Competitor Research
explorium-ai/gtm-skills
Competitive intelligence skill for Claude Code and Codex: build a fact-led competitive brief or side-by-side battlecard on one or more rival companies using real-time firmographics, funding…
Strategic analysis frameworks including Porter's Five Forces (industry attractiveness), SWOT (internal positioning), and competitive landscape mapping with battlecard generation.
Install Competitive Analysis
$ npx skills add yonatangross/orchestkit --skill competitive-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install yonatangross/orchestkit competitive-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/yonatangross/orchestkit.git skills-src && mkdir -p .claude/skills && cp -r skills-src/src/skills/competitive-analysis .claude/skills/competitive-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitive-analysis" agent skill from https://github.com/yonatangross/orchestkit/tree/main/src/skills/competitive-analysis into .claude/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/yonatangross/orchestkit/tree/main/src/skills/competitive-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add yonatangross/orchestkit --skill competitive-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install yonatangross/orchestkit competitive-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/yonatangross/orchestkit.git skills-src && mkdir -p .agents/skills && cp -r skills-src/src/skills/competitive-analysis .agents/skills/competitive-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/yonatangross/orchestkit/tree/main/src/skills/competitive-analysis into .agents/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add yonatangross/orchestkit --skill competitive-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install yonatangross/orchestkit competitive-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/yonatangross/orchestkit.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/src/skills/competitive-analysis .cursor/skills/competitive-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitive-analysis" agent skill from https://github.com/yonatangross/orchestkit/tree/main/src/skills/competitive-analysis into .cursor/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/yonatangross/orchestkit.git --path src/skills/competitive-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add yonatangross/orchestkit --skill competitive-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install yonatangross/orchestkit competitive-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/yonatangross/orchestkit.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/src/skills/competitive-analysis .gemini/skills/competitive-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/yonatangross/orchestkit/tree/main/src/skills/competitive-analysis into .gemini/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install yonatangross/orchestkit competitive-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add yonatangross/orchestkit --skill competitive-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/yonatangross/orchestkit.git skills-src && mkdir -p .github/skills && cp -r skills-src/src/skills/competitive-analysis .github/skills/competitive-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/yonatangross/orchestkit/tree/main/src/skills/competitive-analysis into .github/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add yonatangross/orchestkit --skill competitive-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install yonatangross/orchestkit competitive-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/yonatangross/orchestkit.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/src/skills/competitive-analysis .opencode/skills/competitive-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/yonatangross/orchestkit/tree/main/src/skills/competitive-analysis into .opencode/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitive-analysis- GitHub stars
- 289
- Token cost
- ~1.5k tokens
- SKILL.md length
- 232 words
- Files
- 5 (incl. references)
- Skills in repo
- 108
- Repo updated
- First seen
- Licence
- MIT
At a glance
Strategic analysis frameworks including Porter's Five Forces (industry attractiveness), SWOT (internal positioning), and competitive landscape mapping with battlecard generation.
- Analyzing market position
- SKILL.md covers When to Use Porter's vs. SWOT, Porter's Five Forces Template, SWOT Analysis and Competitor Profile Template, plus 4 more sections
- Calls gh
- Evaluating threats
What it does
Competitive Analysis is an agent skill from yonatangross/orchestkit. Strategic analysis frameworks including Porter's Five Forces (industry attractiveness), SWOT (internal positioning), and competitive landscape mapping with battlecard generation. Produces competitor profiles, feature gap analysis, and positioning recommendations. Use when analyzing market position, evaluating threats, or building sales battlecards.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 6 other files, including reference files (for example `references/competitive-analysis-guide.md`, `rules/_sections.md` and `rules/market-competitive.md`). Compatibility notes: Claude Code 2.1.277+
It sits in Marketing & SEO, covering Competitor analysis, Sales enablement and Startup and business strategy. The repository describes itself as: The Complete AI Development Toolkit for Claude Code. 106 skills, 36 agents, 171 hooks. Install ork for stable (v9.x), or ork-alpha for the v10 line, which ships daily. The licence is MIT.
When your agent uses it
- Analyzing market position
- Evaluating threats
- Building sales battlecards
Example prompts
- “/competitive-analysis”
Requirements
- Compatibility (from SKILL.md): Claude Code 2.1.277+
- Pre-approved tools (allowed-tools): Read, Glob, Grep, WebFetch, WebSearch
What it can do on your machine
Read from SKILL.md and the folder at commit 0ef71d2. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
ReadGlobGrepWebFetchWebSearch
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
gh
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use gh, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Compatibility
Claude Code 2.1.277+
From compatibility in the SKILL.md frontmatter.
Context cost
Competitive Analysis loads about 1.5k tokens when it runs, and up to ~2.4k if it reads all its reference files. Until then it costs about 93 tokens; SKILL.md has 232 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from yonatangross/orchestkit at commit 0ef71d2, republished under its MIT licence (© yonatangross). 232 words, ~1,476 tokens.
Download SKILL.mdSave it as
.claude/skills/competitive-analysis/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- competitive-analysis
- description
- Strategic analysis frameworks including Porter's Five Forces (industry attractiveness), SWOT (internal positioning), and competitive landscape mapping with battlecard generation. Produces competitor profiles, feature gap analysis, and positioning recommendations. Use when analyzing market position, evaluating threats, or building sales battlecards.
- allowed-tools
- Read, Glob, Grep, WebFetch, WebSearch
- compatibility
- Claude Code 2.1.277+
- user-invocable
- false
- disable-model-invocation
- false
- metadata.owner-agent
- product-strategist
- metadata.category
- document-asset-creation
- metadata.version
- 1.0.0
- metadata.author
- OrchestKit
- metadata.complexity
- medium
- metadata.tags
- porter, swot, competitive, battlecard, moat, five-forces, landscape
Competitive Analysis
Frameworks for analyzing competitive position and industry dynamics.
When to Use Porter's vs. SWOT
| Framework | Use When |
|---|---|
| Porter's Five Forces | Evaluating industry attractiveness; new market entry; strategic positioning |
| SWOT | Internal capability assessment; go/no-go decisions; strategy planning |
| Competitive Landscape Map | Visualizing whitespace; investor decks; positioning against specific competitors |
| Competitor Profiles | Battlecards for sales; feature gap analysis; threat assessment |
Use Porter's to understand the structural forces shaping the industry. Use SWOT to assess your specific position within it. Combine both for a complete picture.
Porter's Five Forces Template
## Porter's Five Forces: [Industry/Market]
### 1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW
| Factor | Assessment |
|--------|------------|
| Number of competitors | |
| Industry growth rate | |
| Product differentiation | |
| Exit barriers | |
### 2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW
| Barrier | Strength |
|---------|----------|
| Economies of scale | |
| Brand loyalty | |
| Capital requirements | |
| Network effects | |
| Switching costs | |
### 3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW
[Key suppliers, switching cost, concentration]
### 4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW
[Price sensitivity, alternatives available, buyer concentration]
### 5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW
[Alternative ways customers solve the same problem]
### Overall Industry Attractiveness: X/10
[Summary: which forces are most significant and why]SWOT Analysis
+-------------------------+-------------------------+
| STRENGTHS | WEAKNESSES |
| (Internal +) | (Internal -) |
| * What we do well | * Where we lack |
| * Unique resources | * Resource gaps |
| * Competitive advantages| * Capability limits |
+-------------------------+-------------------------+
| OPPORTUNITIES | THREATS |
| (External +) | (External -) |
| * Market trends | * Competitive pressure |
| * Unmet needs | * Regulatory changes |
| * Technology shifts | * Economic factors |
+-------------------------+-------------------------+TOWS Matrix (SWOT to Strategy)
| Strengths | Weaknesses | |
|---|---|---|
| Opportunities | SO: Use strengths to capture opportunities | WO: Fix weaknesses to unlock opportunities |
| Threats | ST: Use strengths to mitigate threats | WT: Minimize weaknesses, avoid threats |
Competitor Profile Template
## Competitor: [Name]
### Overview
- Founded: [Year] | Funding: $[Amount] | Employees: [N]
- Target customer: [Segment]
- Pricing: [Model and range]
### Strengths / Weaknesses
+ [Strength 1]
+ [Strength 2]
- [Weakness 1]
- [Weakness 2]
### Threat Assessment: HIGH / MEDIUM / LOW
- [Why this threat level]
- [Our differentiation vs. this competitor]Competitive Landscape Map
Plot competitors on two axes that matter most to buyers (e.g., price vs. features, ease of use vs. power):
HIGH PRICE
|
Premium Leaders | Luxury Niche
+-------------+ | +-------------+
| [Comp A] | | | [Comp B] |
+-------------+ | +-------------+
|
LOW ────────────────────+──────────────────── HIGH
FEATURES | FEATURES
|
+-------------+ | +-------------+
| [Comp C] | | | [US] |
+-------------+ | +-------------+
Budget Options | Value Leaders
|
LOW PRICEIdentify whitespace — quadrants with no incumbents that align with unmet buyer needs.
GitHub Signals for Competitive Tracking
# Star count and momentum
gh api repos/owner/repo --jq '{stars: .stargazers_count, forks: .forks_count}'
# Shipping velocity (recent releases)
gh release list --repo owner/repo --limit 5
# Community size
gh api repos/owner/repo/contributors --jq 'length'| Signal | Check Frequency |
|---|---|
| Star growth | Weekly |
| Release notes | Per release |
| Pricing changes | Monthly |
| Feature launches | Per announcement |
| Full analysis | Quarterly |
References
- Competitive Analysis Rules — Porter's, SWOT, landscape map, competitor profile templates
- Competitive Analysis Guide — Research methodology, data sources, update cadence
Related Skills
ork:market-sizing— Quantify opportunity size alongside competitive landscapeork:business-case— Build financial justification informed by competitive positionork:product-frameworks— Full product strategy toolkit (value prop, prioritization, OKRs)
Version: 1.0.0
© yonatangross, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files (references) in src/skills/competitive-analysis of yonatangross/orchestkit.
- SKILL.md
- references/competitive-analysis-guide.md
- rules/_sections.md
- rules/market-competitive.md
- test-cases.json
Open the folder on GitHubat commit 0ef71d2
Compare with similar skills
Competitive Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitive Analysis this skillyonatangross/orchestkit | 289 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Competitor Researchexplorium-ai/gtm-skills | 163 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Suede Competitor ProfilingJasonColapietro/suede-creator-skills | 127 | — | ~3.6k | Automated safety check: Pass | MIT | |
| Competitor FinderOthmane-Khadri/YALC-the-GTM-operating-system | 317 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Competitive Intelborghei/Claude-Skills | 881 | — | ~4.5k | Automated safety check: Pass | MIT | |
| Competitor Alternativesborghei/Claude-Skills | 881 | — | ~4.8k | Automated safety check: Pass | MIT |
Similar skills
Suede Competitor Profiling
JasonColapietro/suede-creator-skills
Suede-owned competitive-intelligence discipline for evidence-backed profiles of positioning, pricing, messaging, product, proof, and public-market signals.
Competitor Finder
Othmane-Khadri/YALC-the-GTM-operating-system
Conduct competitive analysis to identify direct and indirect competitors, map their positioning, surface strengths and weaknesses, and generate differentiation angles for outbound messaging.
Competitive Intel
borghei/Claude-Skills
Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions.
Competitor Alternatives
borghei/Claude-Skills
Create competitor comparison and alternative pages for SEO and sales enablement.
Marketing Strategy
manojbajaj95/claude-gtm-plugin
Product marketing strategy, positioning, and competitive intelligence for B2B SaaS.
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Related
Categories
Questions about Competitive Analysis
What does Competitive Analysis do?
Strategic analysis frameworks including Porter's Five Forces (industry attractiveness), SWOT (internal positioning), and competitive landscape mapping with battlecard generation. Competitive Analysis is an agent skill from yonatangross/orchestkit. Strategic analysis frameworks including Porter's Five Forces (industry attractiveness), SWOT (internal positioning), and competitive landscape mapping with battlecard generation.
When should I use Competitive Analysis?
Competitive Analysis fits situations like: analyzing market position; evaluating threats; building sales battlecards.
How do I install Competitive Analysis in Claude Code?
Run `npx skills add yonatangross/orchestkit --skill competitive-analysis -a claude-code`. Or copy the skill folder (src/skills/competitive-analysis in yonatangross/orchestkit) into .claude/skills/competitive-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Competitive Analysis in Codex?
Run `npx skills add yonatangross/orchestkit --skill competitive-analysis -a codex`. Or copy the skill folder (src/skills/competitive-analysis in yonatangross/orchestkit) into .agents/skills/competitive-analysis in your project. Codex loads it when a task matches its description.
Can I use Competitive Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add yonatangross/orchestkit --skill competitive-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-analysis, .gemini/skills/competitive-analysis, .github/skills/competitive-analysis and .opencode/skills/competitive-analysis in your project.
What does Competitive Analysis need to run?
Going by SKILL.md and its folder, Competitive Analysis needs the command-line tools its instructions call (gh). Its frontmatter pre-approves these tools: Read, Glob, Grep, WebFetch, WebSearch. Compatibility (from SKILL.md): Claude Code 2.1.277+.
Does Competitive Analysis access the network?
SKILL.md contains no URLs. Its commands use gh, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Competitive Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitive Analysis use?
Competitive Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitive Analysis use?
About 1.5k tokens (SKILL.md is roughly 5.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 908 tokens, read only when the agent opens those files.
What are the alternatives to Competitive Analysis?
Skills that share tags, products or a category with Competitive Analysis: Competitor Research (explorium-ai/gtm-skills, 163 stars), Suede Competitor Profiling (JasonColapietro/suede-creator-skills, 127 stars), Competitor Finder (Othmane-Khadri/YALC-the-GTM-operating-system, 317 stars) and Competitive Intel (borghei/Claude-Skills, 881 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitive Analysis?
yonatangross (a GitHub user) maintains it in yonatangross/orchestkit, which has 289 GitHub stars. The repository holds 108 skills in this directory. The repository was last updated on October 7, 2026.
Source: yonatangross/orchestkit on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.