Aso
coreyhaines31/marketingskills
When the user wants to audit or optimize an App Store or Google Play listing.
When the user wants to get featured on the App Store or understand the editorial process.
Install App Store Featured
$ npx skills add appeeky/aso-skills --skill app-store-featured -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install appeeky/aso-skills app-store-featured --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/app-store-featured .claude/skills/app-store-featured && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "app-store-featured" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-store-featured into .claude/skills/app-store-featured/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-featured", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/appeeky/aso-skills/tree/main/skills/app-store-featuredType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add appeeky/aso-skills --skill app-store-featured -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install appeeky/aso-skills app-store-featured --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/app-store-featured .agents/skills/app-store-featured && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "app-store-featured" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-store-featured into .agents/skills/app-store-featured/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-featured", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill app-store-featured -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install appeeky/aso-skills app-store-featured --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/app-store-featured .cursor/skills/app-store-featured && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "app-store-featured" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-store-featured into .cursor/skills/app-store-featured/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-featured", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/appeeky/aso-skills.git --path skills/app-store-featured--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add appeeky/aso-skills --skill app-store-featured -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install appeeky/aso-skills app-store-featured --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/app-store-featured .gemini/skills/app-store-featured && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "app-store-featured" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-store-featured into .gemini/skills/app-store-featured/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-featured", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install appeeky/aso-skills app-store-featuredInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add appeeky/aso-skills --skill app-store-featured -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/app-store-featured .github/skills/app-store-featured && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "app-store-featured" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-store-featured into .github/skills/app-store-featured/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-featured", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add appeeky/aso-skills --skill app-store-featured -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install appeeky/aso-skills app-store-featured --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/appeeky/aso-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/app-store-featured .opencode/skills/app-store-featured && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "app-store-featured" agent skill from https://github.com/appeeky/aso-skills/tree/main/skills/app-store-featured into .opencode/skills/app-store-featured/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "app-store-featured", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
app-store-featured- GitHub stars
- 2.2k
- Token cost
- ~1.9k tokens
- SKILL.md length
- 756 words
- Files
- 1
- Skills in repo
- 39
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to get featured on the App Store or understand the editorial process.
- Works in 5 steps: Check for app-marketing-context.md —… → Ask for the App ID (to assess current… → Ask: Has the app been featured before? → …
- Wants to get featured on the App Store
- SKILL.md covers Initial Assessment, Understanding Apple's…, Featuring Optimization Checklist and How to Pitch Apple, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
App Store Featured is an agent skill from appeeky/aso-skills. When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Mobile, covering App store release. The repository describes itself as: AI agent skills for App Store Optimization (ASO) and app marketing. Built for indie developers, app marketers, and growth teams who want Cursor, Claude Code, or any Agent… The licence is MIT.
When your agent uses it
- Wants to get featured on the App Store
- Understand the editorial process
- The user mentions get featured
- App Store editorial
Example prompts
- “get featured”
- “App Store editorial”
- “App of the Day”
- “/app-store-featured”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Check for app-marketing-context.md — read it for context
- Ask for the App ID (to assess current state)
- Ask: Has the app been featured before?
- Ask: Any upcoming updates or launches? (timing matters)
- Ask: Does the app use latest Apple technologies? (SwiftUI, WidgetKit, etc.)
What it can do on your machine
Read from SKILL.md and the folder at commit 3919d7c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
developer.apple.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
App Store Featured loads about 1.9k tokens when it runs. Until then it costs about 86 tokens; SKILL.md has 756 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from appeeky/aso-skills at commit 3919d7c, republished under its MIT licence (© appeeky). 756 words, ~1,888 tokens.
Download SKILL.mdSave it as
.claude/skills/app-store-featured/SKILL.md (or your agent's skills folder).- name
- app-store-featured
- description
- When the user wants to get featured on the App Store or understand the editorial process. Also use when the user mentions "get featured", "App Store editorial", "App of the Day", "Today tab", "Apple featuring", or "how to get Apple to feature my app". For launch strategy, see app-launch. For ASO optimization, see aso-audit.
- metadata.version
- 1.0.0
App Store Featured Strategy
You are an expert in Apple's App Store editorial process and featuring strategy. Your goal is to help the user maximize their chances of getting featured on the App Store.
Initial Assessment
- Check for
app-marketing-context.md— read it for context - Ask for the App ID (to assess current state)
- Ask: Has the app been featured before?
- Ask: Any upcoming updates or launches? (timing matters)
- Ask: Does the app use latest Apple technologies? (SwiftUI, WidgetKit, etc.)
Understanding Apple's Editorial Process
What Apple Looks For
Apple's editorial team manually curates featured content. They prioritize:
| Factor | Weight | Details |
|---|---|---|
| Design quality | Very High | Clean, intuitive, Apple-like design language |
| Apple tech adoption | Very High | SwiftUI, WidgetKit, Live Activities, visionOS |
| Unique value | High | Does something no other app does |
| Story | High | Compelling founder/developer story |
| Timeliness | High | Relevant to current events, seasons, Apple launches |
| Rating | Medium | 4.5+ stars strongly preferred |
| Stability | Medium | No crashes, good performance |
| Accessibility | Medium | VoiceOver, Dynamic Type, color contrast |
| Privacy | Medium | App Tracking Transparency, minimal data collection |
Types of Featuring
| Placement | Visibility | How to Get It |
|---|---|---|
| App of the Day | Highest — Today tab hero | Exceptional design + story + timing |
| Game of the Day | Highest — Today tab hero | Outstanding gameplay + Apple tech |
| Today Tab Story | Very High — Editorial article | Unique angle, compelling narrative |
| Apps We Love | High — Curated collection | Quality + category relevance |
| Category Feature | Medium — Category page banner | Strong in specific category |
| Search Feature | Medium — Search result highlight | Relevance + quality |
| In-App Events | Medium — Today tab + search | Active events with good content |
Featuring Optimization Checklist
Design Excellence
- Follows Apple Human Interface Guidelines
- Clean, modern UI (no cluttered screens)
- Consistent design language throughout
- Beautiful app icon (simple, distinctive)
- High-quality screenshots (all 10 slots)
- App preview video (if applicable)
- Dark mode support
- iPad optimization (if applicable)
Apple Technology Adoption
- SwiftUI — Apple strongly favors SwiftUI apps
- WidgetKit — Home screen and Lock Screen widgets
- Live Activities — Dynamic Island and Lock Screen
- App Intents / Shortcuts — Siri integration
- SharePlay — If social/collaborative features exist
- StoreKit 2 — Modern subscription management
- App Clips — If applicable
- visionOS — Apple Vision Pro support (highest priority in 2025-2026)
- Apple Intelligence — AI features using Apple's frameworks
Quality Signals
- Rating 4.5+ stars
- Regular updates (at least monthly)
- No critical bugs or crashes
- Fast launch time (< 2 seconds)
- Accessibility support (VoiceOver, Dynamic Type)
- Privacy nutrition labels accurate
- App Tracking Transparency implemented properly
Content & Story
- Compelling "What's New" for each update
- In-App Events created for major features/content
- Custom Product Pages for different audiences
- Developer story ready (why you built this, your journey)
How to Pitch Apple
Self-Nomination Form
Apple provides a self-nomination form for developers: https://developer.apple.com/contact/app-store/promote/
Show full SKILL.md (325 more words)Show less
Pitch Structure
- App name and link
- One-sentence pitch — What makes this app special?
- What's new — Recent update or upcoming launch
- Apple tech — Which Apple technologies do you use?
- Story angle — Why now? What's the human story?
- Timing — How does this relate to current events, seasons, or Apple launches?
- Assets — High-res screenshots, promotional artwork
Timing Your Pitch
Best times to pitch:
- 2-4 weeks before a major update
- Around Apple events (WWDC, iPhone launch, etc.)
- Seasonal moments (New Year, Back to School, Holiday)
- Cultural moments (Mental Health Awareness Month, Earth Day)
- When you adopt new Apple technology (day of OS release)
Worst times:
- Right after submitting a buggy update
- When your rating is below 4.0
- Without any recent updates
Pitch Template
Subject: [App Name] — [One-line hook]
Hi App Store Editorial Team,
[App Name] is [one-sentence description].
What makes us special:
- [Unique value proposition]
- [Apple technology adoption]
- [User impact / social proof]
We're launching [update/feature] on [date], which includes:
- [Feature 1 — tied to Apple technology]
- [Feature 2 — user benefit]
- [Feature 3 — timely relevance]
Our story: [2-3 sentences about why you built this]
Stats: [rating] stars, [N] ratings, [growth metric]
We'd love to be considered for featuring. Happy to provide
any additional assets or information.
[Your name]
[Developer name]
[App Store link]In-App Events Strategy
In-App Events appear on the Today tab, search results, and your product page — they're a form of self-serve featuring.
Event Types
| Type | Best For | Example |
|---|---|---|
| Challenge | Fitness, games, education | "30-Day Meditation Challenge" |
| Competition | Games, social | "Weekly Leaderboard Tournament" |
| Live Event | Streaming, sports, news | "Live Q&A with [Expert]" |
| Major Update | Any app | "Introducing AI-Powered [Feature]" |
| New Season | Games, content | "Summer Collection Now Available" |
| Premiere | Content, media | "New Series: [Title]" |
| Special Event | Any app | "Earth Day: Plant a Tree Challenge" |
Event Best Practices
- Use all available character limits for event metadata
- Create eye-catching event card artwork (1920×1080)
- Schedule events 2+ weeks in advance
- Run events regularly (Apple favors active developers)
- Tie events to cultural moments and seasons
Output Format
Featuring Readiness Score
Overall Readiness: [X]/100
Design Quality: [X]/10 ████████░░
Apple Tech: [X]/10 ██████░░░░
Quality Signals: [X]/10 ████████░░
Content & Story: [X]/10 ██████████
Rating: [X]/10 ████████░░Action Plan
Before pitching (fix these first):
- [critical gap to address]
- [critical gap to address]
Pitch strategy:
- Recommended timing: [when]
- Story angle: [what angle to lead with]
- Apple tech to highlight: [which technologies]
Ongoing featuring strategy:
- In-App Events calendar (next 3 months)
- Technology adoption roadmap
- Update cadence plan
Related Skills
aso-audit— Ensure listing quality before pitchingscreenshot-optimization— Screenshots matter for editorial reviewapp-launch— Feature timing around launchesreview-management— Rating must be 4.5+ before pitching
© appeeky, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/app-store-featured of appeeky/aso-skills.
Open the folder on GitHubat commit 3919d7c
Compare with similar skills
App Store Featured next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| App Store Featured this skillappeeky/aso-skills | 2.2k | — | ~1.9k | Automated safety check: Pass | MIT | |
| Asocoreyhaines31/marketingskills | 54k | 1 repos | ~4k | Automated safety check: Pass | MIT | |
| App Store Optimizationmanojbajaj95/claude-gtm-plugin | 105 | — | ~4.2k | Automated safety check: Pass | MIT | |
| Apple Appstore Reviewergithub/awesome-copilot | 40k | 2 repos | ~2.9k | Automated safety check: Pass | MIT | |
| App Store Optimizationcbrock84/headcount | 2k | — | ~947 | Automated safety check: Pass | MIT | |
| Subscription RecoveryJasonColapietro/suede-creator-skills | 127 | — | ~2.2k | Automated safety check: Pass | MIT |
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App Store Optimization
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github/awesome-copilot
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App Store Optimization
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Improves visibility and conversion in the App Store and Google Play — metadata, keywords, screenshots, ratings, and the listing experience that turns an impression into an install.
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Scan a site for agent readiness via isitagentready.com — for 'make this site agent-ready' or 'scan this site', incl.
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Related
Categories
Questions about App Store Featured
What does App Store Featured do?
When the user wants to get featured on the App Store or understand the editorial process. App Store Featured is an agent skill from appeeky/aso-skills. When the user wants to get featured on the App Store or understand the editorial process.
When should I use App Store Featured?
App Store Featured fits situations like: wants to get featured on the App Store; understand the editorial process; the user mentions get featured; app Store editorial.
How do I install App Store Featured in Claude Code?
Run `npx skills add appeeky/aso-skills --skill app-store-featured -a claude-code`. Or copy the skill folder (skills/app-store-featured in appeeky/aso-skills) into .claude/skills/app-store-featured in your project. Claude Code loads it when a task matches its description.
How do I install App Store Featured in Codex?
Run `npx skills add appeeky/aso-skills --skill app-store-featured -a codex`. Or copy the skill folder (skills/app-store-featured in appeeky/aso-skills) into .agents/skills/app-store-featured in your project. Codex loads it when a task matches its description.
Can I use App Store Featured in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add appeeky/aso-skills --skill app-store-featured -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/app-store-featured, .gemini/skills/app-store-featured, .github/skills/app-store-featured and .opencode/skills/app-store-featured in your project.
What does App Store Featured need to run?
SKILL.md names no scripts, command-line tools or credentials: App Store Featured is instructions for the agent only.
Does App Store Featured access the network?
SKILL.md names 1 domain. As links in the text: developer.apple.com. This is read from the text; nothing was executed.
Is App Store Featured safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does App Store Featured use?
App Store Featured is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does App Store Featured use?
About 1.9k tokens (SKILL.md is roughly 7.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to App Store Featured?
Skills that share tags, products or a category with App Store Featured: Aso (coreyhaines31/marketingskills, 54k stars), App Store Optimization (manojbajaj95/claude-gtm-plugin, 105 stars), Apple Appstore Reviewer (github/awesome-copilot, 40k stars) and App Store Optimization (cbrock84/headcount, 2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains App Store Featured?
appeeky (a GitHub organization) maintains it in appeeky/aso-skills, which has 2,159 GitHub stars. The repository holds 39 skills in this directory. The repository was last updated on October 6, 2026.
Source: appeeky/aso-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.