Agent skill

Aso Router

by appeeky in appeeky/aso-skills

Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist…

MITAuto-check passedMobile

Install Aso Router

skills CLI
$ npx skills add appeeky/aso-skills --skill aso-router -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install appeeky/aso-skills aso-router --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/aso-router .claude/skills/aso-router && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
aso-router
GitHub stars
2.2k
Token cost
~2.7k tokens
SKILL.md length
1,097 words
Files
1
Skills in repo
39
Repo updated
First seen
Licence
MIT

At a glance

Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist…

  • Works in 5 steps: Read the user's message. → Match it against the routing table below. → Announce the chosen skill in one short… → …
  • Mentions an app
  • SKILL.md covers How to Use This Skill, Routing Table, Multi-Skill Routing and Disambiguation Playbook, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Aso Router is an agent skill from appeeky/aso-skills. Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist skill in this library. Use FIRST whenever the user mentions an app, App Store, Play Store, keywords, ranking, downloads, revenue, subscriptions, screenshots, icon, reviews, competitors, charts, in-app events, launch, press, or ads — but the right specialized skill is not obvious. Triggers: "/aso-router", "/aso-skill"…

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Mobile, covering App store release and Keyword research. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.

When your agent uses it

  • Mentions an app
  • Ads — but the right specialized skill is not obvious
  • Explicitly invokes a specific skill (e.g

Example prompts

  • “/aso-router”
  • “/aso-skill”
  • “aso help”
  • “/aso-router”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Read the user's message.
  2. Match it against the routing table below.
  3. Announce the chosen skill in one short sentence: → Loading: (and 2nd/3rd if relevant).
  4. Read skills//SKILL.md and follow it.
  5. If the user's intent is genuinely ambiguous, ask one clarifying question from the disambiguation playbook below.

What it can do on your machine

Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Aso Router loads about 2.7k tokens when it runs. Until then it costs about 191 tokens; SKILL.md has 1,097 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~191
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 1,097 words, ~2,686 tokens.

Download SKILL.mdSave it as .claude/skills/aso-router/SKILL.md (or your agent's skills folder).
name
aso-router
description
Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist skill in this library. Use FIRST whenever the user mentions an app, App Store, Play Store, keywords, ranking, downloads, revenue, subscriptions, screenshots, icon, reviews, competitors, charts, in-app events, launch, press, or ads — but the right specialized skill is not obvious. Triggers: "/aso-router", "/aso-skill", "/aso", "aso help", "help me with my app", "I need ASO", "which skill should I use", or any ambiguous app-marketing request. Skip this router only when the user explicitly invokes a specific skill (e.g. /aso-audit, /keyword-research).
metadata.version
1.0.0

ASO Router

You are the routing layer for the ASO Skills library. Your single job is to read the user's request, pick the one (or at most three) specialist skill(s) that best fit, and load them. Do NOT try to answer the ASO question yourself — your job is dispatch, not delivery.

How to Use This Skill

  1. Read the user's message.
  2. Match it against the routing table below.
  3. Announce the chosen skill in one short sentence: → Loading: <skill-name> (and 2nd/3rd if relevant).
  4. Read skills/<skill-name>/SKILL.md and follow it.
  5. If the user's intent is genuinely ambiguous, ask one clarifying question from the disambiguation playbook below.

Never load more than 3 skills at once. If you would, ask the user to narrow down.

Routing Table

Match by intent first, then by exact phrase. Top match wins.

ASO Core
User intent / phraseRoute to
"audit my listing", "ASO score", "why am I not ranking", "review my app store page"aso-audit
"find keywords", "keyword research", "search volume", "keyword difficulty", "keyword ideas"keyword-research
"write my title", "optimize subtitle", "keyword field", "rewrite description", "character limits"metadata-optimization
"compare to competitors", "keyword gap", "what are competitors doing", "competitive teardown"competitor-analysis
"track competitors weekly", "alert me when competitor changes", "monitor competitor metadata"competitor-tracking
"Google Play", "Play Store", "Android ASO", "short description", "indexed full description"android-aso
"localize", "translate listing", "expand to new countries", "international markets"localization
"seasonal", "holiday", "Christmas", "Valentine's", "summer", "back to school", "trending moment"seasonal-aso
Creative
User intent / phraseRoute to
"screenshots", "product page design", "what should my screenshots show"screenshot-optimization
"App Preview video", "promo video", "30 second app video", "video script", "Play Store video"app-preview-video
"app icon", "icon design", "icon A/B test", "tap-through rate"app-icon-optimization
"A/B test the page", "product page test", "PPO"ab-test-store-listing
"Custom Product Page", "CPP", "different page per ad campaign", "alternate product page"custom-product-pages
Reviews & Ratings
User intent / phraseRoute to
"respond to reviews", "negative reviews", "review sentiment", "reply templates"review-management
"low rating", "rating dropped", "ask for reviews", "SKStoreReviewRequest", "In-App Review API"rating-prompt-strategy
Growth & Launch
User intent / phraseRoute to
"launch plan", "pre-launch", "launch day checklist", "launch a new app"app-launch
"get featured", "App of the Day", "Today tab", "Apple editorial"app-store-featured
"in-app event", "App Store event card", "live event", "challenge"in-app-events
"press", "PR", "TechCrunch", "press release", "press kit", "Product Hunt"press-and-pr
"App Clip", "instant app", "App Clip code", "App Clip card"app-clips
Paid UA
User intent / phraseRoute to
"Apple Search Ads", "ASA", "Search tab ads", "CPT", "TTR", "Search Match", "ASA bidding"apple-search-ads
"Meta ads", "TikTok ads", "Google UAC", "user acquisition", "paid UA", "cost per install"ua-campaign
Revenue & Retention
User intent / phraseRoute to
"pricing", "IAP", "how to monetize", "monetization model"monetization-strategy
"paywall design", "paywall copy", "paywall conversion", "paywall A/B", "Superwall", "RevenueCat paywall"paywall-optimization
"trial conversion", "churn", "win-back", "dunning", "renewal rate", "subscriber LTV", "lapsed"subscription-lifecycle
"retention", "DAU/MAU", "users leaving", "uninstalls", "engagement loops", "push sequences"retention-optimization
"onboarding", "first-run", "activation", "permission prompts", "Day 1 drop-off", "sign-up funnel"onboarding-optimization
Analytics & Market Intel
User intent / phraseRoute to
"my downloads", "my revenue", "my ASC data", "Sales and Trends", "my subscriptions"asc-metrics
"set up analytics", "tracking plan", "KPIs", "event tracking"app-analytics
"SKAdNetwork", "SKAN", "AdAttributionKit", "AppsFlyer/Adjust/Singular/Branch setup", "conversion value", "attribution setup", "deferred deep link"attribution-setup
"crash", "Crashlytics", "crash rate", "ANR", "stability", "crash-free sessions"crash-analytics
"chart movers", "top gainers", "rank changes", "breakout apps", "new chart entries"market-movers
"market briefing", "what's happening on the App Store", "weekly market report", "state of market"market-pulse
Strategy & Recovery
User intent / phraseRoute to
"which category", "primary/secondary category", "switch category", "Health & Fitness vs Lifestyle"category-positioning
"app rejected", "App Review rejection", "guideline 4.3", "5.1.1", "appeal", "Resolution Center"app-rejection-recovery
"referral program", "invite a friend", "K-factor", "give X get X", "viral loop"referral-program
"TikTok creators", "UGC", "influencer", "Spark Ads", "creator brief", "seeding"creator-ugc-marketing
"web to app", "Stripe before app", "smart app banner", "quiz funnel", "web payment + app"web-to-app-funnel
Foundation
User intent / phraseRoute to
"app marketing brief", "set up context", "positioning doc", first-time use of any skillapp-marketing-context
Show full SKILL.md (444 more words)Show less

Multi-Skill Routing

When a request spans multiple skills, load them in this order:

Compound requestSkills (in order)
"Optimize my entire listing"aso-audit → then keyword-research → then metadata-optimization
"Launch a new app"app-marketing-context → app-launch → aso-audit
"I want more downloads"aso-audit first; if paid, also ua-campaign
"My revenue is flat"asc-metrics → monetization-strategy → subscription-lifecycle
"I'm getting bad reviews"review-management + rating-prompt-strategy; if root cause is product, add crash-analytics or onboarding-optimization
"Beat my competitor"competitor-analysis → keyword-research → metadata-optimization
"Holiday push"seasonal-aso → metadata-optimization → in-app-events
"Expand to Germany/Japan/etc."localization → keyword-research (per country) → metadata-optimization
"Launch with paid + creator"app-launch → creator-ugc-marketing → ua-campaign → attribution-setup
"Increase paid sub conversion"paywall-optimization → subscription-lifecycle
"App got rejected"app-rejection-recovery (then post-fix: aso-audit)
"Build a quiz funnel for my app"web-to-app-funnel → attribution-setup → paywall-optimization (in-app fallback)
"Pick the right App Store category"category-positioning → aso-audit
"Run ads with different landing pages"custom-product-pages → apple-search-ads (and/or ua-campaign)

Disambiguation Playbook

When intent is unclear, ask one of these questions — never more.

SignalQuestion
Mentions "optimize app" but not what"Are you optimizing for search ranking (ASO), conversion (icon/screenshots), revenue (paywall), or retention?"
Mentions "more users""Do you want organic (ASO) or paid (UA) growth — or both?"
Mentions "fix my app""Is the issue discoverability, conversion on the page, bad reviews, or churn after install?"
Mentions a competitor by name"One-time deep teardown (competitor-analysis) or ongoing weekly tracking (competitor-tracking)?"
Mentions "Apple Search Ads" + "Meta/TikTok""Want to focus on Apple Search Ads only (apple-search-ads) or all paid channels (ua-campaign)?"
Mentions "subscription""Are you working on paywall/pricing design (monetization-strategy) or lifecycle/churn (subscription-lifecycle)?"
Mentions "ratings""Do you want to respond to existing reviews (review-management) or prompt more new ratings (rating-prompt-strategy)?"

Routing Anti-Patterns

Do not route to:

  • aso-audit for keyword discovery — use keyword-research.
  • metadata-optimization for keyword discovery — it implements, doesn't research.
  • app-launch for ongoing ASO — only for new app or major version launches.
  • ua-campaign for Apple Search Ads deep dives — use apple-search-ads.
  • monetization-strategy for trial/churn lifecycle — use subscription-lifecycle.
  • app-analytics for the user's own ASC data — use asc-metrics.

Output Template

When you route, format your handoff like this:

→ Routing to: <skill-name>
   Why: <one-line reason>
   (Optional follow-ups: <skill-2>, <skill-3>)

[Then load and follow skills/<skill-name>/SKILL.md]

If you needed to ask a clarifying question first, ask it before the routing block.

Context Check

Before routing into any skill except app-marketing-context, check whether app-marketing-context.md exists in the workspace. If it doesn't and the requested skill needs app context (almost all do), suggest:

"Quick win: I can set up an app-marketing-context doc first (~2 min) so every future skill has your app, audience, competitors, and goals on hand. Want me to?"

Only suggest this once per session.

When NOT to Use This Skill

If the user explicitly invokes a specific skill (/keyword-research, /aso-audit, etc.), skip this router and go straight to the requested skill. The router is for ambiguous, natural-language requests only.

© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/aso-router of appeeky/aso-skills.

Open the folder on GitHubat commit 3919d7c

Compare with similar skills

Aso Router next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Aso Router compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Aso Router this skillappeeky/aso-skills2.2k—~2.7kAutomated safety check: PassMIT
Krankie Auditn0an/VivaDicta130—~1.3kAutomated safety check: PassMIT
Asc Aso AuditCamilleScholtz/swmpc2395 repos~2.6kAutomated safety check: PassEUPL-1.2
Launch Asset Packageraaron-he-zhu/aaron-marketing-skills2.9k—~3.2kAutomated safety check: PassApache-2.0
Website Agent Readinessluongnv89/skills131—~3kAutomated safety check: PassMIT
Asocoreyhaines31/marketingskills54k1 repos~4kAutomated safety check: PassMIT

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Questions about Aso Router

What does Aso Router do?

Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist…. Aso Router is an agent skill from appeeky/aso-skills. Single entry point that routes any ASO, App Store, Google Play, app marketing, paid UA, monetization, retention, reviews, ratings, market-intel, or app-analytics question to the correct specialist skill in this library.

When should I use Aso Router?

Aso Router fits situations like: mentions an app; ads — but the right specialized skill is not obvious; explicitly invokes a specific skill (e.g.

How do I install Aso Router in Claude Code?

Run `npx skills add appeeky/aso-skills --skill aso-router -a claude-code`. Or copy the skill folder (skills/aso-router in appeeky/aso-skills) into .claude/skills/aso-router in your project. Claude Code loads it when a task matches its description.

How do I install Aso Router in Codex?

Run `npx skills add appeeky/aso-skills --skill aso-router -a codex`. Or copy the skill folder (skills/aso-router in appeeky/aso-skills) into .agents/skills/aso-router in your project. Codex loads it when a task matches its description.

Can I use Aso Router in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill aso-router -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/aso-router, .gemini/skills/aso-router, .github/skills/aso-router and .opencode/skills/aso-router in your project.

What does Aso Router need to run?

SKILL.md names no scripts, command-line tools or credentials: Aso Router is instructions for the agent only.

Does Aso Router access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Aso Router safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Aso Router use?

Aso Router is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Aso Router use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Aso Router?

Skills that share tags, products or a category with Aso Router: Krankie Audit (n0an/VivaDicta, 130 stars), Asc Aso Audit (CamilleScholtz/swmpc, 239 stars), Launch Asset Packager (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Website Agent Readiness (luongnv89/skills, 131 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Aso Router?

appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,163 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.

Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.