Google Analytics · cognyai/claude-code-marketing-skills

Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage, Consent Mode, naming, workspace hygiene

cognyai/claude-code-marketing-skills

GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration, debug mode, and best practices

cognyai/claude-code-marketing-skills

Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets for every event

cognyai/claude-code-marketing-skills

Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution, retention, PII, Ads link, BigQuery export

cognyai/claude-code-marketing-skills

GA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips

cognyai/claude-code-marketing-skills

GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM, Measurement Protocol), and validation techniques

cognyai/claude-code-marketing-skills

Build a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as conversions

cognyai/claude-code-marketing-skills

Weekly GA4 check — sessions, users, key-event conversions, revenue, channel mix — with week-over-week deltas and tracking-break alerts

cognyai/claude-code-marketing-skills

UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries

cognyai/claude-code-marketing-skills