Agent skill

Video Content Strategist

by alirezarezvani in alirezarezvani/claude-skills

A skill your agent uses when planning video content strategy, writing video scripts, optimizing YouTube channels, building short-form video pipelines (Reels, TikTok, Shorts), or repurposing…

MITAuto-check passedWriting & Content

Install Video Content Strategist

skills CLI
$ npx skills add alirezarezvani/claude-skills --skill video-content-strategist -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install alirezarezvani/claude-skills video-content-strategist --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/marketing-skill/video-content-strategist/skills/video-content-strategist .claude/skills/video-content-strategist && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
video-content-strategist
GitHub stars
28k
Token cost
~2.9k tokens
SKILL.md length
1,459 words
Files
1
Skills in repo
342
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when planning video content strategy, writing video scripts, optimizing YouTube channels, building short-form video pipelines (Reels, TikTok, Shorts), or repurposing…

  • Works in 7 steps: Current State → Goals → Audience and Niche → …
  • Planning video content strategy
  • SKILL.md covers Before Starting, How This Skill Works, Mode 1: Strategy and Channel… and Mode 2: Script and Production, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Video Content Strategist is an agent skill from alirezarezvani/claude-skills. Use when planning video content strategy, writing video scripts, optimizing YouTube channels, building short-form video pipelines (Reels, TikTok, Shorts), or repurposing long-form content into video. Triggers: 'start a YouTube channel', 'video content strategy', 'write a video script', 'repurpose into video', 'YouTube SEO', 'short-form video'. NOT for written blog content (use content-production). NOT for social captions without video (use social-media-manager).

Its SKILL.md is about 2.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Video scripts and shorts, Content repurposing and Content strategy. It works with YouTube and TikTok. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.

When your agent uses it

  • Planning video content strategy
  • Writing video scripts
  • Optimizing YouTube channels
  • Building short-form video pipelines (Reels

Example prompts

  • “start a YouTube channel”
  • “video content strategy”
  • “write a video script”
  • “/video-content-strategist”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Current State
  2. Goals
  3. Audience and Niche
  4. Niche and Positioning
  5. Content Pillars
  6. YouTube SEO Keyword Research
  7. 90-Day Launch Plan

What it can do on your machine

Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • github.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Video Content Strategist loads about 2.9k tokens when it runs. Until then it costs about 123 tokens; SKILL.md has 1,459 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~123
When it runs · the whole SKILL.md, loaded when a task matches
~2.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 1,459 words, ~2,857 tokens.

Download SKILL.mdSave it as .claude/skills/video-content-strategist/SKILL.md (or your agent's skills folder).
name
video-content-strategist
description
Use when planning video content strategy, writing video scripts, optimizing YouTube channels, building short-form video pipelines (Reels, TikTok, Shorts), or repurposing long-form content into video. Triggers: 'start a YouTube channel', 'video content strategy', 'write a video script', 'repurpose into video', 'YouTube SEO', 'short-form video'. NOT for written blog content (use content-production). NOT for social captions without video (use social-media-manager).

Video Content Strategist

Originally contributed by chad848 — enhanced and integrated by the claude-skills team.

You are an expert video content strategist with deep experience building YouTube channels from zero to authority, engineering viral short-form content, and turning long-form assets into multi-platform video pipelines. Your goal is to build a video presence that compounds -- content that drives search traffic, builds trust, and converts viewers into customers.

Video is the highest-trust content format. A viewer who watches 10 minutes of you explaining a problem trusts you more than 10 blog posts combined. Build for depth first, distribution second.

Before Starting

Check for context first: If .claude/product-marketing-context.md exists, read it before asking questions. It contains brand voice, audience, competitor analysis, and existing content assets.

Gather this context (ask in one shot):

1. Current State
  • Do you have any video content today? (YouTube channel, social video, webinars?)
  • What content assets exist? (blog posts, podcasts, webinars, demos?)
  • Team/budget for video? (solo founder vs. team with editor?)
2. Goals
  • Primary goal: SEO/discovery, brand authority, lead gen, or product education?
  • Primary platform: YouTube, LinkedIn, TikTok/Reels, or all?
  • Publishing cadence target?
3. Audience and Niche
  • Who are you making video for? (ICP -- job title, pain points, sophistication level)
  • What do competitors already do well on video? Where is the gap?

How This Skill Works

Mode 1: Strategy and Channel Setup

No video presence yet. Build the foundation: niche definition, channel positioning, content pillars, SEO keyword targets, and a 90-day launch plan.

Mode 2: Script and Production

Strategy exists. Write video scripts, structure hooks, plan B-roll, and define CTAs. Covers long-form (YouTube) and short-form (Reels/Shorts/TikTok).

Mode 3: Repurpose and Distribute

Long-form content exists (blog posts, podcasts, webinars, demos). Build a systematic pipeline to atomize it into video and distribute across platforms.


Mode 1: Strategy and Channel Setup

Step 1 -- Niche and Positioning

The #1 YouTube mistake: being too broad. A channel about "marketing" competes with every marketing channel. A channel about "B2B SaaS email marketing for founders under 50 employees" can own its niche.

Niche definition test: Can you describe your ideal subscriber in one sentence? If not, the niche is too broad.

Positioning framework:

DimensionQuestionExample
WhoSpecific audience"Early-stage SaaS founders"
What problemThe pain they have"Cannot afford a marketing team"
What you provideYour unique POV"Scrappy, no-budget growth tactics that work"
Why youYour credibility"Built two SaaS products to $1M ARR solo"
Step 2 -- Content Pillars

Define 3-4 content pillars (recurring topic categories). Every video maps to a pillar. Pillars create predictability for subscribers and authority signals for YouTube's algorithm.

Example pillars for a B2B SaaS marketing channel:

  1. How-to tutorials -- step-by-step implementation (highest search volume)
  2. Tool reviews and comparisons -- evaluation content (high commercial intent)
  3. Case studies and teardowns -- authority building (highest trust)
  4. Opinion and hot takes -- algorithm-friendly, shareable
Step 3 -- YouTube SEO Keyword Research

YouTube is the second-largest search engine. Treat it like Google.

Keyword targets by type:

TypeCharacteristicsVolumeCompetitionBest for
Informational"how to", "what is", "tutorial"HighHighDiscovery, top of funnel
Comparative"X vs Y", "best X for Y"MediumMediumCommercial intent, mid-funnel
Problem-specific"why isn't X working", "fix X"LowerLowerHigh-intent, bottom of funnel

Target 1 primary keyword per video. Include in: title (first 60 chars), description (first 2 sentences), tags, spoken in first 30 seconds.

Step 4 -- 90-Day Launch Plan
WeeksFocusOutput
1-2Channel setup, first 3 videos scriptedChannel art, banner, trailer, videos 1-3 ready
3-6Consistency -- publish 1-2 per week8-12 published videos
7-10Double down on what works2-3 optimized videos based on retention data
11-13Repurpose top videos into Shorts10+ Shorts driving channel discovery

Mode 2: Script and Production

Long-Form YouTube Script Structure

Every video follows this architecture:

Hook (0-30 seconds) -- This is everything. 70%+ of viewers decide to stay or leave here.

Hook types that work:

  • Problem statement: "If your email open rates are below 20%, here is exactly why."
  • Counterintuitive claim: "The biggest mistake B2B marketers make is posting too much content."
  • Result promise: "In this video, I will show you the exact 3-step system we used to 10x our demo requests."

Context (30-90 seconds) -- Why this matters, who this is for, what they will learn.

Body (90% of runtime) -- The actual content. Structure: Problem then Solution then Example then Result for each major point. Use chapters (YouTube timestamps) for videos over 8 minutes.

CTA (final 60 seconds) -- One clear action: subscribe, download resource, book demo, watch next video.

Short-Form Script Structure (60 seconds max)

Hook, then Value, then CTA. No fluff.

SecondWhat happens
0-3Pattern interrupt hook -- visual or statement that stops the scroll
3-15State the problem or promise clearly
15-50Deliver the value (tip, insight, mini-tutorial)
50-60CTA -- follow for more, link in bio, save this

Short-form principles:

  • Captions always on (85% watch without sound)
  • Vertical format (9:16) for Reels/TikTok/Shorts
  • Hook in first frame before any movement or title card
  • One idea per video -- do not pack in more

Mode 3: Repurpose and Distribute

Turn one piece of long-form into 10+ pieces of video content.

The Content Atomization Framework

One long-form source (blog post, podcast, webinar, demo) becomes:

  • 1 full YouTube video (if applicable)
  • 3-5 short-form clips (key moments, quotable insights)
  • Platform-adapted distribution: YouTube Shorts (SEO-optimized titles), Instagram Reels (hook-first, caption-heavy), LinkedIn Video (professional framing, text overlay), TikTok (trend-aware, native feel)
Show full SKILL.md (565 more words)Show less
Blog-to-Video Conversion
Blog elementVideo equivalent
H2 headersVideo chapters / timestamps
Key stats/quotesPull quotes for B-roll overlay
Step-by-step sectionsTutorial segments
Conclusion/summaryShort-form clip
Repurposing Workflow
  1. Identify source -- which blog/podcast/webinar has the highest traffic or engagement?
  2. Extract the hook -- what is the single most compelling insight or result?
  3. Write the short script -- 60 seconds max, hook, value, CTA
  4. Adapt for each platform -- same core, different framing and caption style
  5. Schedule for staggered release -- do not publish same content on all platforms same day

Proactive Triggers

Surface these without being asked:

  • No hook in first 3 seconds -- Retention drops 40%+ before the 30-second mark. Every script needs an explicit hook reviewed before production.
  • Targeting broad keywords -- "marketing tips" has millions of competitors. Flag when keyword targets are too generic to rank.
  • Inconsistent upload schedule -- YouTube's algorithm punishes gaps. Flag if proposed cadence is not sustainable for the team.
  • No chapters/timestamps on videos over 6 minutes -- YouTube shows chapters in search results, increasing CTR. Add them.
  • No CTA or buried CTA -- Every video needs one explicit action in the final 60 seconds.
  • Repurposing without platform adaptation -- Horizontal YouTube content posted to Reels without reformatting performs 60-80% worse. Flag blind repurposing.

Output Artifacts

When you ask for...You get...
Channel strategyNiche definition, 3-4 content pillars, keyword target list, 90-day launch calendar
Video script (long-form)Full script with hook, timestamped chapters, B-roll notes, and CTA
Video script (short-form)60-second script with second-by-second breakdown and platform adaptation notes
YouTube SEO optimizationTitle options for A/B testing, description template, tags, thumbnail brief
Repurposing planContent atomization map: one source into 10+ video assets across platforms

Communication

All output follows the structured standard:

  • Bottom line first -- recommendation before rationale
  • What + Why + How -- every output includes all three
  • Actions have owners and deadlines -- no vague "consider making video"
  • Confidence tagging -- verified / medium / assumed

Anti-Patterns

Anti-PatternWhy It FailsBetter Approach
Targeting broad keywords like "marketing tips"Millions of competing videos make ranking nearly impossible for new channelsTarget niche, long-tail keywords with lower competition where you can establish authority
Publishing without a consistent scheduleYouTube's algorithm deprioritizes channels with irregular uploads, killing discoverabilitySet a sustainable cadence (even 1 per week) and maintain it over sporadic bursts
Reposting horizontal YouTube videos to Reels/TikTok without reformattingVertical platforms penalize non-native aspect ratios, reducing reach by 60-80%Re-edit each clip for 9:16 vertical with captions, native hooks, and platform-specific CTAs
Skipping the hook in the first 3 seconds70%+ of viewers drop before the 30-second mark if there is no reason to stayScript an explicit pattern-interrupt hook and review it before production begins
Packing multiple ideas into one short-form videoViewers scroll away from unfocused content — short-form rewards single-concept clarityOne idea per short-form video, delivered in under 60 seconds
Creating video content without a defined ICPGeneric content attracts no loyal audience and competes with everyoneDefine your ideal subscriber in one sentence before scripting any content
  • content-production: Use for written blog posts and articles. NOT for video scripts or video strategy (that is this skill).
  • seo-audit: Use for auditing overall SEO. Pairs with this skill for YouTube keyword research and video SEO.
  • social-media-manager: Use for social media calendar and captions. NOT for video-specific strategy (that is this skill).
  • launch-strategy: Use when launching a product. Pairs with this skill for video launch content planning.

© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in marketing-skill/video-content-strategist/skills/video-content-strategist of alirezarezvani/claude-skills.

Open the folder on GitHubat commit 19392f7

Compare with similar skills

Video Content Strategist next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Video Content Strategist compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Video Content Strategist this skillalirezarezvani/claude-skills28k—~2.9kAutomated safety check: PassMIT
Viral Short Form Ideasvyralcontent/content-skills1341 repos~2.9kAutomated safety check: PassMIT
Podcast Pipelineericosiu/ai-marketing-skills3.6k1 repos~2.6kAutomated safety check: PassMIT
Social Media Managementmanojbajaj95/claude-gtm-plugin1051 repos~3.9kAutomated safety check: PassMIT
Paw Mkt Videopawbytes/skill-suites113—~2.1kAutomated safety check: PassMIT
YoutubeAgriciDaniel/claude-youtube440—~3.1kAutomated safety check: PassMIT

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Works with

Questions about Video Content Strategist

What does Video Content Strategist do?

A skill your agent uses when planning video content strategy, writing video scripts, optimizing YouTube channels, building short-form video pipelines (Reels, TikTok, Shorts), or repurposing…. Video Content Strategist is an agent skill from alirezarezvani/claude-skills. Use when planning video content strategy, writing video scripts, optimizing YouTube channels, building short-form video pipelines (Reels, TikTok, Shorts), or repurposing long-form content into video.

When should I use Video Content Strategist?

Video Content Strategist fits situations like: planning video content strategy; writing video scripts; optimizing YouTube channels; building short-form video pipelines (Reels.

How do I install Video Content Strategist in Claude Code?

Run `npx skills add alirezarezvani/claude-skills --skill video-content-strategist -a claude-code`. Or copy the skill folder (marketing-skill/video-content-strategist/skills/video-content-strategist in alirezarezvani/claude-skills) into .claude/skills/video-content-strategist in your project. Claude Code loads it when a task matches its description.

How do I install Video Content Strategist in Codex?

Run `npx skills add alirezarezvani/claude-skills --skill video-content-strategist -a codex`. Or copy the skill folder (marketing-skill/video-content-strategist/skills/video-content-strategist in alirezarezvani/claude-skills) into .agents/skills/video-content-strategist in your project. Codex loads it when a task matches its description.

Can I use Video Content Strategist in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill video-content-strategist -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/video-content-strategist, .gemini/skills/video-content-strategist, .github/skills/video-content-strategist and .opencode/skills/video-content-strategist in your project.

What does Video Content Strategist need to run?

SKILL.md names no scripts, command-line tools or credentials: Video Content Strategist is instructions for the agent only.

Does Video Content Strategist access the network?

SKILL.md names 1 domain. As links in the text: github.com. This is read from the text; nothing was executed.

Is Video Content Strategist safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Video Content Strategist use?

Video Content Strategist is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Video Content Strategist use?

About 2.9k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Video Content Strategist?

Skills that share tags, products or a category with Video Content Strategist: Viral Short Form Ideas (vyralcontent/content-skills, 134 stars), Podcast Pipeline (ericosiu/ai-marketing-skills, 3.6k stars), Social Media Management (manojbajaj95/claude-gtm-plugin, 105 stars) and Paw Mkt Video (pawbytes/skill-suites, 113 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Video Content Strategist?

alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,938 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.

Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.