Agency Report PDF

{
  "company_name": "Business Name",
  "date": "2026-04-05",
  "website_url": "https://example.com",
  "industry": "Industry category",
  "location": "City, State",

  "agency_score": 52,
  "agency_grade": "C",

  "marketing_score": 45,
  "reputation_score": 62,
  "geo_score": 38,
  "legal_score": 55,
  "sales_score": 68,

  "scores_available": {
    "marketing": true,
    "reputation": true,
    "geo": true,
    "legal": true,
    "sales": true
  },

  "marketing_findings": {
    "critical": [
      "No clear value proposition above the fold",
      "Missing meta descriptions on 80% of pages",
      "No email capture or lead magnet anywhere on site"
    ],
    "quick_wins": [
      "Add a compelling headline with specific benefit to homepage",
      "Write unique meta descriptions for top 10 pages",
      "Add a simple email signup with a free guide offer"
    ],
    "summary": "Website copy is generic and lacks conversion elements. SEO foundations are weak with missing meta data across most pages."
  },

  "reputation_findings": {
    "critical": [
      "3.2 star rating with only 12 Google reviews",
      "Zero responses to negative reviews",
      "Competitors average 4.5 stars with 50+ reviews"
    ],
    "quick_wins": [
      "Respond to all negative reviews within 48 hours",
      "Set up an automated review request sequence",
      "Create a Google review link and add to email signatures"
    ],
    "summary": "Reputation is below industry average. Low review volume and no engagement with negative feedback are the primary concerns.",
    "google_rating": 3.2,
    "review_count": 12,
    "response_rate": 0
  },

  "geo_findings": {
    "critical": [
      "AI crawlers blocked by restrictive robots.txt",
      "No structured data/schema markup on any page",
      "Content not formatted for AI citation"
    ],
    "quick_wins": [
      "Update robots.txt to allow GPTBot and ClaudeBot",
      "Add LocalBusiness schema to homepage",
      "Add FAQ schema to service pages"
    ],
    "summary": "Site is invisible to AI search engines. Blocked crawlers and missing schema mean zero AI-driven traffic.",
    "citability_score": null,
    "crawler_access": "blocked"
  },

  "legal_findings": {
    "critical": [
      "No privacy policy found on website",
      "Cookie tracking active without consent mechanism",
      "No terms of service"
    ],
    "quick_wins": [
      "Add a basic privacy policy using a template generator",
      "Install a cookie consent banner",
      "Add terms of service page"
    ],
    "summary": "Website has significant compliance gaps. Missing privacy policy and terms expose the business to legal risk."
  },

  "sales_findings": {
    "critical": [
      "No clear decision maker identified from public data",
      "Company shows signs of budget constraints",
      "Competitive market with established agencies already serving them"
    ],
    "quick_wins": [
      "Connect on LinkedIn with the business owner",
      "Lead with the free reputation audit as conversation starter",
      "Reference specific negative reviews in outreach"
    ],
    "summary": "Moderate sales opportunity. Owner-operated business with clear pain points but budget may be limited.",
    "company_size": "Small (5-10 employees)",
    "decision_makers": []
  },

  "recommended_tier": {
    "name": "Growth",
    "tier_number": 2,
    "monthly_price_low": 1500,
    "monthly_price_high": 3500,
    "services": [
      "Marketing optimization and content strategy",
      "Reputation management with review responses",
      "GEO/SEO implementation",
      "Monthly reporting across all dimensions",
      "Quarterly strategy calls"
    ]
  },

  "action_plan": {
    "month_1": [
      "Fix critical compliance gaps (privacy policy, cookie consent)",
      "Update robots.txt for AI crawler access",
      "Respond to all existing negative reviews",
      "Rewrite homepage headline and value proposition"
    ],
    "month_2": [
      "Implement schema markup on all key pages",
      "Launch review request campaign targeting recent customers",
      "Create 4 blog posts targeting top industry keywords",
      "Set up email capture with lead magnet"
    ],
    "month_3": [
      "Full content audit and optimization for AI citability",
      "Competitive analysis refresh and positioning update",
      "Build comprehensive FAQ section for AI search visibility",
      "First monthly progress report with score comparisons"
    ]
  },

  "source_files": [
    "AGENCY-ONBOARD-CompanyName.md",
    "REPUTATION-AUDIT-CompanyName.md",
    "GEO-AUDIT-CompanyName.md"
  ]
}

Use the Write tool to create agency_data.json with the full JSON structure

python3 ~/.claude/skills/agency/scripts/generate_agency_pdf.py

================================================================
  AGENCY REPORT PDF GENERATED
================================================================

  File:     AGENCY-REPORT.pdf
  Client:   [Company Name]
  Date:     [Date]
  Score:    [Agency Score]/100 (Grade [Grade])
  Pages:    [Estimated page count based on data]

  Scores included:
    Marketing:     [score or "N/A"]
    Reputation:    [score or "N/A"]
    GEO/SEO:       [score or "N/A"]
    Legal:         [score or "N/A"]
    Sales:         [score or "N/A"]

  Data source: agency_data.json

  The PDF has been saved to the current directory.
  Share it with your client as a professional audit summary.
================================================================

{
  "legal_score": null,
  "legal_findings": {
    "critical": [],
    "quick_wins": [],
    "summary": "Legal compliance audit not yet performed."
  }
}