活动/营销策划（国内本地化）：为节日营销、电商大促（618/双11/年货节）、新品发布、活动造势 制定完整方案——目标拆解、营销节奏（预热-爆发-返场）、多平台内容矩阵、互动玩法、KOL 分层、 预算分配、风险合规、效果指标。当用户说"营销方案""活动策划""大促方案""618/双11 怎么做" "节日营销""新品发布方案""造势""campaign""营销节奏""怎么搞活动"时使用。
$ npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install ZJU-REAL/Easel skill-campaign-planner --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/openclaw/skill-campaign-planner .claude/skills/skill-campaign-planner && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "skill-campaign-planner" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-campaign-planner into .claude/skills/skill-campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-campaign-planner", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-campaign-plannerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install ZJU-REAL/Easel skill-campaign-planner --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/openclaw/skill-campaign-planner .agents/skills/skill-campaign-planner && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "skill-campaign-planner" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-campaign-planner into .agents/skills/skill-campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-campaign-planner", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install ZJU-REAL/Easel skill-campaign-planner --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/openclaw/skill-campaign-planner .cursor/skills/skill-campaign-planner && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "skill-campaign-planner" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-campaign-planner into .cursor/skills/skill-campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-campaign-planner", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/ZJU-REAL/Easel.git --path skills/openclaw/skill-campaign-planner--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install ZJU-REAL/Easel skill-campaign-planner --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/openclaw/skill-campaign-planner .gemini/skills/skill-campaign-planner && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "skill-campaign-planner" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-campaign-planner into .gemini/skills/skill-campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-campaign-planner", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install ZJU-REAL/Easel skill-campaign-plannerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/openclaw/skill-campaign-planner .github/skills/skill-campaign-planner && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "skill-campaign-planner" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-campaign-planner into .github/skills/skill-campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-campaign-planner", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install ZJU-REAL/Easel skill-campaign-planner --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/openclaw/skill-campaign-planner .opencode/skills/skill-campaign-planner && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "skill-campaign-planner" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-campaign-planner into .opencode/skills/skill-campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-campaign-planner", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
skill-campaign-planner活动/营销策划（国内本地化）：为节日营销、电商大促（618/双11/年货节）、新品发布、活动造势 制定完整方案——目标拆解、营销节奏（预热-爆发-返场）、多平台内容矩阵、互动玩法、KOL 分层、 预算分配、风险合规、效果指标。当用户说"营销方案""活动策划""大促方案""618/双11 怎么做" "节日营销""新品发布方案""造势""campaign""营销节奏""怎么搞活动"时使用。
Skill Campaign Planner is an agent skill from ZJU-REAL/Easel. 活动/营销策划（国内本地化）：为节日营销、电商大促（618/双11/年货节）、新品发布、活动造势 制定完整方案——目标拆解、营销节奏（预热-爆发-返场）、多平台内容矩阵、互动玩法、KOL 分层、 预算分配、风险合规、效果指标。当用户说"营销方案""活动策划""大促方案""618/双11 怎么做" "节日营销""新品发布方案""造势""campaign""营销节奏""怎么搞活动"时使用。
Its SKILL.md is about 470 tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `EASEL-META.md` and `references/campaign-frameworks.md`).
The repository describes itself as: An open-source AI agent for social media — discover trends, create content, publish everywhere, and learn what works across Xiaohongshu, Douyin, Zhihu, Bilibili, and more.🎨一个开源的… The licence is Apache-2.0.
8 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 278f420. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Skill Campaign Planner loads about 470 tokens when it runs, and up to ~1.6k if it reads all its reference files. Until then it costs about 54 tokens; SKILL.md has 111 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from ZJU-REAL/Easel at commit 278f420, republished under its Apache-2.0 licence (© ZJU-REAL). 111 words, ~470 tokens.
.claude/skills/skill-campaign-planner/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.产出一份可落地的营销活动方案，覆盖目标→节奏→内容矩阵→玩法→资源→风险→复盘指标。 领域方法在
references/campaign-frameworks.md，本文件只讲流程。定义规则与模型，不套具体案例。
单条选题蹭热点见 skill-trend-rider；系列内容规划见 skill-content-strategy； 商单/联名见 skill-collab-proposal；本 SKILL 做一次营销活动的整体策划。
| 字段 | 必填 | 说明 |
|---|---|---|
| 活动类型 | 是 | 节日营销 / 电商大促 / 新品发布 / 活动造势 / 周年庆等 |
| 目标 | 推荐 | 涨粉 / 转化 / 声量 / 拉新 / 清库存（决定节奏与玩法侧重） |
| 时间 | 推荐 | 活动日期 / 大促节点（决定预热-爆发-返场排期） |
| 资源 | 可选 | 预算、可用平台、是否有 KOL/达人、产品/优惠力度 |
信息不全时先补齐关键项（类型/目标/时间），再出方案。
references/campaign-frameworks.md「一、目标→打法映射」确定主打法
（声量型/转化型/拉新型策略侧重不同）。identity.md+platforms.md；玩法与文案语气对齐 style.md；
合规遵守 preferences.md 底线；预算/达人建议匹配账号体量。沉淀自内容营销活动通用方法论（营销节奏 预热-爆发-返场、AISAS/AARRR 视角、大促蓄水-尾款节点、 达人分层投放），本地化到国内平台（小红书种草、抖音爆发、社群转化、公众号沉淀）。框架化为可复用 模型，不绑定具体品牌案例。
© ZJU-REAL, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 2 other files (references) in skills/openclaw/skill-campaign-planner of ZJU-REAL/Easel.
Open the folder on GitHubat commit 278f420
Skill Campaign Planner next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Skill Campaign Planner this skillZJU-REAL/Easel | 3.4k | — | ~470 | Automated safety check: Pass | Apache-2.0 | |
| Campaign Planneraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~5.1k | Automated safety check: Pass | Apache-2.0 | |
| Plannerpenpot/penpot | 61k | — | ~2.7k | Automated safety check: Pass | MPL-2.0 | |
| Marketing Campaign Plannercbrock84/headcount | 2k | — | ~1.2k | Automated safety check: Pass | MIT | |
| Marketing Campaignaffaan-m/ECC | 277k | 1 repos | ~1.3k | Automated safety check: Pass | MIT | |
| Agent Plannerruvnet/ruflo | 74k | 2 repos | ~1.2k | Automated safety check: Pass | MIT |
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when the user asks to "plan an influencer campaign", "build a campaign blueprint", "track or close a creator campaign", or "record a late campaign correction"; produces the…
penpot/penpot
Read-only planning and architecture analysis — produce a structured implementation plan with task breakdown, acceptance criteria, sizing, and checkpoints.
cbrock84/headcount
Designs a coordinated multi-channel campaign or product launch around one story — objective, message, channel sequencing, timeline, assets, and the checklist that gets it out the door.
affaan-m/ECC
End-to-end marketing campaign planning and execution. An agent skill from affaan-m/ECC.
ruvnet/ruflo
Agent skill for planner - invoke with $agent-planner. An agent skill from ruvnet/ruflo.
aiskillstore/marketplace
A skill your agent uses when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and…
ZJU-REAL/Easel
微信公众号文章排版引擎：把 Markdown / Word(.docx) / PDF / 纯文本转成可直接粘贴进公众号编辑器的 HTML，自动章节编号、关键词标记、引言卡、目录、代码块、图片/GIF、作者签名；主题从 references/theme-index.md…
ZJU-REAL/Easel
微信公众号文章自动创作与发布工具。给定参考文章、文字或文档，自动搜索整理全网相关信息、生成图文并茂的公众号文章，并发布到微信公众号草稿箱。特别强调反 AI 检测写作。
ZJU-REAL/Easel
社媒卡片视觉设计系统：提供配色、中文字体层级、满画幅布局、品类骨架和死空白/密度质检，避免模板化 PPT 与廉价 AI 感。
ZJU-REAL/Easel
生成电商商品视觉方案：主图概念、场景图、详情页视觉方向和 AI 生图 Prompt. An agent skill from ZJU-REAL/Easel.
ZJU-REAL/Easel
将数据或文字内容转化为可视化信息图，支持静态（AntV）和动画 GIF 两种模式。当用户需要制作信息图、数据可视化、流程图、对比图、动画图表、GIF 图表、思维导图、SWOT 分析图时调用。本地渲染信息图/GIF 动画；要单张静态图片 URL 用 chart-visualization，要 CSV/JSON→整页报告用 data-report
ZJU-REAL/Easel
长篇小说/网文连载创作：从世界观、人设和三级大纲写到逐章正文，并用文件化状态维护伏笔、前情和跨章一致性. An agent skill from ZJU-REAL/Easel.
活动/营销策划（国内本地化）：为节日营销、电商大促（618/双11/年货节）、新品发布、活动造势 制定完整方案——目标拆解、营销节奏（预热-爆发-返场）、多平台内容矩阵、互动玩法、KOL 分层、 预算分配、风险合规、效果指标。当用户说"营销方案""活动策划""大促方案""618/双11 怎么做" "节日营销""新品发布方案""造势""campaign""营销节奏""怎么搞活动"时使用。. Skill Campaign Planner is an agent skill from ZJU-REAL/Easel.
Run `npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a claude-code`. Or copy the skill folder (skills/openclaw/skill-campaign-planner in ZJU-REAL/Easel) into .claude/skills/skill-campaign-planner in your project. Claude Code loads it when a task matches its description.
Run `npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a codex`. Or copy the skill folder (skills/openclaw/skill-campaign-planner in ZJU-REAL/Easel) into .agents/skills/skill-campaign-planner in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ZJU-REAL/Easel --skill skill-campaign-planner -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/skill-campaign-planner, .gemini/skills/skill-campaign-planner, .github/skills/skill-campaign-planner and .opencode/skills/skill-campaign-planner in your project.
SKILL.md names no scripts, command-line tools or credentials: Skill Campaign Planner is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Skill Campaign Planner is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 470 tokens (SKILL.md is roughly 1.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.1k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Skill Campaign Planner: Campaign Planner (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Planner (penpot/penpot, 61k stars), Marketing Campaign Planner (cbrock84/headcount, 2k stars) and Marketing Campaign (affaan-m/ECC, 277k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
ZJU-REAL (a GitHub organization) maintains it in ZJU-REAL/Easel, which has 3,376 GitHub stars. The repository holds 114 skills in this directory. The repository was last updated on October 9, 2026.
Source: ZJU-REAL/Easel on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.
