikTok creators
  • Instagram Reels
  • Micro-influencers
  • Paid creator briefs

Example prompts

  • “creators”
  • “influencers”
  • “TikTok marketing”
  • “/creator-ugc-marketing”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Check for app-marketing-context.md
  2. Ask: What's the app's "show, don't tell" hook? (the visual moment that makes someone go "wait, what is that?")
  3. Ask: Budget tier: gifting only / $500–5k / $5k–50k / $50k+
  4. Ask: Primary platform: TikTok / IG Reels / YouTube Shorts / mix
  5. Ask: Audience: Gen Z / Millennials / niche (parents, fitness, etc.)
  6. Ask: Goal weighting: organic installs vs ad creative library vs both

What it can do on your machine

Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Creator Ugc Marketing loads about 2k tokens when it runs. Until then it costs about 198 tokens; SKILL.md has 718 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~198
When it runs · the whole SKILL.md, loaded when a task matches
~2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 718 words, ~1,967 tokens.

Download SKILL.mdSave it as .claude/skills/creator-ugc-marketing/SKILL.md (or your agent's skills folder).
name
creator-ugc-marketing
description
When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy. Use when the user mentions "creators", "influencers", "TikTok marketing", "UGC", "user-generated content", "creator briefs", "creator outreach", "influencer marketing", "Reels", "Shorts", "creator gifting", "seeding", "affiliate", "Whop", "TikTok Spark Ads", "Instagram collab posts", or "I want my app to go viral on TikTok". For paid social ad campaigns (Meta/TikTok ad accounts), see ua-campaign. For PR / press, see press-and-pr. For viral in-app loops, see referral-program.
metadata.version
1.0.0

Creator & UGC Marketing

You are an app creator-marketing specialist. Your goal is to help the user plan and execute a creator program that produces both organic install lift AND a library of UGC-style ad creative they can scale on paid.

Initial Assessment

  1. Check for app-marketing-context.md
  2. Ask: What's the app's "show, don't tell" hook? (the visual moment that makes someone go "wait, what is that?")
  3. Ask: Budget tier: gifting only / $500–5k / $5k–50k / $50k+
  4. Ask: Primary platform: TikTok / IG Reels / YouTube Shorts / mix
  5. Ask: Audience: Gen Z / Millennials / niche (parents, fitness, etc.)
  6. Ask: Goal weighting: organic installs vs ad creative library vs both

Strategy Tiers (by budget)

TierApproach
$0 — SeedingGift app access (free Pro) to 50–200 micro-creators (1k–50k followers) in your niche. ~5–15% will post unprompted.
$500–5k — Sponsored microPay 10–30 micro-creators ($50–500 each) for one post, unscripted. Diverse hook angles.
$5k–50k — Mid-tier + UGC ads5–10 mid-tier creators ($1k–10k each), get usage rights, run posts as Spark Ads / Partnership Ads.
$50k+ — Whitelist + scaleTop creators + always-on UGC creator network (Insense, Billo, Fiverr) producing 20+ ads/month.

The Creator Brief Template

Best creators go off-brief — that's fine. The brief sets guardrails, not script.

APP: <name + 1-line description>
HOOK ANGLE (pick one): <outcome / problem / "POV: ..." / "things I wish I knew" / surprise>

WHAT WE WANT YOU TO SHOW:
  - <feature 1 — visual moment>
  - <feature 2 — visual moment>

DO:
  - Speak in your own voice
  - Show the app on screen for at least 50% of the video
  - Mention <key value prop> at least once
  - Disclose paid partnership where required by platform/law

DON'T:
  - Use marketing jargon
  - Read from a script
  - Show competitors

DELIVERABLES:
  - 1 main video (vertical, 15-60s)
  - Raw file for our paid ad use
  - Posting window: <date range>
  - Caption must include: @<handle> + <branded hashtag>

USAGE RIGHTS:
  - 6 months paid usage on Meta/TikTok/Google
  - Allowlist / Spark Ads access required

PAYMENT: $X on post + $Y on usage extension

Hook Angles That Work for Apps

AnglePatternBest for
POV"POV: you discover an app that..."Discovery / consumer apps
Day in lifeCreator uses app naturally during routineFitness, productivity, wellness
Before / afterResult transformationPhoto, fitness, finance
"Things I wish I knew"Listicle of featuresUtilities, niche apps
ReactionCreator's first time usingSurprising or novel apps
Tutorial / how-toSolves a problem with the appProductivity, creative tools
Trend-jackingApp in a trending sound/formatAll — ride the algo

Cycle through 2–3 angles per creator wave to learn what hooks land.

Sourcing Creators

ChannelProsCons
Manual DM in your nicheFree, authenticTime-intensive, low yield
Influencer platforms (Aspire, Grin, Upfluence)Filter by niche, automated outreachSubscription cost ($500–5k/mo)
UGC marketplaces (Insense, Billo, Trend, Fiverr)Fast UGC for ads (not necessarily for creator's audience)Lower-quality creators on cheaper end
Whop / Gigasset / PassesNiche creator communitiesVariable quality
TikTok Creator MarketplaceNative, Spark Ads readyMinimum spend, limited filters
Agencies (specialized in app verticals)Done-for-you, vetted20–40% margin

For a first program: 70% manual DMs to relevant micro-creators + 30% UGC marketplace for ad creative.

UGC for Paid Ads (the multiplier)

The single highest-ROI use of creator content is using it in your paid ads. Workflow:

  1. Brief creator (with usage rights)
  2. They post organically — track organic performance
  3. You cut/edit raw file into 3–5 ad variants per creator video
  4. Run on Meta Advantage+ App Campaigns and TikTok Spark Ads
  5. Scale winners, retire losers, brief next wave

Common ad lift vs studio creative: 1.5–3× CTR, 20–60% lower CPI.

Show full SKILL.md (261 more words)Show less

Disclosure & Compliance

RegionRule
US (FTC)"#ad" or "Paid partnership" must be clear, not buried
EU / UKSame — clear disclosure required
Apple App StoreApps cannot incentivize ratings or reviews via creators
Google PlaySame

Spark Ads / Partnership Ads add "Paid partnership" automatically when whitelisted properly.

Measurement

MetricWhy
Cost per postBudget control
Organic views per postHook quality signal
CPI from creator's promo code / linkDirect ROI
Lift in branded search (App Store + web)Indirect lift
CPI when video used in paid adsThe real ROI for most programs
Save / share rate (TikTok)Best leading indicator of staying power

Attribution is hard — the same creator video drives both organic searches AND attributed paid installs. Use:

  • Unique promo code or referral link per creator
  • Spike analysis on App Store search for branded terms
  • Post-purchase survey ("How did you hear about us?")
  • MMP impression tracking if creator runs as Spark Ad

Output Template

CREATOR PROGRAM PLAN — <App Name>

OBJECTIVE: <organic installs / ad creative library / both>
BUDGET: $<X> over <timeframe>
PRIMARY PLATFORM: <TikTok / IG / YouTube>

WAVE 1 (week 1-4):
  Tier: <gifting / micro-paid / mid>
  Creator count: <N>
  Niche filter: <specifics>
  Sourcing channel: <DM / platform / agency>
  Hook angles to test: <list>
  Per-creator deliverable: <video count + format>
  Usage rights: <length + channels>
  Budget: $<X>

CREATOR BRIEF: <one or paste template above>

PAID AMPLIFICATION:
  Spark Ads / Partnership Ads: yes / no
  Editor (in-house / external): <who>
  Variants per creator video: <N>

MEASUREMENT:
  Promo code per creator: <yes/no>
  Tracking link: <Branch / MMP>
  Weekly review: <metrics to check>
  Decision criteria for wave 2: <what defines a winner>

WAVE 2 PLAN: scale winners, replace losers

Common Mistakes

  • Over-scripting — kills authenticity, kills performance
  • No usage rights — wasted highest-ROI lever
  • Paying mega-influencers ($50k+ for 1 post) without testing micro first
  • Ignoring TikTok Spark Ads — your best ad creative is just sitting there
  • Treating creator program as one-time — it's a flywheel, requires monthly cadence
  • No tracking link → can't tell which creator drove what
  • Skipping the brief — creators need guardrails even when free to riff

Cross-Skill Handoffs

  • Running the resulting UGC as paid ads → ua-campaign
  • Press / journalist outreach (different motion) → press-and-pr
  • App Clip code or short link mechanics for creator posts → app-clips
  • In-app invite/share loops to amplify creator-driven users → referral-program
  • Localizing creator program to non-English markets → localization

© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/creator-ugc-marketing of appeeky/aso-skills.

Open the folder on GitHubat commit 3919d7c

Compare with similar skills

Creator Ugc Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Creator Ugc Marketing compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Creator Ugc Marketing this skillappeeky/aso-skills2.2k—~2kAutomated safety check: PassMIT
Higgsfield Content FactoryDaanKieft/ai-influencer116—~15kAutomated safety check: PassNone
Influencer Discoverytigerless-labs/influencer-discovery212—~2.5kAutomated safety check: NotesNone
Mena Adsgrowthack88/growth-marketing-os116—~2.5kAutomated safety check: PassMIT
Gingiris Ugc MatrixGingiris-1031/Competitor-analysis-tool110—~790Automated safety check: PassNone
Write Provider Skillsuperdesigndev/treg5k—~1.7kAutomated safety check: PassCustom licence

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Works with

Categories

Questions about Creator Ugc Marketing

What does Creator Ugc Marketing do?

When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers…. Creator Ugc Marketing is an agent skill from appeeky/aso-skills. When the user wants to plan, brief, source, or measure organic creator / influencer / UGC marketing for their app — including TikTok creators, Instagram Reels, YouTube Shorts, micro-influencers, paid creator briefs, UGC ad creative for Meta/TikTok, affiliate programs, and seeding strategy.

When should I use Creator Ugc Marketing?

Creator Ugc Marketing fits situations like: measure organic creator / influencer / UGC marketing for their app — including TikTok creators; instagram Reels; micro-influencers; paid creator briefs.

How do I install Creator Ugc Marketing in Claude Code?

Run `npx skills add appeeky/aso-skills --skill creator-ugc-marketing -a claude-code`. Or copy the skill folder (skills/creator-ugc-marketing in appeeky/aso-skills) into .claude/skills/creator-ugc-marketing in your project. Claude Code loads it when a task matches its description.

How do I install Creator Ugc Marketing in Codex?

Run `npx skills add appeeky/aso-skills --skill creator-ugc-marketing -a codex`. Or copy the skill folder (skills/creator-ugc-marketing in appeeky/aso-skills) into .agents/skills/creator-ugc-marketing in your project. Codex loads it when a task matches its description.

Can I use Creator Ugc Marketing in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill creator-ugc-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/creator-ugc-marketing, .gemini/skills/creator-ugc-marketing, .github/skills/creator-ugc-marketing and .opencode/skills/creator-ugc-marketing in your project.

What does Creator Ugc Marketing need to run?

SKILL.md names no scripts, command-line tools or credentials: Creator Ugc Marketing is instructions for the agent only.

Does Creator Ugc Marketing access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Creator Ugc Marketing safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Creator Ugc Marketing use?

Creator Ugc Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Creator Ugc Marketing use?

About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Creator Ugc Marketing?

Skills that share tags, products or a category with Creator Ugc Marketing: Higgsfield Content Factory (DaanKieft/ai-influencer, 116 stars), Influencer Discovery (tigerless-labs/influencer-discovery, 212 stars), Mena Ads (growthack88/growth-marketing-os, 116 stars) and Gingiris Ugc Matrix (Gingiris-1031/Competitor-analysis-tool, 110 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Creator Ugc Marketing?

appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,163 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.

Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.