Campaign And Launch Planning
social-media-skills/skills
Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel.
A skill your agent uses when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and…
Install Campaign Planner
$ npx skills add aiskillstore/marketplace --skill campaign-planner -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install aiskillstore/marketplace campaign-planner --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/aaron-he-zhu/campaign-planner .claude/skills/campaign-planner && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "campaign-planner" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/aaron-he-zhu/campaign-planner into .claude/skills/campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planner", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/aiskillstore/marketplace/tree/main/skills/aaron-he-zhu/campaign-plannerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add aiskillstore/marketplace --skill campaign-planner -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install aiskillstore/marketplace campaign-planner --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/aaron-he-zhu/campaign-planner .agents/skills/campaign-planner && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "campaign-planner" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/aaron-he-zhu/campaign-planner into .agents/skills/campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planner", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add aiskillstore/marketplace --skill campaign-planner -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install aiskillstore/marketplace campaign-planner --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/aaron-he-zhu/campaign-planner .cursor/skills/campaign-planner && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "campaign-planner" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/aaron-he-zhu/campaign-planner into .cursor/skills/campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planner", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/aiskillstore/marketplace.git --path skills/aaron-he-zhu/campaign-planner--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add aiskillstore/marketplace --skill campaign-planner -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install aiskillstore/marketplace campaign-planner --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/aaron-he-zhu/campaign-planner .gemini/skills/campaign-planner && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "campaign-planner" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/aaron-he-zhu/campaign-planner into .gemini/skills/campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planner", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install aiskillstore/marketplace campaign-plannerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add aiskillstore/marketplace --skill campaign-planner -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/aaron-he-zhu/campaign-planner .github/skills/campaign-planner && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "campaign-planner" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/aaron-he-zhu/campaign-planner into .github/skills/campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planner", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add aiskillstore/marketplace --skill campaign-planner -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install aiskillstore/marketplace campaign-planner --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/aiskillstore/marketplace.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/aaron-he-zhu/campaign-planner .opencode/skills/campaign-planner && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "campaign-planner" agent skill from https://github.com/aiskillstore/marketplace/tree/main/skills/aaron-he-zhu/campaign-planner into .opencode/skills/campaign-planner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-planner", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
campaign-planner- GitHub stars
- 430
- Token cost
- ~2.1k tokens
- SKILL.md length
- 709 words
- Files
- 4 (incl. references)
- Skills in repo
- 1,044
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A skill your agent uses when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and…
- Works in 9 steps: Gather campaign requirements — capture… → Define objectives — one SMART primary… → Develop strategy — big idea, strategy… → …
- The user asks to plan an influencer campaign
- SKILL.md covers Quick Start, Skill Contract, Data Sources and Instructions, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Campaign Planner is an agent skill from aiskillstore/marketplace. Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not…
Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `references/influencer-tiers.md`, `references/templates.md` and `skill-report.json`). Compatibility notes: Claude Code and compatible agent-skill hosts
It sits in Marketing & SEO, covering Product launch strategy, Influencer and creator marketing and OKRs and executive reporting. The repository describes itself as: Security-audited skills for Claude, Codex & Claude Code. One-click install, quality verified. The licence is Apache-2.0.
When your agent uses it
- The user asks to plan an influencer campaign
- Build a campaign blueprint
- Launch a product with creators
- Produces campaign objectives
Example prompts
- “plan an influencer campaign”
- “build a campaign blueprint”
- “launch a product with creators”
- “/campaign-planner”
Requirements
- Compatibility (from SKILL.md): Claude Code and compatible agent-skill hosts
Workflow steps
9 steps, taken from the first numbered list in SKILL.md.
- Gather campaign requirements — capture brand, value prop, audience, campaign type, timeline, budget, and constraints (template §1).
- Define objectives — one SMART primary objective plus secondary objectives, with explicit success and failure definitions (template §2).
- Develop strategy — big idea, strategy statement, audience, key messages, campaign pillars, platform split, and differentiation (template…
- Define influencer criteria — tier mix, must-have and preferred selection criteria, exclusions, ideal profile, and relationship types…
- Plan content requirements — deliverables by platform/format, required elements, creative direction, themes, and the approval chain…
- Create the timeline — key dates, a four-phase week-by-week plan, and a Gantt view (template §6).
- Allocate budget — breakdown by category, by influencer tier, by platform, plus CPM/CPE/cost-per-content efficiency targets (template §7).
- Establish success metrics — primary KPIs vs benchmarks, secondary metrics, conversion metrics, and reporting cadence (template §8).
- Compile the plan document — executive summary, the full sections above, and an appendix with risk mitigation (template §9). Save to the…
What it can do on your machine
Read from SKILL.md and the folder at commit 755bc35. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Compatibility
Claude Code and compatible agent-skill hosts
From compatibility in the SKILL.md frontmatter.
Context cost
Campaign Planner loads about 2.1k tokens when it runs, and up to ~5.7k if it reads all its reference files. Until then it costs about 148 tokens; SKILL.md has 709 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from aiskillstore/marketplace at commit 755bc35, republished under its Apache-2.0 licence (© aiskillstore). 709 words, ~2,059 tokens.
Download SKILL.mdSave it as
.claude/skills/campaign-planner/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- campaign-planner
- description
- Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not mention creators routes to the launch discipline, not here.
- compatibility
- Claude Code and compatible agent-skill hosts
- slug
- aaron-campaign-planner
- displayName
- Campaign Planner · 活动规划
- summary
- 红人活动整体规划:目标、阶段、创作者组合、时间线与风险预案
- version
- 17.0.0
- license
- Apache-2.0
- homepage
- https://github.com/aaron-he-zhu/aaron-marketing-skills
- when_to_use
- Use when planning a new influencer campaign, launching a product with influencer support, building seasonal or tentpole activations, designing always-on…
- argument-hint
- <brand or product> [budget] [platform] [timeframe]
- metadata.author
- aaron-he-zhu
- metadata.version
- 17.0.0
Campaign Planner
Designs an influencer campaign from strategy to execution plan — an actionable blueprint that ties business objectives to creative execution.
Scope edge — product launches: this skill owns the creator lane of a launch. The launch itself — tier/type decision, launch calendar, press motion, community launch day, readiness gate — belongs to the launch discipline (launch-tier-planner and siblings), which hands this skill the creator-channel sub-plan aligned to the launch-registry date and stage. "Launch a product with creators" starts here; "launch a product" starts there.
Quick Start
Create an influencer campaign plan for [product launch]Plan an influencer campaign for [brand] with [budget] targeting [audience] during [timeframe]Skill Contract
- Reads: brand and product details, target audience, campaign type, budget, timeline, and any constraints supplied by the user. If
memory-managementis active, prior audience profiles and past-campaign benchmarks load from the hot cache. - Writes: a campaign plan document saved to
memory/influencer/campaign-planner/YYYY-MM-DD-<topic>.md. - Promotes: durable facts (campaign name, primary objective, total budget, go-live date, KPI targets) to
memory/hot-cache.md. - Done when:
- Objectives are SMART and have explicit success and failure definitions.
- Influencer mix, content deliverables, timeline, budget, and KPIs are each specified with numbers, not placeholders.
- The plan names the next step (brief generation) and any open approvals.
- Primary next skill: brief-generator
Handoff Summary
Emit the standard shape from skill-contract.md §Handoff Summary Format.
Data Sources
This family is Tier 1: every skill works with no live integrations. Provide the brand, audience, budget, and timeline directly and the plan builds from your inputs.
Optional connectors that strengthen the plan when available:
~~influencer database— size the influencer mix and validate tier follower ranges.~~social platform analytics— set platform-specific reach and engagement benchmarks.~~CRM— align conversion targets and attribution with existing pipeline data.~~analytics— pull past-campaign actuals for realistic KPI and budget-efficiency targets.
See CONNECTORS.md for the free/keyless data recipe per category. Without any connector, ask the user for the missing inputs and proceed.
Instructions
Work the nine steps in order. Each has a fill-in template in references/templates.md — copy the matching block, replace every bracket with a real number or value (no placeholders left in the final plan), and assemble in step 9.
- Gather campaign requirements — capture brand, value prop, audience, campaign type, timeline, budget, and constraints (template §1).
- Define objectives — one SMART primary objective plus secondary objectives, with explicit success and failure definitions (template §2).
- Develop strategy — big idea, strategy statement, audience, key messages, campaign pillars, platform split, and differentiation (template §3).
- Define influencer criteria — tier mix, must-have and preferred selection criteria, exclusions, ideal profile, and relationship types. Validate follower ranges against references/influencer-tiers.md (template §4).
- Plan content requirements — deliverables by platform/format, required elements, creative direction, themes, and the approval chain (template §5).
- Create the timeline — key dates, a four-phase week-by-week plan, and a Gantt view (template §6).
- Allocate budget — breakdown by category, by influencer tier, by platform, plus CPM/CPE/cost-per-content efficiency targets (template §7).
- Establish success metrics — primary KPIs vs benchmarks, secondary metrics, conversion metrics, and reporting cadence (template §8).
- Compile the plan document — executive summary, the full sections above, and an appendix with risk mitigation (template §9). Save to the Writes path and promote durable facts to the hot cache.
Show full SKILL.md (199 more words)Show less
Example
User: "Create a campaign plan for a new sustainable sneaker launch targeting Gen Z on TikTok and Instagram with a $50K budget"
Output: A complete plan with sustainability messaging, a micro-influencer-heavy mix, UGC-focused content, a phased launch timeline, and conversion tracking via promo codes. (Fuller walkthrough in references/templates.md.)
Reference Materials
- references/templates.md — fill-in templates for all nine steps, the worked example, and success tips.
- references/influencer-tiers.md — influencer-vs-affiliate-vs-creator decision table and nano/micro/mid/macro tier definitions;
fit-scorerandbudget-optimizercan consult it. - skill-contract.md — shared contract and handoff schema.
- state-model.md — memory tiers and save-path conventions.
- CONNECTORS.md — free/keyless data recipes per connector category.
- audience-mapper — define the target audience this plan serves.
- brief-generator — turn the plan into per-influencer briefs.
- budget-optimizer — refine the budget allocation.
- influencer-discovery — find influencers matching the criteria.
Next Best Skill
- Primary: brief-generator — convert the approved plan into concrete influencer briefs.
- Alternate: budget-optimizer — pressure-test and optimize the budget split before locking the plan.
- Alternate: influencer-discovery — build the shortlist against the selection criteria defined here.
Termination note: keep a visited-set of skills invoked this session. If the primary next skill has already run this session, stop and report the chain complete rather than re-invoking. Do not chain deeper than 3 hops from the originating request.
© aiskillstore, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in skills/aaron-he-zhu/campaign-planner of aiskillstore/marketplace.
- SKILL.md
- references/influencer-tiers.md
- references/templates.md
- skill-report.json
Open the folder on GitHubat commit 755bc35
Compare with similar skills
Campaign Planner next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Campaign Planner this skillaiskillstore/marketplace | 430 | — | ~2.1k | Automated safety check: Pass | Apache-2.0 | |
| Campaign And Launch Planningsocial-media-skills/skills | 128 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Create Content Campaignopenvetta/open-vetta | 291 | — | ~628 | Automated safety check: Pass | Apache-2.0 | |
| Campaign Planneraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~5.1k | Automated safety check: Pass | Apache-2.0 | |
| Launch Monitoraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Launch Tier Planneraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.1k | Automated safety check: Pass | Apache-2.0 |
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Related
Categories
Questions about Campaign Planner
What does Campaign Planner do?
A skill your agent uses when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and…. Campaign Planner is an agent skill from aiskillstore/marketplace. Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets.
When should I use Campaign Planner?
Campaign Planner fits situations like: the user asks to plan an influencer campaign; build a campaign blueprint; launch a product with creators; produces campaign objectives.
How do I install Campaign Planner in Claude Code?
Run `npx skills add aiskillstore/marketplace --skill campaign-planner -a claude-code`. Or copy the skill folder (skills/aaron-he-zhu/campaign-planner in aiskillstore/marketplace) into .claude/skills/campaign-planner in your project. Claude Code loads it when a task matches its description.
How do I install Campaign Planner in Codex?
Run `npx skills add aiskillstore/marketplace --skill campaign-planner -a codex`. Or copy the skill folder (skills/aaron-he-zhu/campaign-planner in aiskillstore/marketplace) into .agents/skills/campaign-planner in your project. Codex loads it when a task matches its description.
Can I use Campaign Planner in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add aiskillstore/marketplace --skill campaign-planner -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/campaign-planner, .gemini/skills/campaign-planner, .github/skills/campaign-planner and .opencode/skills/campaign-planner in your project.
What does Campaign Planner need to run?
SKILL.md names no scripts, command-line tools or credentials: Campaign Planner is instructions for the agent only. Compatibility (from SKILL.md): Claude Code and compatible agent-skill hosts.
Does Campaign Planner access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Campaign Planner safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Campaign Planner use?
Campaign Planner is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Campaign Planner use?
About 2.1k tokens (SKILL.md is roughly 8.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.6k tokens, read only when the agent opens those files.
What are the alternatives to Campaign Planner?
Skills that share tags, products or a category with Campaign Planner: Campaign And Launch Planning (social-media-skills/skills, 128 stars), Create Content Campaign (openvetta/open-vetta, 291 stars), Campaign Planner (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Launch Monitor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Campaign Planner?
aiskillstore (a GitHub organization) maintains it in aiskillstore/marketplace, which has 430 GitHub stars. The repository holds 1,044 skills in this directory. The repository was last updated on October 9, 2026.
Source: aiskillstore/marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.