Agent skill

Strategy

by andreaskelm in andreaskelm/pm-brain

Draft, test, or review a product, team, or company strategy, using the Good Strategy/Bad Strategy kernel (diagnosis, guiding policy, coherent actions), the Playing to Win cascade (where to play, how…

Custom licenceAuto-check passedProduct & Project Management

Install Strategy

skills CLI
$ npx skills add andreaskelm/pm-brain --skill strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install andreaskelm/pm-brain strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/andreaskelm/pm-brain.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/strategy .claude/skills/strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
strategy
GitHub stars
234
Token cost
~2.8k tokens
SKILL.md length
1,581 words
Files
5 (incl. references)
Skills in repo
18
Repo updated
First seen
Licence
Custom licence

At a glance

Draft, test, or review a product, team, or company strategy, using the Good Strategy/Bad Strategy kernel (diagnosis, guiding policy, coherent actions), the Playing to Win cascade (where to play, how…

  • Works in 5 steps: Preflight (always, even when they say… → Pick the lens → Draft, hard problem first → …
  • The user says product strategy
  • SKILL.md covers Is this the right thing?, Step 1 — Preflight (always,…, Step 2 — Pick the lens and Step 3 — Draft, hard problem…, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Strategy is an agent skill from andreaskelm/pm-brain. Draft, test, or review a product, team, or company strategy, using the Good Strategy/Bad Strategy kernel (diagnosis, guiding policy, coherent actions), the Playing to Win cascade (where to play, how to win), or a team strategy doc built on pillars and explicit non-goals. Use when the user says "product strategy", "write our strategy doc", "is this a real strategy", "review our strategy", "where to play, how to win", "good strategy bad strategy", "diagnosis / guiding policy", "strategic pillars", "non-goals", "our…

Its SKILL.md is about 2.8k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `references/criteria.md`, `references/gsbs.md` and `references/playing-to-win.md`).

It sits in Product & Project Management, covering Product strategy. The repository describes itself as: AI-powered product management thinking & operating system. Playbooks, guides, templates, and frameworks that bridge PM theory to daily execution.

When your agent uses it

  • The user says product strategy
  • Write our strategy doc
  • Is this a real strategy
  • Review our strategy

Example prompts

  • “product strategy”
  • “write our strategy doc”
  • “is this a real strategy”
  • “/strategy”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Preflight (always, even when they say "just write it")
  2. Pick the lens
  3. Draft, hard problem first
  4. Watch for bad strategy as it takes shape
  5. Before calling it done

What it can do on your machine

Read from SKILL.md and the folder at commit 38696ac. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Strategy loads about 2.8k tokens when it runs, and up to ~7.9k if it reads all its reference files. Until then it costs about 171 tokens; SKILL.md has 1,581 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~171
When it runs · the whole SKILL.md, loaded when a task matches
~2.8k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~7.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 1,581 words (~2,762 tokens).

“Most documents titled "strategy" are goals ("grow ARR 40%") or wish lists (eleven priorities, none ranked, all funded on paper). A strategy is a set of choices that makes some things NOT happen. It names the hard problem, picks an…”

— opening of SKILL.md by andreaskelm, Custom licence
name
strategy

Read the full SKILL.md on GitHub

Files

SKILL.md and 4 other files (references) in .claude/skills/strategy of andreaskelm/pm-brain.

  • SKILL.md
  • references/criteria.md
  • references/gsbs.md
  • references/playing-to-win.md
  • references/strategy-doc.md

Open the folder on GitHubat commit 38696ac

Compare with similar skills

Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Strategy this skillandreaskelm/pm-brain234—~2.8kAutomated safety check: PassCustom licence
Game Changing FeaturesopenstatusHQ/data-table-filters2.3k3 repos~2.1kAutomated safety check: PassMIT
Organic Growth Path Advisordeanpeters/Product-Manager-Skills7.2k2 repos~5.2kAutomated safety check: PassCustom licence
Product Strategistalirezarezvani/claude-skills28k2 repos~1.8kAutomated safety check: PassMIT
PlaidBuildGreatProducts/plaid218—~1.6kAutomated safety check: PassMIT
Product Competitive AnalysisFokkyp/claude-skills226—~1.2kAutomated safety check: PassNone

Similar skills

  • Game Changing Features

    openstatusHQ/data-table-filters

    Find 10x product opportunities and high-leverage improvements.

    2.3k GitHub starsUsed in 3 repos~2.1k tokens
    Product & Project ManagementAuto-check passed
  • Organic Growth Path Advisor

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    Diagnoses where a growth constraint lives and recommends one organic growth path from the McKinsey Growth Pyramid to test first.

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  • Product Strategist

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    218 GitHub stars~1.6k tokensUpdated 5 mo ago
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    Produces product-manager competitive analysis reports in Chinese, with a confirm-first scoping gate, three-phase evidence collection and single or multi-product modes.

    226 GitHub stars~1.2k tokensUpdated 6 mo ago
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  • Experimentation

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  • Launch Gtm

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Questions about Strategy

What does Strategy do?

Draft, test, or review a product, team, or company strategy, using the Good Strategy/Bad Strategy kernel (diagnosis, guiding policy, coherent actions), the Playing to Win cascade (where to play, how…. Strategy is an agent skill from andreaskelm/pm-brain. Draft, test, or review a product, team, or company strategy, using the Good Strategy/Bad Strategy kernel (diagnosis, guiding policy, coherent actions), the Playing to Win cascade (where to play, how to win), or a team strategy doc built on pillars and explicit non-goals.

When should I use Strategy?

Strategy fits situations like: the user says product strategy; write our strategy doc; is this a real strategy; review our strategy.

How do I install Strategy in Claude Code?

Run `npx skills add andreaskelm/pm-brain --skill strategy -a claude-code`. Or copy the skill folder (.claude/skills/strategy in andreaskelm/pm-brain) into .claude/skills/strategy in your project. Claude Code loads it when a task matches its description.

How do I install Strategy in Codex?

Run `npx skills add andreaskelm/pm-brain --skill strategy -a codex`. Or copy the skill folder (.claude/skills/strategy in andreaskelm/pm-brain) into .agents/skills/strategy in your project. Codex loads it when a task matches its description.

Can I use Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add andreaskelm/pm-brain --skill strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/strategy, .gemini/skills/strategy, .github/skills/strategy and .opencode/skills/strategy in your project.

What does Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Strategy is instructions for the agent only.

Does Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Strategy use?

Strategy has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Strategy use?

About 2.8k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 5.1k tokens, read only when the agent opens those files.

What are the alternatives to Strategy?

Skills that share tags, products or a category with Strategy: Game Changing Features (openstatusHQ/data-table-filters, 2.3k stars), Organic Growth Path Advisor (deanpeters/Product-Manager-Skills, 7.2k stars), Product Strategist (alirezarezvani/claude-skills, 28k stars) and Plaid (BuildGreatProducts/plaid, 218 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Strategy?

andreaskelm (a GitHub user) maintains it in andreaskelm/pm-brain, which has 234 GitHub stars. The repository holds 18 skills in this directory. The repository was last updated on October 9, 2026.

Source: andreaskelm/pm-brain on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.